Jared Lorenzen will be making his first trip to Harrodsburg Friday, and he hopes it is memorable for him and a lot of other Kentucky fans.
He’ll be part of the Kentucky Sports Radio show at Klosterman Eye Associates (125 Collins Drive) from 10 a.m. to noon along with Ryan Lemond and Drew Franklin. The show airs locally on WHIR (1230 AM) as well as statewide on a network of stations.
“I am really enjoying doing stuff with KSR,” said Lorenzen, a former star quarterback at Kentucky. “They have kept me relevant. Matt (Jones), Ryan and Drew have had me doing pregame radio stuff. It is a lot of fun. I do a KSR podcast with (former UK quarterback) Freddie Maggard, Nick Roush and either Drew or (Danville native) Tyler Thompson. We do talk football, but we also talk a lot about Freddie’s bath habits and how he’s retired and hangs out at the Versailles Kroger. But it is so much fun.”
Working with Lemond has been a unique experience because Lemond covered Lorenzen for WLEX-TV not only at UK but also during his stellar prep football and basketball career at Highlands.
“I kinda always knew Ryan, but I’ve got to know him really well the last two years. His son, Michael, always liked me and followed me when I played with the Lexington Horsemen. I did his birthday part one year when he was about 5. They don’t get any better than Ryan.”
Lorenzen is looking forward to interacting with fans again Friday, especially since Harrodsburg has sent numerous players to UK to play football.
“In between breaks, people kind of want to know the same things. Most of the questions come about the Florida game or LSU game (two UK losses during his career), but these remotes are a lot of fun. You don’t get to sit in front of 50 to 100 people or more and talk every day,” Lorenzen said. “They are coming to a radio show to listen to people talk on the radio. It’s kind of weird, but that’s KSR.
“I love talking to fans. I think it is fun to sit back and hear them. I come from the ex-athlete side and it is kind of cool to hear what they have to say. People respect my opinion, which I love, but if I get a different way of looking at something through them and there’s nothing wrong with that.”
To read the rest of the article visit Vaught’s Views where it was originally published
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.