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Rogers Finds Right Guy In Brace

Jason Barrett

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As Rick Brace takes over as president of Rogers Media, he will have the undivided attention of both those who work for him and those he works for.

The trepidation of the people who work for him was evident over the past week when everyone contacted declined to speak about him on the record. While new bosses often mean change among the employees, this is especially so at Rogers Communications Inc., where turnover is practically part of the culture.

And since Brace, who took up his new position on Monday, spent most of his 40-year career at TSN, the rival network to Rogers’s Sportsnet, more than a few staffers are worried about changes, especially since he has a reputation as a hard-nosed, no-nonsense boss.

While one person who spoke to Brace about his new job came away convinced that he does not plan any major changes, at least not right away, this could not be confirmed. Brace himself declined to be interviewed.

Any worries among the people like Rogers chief executive officer Guy Laurence, who hired Brace to replace Keith Pelley (who left to become commissioner and CEO of the European Tour, a professional golf circuit), are confined to the performance of Rogers Media’s holdings such as the Toronto Blue Jays and, in particular, Sportsnet.

Rogers placed a huge bet on the NHL with its $5.2-billion, 12-year broadcast contract with the league. Despite Laurence’s claim of a 10-per-cent profit on the deal itself in its first year, poor ratings, because of the collapse of the Toronto Maple Leafs, who are expected to be in rebuilding mode for several years, do not bode well for the future.

While Brace is well versed in running sports properties, he is also considered an expert in advertising sales and the business side of television. The latter skills probably appealed to Laurence, as Rogers Media lost $32-million on revenue of $464-million in its last quarter, partly because of hockey-related expenses as well as the continuing trend of viewers moving away from television to other forms of media.

But this is the first time in his career that Brace will lead such a large and important business unit. While he has been the president of the TSN and CTV networks, much of his career was as the second-in-command to a division CEO.

The appointment was something of a surprise, as Brace faded from prominence in broadcasting after BCE Inc. became the majority owner of CTV and TSN in 2011. BCE brought in a new slate of executives and Brace wound up as head of specialty channels and CTV production for Bell Media before leaving the company in 2013.

“He’s the right guy at the right time for Rogers,” said Ivan Fecan, who was president and CEO of TSN’s former owner CTVglobemedia and appointed Brace president of TSN in 1998. “They made a big investment and now they need to make it work.”

First, though, industry watchers are curious to see how Brace’s relationship works with his most important department head, Scott Moore, Rogers’s president of Sportsnet and NHL. Canadian television sports broadcasting is a small world and while Moore and Brace were both at the CBC early in their careers, their last direct contact was seven years ago in a nasty fight over the rights to Hockey Night In Canada’s storied theme song.

The relationship between the CBC and the theme’s composer, Dolores Claman, was long strained and it fell apart when the rights to the song came up for negotiation in 2008. Moore, who was executive director of CBC Sports at the time, offered Claman $1-million to buy the theme outright. She demanded at least $2.5-million and talks stalled.

That is when Brace, who was president of CTV by then, entered the picture along with Fecan. They offered Claman the sort of money she wanted and the famous theme song went from the CBC’s Hockey Night In Canada to TSN in perpetuity. It was front-page news across Canada.

While Moore could not be blamed for the loss of the song, it was still his painful duty to explain to the media what happened. There were also harsh words between him and Brace. Moore accused Brace and Fecan of interfering in the CBC’s negotiations with Claman.

“Their move capitalized on a lot of publicity and had the added benefit of making a competitor look bad,” Moore wrote in a blog post on CBC.ca. “I hope it ends up being worth the money for them at the end of the day.”

Brace called Moore’s accusation “ludicrous” and insisted that CTV did not talk to Claman until the CBC said it was withdrawing from the negotiations. “They made a decision. They announced it to the world. And they walked away,” he told The Globe and Mail.

Fecan just laughed when he was asked how the contretemps would affect the working relationship between Brace and Moore.

“It’s all good sports,” he said. “It’s a small broadcasting community in the sports area. Everybody knows each other. You’re colleagues one day, competitors the next, and vice versa.

“I have no idea either [how they will get along], but I think they’re both grown-up people.”

Credit to The Globe and Mail who originally published this article

Sports TV News

Pedro Martinez: ‘Never Imagined’ TV Career

“And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.”

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As the Major League Baseball season comes to a close and preparations for the playoffs begin, MLB Network and TNT analyst Pedro Martinez joined The Press Box podcast to discuss his time as a television analyst.

When asked what he liked about working in television, Martinez didn’t hesitate with his answer.

“I think it’s a platform and the opportunity I have to bring to the audience what I know, what I think, what I understand and broadcasting gives me the opportunity to continue to have that communication with the people, the young athletes and fans. At the same time, I’m able to continue to learn and transmit some of the things that I would love to show everybody by playing but my body doesn’t allow me, but my mind does.

“This is a great way to bring the right information to the people, but I take advantage of the platform to communicate with my fanbase, the player’s fanbase, and the voice behind the players and the situations that come up, I can actually teach the audience some of the things that I understand from my point of view.”

A media career was never in the cards for Martinez. At least that’s what he thought during his playing career.

“I swear to god, it’s the only thing I never imagined. I never thought I would like being in front of a camera,” Martinez said. “And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.

“You learn so much just by having access to information, having access to so many other different things. A lot of people would be surprised how much you can dig into and I think for everybody else, if they knew the kind of information we have access to, they’d be intrigued to come do what we do.”

He then said one of the things he would have never picked up on was how many pitchers tip their pitches, but due to all of the information, video, and relationships broadcasters have make that information readily available. He added his work in television has enabled more relationships with baseball players from his home country, the Dominican Republic.

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Stephen A. Smith and Malika Andrews Get Heated Over Ime Udoka Coverage

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

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Stephen A. Smith, Malika Andrews

On Friday’s First Take, Stephen A. Smith continued his stance regarding the public leaking of information surrounding Celtics’ Head Coach Ime Udoka relationship with a team staffer. He also went further by sharing his dismay that Udoka was seemingly the only person punished for the violation of company policy.

“Only he is in violation of the company policy?” Smith asked. “The woman who elected to have a consensual relationship with him is not in violation?” 

Before the end of the show, ESPN NBA Today host Malika Andrews called in the program and wanted to address Smith’s comments.

“Stephen A., with all do respect, this is not about pointing the finger. Stop,” Andrews said. “The fact that we are sitting here debating whether somebody else should have been suspended or not, we are not here, Stephen A., to further blame women.”

Smith would replay saying that his intention was not blame anyone outside of the Celtics coach.

“First of all, let me be very clear, I don’t appreciate where you’re going with that, I’m not blaming anybody but Ime Udoka,” Smith stated. “The fact of the matter is, he deserves to be fired if they were going to fire him. If you’re not going to fire him, then don’t fire him. My issue is all of this being publicized.”

Andrews tried to jump back in for further commentary but Smith stopped that and noted he didn’t appreciate being interrupted on “my show”.

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

Andrews did thank Smith for clarifying his stance at the end of the segment. ESPN has removed access to the video from its YouTube channel by making it private.

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Rich Eisen on Tom Brady Joining FOX: ‘I Gotta See It to Believe It’

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow.”

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Is 2023 the year we see Tom Brady in the broadcast booth for FOX? Rich Eisen isn’t so sure.

“I still gotta see it to believe it, I’ll be honest with you, man. I know it’s a great chunk of change and it’s a lot of money. I don’t know,” the NFL Network icon said on the most recent edition of the Sports Illustrated Media Podcast.

Tom Brady has taken his foot off the gas in 2022 in a more public way than fans are used to. He voluntarily missed eleven days of training camp and has announced that he will not be available to the Tampa Bay Buccaneers on Wednesdays during the season.

Eisen says if Brady is looking for a less demanding career, broadcasting isn’t the best option.

“It is a lot of work. And I’m not saying Brady’s not up for it, but if he’s been grinding for 23, 24 years, it’s still a grind in its own way.”

FOX signed Brady to a ten-year deal reportedly worth $375 million to start after he retires. He will be in the network’s top broadcast booth and also serve as an ambassador for the network’s coverage of the NFL.

Eisen says there is a much better model for Brady’s media career in his old rival Peyton Manning.

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow,” Eisen said. “Peyton Manning could be making that much money in the booth himself, right? Instead, he’s got his own production company and he’s doing the games, but not all of them, only 10 of them. And he’s doing them from his basement and he’s got the rights to the games!”

He added that Tom Brady “write his own ticket like that” if he chose to do something similar to what Manning has done with Omaha Productions.

Brady has not had much to say about his deal with FOX since the news became public. In June, he told Dan Patrick that he knows his first season in the booth will come with a lot of growing pains.

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