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SiriusXM & NHL Extend Agreement

Jason Barrett

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SiriusXM, SiriusXM Canada and the National Hockey League today announced they have extended a multi-year agreement to offer SiriusXM subscribers across North America live game broadcasts through the 2021-22 NHL season, and together will provide even more hockey coverage accessible to more subscribers than ever before.

SiriusXM will continue to broadcast live NHL games across North America from the pre-season through the Stanley Cup Final. In addition to play-by-play broadcasts, SiriusXM NHL Network Radio will continue to offer in-depth coverage including news and events from around the League; player, coach and executive features; as well as game analysis and interviews from the most recognized hockey broadcasters in North America.

This season, NHL games and the SiriusXM NHL Network Radio channel will be available to more subscribers than ever before and will be accessible on all radios with SiriusXM’s most widely distributed subscription package. Those subscribers with a SiriusXM All Access plan will continue to have access to all NHL programming on the SiriusXM app and online at SiriusXM.com and SiriusXM.ca.

“Our long-standing partnership with SiriusXM has always been focused on making the game accessible to fans,” said John Collins, NHL Chief Operating Officer. “Our expanded partnership will ensure we can continue to deliver fans across North America more programming and more games – from pre-season puck drop to the final buzzer – for years to come.”

“NHL fans have extraordinary passion for the game and their teams.  We are very pleased to renew and expand on our relationship with the League to continue providing those fans with a level of coverage that matches their passion,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “Nobody provides more live NHL audio content – including games and in-depth talk – than SiriusXM, and now more of our subscribers will have access to that programming than ever before.”

“We look forward to working with the NHL to bring our listeners across North America the ultimate hockey experience through our coverage,” said Mark Redmond, President and CEO, Sirius XM Canada. “We are excited that the NHL will now be co-producing SiriusXM NHL Radio with us, which will result in even better programming than what our listeners have grown to love. The exclusive NHL content, along with easy access to full-time NHL coverage and live game play-by-play, is an offering that hockey fans can’t get anywhere else.”

The extension of the broadcast agreement with the NHL is part of SiriusXM’s comprehensive coverage of major sport leagues, including the NFL, NASCAR, MLB, NBA, PGA TOUR and much more.

Full details of NHL programming on SiriusXM and the 2015-16 broadcast schedule will be available at www.siriusxm.com and www.siriusxm.ca before the beginning of the NHL season this fall.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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