To have success in the sports radio industry as an on-air personality, you’ve got to have an ability to make the audience think and laugh, while being comfortable in your own skin. Having a strong work ethic also helps.
For John Kincade, those three things have played a critical role in fueling his success on the local and national scene. He’s been a fixture on 680 The Fan in Atlanta for the past 16 years, while also building his brand nationally on ESPN Radio and the CBS Sports Radio network. Over the past year he’s taken on the additional challenge of hosting two podcasts per week for the Podcast One network. To say he keeps busy would be an understatement.
I first got to know John in 2005 when he came to Bristol, CT for a few test shows at the ESPN Radio Network. We worked together on the program “GameNight” and instantly clicked. I thought he was an exceptional on-air talent, but even more impressive was that he was easy to produce. He had a strong passion for radio and although he had achieved a lot of success, he remained very coachable. Not every talent operates that way.
Throughout the years we’ve stayed in touch and discussed numerous on-air subjects, industry developments and ways to make our format stronger. I have a great deal of respect for how he approaches his craft and what he provides through the speakers. His willingness to adapt, work hard, and appreciate the opportunities he’s earned makes it very easy to root for him.
When I decided to start featuring some written content from other members of the sports media, John was one of the first to reach out. That speaks to his passion for our business and his interest in helping others enjoy many of the same successes that he has.
A quick reminder, if you work in the sports media industry and would like to write a future piece, email JBarrett@hvy.tcp.mybluehost.me.
In this article, John provides some excellent information and opinion on why programmers and personalities need to be open minded and willing to adjust their strategy for different situations. Although many have their own personal views and formulas, sports radio is not a one size fits all business, and each market requires a different plan of attack.
Rather than try to explain it myself, John Kincade the floor is all yours.
One Size Does Not Fit All In Sports Talk Radio
Not many men or women can say they’ve had their dream job. I’m blessed to be one that has. In a quarter of a century in the sports radio business, I’ve done it all. I learned early on that arriving behind the microphone was not a destination. It is supposed to be an ongoing journey of evolution as a host. Those who feel they have arrived can find their tenures short lived.
I have the titles of intern, producer, reporter, local host and national host on my career resume. I appreciate my career more because of the grind it was to get my opportunities and what it continues to take to stay employed. Every step along the way I have learned something. Being a successful talk show host means you need to be part student and part thief. You must be willing to constantly learn and also have the ability to take little skills from others you admire and make them your own.
One lesson has the most clarity for me. There is NOT a “one size fits all approach” to success in sports radio. This is true for hosts, producers and stations themselves. What works in New York would fail miserably in Atlanta. The successful station in Boston can’t just be recreated in Kansas City. If you don’t know your terrain and audience, you are destined for failure. I don’t know how many PD’s, Producers or Hosts have espoused their sure fire methods for success to me. Truth is, there is not one method that works everywhere for hosts. There are some things though that a host can do in any market to be successful.
As co-host of the “Buck and Kincade Show” with Buck Belue on 680 The Fan I have learned many lessons. We debuted in September of 2000, and 16 football seasons later we are still going strong. This has required evolution, reinvention and input from many different people to keep the show successful. Truth be told, I refuse to take every piece of advice I receive. I sift through the opinions of others to find what works for me and my shows. I found out long ago that there are many exceptional talents who never sat behind the mic. These station leaders have knowledge and advice to share, but many times fail to connect with the personalities they’re asked to coach. We are not always the most open minded people in the room.
In the world of local radio, your city is different than my city. In Philadelphia, New York and Boston you have a built in audience with generational ties to the city and the teams that play there. This is not the case for Atlanta, Miami and Houston. The problem is there are programmers who believe there are methods you can just cut and paste from one market to another. It doesn’t work like that. It’s harder working in a transient local market than a city with deep rooted sports heritage. Yet there are things that would help make you a great host that you can do in both places. That is where being a student and a thief serves you well. The PD in the Northeast may find grinding calls is a successful formula. That can’t just be plugged into another market without the built in captive sports fan loyalty. In those markets, you need to entertain and engage to create a show worth sticking around for.
As an intern and show contributor, I was exposed to some of the top names in our industry. The legendary Tony Bruno put me on the air for the first time as a correspondent when I worked for the Philadelphia Flyers. He then introduced me to Angelo Cataldi who began to showcase my comedic talents in weekly bits on Sports Radio WIP. I got to watch Howard Eskin work his magic on TV and Radio from behind the scenes. Fact is I stole components from each of them. Eskin was relentless in his desire to have strong opinions. Bruno thought every intense sports debate could always have a punch line. Cataldi was the master of creating the circus and orchestrating a team. The lessons I learned from them have worked for me.
I’ve had the honor in my career to be an accomplished role player for two major sports radio networks. At ESPN Radio in addition to hosting my own weekly show, I had the honor of filling in for Mike Greenberg, Colin Cowherd, Dan Patrick and countless others. At CBS Sports Radio I’ve filled in on nearly every show on the network in addition to hosting my own show. Each show brings a new energy, different approach and a key message. When filling in on a show bearing another’s name, remember that! I’ve heard people fill-in on shows and they barely mention the host whose seat they are occupying. Worse yet, remember the audience is tuning in expecting to hear the named host. Do their show with your particular flair. Don’t throw away all of the normal flow of the show just because you want to seize the stage. If you are good enough, you will get to do it again.
I’ve had PD’s who have conducted aircheck sessions with me. We’d listen back to segments and discuss the formatics and content. I learned more from these than in any other forum. I was schooled on resets, constant teasing and how to plan out a show. These tactics have helped me to stay focused and energized on air. I listen to other hosts from around the country on local and national shows. I’m amazed at how many can’t get a minute into the show without tossing out a phone number. They haven’t given me any opinions yet on topics but somehow desire me to call in. It is the tell tale sign of the host wanting to mail in a show or one who has not been taught proper tactics to hold an audience. PD’s, identify talent that desire coaching. Personally, anyone who can put more money into my bank account has my attention. If you are a talent who doesn’t want coaching, you’ll most likely never maximize your earning potential.
I am far from a perfect host. I do know that I am one of the most competitive. I desire to win and always want to get better. I seek out mentors and pick the brains of my peers whom I admire. I always want to involve the people working behind the scenes on my shows into the on air fabric. There are PD’s that denounce that strategy. I find additional voices serve as a checks and balance system for the audience. They can get comfortable calling me out and inserting other views. When on the air, my Producers are my boss. That does not mean I will always agree or comply, but the Producer must know that I value their input and need their feedback.
Some PD’s don’t demand a show rundown sheet. Others live and die by them. I’ve been working with one on my local and national shows for years. I’m fascinated with the amount of national hosts I know that don’t ever plan out their shows. I’ve been coached to where I now script out every tease and reset. Every segment of every show has content scheduled, but the plan can always be fluid. I can always tell when one of my peers has planned their show, because I always know where they are going and what I am looking forward to.
It’s my belief that we are not being coached enough in our industry. So, I seek out personal conversations with peers I respect and try to learn from them. Many PD’s have not been on air and don’t have the ability to tell their hosts what made them successful. The error in this is that the PD can actually be valuable as a constant consumer of the on air product. Are you listening to me daily? Did you send me an email after that segment you loved? Is every interaction I have with you only after I’ve done something to annoy you? Communication with your hosts can create trust and camaraderie.
I have seen members of radio management that seem to enjoy pitting one show against another. I’ve known others to preach creating a “Stationality” with interaction between all shows. Competition is great, but creating a radio team will get you much further. I’ve seen too many hosts that care only about themselves and their own shows. They never devote energy to building the brand of the station. Without that brand, you have nothing.
One way for a PD to grab the attention of a host is to thicken their wallet. I have been lucky to have been coached by some that taught me valuable lessons on building my brand so I can represent others. It’s created the ultimate employment insurance. I know that my station revenues generated with advertisers justifies my paycheck. Again, I’m shocked at how many in my field still don’t get this. You are a salesperson for your station and your personal brand.
I saw a twenty something member of the media recently say publicly after resigning that unless you are Francesa or Cowherd in our industry you get the short end of the stick. That person doesn’t have the stomach or determination to succeed. If you want to build a career and reap the financial rewards, few will do it before they hit their thirties or forties. If you quit in your 20’s, you never wanted to fight to get where I have.
Thank you to all of the Program Directors who helped to guide me. I didn’t listen to everything you said, but the lessons that stuck have assisted me greatly. If you are a PD reading this, step up your game. The hosts you inspire with a new message may just step up theirs too.
John Kincade is Co-Host of “Buck and Kincade” on 680 The Fan in Atlanta since 2000, Host of “The John Kincade Show” on CBS Sports Radio, Co-Host of “The BIG Podcast with SHAQ” on Podcast One and Co-Host of “Draft Kings Ultimate Fantasy Podcast”. You can connect with him on Twitter by clicking here or on Facebook by clicking here.
Barrett Media Announces 3 Additions, Social Media Changes
“Luckily, I’ve been able to assemble a stellar group of people, which allows us to earn your attention each day, and I’m happy to reveal that we’re adding to our roster yet again.”
It’s taken years of hard work, adjustments, and a whole lot of trial and error to turn this brand into a trusted source for industry professionals. It’s been exciting and rewarding to tell stories, highlight the industry, and use my decades worth of knowledge and relationships to help the brands I work with make progress. But while I may prioritize the work I do for others, I’ve also got to balance it with making sure BSM and BNM run smoothly.
Each day, Barrett Media produces nearly fifty social posts, one to two newsletters, and twenty to thirty sports and news media stories and columns. I didn’t even mention podcasts, which is another space we recently entered. Making sure we’re delivering quality not quantity is vital, and so too is promoting it consistently and creatively.
Today, we have thirty people on our payroll. I never expected that to be the case, but as needs have increased and deeper bonds have been formed between the brand, our audience, and our clients, it’s allowed us to find new ways to invest in delivering insight, information, and opinion to our readers. Writing, editing, and creating content for a brand like ours isn’t for everyone. I just spent the past three months interviewing nearly forty people, and there’s a lot of quality talent out there. But talent for radio and journalism doesn’t always mean the fit is right for BSM and BNM. Luckily, I’ve been able to assemble a stellar group of people, which allows us to earn your attention each day, and I’m happy to reveal that we’re adding to our roster yet again.
First, please join me in welcoming Garrett Searight to BSM and BNM. Garrett has been hired as our FT Brand Editor, which means he will oversee BSM and BNM’s website’s content M-F during normal business hours. He will work closely with yours truly, our nighttime editors Arky Shea and Eduardo Razo, and our entire writing teams to create content opportunities for both of our brands. Garrett joins us after a decade long stint in Lima, OH where he most recently worked as program director and afternoon host at 93.1 The Fan. He also programmed classic country station 98.5 The Legend. His first day with us is August 1st, but he’ll be training this month to make sure he’s ready to hit the ground running.
Next, I am excited to welcome Alex Reynolds as our Social Media Coordinator. Alex’s creativity and curiosity stood out during our interview process, and we’re excited to have him helping with social content creation and scheduling for BSM and BNM. He’s a graduate of Elon University, a big fan of lacrosse, and he’ll be working with Dylan Barrett to improve our graphic creation, schedule our content, and further develop the social voice for both of our brands.
Speaking of our two brands, though we produce content on the website for both sports and news, how they get promoted on social is changing. When I started this company, the website was known as SportsRadioPD.com. That worked perfectly with my Twitter and Instagram handles, which were also @sportsradiopd. But since we switched our URL to BarrettSportsMedia.com and started ramping up content for both sports and news it’s become clear that we needed dedicated brand pages. It’s harder to expect people to share an individual’s content, and the mix of sports and news often feels off-brand to the two different audiences we serve. It feels even stranger if I’m buying social media ads to market content, a conference, and other things, so it’s time to change things up.
Starting today, you can now follow Barrett Sports Media on Twitter @BSMStaff. You can also follow Barrett News Media on Twitter @BNMStaff. Each brand also has its own Facebook page. Moving forward, we will promote sports media content on our sports accounts, and news media content on our news accounts. We started with that approach for BNM when the brand launched in September 2020, but expecting people to read another site and follow other social accounts was a tall order for a brand that was finding its footing. We made a choice to promote both sports and news under the same social accounts for the past year in order to further grow awareness for the content, and as we stand today, I think many would agree that BNM has made great strides. We’ve built a kick ass team to cover the news media industry, and I’m hoping many of you will take a moment to give BNM’s pages a follow to stay informed.
One thing you will notice is that the @BSMStaff account has replaced the @sportsradiopd account on Twitter. Let’s face it, most people who have followed me on Twitter have done so for BSM or BNM’s content, not for my NY Knicks and pro wrestling rants. I am keeping my @sportsradiopd handle but that is being developed as a brand new personal account. That said, if you enjoy sending DM’s my way, give the new @sportsradiopd account a follow so we can stay in touch. The only account we will use to promote content from both brands under is the Barrett Media account on LinkedIn. Instagram is not a focus right now nor is TikTok or Snapchat. I realize audiences exist everywhere but I’d rather be great at a few things than average at a lot of them.
Now that we’ve tackled the social media changes, let me share another exciting piece of news. I’m thrilled to welcome Jessie Karangu to our brand as a BSM weekly columnist. Jessie has great energy, curiosity, and a genuine love and passion for the media industry. He’s worked for Sinclair television, written for Awful Announcing, and has also hosted podcasts and video shows on YouTube. His knowledge and interest in television is especially strong, and I’m looking forward to featuring his opinions, and perspectives on our website. His debut piece for the site will be released this Wednesday.
With all of this happening, Demetri Ravanos is shifting his focus for the brand to a space he’s passionate about, audio. His new title is BSM’s Director of Audio Content. This means he will be charged with overseeing the editing, execution, and promotion of our various podcasts. He will also work closely with me in developing future Barrett Media shows. We have 3 in weekly rotation now, and will be adding Seller to Seller with Jeff Caves next week, and The Jason Barrett Podcast the week after that. The goal is to increase our audio library in the future provided the right ideas, talent, and interest are there.
Another goal of mine moving forward is to grow our advertising partnerships. Between our website, social media channels, podcasts, and newsletters, we have many ways to help brands connect to an affluent, influential, and loyal industry audience. We’ve enjoyed working with and helping brands over the years such as Point to Point Marketing, Jim Cutler NY, Steve Stone Voiceovers, Core Image Studio, Skyview Networks, Compass Media Networks, ESPN Radio and Harker Bos Group. That doesn’t include all of the great sponsors we’ve teamed up with for our annual BSM Summit (2023’s show will be announced by the end of the summer). I’m excited to add to the list by welcoming Backbone as a new website and newsletter partner. We’re also looking forward to teaming up in the near future with Quu and the Sports Gambling Podcast Network, and hope to work with a few others we’ve had recent dialogue with.
When it comes to marketing, I try to remind folks of our reach, the value we add daily across the industry, and the various ways we can help. I know it’s human nature to stick with what we know but if you work with a brand, I invite you to check into BSM/BNM further. Stephanie Eads is awesome to work with, cares about our partners, and our traffic, social impressions, and most importantly, the quality of our audience is proven. To learn more about what we can do, email Stephanie at Sales@BarrettSportsMedia.com.
Yes we continue to grow, and I’m happy about that, but just because we’re adding head count doesn’t mean we’re guaranteed to be better. It takes every person on a team holding up their end of the bargain, creating killer content, setting expectations, and paying attention to the follow through. We take pride in our work, value the support of our partners, and are extremely thankful for the continued readership of our material. That consistent support is what allows me to add to our team to better serve fans, partners, and industry professionals.
It may seem small, and unimportant but those retweets, comments, and mentions on the air about our content makes a difference. To all who take the time to keep our industry conversations alive, thank you. This is an awesome business with a lot of great brands, people, content, and growth opportunities, and the fact that we get to learn from you, share your stories, and help those reading learn in the process makes waking up to do it an honor.
Barrett Sports Media To Launch Podcast Network
“We will start with a few new titles later this month, and add a few more in July.”
To run a successful digital content and consulting company in 2022 it’s vital to explore new ways to grow business. There are certain paths that produce a higher return on investment than others, but by being active in multiple spaces, a brand has a stronger chance of staying strong and overcoming challenges when the unexpected occurs. Case in point, the pandemic in 2020.
As much as I love programming and consulting stations to assist with growing their over the air and digital impact, I consider myself first a business owner and strategist. Some have even called me an entrepreneur, and that works too. Just don’t call me a consultant because that’s only half of what I do. I’ve spent a lot of my time building relationships, listening to content, and studying brands and markets to help folks grow their business. Included in my education has been studying website content selection, Google and social media analytics, newsletter data, the event business, and the needs of partners and how to best serve them. As the world of media continues to evolve, I consider it my responsibility to stay informed and ready to pivot whenever it’s deemed necessary. That’s how brands and individuals survive and thrive.
If you look at the world of media today compared to just a decade ago, a lot has changed. It’s no secret during that period that podcasting has enjoyed a surge. Whether you review Edison Research, Jacobs Media, Amplifi Media, Spotify or another group’s results, the story is always the same – digital audio is growing and it’s expected to continue doing so. And that isn’t just related to content. It applies to advertising too. Gordon Borrell, IAB and eMarketer all have done the research to show you where future dollars are expected to move. I still believe it’s smart, valuable and effective for advertisers to market their products on a radio station’s airwaves, but digital is a key piece of the brand buy these days, and it’s not slowing down anytime soon.
Which brings me to today’s announcement.
If you were in New York City in March for our 2022 BSM Summit, you received a program at the show. Inside of one of the pages was a small ad (same image used atop this article) which said “Coming This Summer…The BSM Podcast Network…Stay Tuned For Details.” I had a few people ask ‘when is that happening, and what shows are you planning to create?’ and I kept the answers vague because I didn’t want to box ourselves in. I’ve spent a few months talking to people about joining us to help continue producing quality written content and improve our social media. Included in that process has been talking to members of our team and others on the outside about future opportunities creating podcasts for the Barrett Sports Media brand.
After examining the pluses and minuses, and listening and talking to a number of people, I’m excited to share that we are launching the BSM Podcast Network. We will start with a few new titles later this month, and add a few more in July. Demetri Ravanos will provide oversight of content execution, and assist with production and guest booking needs for selected pods. This is why we’ve been frequently promoting Editor and Social Media jobs with the brand. It’s hard to pursue new opportunities if you don’t have the right support.
The titles that will make up our initial offerings are each different in terms of content, host and presentation. First, we have Media Noise with Demetri Ravanos, which has produced over 75 episodes over the past year and a half. That show will continue in its current form, being released each Friday. Next will be the arrival of The Sports Talkers Podcast with Stephen Strom which will debut on Thursday June 23rd, the day of the NBA Draft. After that, The Producer’s Podcast with Brady Farkas will premiere on Wednesday June 29th. Then as we move into July, two more titles will be added, starting with a new sales focused podcast Seller to Seller with Jeff Caves. The final title to be added to the rotation will be The Jason Barrett Podcast which yours truly will host. The goal is to have five weekly programs distributed through our website and across all podcasting platforms by mid to late July.
I am excited about the creation of each of these podcasts but this won’t be the last of what we do. We’re already working on additional titles for late summer or early fall to ramp up our production to ten weekly shows. Once a few ideas and discussions get flushed out, I’ll have more news to share with you. I may consider adding even more to the mix too at some point. If you have an idea that you think would resonate with media professionals and aspiring broadcasters, email me by clicking here.
One thing I want to point out, this network will focuses exclusively on various areas of the sports media industry. We’ll leave mainstream sports conversations to the rest of the media universe. That’s not a space I’m interested in pursuing. We’ve focused on a niche since arriving on the scene in 2015 and have no plans to waver from it now.
Additionally, you may have noticed that we now refer to our company as ‘Barrett Media’. That’s because we are now involved in both sports and news media. That said, we are branding this as the BSM Podcast Network because the titles and content are sports media related. Maybe there will be a day when we introduce a BNM version of this, but right now, we’ve got to make sure the first one works right before exploring new territory.
Our commitment to delivering original industry news, features and opinions in print form remains unchanged. This is simply an opportunity to grow in an area where we’ve been less active. I know education for industry folks and those interested in entering the business is important. It’s why young people all across the country absorb mountains of debt to receive a college education. As valuable as those campus experiences might be, it’s a different world once you enter the broadcasting business.
What I’d like to remind folks is that we continue to make investments in the way we cover, consult, and discuss the media industry because others invest in us. It’d be easy to stockpile funds and enjoy a few more vacations but I’m not worried about personal wealth. I’m focused on building a brand that does meaningful work by benefitting those who earn a living in the media industry or are interested in one day doing so. As part of that process I’m trying to connect our audience to partners who provide products, services or programs that can benefit them.
Since starting this brand, we’ve written more than 18,000 articles. We now cover two formats and produce more than twenty five pieces of content per day. The opportunity to play a small role in keeping media members and future broadcasters informed is rewarding but we could not pay people to edit, write, and host podcasts here if others didn’t support us. For that I’m extremely grateful to those who do business with us either as a consulting client, website advertiser, Summit partner or through a monthly or annual membership. The only way to get better is to learn from others, and if our access to information, knowledge, relationships and professional opinions helps others and their brands, then that makes what we do worthwhile.
Thanks as always for the continued support. We appreciate that you read our content each day, and hope to be able to earn some of your listenership in the future too.
5 Mistakes To Avoid When Pursuing Media Jobs
“Demetri Ravanos and I have easily done 50-60 calls, and it’s been eye opening to see how many mistakes get made during the hiring process.”
I recently appeared on a podcast, Monetize Media, to discuss the growth of Barrett Media. The conversation covered a lot of ground on business topics including finding your niche, knowing your audience and serving them the right content in the right locations, the evolution of the BSM Summit, and why consulting is a big part of our mix but can’t be the only thing we do.
Having spent nearly seven years growing this brand, I don’t claim to have all the answers. I just know what’s worked for us, and it starts with vision, hard work, consistency, and a willingness to adapt quickly. There are many areas we can be better in whether it’s social media, editing, SEO, sales, finding news, producing creative original content or adding more staff. Though there’s always work to be done and challenges to overcome, when you’re doing something you love and you’re motivated to wake up each day doing it, that to me is success.
But lately there’s one part of the job that I haven’t enjoyed – the hiring process. Fortunately in going through it, I was able to get to know Arky Shea. He’s a good guy, talented writer, and fan of the industry, and I’m thrilled to share that he’s joining us as BSM’s new night time editor. I’ll have a few other announcements to make later this month, but in the meantime, if you’re qualified to be an editor or social media manager, I’m still going through the process to add those two positions to our brand. You can learn more about both jobs by clicking here.
Working for an independent digital brand like ours is different from working for a corporation. You communicate directly with yours truly, and you work remotely on a personal computer, relying on your eyes, ears and the radio, television, and internet to find content. Because our work appears online, you have to enjoy writing, and understand and have a passion for the media industry, the brands who produce daily content, and the people who bring those brands to life. We receive a lot of interest from folks who see the words ‘sports’ and ‘news’ in our brand names and assume they’re going to cover games or political beats. They quickly discover that that’s not what we do nor are we interested in doing it.
If you follow us on social media, have visited our website or receive our newsletters, you’ve likely seen us promoting openings with the brand. I’ve even bought ads on Indeed, and been lucky enough to have a few industry folks share the posts on social. We’re in a good place and trying to make our product better, so to do that, we need more help. But over the past two months, Demetri Ravanos and I have easily done 50-60 calls, and it’s been eye opening to see how many mistakes get made during the hiring process.
Receiving applications from folks who don’t have a firm grasp of what we do is fine. That happens everywhere. Most of the time we weed those out. It’s no different than when a PD gets an application for a top 5 market hosting gig from a retail employee who’s never spoken on a microphone. The likelihood of that person being the right fit for a role without any experience of how to do the job is very slim. What’s been puzzling though is seeing how many folks reach out to express interest in opportunities, only to discover they’re not prepared, not informed or not even interested in the role they’ve applied for.
For instance, one applicant told me on a call ‘I’m not interested in your job but I knew getting you on the phone would be hard, and I figured this would help me introduce myself because I know I’m a great host, and I’d like you to put me on the radar with programmers for future jobs.’ I had another send a cover letter that was addressed to a different company and person, and a few more applied for FT work only to share that they can’t work FT, weren’t interested in the work that was described in the position, didn’t know anything about our brand but needed a gig, were looking for a confidence boost after losing a job or they didn’t have a computer and place to operate.
At first I thought this might be an exclusive issue only we were dealing with. After all, our brand and the work we do is different from what happens inside of a radio or TV station. In some cases, folks may have meant well and intended something differently than what came out. But after talking to a few programmers about some of these things during the past few weeks, I’ve been stunned to hear how many similar horror stories exist. One top programmer told me hiring now is much harder than it was just five years ago.
I was told stories of folks applying for a producer role at a station and declining an offer unless the PD added air time to the position. One person told a hiring manager they couldn’t afford not to hire them because their ratings were tanking. One PD was threatened for not hiring an interested candidate, and another received a resume intended for the competing radio station and boss. I even saw one social example last week of a guy telling a PD to call him because his brand was thin on supporting talent.
Those examples I just shared are bad ideas if you’re looking to work for someone who manages a respected brand. I realize everyone is different, and what clicks with one hiring manager may not with another, but if you have the skills to do a job, I think you’ll put yourself in a better position by avoiding these 5 mistakes below. If you’re looking for other ways to enhance your chances of landing an opportunity, I recommend you click here.
Educate Yourself Before Applying – take some time to read the job description, and make sure it aligns with your skillset and what you’re looking to do professionally before you apply. Review the company’s body of work and the people who work there. Do you think this is a place you’d enjoy being at? Does it look like a job that you’d gain personal and professional fulfillment from? Are you capable of satisfying the job requirements? Could it potentially put you on the path to greater opportunities? If most of those produce a yes, it’s likely a situation to consider.
Proofread Your Email or Cover Letter and Resume – If the first impression you give a hiring manager is that you can’t spell properly, and you address them and their brand by the wrong names, you’re telling them to expect more mistakes if they hire you. Being detail oriented is important in the media business. If this is your introduction to someone and they have a job you’re interested in, you owe it to yourself to go through your materials thoroughly before you press send. If you can have someone else put an extra set of eyes on your introduction to protect you from committing a major blunder even better.
Don’t Waste People’s Time – You’d be annoyed if a company put you through a 3-4 week process only to tell you they didn’t see you as a viable candidate right? Well, it works the other way too. If you’re not seriously interested in the job or you’re going into the process hoping to change the job description later, don’t apply. If the fit isn’t right or the financials don’t work, that’s OK. Express that. People appreciate transparency. Sometimes they may even call you back in the future when other openings become available. But if you think someone is going to help you after you wasted their time or lied to them, trust me, they won’t.
Don’t Talk Like An Expert About Things You Don’t Know – Do you know why a station’s ratings or revenue is down? Are you aware of the company’s goals and if folks on the inside are satisfied or upset? Is the hiring manager someone you know well enough to have a candid professional conversation with? If the answers are no, you’re not helping your case by talking about things you don’t have full knowledge of. You have no idea how the manager you’re talking to has been dealing with the challenges he or she is faced with so don’t pretend you do. Just because someone wrote an article about it and you read it doesn’t mean you’re informed.
Use Social Wisely – Being frustrated that you didn’t get a job is fine. Everyone goes through it. Asking your friends and followers for advice on social of how you could’ve made a better case for yourself is good. That shows you’re trying to learn from the process to be better at it next time. But taking to social to write a book report blasting the hiring manager, their brand, and/or their company over a move that didn’t benefit you just tells them they made the right move by not bringing you in. Chances are, they won’t be calling you in the future either.