Mike & the Mad Dog’s radio success made them household names on WFAN, but in 19 years as partners, they also had their share of problems.
The sports talk show hosts, Mike Francesa and Chris Russo, nearly fought once.
“There was one of them where we both stood up and that was close, somebody got in between [us],” Russo said while appearing as the interview subject on an episode of “CenterStage” on the YES Network that will air Wednesday night. “That’s as close [as it got] — nobody punched anybody.”
It was good for Russo they never came to blows. The much larger Francesa, he said, would win in a fight.
During 19 years on the air together, there were many bumps along the way, Russo recalled. Their first big fight came over the show’s jingle. With Francesa on vacation, Russo had them turn the jingle off, which angered Francesa, and led to them not speaking off the air for three or four months.
They also got into a heated argument over the close relationship Francesa had with Bill Parcells and Russo’s allegiance with then-Giants general manager George Young. Russo felt Francesa was giving Parcells preferential treatment when he came to coach the Jets. There were also times they were at each other’s throats, not talking at all, yet somehow pulled off hosting a radio show together without any hitches.
“We were almost doing two separate shows,” Russo recalled. “Mike would talk, I would talk, and we were so good at it we fooled everybody, for crying out loud.”
However, there also were times they were very close. Russo attended Francesa’s second wedding and Francesa was at Russo’s. Francesa attended Russo’s 50th birthday and spoke at his father’s funeral.
“Now I haven’t spoken to Mike in a while, but when we do see each other and talk, there is a kinship that 19 years has created,” Russo said. “There were a lot of moments where the two of us were very close off the air. I used to go stay at his house a lot.”
And that connection is a big reason why Russo won’t rule out a possible reunion, which Francesa has hinted as well isn’t out of the question.
“I would consider it,” Russo said. “I can never say never. Why not?”
Credit to the NY Post who originally published this article
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.