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Sports Station Is KRAP

Jason Barrett



First, St. Louis sports radio went insane — last year, Insane Broadcasting changed WQQX (1490 AM) to a Fox Sports Radio affiliate.

Now area sports radio has taken another twist thanks to Brad Hildebrand, who owns two stations in the far west St. Louis suburbs. One broadcasts sports and Hildebrand is taking a poke at the format by adopting the call letters KRAP — and that’s not K-RAP, as in the musical sense. Here’s how he describes the operation:

“There are lots of sports stations called The Fan, The Ticket, The Score, and tons of those ESPN stations, but there’s only one station that’s talking sports KRAP 24 hours a day,’’ he writes on the station’s website ( “It’s Sports KRAP. Yeah, we know what you’re saying. ‘Dude, is this for real? A radio station named KRAP? You’re probably some internet-only station broadcasting from the basement of some guy’s mom’s house.’ No, we’re for real. We’re an FCC licensed radio station broadcasting (1350 AM) pounding out a whopping 500,000 milliwatts. But we do realize that we’re KRAP. In fact, our transmitter is KRAP. Our signal is KRAP. Our studios are KRAP. Our staff is KRAP.

“What makes us different is that we’re not bragging about how great we are. We know we’re KRAP. We’re just working harder to be more than just another sports radio station by being more than just a radio station. … We’re not just talking KRAP, we’re talking SPORTS KRAP!

It’s a small-time operation based in Washington, Mo., that airs amateur sports of interest in the region it serves — parts of St. Charles, Franklin and Warren counties — and also reaches some extreme western areas of St. Louis County. The station, which was KWMO before recently being renamed, also carries syndicated shows from CBS Sports Radio and is an affiliate of the Blues and Kansas City Chiefs networks.


 Hildebrand said he had been interested in having a station called KRAP since he and some buddies were about 12 years old and listening to Johnny Rabbit (Ron Elz) on KXOX.

“We used to kid that some day we would grow up and own KRAP,’’ he said. “We used to pretend we were on KRAP.”

When he finally began exploring the possibility of obtaining those call letters, he discovered they were assigned to an oil rig in the Gulf of Mexico. But it was inactive, so after his inquiry KRAP was released to the FCC and he pounced.

He acknowledged there has been some griping about the name, but said the upside is big.

“When I tell people my call letters are KRAP, nobody forgets that,’’ he said.

Its website mixes live and archived coverage of amateur athletics in that area with St. Louis pro sports, and Hildebrand’s goal is to eventually become a significant factor through the entire market.

He’s been in the broadcasting business in a variety of capacities over the last four decades, since the day after he graduated from Southern Illinois University Edwardsville in 1976.

He was the first TV traffic reporter for Channels 2 and 4 and in 1984 started Computraffic, which produced driving reports for many radio stations. He eventually added an operation that provided news reports for multiple stations before selling those in 1994. He ended up in Washington, where he bought what currently is KRAP as well as KSLQ (104.5 FM) in 1998 and has had them since.

Among those who have worked for him are Cardinals broadcaster Dan McLaughlin and MLB Network host Greg Amsinger. But he said he has been unable to get qualified hosts now as he wants to add local sports talk to the lineup.

“I just can’t find people,” he said.

Meanwhile, he said his broad background gives him a perspective that combines old-school values with the modern technology.

“I’m a 42-year veteran of the business but I see the writing on the wall,’’ Hildebrand said.

That writing was illustrated in bold letters by the recent implosion of former sports-talk stalwart KFNS (590 AM) under the guidance of Dan Marshall — whose only previous connection to broadcasting had been in buying ads for his wireless communicationscompany.

“I know the radio business from all sides, unlike some so-called experts,’’ Hildebrand said.

He’s exploring the possibility of buying a St. Louis station, or becoming a partner with someone to do so. And although his focus has gone from being 95 percent oriented to the on-air product five years ago to being 90 percent geared to the online side now, he said it’s necessary to obtain a station that covers the entire market.

“A broadcast signal … adds legitimacy,” he said.

And he’s philosophical.

“I’m 59 and not ready to retire,” he said. “I have ideas that can take me to the next level. I may be crap, but I’m trying hard.”

For more, read Dan Caesar’s column on STL Today where this was originally published

Sports Radio News

Matt Chernoff: WFAN’s Sal Licata ‘Doesn’t Have The Guts’ to Appear On 680 The Fan Again

“He doesn’t have the guts to come on again. After what happened last time? You think he wants that again? Why the hell would he want that?”



Would WFAN’s Sal Licata join Chuck and Chernoff on 680 The Fan in Atlanta again? According to Matt Chernoff, no.

During a May appearance on SNY, Licata declared the National League East race over, saying the New York Mets had wrapped up the division. The Atlanta Braves then proceeded to win 14 consecutive games. The Mets currently hold a seven game lead over the Braves in the division.

After the 14 game winning streak, Chuck and Chernoff had Licata on their show to confront him about the opinion, and things got slightly heated, with Chernoff and Licata eventually yelling at each other, before cooler heads prevailed.

The two hosts rekindled their disdain for one another after the Mets won four of five games against the Braves over the weekend, with the two trading barbs on Twitter. Licata joked Chernoff should hope the New York host doesn’t move to Atlanta to win a ratings battle, and called Chernoff a clown before deleting the tweet. He later tweeted “Funny. No invites from Atlanta sports talk radio today,” accompanied by a should shrug emoji. That caught the attention of Chernoff, who addressed it to open his show Monday.

“He (Licata) won’t come on,” Chernoff said. “He doesn’t have the guts to come on again. After what happened last time? You think he wants that again? Why the hell would he want that? He made a fool of himself and then lied about it to his own fans. There’s a reason he didn’t play the audio on his dumb little show. And next time when he’s an hour late, they have that to play instead. I mean, honestly, if he wants to come on, come on. He has no interest. He does not want this smoke.”


Chernoff has had enough of loud mouth Sal Licata of #wfan #braves #mets

♬ original sound – 680 The Fan

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Sports Radio News

790 The Score Debuts In Providence

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.

Jordan Bondurant



After reporting last week that Kevin McNamara would be the station’s only local host in the programming lineup, 790 The Score in Providence, Rhode Island is officially on the air.

The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.

“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.

McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.

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Sports Radio News

Paul Finebaum Reportedly Scores $700K Advance For Nick Saban Book

Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Jordan Bondurant



Paul Finebaum

Though there’s still some time before a finished products reaches bookshelves, but ESPN’s Paul Finebaum is reportedly set to get a nice six-figure advance by Penguin Press.

According to John Ourand of Sports Business Journal, Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Back in the spring things came to a head between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher, as the two engaged in a verbal spat in separate press conferences over name, image and likeness.

Saban said Fisher and his staff utilized NIL and “bought every player” in the Aggies’ spring 2022 recruiting class.

Things got so heated and drew so many headlines that SEC commissioner Greg Sankey had to step in and try to get the former colleagues to cool it.

Finebaum is teaming up with Alabama beat reporter John Talty to write the book.

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