By the time 4:30 in the morning rolls around, LA Live morphs into LA Lifeless.
Travis Rodgers now has visual confirmation.
“There’s not a soul around — except maybe some guy is cleaning, buffing, scooping,” the new KSPN-AM (710) early morning weekday drive co-host admitted about the otherwise neon-lit, fan-flash favorite gathering area across the street from Staples Center.
“I did see someone early one morning in the Starbucks, and I thought, ‘Oh, maybe I can hit that on the way up the elevator.’ Nope. It’s not open until 5.”
When you beat the opening of a Starbucks to work — which is when Rodgers and partner Kelvin Washington must do to be in the ESPN Radio studios in the offices right next door — you’re officially on the zombie shift.
The intent behind raising the shade on an L.A.-based sports-talk station before dawn is simple: Find another entry point on a more intimate basis with whomever is out on the Southern California freeways heading to their jobs, or perhaps dragging themselves home from their previous endeavors. The success of this leap of ratings fate may not be deemed success/failure for another 16 to 18 months, according to station program director Mike Thompson. That’s the nature of this beast.
KFWB-AM (980), recently rebranded as “The Beast” all-sports format, has already been asking Jeanne Zelasko, Marques Johnson and Sam Farber to time-slip their lives and start a show that starts at 5:30 a.m., jump-starting Jim Rome’s 9 a.m. arrival. Early ratings for the show, as well as the station, aren’t much of a ripple.
And it has been tried before. In the late 1990s, Brian Golden used to do a live 4-to-6 a.m. “Early Morning Sports Page” show for KAVL-AM (610), based in Palmdale and a Fox Radio Dodgers’ affiliate, trying to synch up with the thousands of commuters who made the daily trip between Kern County and the Newhall Pass.
But other than that, this KSPN innovation/experiment requires Rodgers and Washington to take one for the team. Whatever financial compensation is involved can be parlayed into a stock purchase of a local caffeine-driven company.
As Rodgers emerges at 11 a.m. from the ESPN Radio studios just before the lunch crowd hits LA Live — that adds up to six straight hours of sports yammering, including his syndicated Yahoo! Sports Radio shift from — it’s a bit of an eye opener as he heads home to Orange County to see his wife and three kids.
“Maybe I’m not a morning person — I know when I was 20, I wasn’t,” the 43-year-old admitted. “You just get up and do it.
“This is something I’m ridiculously excited about. ESPN is obviously a huge opportunity, a station that rates well in the market, they’re committed to succeed, grew up 20 minutes from here, I get talk about the teams obsessed with when I was a kid,”
For KSPN, the other purpose of having Rodgers-Washington start the on-air conversation from 5 to 7 a.m. on something called “ESPNLA Morning Show,” with the suggestion it become “Rise and Grind” leading into Colin Cowherd’s national show, is that it keeps things going when it moves to a 7-to-9 a.m. livestream on the company website and the ESPN app. Those technically-advanced in the male 18-34 and 25-54 age targeted demographics have another choice.
“Radio has become more like TV has been for years, where we have shows on multiple platforms that many times compete with each other,” said Thompson, who has been arriving himself at about 4:30 a.m. each day lately to help the launch that began last Monday.
KSPN, owned and operated by ESPN, had carried the solid national show hosted by Mike Golic and Mike Greenberg for years on the 710 signal until it was decided it could be shifted to the other ESPN affiliate in Southern California, Angels-owned KLAA-AM (830), when Thompson wanted to give local voices a try.
Rodgers had been that local KLAA voice for the last couple of years, based in studios at Angel Stadium, and solicited Thompson to include him in the new KSPN plans, making this look like a straight-up show swap.
To create this, however, Thompson decided to let go of highly-regarded sports news anchors/reporters Beto Duran, Pete Fox and Dave Joseph. The time taken for the top-of-the-hour update segments has been morphed into the existing KSPN sports-talk shows, thus smoothing over any sort of abrupt breaks — or opportunities for listeners to leave. Thompson points out other stations in this 80-station market have gone to a similar philosophy.
So enter Rodgers, whose sense of humor and even his facial features may remind you of comedian Seth MacFarlane. Rodgers’ backward career curve to this place of local recognition comes not long after 15 years of a wildly successful run as the driving producer for Rome’s burgeoning sports-talk empire, which lead to a syndication drive with the Premiere Radio Network.
Rodgers broke off from Rome’s run in 2009, mostly because he wanted to see if he could do this talking thing on his own. It was a difficult breakup, but like any marriage, “if it’s not going to end badly, then it’s not going to end,” Rodgers said.
After a stop in Houston, and then engaging with The Sporting News Radio Network that has since before Yahoo Sports Radio, Rodgers understands his solo career may need more than just a six-year span to fully separate from the perceived Rome influence.
“I still get questions all the time about Jim,” said the Arcadia native and UC Santa Barbara grad, “and I guess I have to steal a line that he has used when people still ask him if he’s the ‘Jim Everett guy’ (a reference to a confrontation Rome had with the former Rams quarterback while on an ESPN TV show in 1994).
“Jim would always say: Yeah, but there was a lot more to it than what you think happened. I’m really proud of what we did together. Now, I’m just trying this. I’m a work in progress.
“The thing that really gets me is when people say I’m trying to do a Rome impression. I mean, we worked intimately together for 15 years, and some of him rubbed off on me, and me on him. But stylistically we’re pretty different.”
The transition from producer to on-air talent was hardly as smooth as anticipated for Rodgers, who out of college aspired to be a local TV sportscaster.
“There’s a reason why those jobs are separate,” he said. “My role with Jim wasn’t a traditional producer, just booking guests or screening calls, I was more into content creation and shaping conversations, much more collaborative. That was my value to him.
“I saw when Jim used to get frustrated about things but I never understood why from the producer side. But now that I’m here, it makes perfect sense. When it’s your responsibility and your voice out there, and you make a mistake, it’s on you. That took me a while to figure out.
“It’s one of those things now that feels like going from an assistant coach to a head coach. Sure, I know how to draw up plays. But where I already held Jim in high regard for how he did his show, that respect goes to a whole new level for me now.”
Rodgers still spends his 9-to-11 a.m. window weekdays continuing to do his Yahoo Sports Radio show called “Travis Rodgers Now,” available on the Yahoo Sports app and YahooSportsRadio.com in L.A.
But even with the new wake-up call, Rodgers doesn’t turn in until shortly after 10 p.m. so he can follow L.A.-based games to their conclusion. So now, afternoon naps are schedule.
“When I did the show at KLAA (from 6 to 9 a.m.), it was just a 25-minute commute from my home in Laguna Niguel,” said Rodgers. “I could get up at 4:15 — again, no one should be up at that time — and have no problem.
“This is a little more of a drive, and I’m up at 3. But the difference between 3 and 4 is negligible — they’re both awful. But I’m happy to do it.
“I know the people on the road when we are on the air care about sports the same way someone who drives to work at 8 in the morning. I’ve always kind of wondered why there aren’t more local morning shows done like this.”
Let the other sports-talk station program directors sleep on that one.
Credit to the LA Times who originally published this story
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
K&C Masterpiece: Cowboys Could Add 30 Million More Viewers To Super Bowl
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings.”
The matchup in this year’s Super Bowl is set, and the game will undoubtedly be the most-viewed program on TV this year. But if the Dallas Cowboys were taking part in the game, it’s safe to say the ratings would be astronomical.
The Cowboys divisional playoff game against San Francisco drew 45.7 million viewers. It was the second-most watched divisional round contest on record.
The NFC championship between San Francisco and Philadelphia drew 47.5 million.
On 105.3 The Fan in Dallas, K&C Masterpiece host Kevin Hageland said had the Cowboys made it to Philly, the viewership would’ve been even better.
“I know the game sucked, but that just shows you, because the Cowboys were like almost 8 million above every other divisional game, this could’ve gotten to 58 (million),” Hageland said.
Kevin added that if Dallas had gone all the way, the audience tuning in would’ve easily eclipsed some of the highest-rated programs of all-time.
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings,” he said. “Even with the new system and so many people streaming and everything like that.”
Usually the Super Bowl averages around 100 million viewers. Hageland said a Cowboys Super Bowl appearance in this day and age would’ve set the new top ratings mark for years to come.
“My estimation would be you would add approximately an extra 30 million people,” he said.
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.
Angelo Cataldi Bans Andy Reid’s Voice From WIP Morning Show
“25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”
As Super Bowl LVII approaches, many storylines have emerged. One includes Chiefs Head Coach Andy Reid facing off with the team he coached for 14 years, the Philadelphia Eagles. Reid is a beloved figure in NFL circles, but 94WIP morning host Angelo Cataldi couldn’t hold back his disdain for the coaching legend.
On Tuesday morning, Cataldi mentioned he couldn’t believe Reid was so highly regarded in NFL media circles. The longtime host said Reid was never truthful during interviews.
After playing clips that included Reid saying the Eagles “were a good team” and how the Chiefs “would need a good game plan” to grab a victory, Cataldi took issue with the generalities Reid spoke with. When asked what he expected from an NFL head coach, Cataldi compared Reid to current Eagles head coach Nick Sirianni.
“I was expecting something like Nick gives me every time,” Cataldi said. “I hate Reid ’cause he never won me the Super Bowl, I hate Reid that it took him six years to get there, it took Nick two, and I hate Reid because he never bothered to share a damn thing. If you’re out there, with 25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”
Cataldi — who admitted “I don’t like the man, and I’ve never liked the man” — said he received more than 300 emails about Reid, noting he didn’t realize he was “widely regarded as the all-time Andy Reid critic” in Philadelphia.
The 94WIP host added listeners will not hear the voice of the “phony, fraud” Reid any longer on his morning show.
“I do not control the other dayparts here. I don’t control the newsroom. I’m done playing anything said by Andy Reid. ‘Cause I learned over 14 years it’s a waste of time.”
Seth Payne: Ross Tucker is Stealing My Takes Without Attribution
“He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”
Seth Payne cannot say he wasn’t warned. When Ross Tucker joined Payne and Pendergast on Sports Radio 610 in Houston earlier this week, the seven-year NFL veteran told Payne that his take was so good that he would be stealing it.
“You know what, Seth, that is a great point that I am going to use the rest of the week in all my media stuff,” Tucker said when Payne suggested that the Philadelphia Eagles “earned” an injury to the San Francisco 49ers’ quarterbacks by taking advantage of poor blocking schemes that included using tight ends to block NFL sack leader Hasson Reddick.
A listener named Burch tweeted evidence to Seth Payne of Ross Tucker following through on his promise.
“If the rest of you out there can be more like Burch and let us know when people are stealing our good takes, they can have our bad takes,” Payne’s morning show partner Sean Pendergast said on Tuesday morning.
The duo then played the audio, which they said appeared to come from an unidentified CBS show. In it, Tucker says that the Eagles “earned those injuries” and used tight ends being assigned to block Reddick as his justification for the take.
“I think it’s pretty obvious what kind of a boss Ross Tucker is, like what kind of a manager,” Payne said. “He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”
Ross Tucker is no shortage of platforms to spread the take around. He is on multiple Audacy sports talk stations during the football season. He also makes regular appearances with Dan Patrick and SiriusXM as well as hosting his own podcast.
“This is what you get from these Princeton types,” Payne said of being ripped off. “This is how they get where they are in the world.”