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Elsten Named Voice of the Gulls

Jason Barrett

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Craig Elsten grew up in Long Beach, where his loyalties were with the Los Angeles Kings.

Elsten was named Monday as the play-by-play voice of the San Diego Gulls, who are affiliated with the Anaheim Ducks.

“Now I’m supposed to forswear the Kings forever,” Elsten said. “I will put away my Stanley Cup champions T-shirt.

“This is a new beginning for the San Diego Gulls. And it’s a beginning at a level that’s higher than ever before. I really feel like I’m taking off with our fan base simultaneously on a really fun voyage of who are these guys, what’s this level of play going to be like, who are our rivals going to be?”

In addition to broadcasting all home and road games for the Gulls’ inaugural season in the American Hockey League, Elsten will host weekly podcasts and video features and have responsibilities with the team’s communications department. Gulls games will be broadcast on the Mighty 1090-AM and ESPN 1700-AM, which will handle the team’s 68-game regular season schedule as well as any postseason contests.

Elsten has lived in San Diego for 25 years, ever since coming down to attend UC San Diego. His broadcast experience includes high school and colleges sports in San Diego as well as pre- and post-game work with the Mighty 1090’s Padres coverage. Elsten has been the voice of the San Diego Sockers for the past six years, a position he left to accept the Gulls assignment.

“I look at it as the perfect opportunity at the perfect time,” Elsten said. “The thing I love doing the most, and I learned this over six years with the Sockers and calling SDSU sports, is working for a team, being around a team and being the announcer for a team. It’s great to announce a random high school game or go here, there and everywhere (to broadcast an event). But it’s really exciting to be locked in with one organization and work with them, share in the wins and losses, share in trying to fill the seats and build the brand.

“To see the Gulls come in and what this opportunity is for the city, for this team and the sport in this market and to be able to jump in on the ground floor, it’s perfect.”

To read the rest of the story visit the San Diego Union Tribune where it was originally published

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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