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A Conversation With Bernie Miklasz

Jason Barrett



The Cardinals are in the midst of a remarkable season. They have the top record in all of baseball, and their pitching staff ranks among the best ever. But a string of injuries has compromised the offense, and the rival Pirates and Cubs are in hot pursuit. The Rams have looked shaky this preseason, perhaps destined for yet another losing year, but each new day brings a fresh round of speculation about whether the team will stay in St. Louis or bolt for Los Angeles. As the cooler weather last week reminded us, hockey season is just around the corner. And did we mention that Mizzou football is in the top 25?

Sports here are hotter than ever, but for the past couple of weeks, Bernie Miklasz hasn’t been around to help us make sense of the latest news, his familiar voice missing from the morning paper, his daily videos absent from the Internet. The venerable columnist, who’s been sharing his opinions in the pages of the St. Louis Post-Dispatch since the 1980s, was busy preparing for a new challenge. He’s left the paper to join 101 ESPN, where he’ll host a three-hour morning radio show. It premieres at 7 a.m. tomorrow.

On Saturday, Miklasz took a few minutes away from plotting segments for the new show to chat with us, explaining the rationale behind his career move and previewing what we can expect from him in the new gig. We’ll jump into the full conversation below, but first, a few major takeaways.

1. Miklasz hasn’t given up writing. Though his focus will certainly be the new radio show, Miklasz still plans to write several pieces each day for the station’s website, keeping up the torrid pace that he’s set over the past few years as a prolific blogger. “I’m as committed to writing as ever, and I’m going to be delivering a ton of written content,” he says.

2. It’s not a done deal just yet, but Miklasz has been talking to Will Leitch—noted author, Deadspin founder, and big-time Cardinals fan—about possibly teaming up on a Cardinals podcast. For a preview of just how fun that could be, listen to this segment of Leitch quizzing Miklasz on trivia over at Sports on Earth.

3. The deciding factor that led Miklasz to make the move was a desire to connect with his audience in more ways—on the airwaves and on the web, through blog posts, videos, and the aforementioned podcast. But he also admits that the decline of newspapers, a trend from which the Post has been far from immune, was a factor.

So, without further ado, here is our (significantly abridged) conversation. One thing about Bernie, he’s never at a loss for words.

Obviously, after decades at the paper, this is a huge change, but you do have a lot of past experience in radio.

I was way ahead of the curve on that. I’ve had a simultaneous radio career in some form since like the early 1980s in Baltimore. I’ve always loved radio, and I’ve been fortunate enough to where people want to put me on the radio. It’s just a matter of being practical. There were times, it was just very difficult to do both jobs well. That frustrated me. I realized at some point I was just going to have to choose one over the other. I kind of put that decision off for as long as I could. This seemed like the ideal time.

What appealed to you about the specific opportunity at 101 ESPN?

It’s been hard for me to emotionally make the decision to leave newspapers, because it is such a huge part of my life for so long, but I’ve had this pull to go where I think the business is headed. I just think the way media is consumed in our culture has changed dramatically and it’s still changing. The notion that everyone is going to go to one place and not go anywhere else for their news and information, that is a hopelessly outdated and naive belief. Well, 101 ESPN offers me multiple platforms, and I think that’s the way you build an audience. I want to be able to present something for everyone. If you want to read, well, I’m going to be blogging like a crazy man at If you don’t necessarily want to read, but you want to hear me run my mouth on the radio, well, I got that for you, too. If you want some advanced video, that will be there.

What about podcasting? At the Post, you and beat writer Derrick Goold had a great Cardinals podcast.

I think podcasting is going to be big with 101 ESPN. I don’t want it to sound like it’s a done deal, but I’m hopeful that I’m going to team up with Will Leitch to do a Cardinals podcast.

From a more personal perspective, what made you want to make this move?

This will sound really self-serving. I don’t mean it to be. It’s just really honest. I’m 56 years old, and I’ve been in this business basically since 1980. I’ve never stopped trying to evolve. I don’t think I’ve ever gotten complacent. I’m really hungry. I’m really curious. I was doing radio in the early ’80s, when very few sportswriters in America were doing radio. I was way ahead of the curve on that. When the Internet became a factor, I started hosting a forum. This was maybe 15 years ago, maybe more. I had sportswriters around the country saying, “What the hell are you doing this for?” I said, “I’m investing in my future, because this is where we’re headed.” I say this with great pride, I think I was the first mainstream sports columnist in America to host an online forum. You got to adapt or you are going to fade or die. I really believe that. So for me, the next step for my career, even at age 56, was to put the old model aside and leave to go with what I consider to be the new model, which is multiple platforms, something for everyone, take advantage of technology.

Does changing career paths at age 56, after 26 years as a newspaper columnist, represent a risk?

I’m not an idiot. If I thought there was a distinct possibility or any possibility of failure, I would have never made this jump. To me, the risk is staying put. The risk is being afraid to try to reinvent yourself. I’m sitting at a desk all day, and I’m writing these pieces for STLToday. You’re just kind of in a rut. I enjoyed my work, but you’re just kind of bogged down with writing, writing, writing, writing, writing. After a while, I was wondering how many brain cells I was killing. It wasn’t a matter of getting complacent, because I will never be complacent. It was a matter of maybe wanting to challenge myself. I have had people say, “You could have worked there until you died.” That’s probably true. But am I really at a point in life and in my career where my goal is to run out the clock? No.

It also probably feels nice to have a company come to you and show that they value what you do.

This will sound self-serving, too, and I apologize, but frankly, I think they were intelligent enough to realize that I was a smart investment. They realized, we are going to have to pay this guy a lot of money, but he’s going to do this. He’s going to help grow the audience on the digital side. We’re going to have a local morning drive show, which we’ve never had. That’s new revenue. It just tells me they’re sharp in terms of recognizing the business opportunity. I’m just thrilled. To do this at 56, it’s just amazing. In terms of just optimism, and an extra infusion of energy and just having your creative juices recharged a little bit, it’s just gotten me really, really fired up.

How much did the slow death of newspapers play into this decision? Were you leaving a sinking ship?

My purpose is not at all the disparage the Post-Dispatch. I was very grateful for the vehicle they gave me. They gave me a chance. I’m eternally grateful. But we can’t sit here and pretend that there aren’t problems in the newspaper industry or that there aren’t problems with Lee Enterprises. The financial challenges are pretty extreme. There have been layoffs and more layoffs and more cutbacks. I mean what’s happening with the Post-Dispatch is happening everywhere. All newspapers have cut staff and the newsrooms are down to about as low as you can go. The people who are there who are excellent reporters want to do a great job. But they now have much more work put on their shoulders, and then there is another round of layoffs, and there is even more work put on their shoulders. It’s just really hard to not only maintain your physical and mental stamina to do the job, but also just to keep your morale up. It’s just becoming increasingly difficult. It’s just really sad actually.

To read the rest of the article visit STL Magazine where it was originally published


Sports Radio News

Doug Gottlieb Details Interviewing For College Basketball Head Coaching Vacancy

“I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up.”





Fox Sports Radio host Doug Gottlieb recently interviewed for the vacant head coaching job at Wisconsin-Green Bay and detailed the experience on his podcast.

“I got a chance to talk to (Wisconsin-Green Bay AD) Josh Moon several times during the year after they had made their coaching job available and my approach to how I’ve done these things — and this is not the first time I’ve gone down this path, but this was a different path,” Gottlieb said on his All Ball podcast.

“This is a low-major, mid-major job, and there’s no connection there. I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up. I love doing it and I think there’s a very smart world where if I’m coaching I can still do this podcast and still do it with basketball people all over the country and the world, and it’s kind of like a cheat code.”

He continued by saying that seeing Shaka Smart be successful at Marquette has motivated him to continue to search for the right fit as a college basketball coach.

“That’s what I want to do. And last year when I was coaching in Israel, that also continued to invigorate me…this is something that I would really like to do. It has to be the right thing. It has to be the right AD who hits the right message.”

He continued by saying that a sticking point of negotiations was he wasn’t willing to give up his nationally syndicated radio program for the job. He was willing to take less money for his assistants pool, but also to continue doing his radio show.

Gottlieb did not get the position with the Phoenix, noting that he was a finalist but was never offered the job. The position ultimately went to Wyoming assistant coach Sundance Wicks. Wicks had previous head coaching experience and had worked with Green Bay athletic director Josh Moon at Division II Northern State. He admitted he wasn’t necessarily “all-in” on the job due to the current ages of his children and whether the timing was right to uproot his family to move to Northeastern Wisconsin.

The Fox Sports Radio host does have coaching experience. He has worked as a coach for the U.S. men’s basketball team at the Maccabiah Games, sometimes referred to as the Jewish Olympics.

Gottlieb’s father — Bob — was the head men’s basketball coach at Wisconsin-Milwaukee from 1975-1980, compiling a 97-91 record.

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Sports Radio News

Waddle & Silvy: Scott Hanson Told Us to Lose His Number

“We didn’t call him back, so he set out what he wanted to do.”





Aaron Rodgers took immense pride in the fact that he told ESPN NFL Insider Adam Schefter to “lose his number” while discussing his future earlier this week on The Pat McAfee Show. ESPN 1000’s Waddle & Silvy said they’ve experienced similar treatment from guests on their radio show.

While discussing the Rodgers interview with McAfee, the pair admitted that NFL RedZone host Scott Hanson once told their producer to stop trying to book him for interviews on the program.

“I believe the presentation was ‘Do me a favor: lose my number after this interview’,” Tom Waddle said. “So he tried to do it politely. Scott Hanson did. Get out of here. That concept is foreign to me. How about ‘Hey, next time you text me, my schedule is full. I can’t do it, but thanks for thinking of me’. ‘Lose my number?’ You ain’t the President, for Christ’s sake. I’m saying that to anyone who would say that. ‘Lose my number?’ We’re all in the communication business. I just don’t know — why be rude like that to people? What does that accomplish? You know what it accomplished? We didn’t call him back, so he set out what he wanted to do.”

Co-host Mark Silverman then mentioned that the show once tried to book Hansen and NFL Red Zone host Andrew Siciliano together in the same block, with the idea of doing a trivia game to see who the supreme Red Zone host was. Siciliano agreed, but Hansen declined.

The pair also confirmed that an NFL Network personality had told them to lose their number, but couldn’t remember if it was Rich Eisen or not.

Silverman later joked that maybe Hanson was getting a new phone with a new number, and was politely sharing with the producer that he could lose the current phone number because he would share his new number in short order.

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Sports Radio News

Seth Payne: Aaron Rodgers ‘Makes Gross Inaccuracies’ When Calling Out Media

“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations.”




Aaron Rodgers

Aaron Rodgers is always mad at the media for the inaccurate things he says they report, but according to Sports Radio 610 morning man Seth Payne, no one is more inaccurate than the quarterback himself.

Friday morning, Payne and his partner Sean Pendergast played audio of Aaron Rodgers responding to a question about a list of players he provided to the Jets demanding they sign. Rodgers called the idea that he would make demands “so stupid” and chastised ESPN reporter Dianna Russini, who was the first to report it.

“Now to be clear, Dianna Russini didn’t say demands in her tweet. She said wishlist,” Pendergast clarified.

They also played a clip of Russini responding to Rodgers on NFL Live saying that she stands by her reporting and it is her job to reach out to confirm that it is true.

“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations,” Seth Payne said.

He added that if Rodgers is being serious, he is doing some serious nitpicking. He claims that he didn’t give the Jets a list, but that he spoke glowingly about former teammates and told the Jets executives that he met with who he enjoyed playing with during his career.

Payne joked that maybe he wrote down the names in a circle pattern so that it was not a list. Pendergast added that he could have had Fat Head stickers on his wall that he pointed to instead of writing anything at all.

In Payne’s mind, this is a case of Russini catching stray frustration. Neither in her initial tweet nor in any subsequent media appearance did she use the phrase “demands”.

“What he’s actually responding to in that instance is Pat McAfee is the one that described it as a list of demands,” Seth Payne said.

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