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How Fox Built The Promo For Rousey vs. Holm

Jason Barrett

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Promotion for UFC 193 will go into overdrive this week with Ronda Rousey just days away from facing Holly Holm in Melbourne, Australia, but the first real push to sell the fight started in early October with the release of a groundbreaking new commercial.

The 2-minute, 44-second spot debuted courtesy of Ellen DeGeneres but the work behind the video had been going on for months as the UFC teamed up with a company called Digital Domain, who along with their in-house production company called Mothership were the same people behind the amazing advertisement for Jose Aldo and Conor McGregor ahead of their proposed fight this past summer at UFC 189.

After working together on the Aldo vs. McGregor spot, that helped set a new standard for fight promos with the UFC, Digital Domain was called back in to work on something special for a card that was expected to be the biggest show of all time.

The proposal as it originally happened was for Jose Aldo to face Conor McGregor as the main event with Ronda Rousey taking on Miesha Tate in the co-main event with the show taking place at AT&T Stadium in Arlington, Texas.  So director Neil Huxley, who also handled the original UFC 189 promo, started brainstorming ideas with one of his collaborators at Digital Domain and before something unique began to surface.

“The original concept — it was going to be Aldo/McGregor and Ronda/Miesha Tate, that was the original card and that’s how it was going to be stacked,” Huxley said when speaking to FOX Sports. “It was not an official announcement with that card and like everything with the UFC, it changes. Fight cards change, people get injured, so this whole thing is influx for at least a couple of weeks and then it gets decided, what date, who’s fighting who, and they were looking at Dallas Stadium, and it was going to be the biggest UFC event of all time with those two fights on the card. It was going to be huge.”

So right away the production and promotion behind the card was going to be massive and the commercial to advertise it had to follow suit.

Following the Las Vegas showdown that Huxley envisioned for Aldo and McGregor at UFC 189 that included the two fighters strolling through an abandoned Sin City before meeting in the middle of the street with thousands of fans trailing behind them, he knew right away that this promo had to be different.

Considering the kind of upbringing that all four fighters had leading into the two main fights, it occurred to Huxley and his partner Aaron Shact that creating a commercial that followed Aldo, McGregor, Rousey and Tate from an early age until now was the perfect concept.

“We started writing concepts of something that could speak to this scale. I worked with the associate creative director Aaron Shact, I usually write with him and we throw ideas around together and we’re both big UFC fans. We had this idea — what if we track these four fighters from when they were kids?” Huxley said.

“Because they’ve got such interesting stories — Conor growing up in Ireland being a bit of a rapscallion when he was a kid and then you’ve got Aldo sleeping on the floor of his Brazilian jiu-jitsu gym and eating scraps of food and then growing up to be this amazing champion and Ronda had this amazing story and Miesha we were finding some interesting stuff about her as well.”

Just as Huxley and his team were beginning to put together the ideas for the commercial, everything changed with the fight card and the UFC came back to the company and revealed the new main event — Ronda Rousey vs. Holly Holm at UFC 193 in Etihad Stadium in Melbourne, Australia, with more than 70,000 fans expected to attend.

https://youtu.be/2jSKMoXTvaQ

While the idea for the entire promo started with four fighters and it was now being whittled down to two, Huxley was invigorated with the idea of just focusing on these two women and their arduous journey to make it in a sport that had been dominated by men from the day it was created.

So the work started to put the promo together while following Rousey as a young girl who first becomes interested in judo as a kid while learning from her mother and former world champion AnnMaria DeMars. The story continues with Rousey being admonished for fighting in school before eventually turning into a medal-winning judoka and then one day noticing a fight on a television that featured B.J. Penn submitting Matt Hughes at UFC 46.

The same video follows Holm from her earliest days in a boxing gym when she caught more than a few knowing stares from onlookers wondering what a girl was doing lacing up gloves and stepping into the ring. A few cuts and black eyes later and Holm was standing on top as one of the best women’s boxers in the world.

Reality was even better than fiction when it came to Rousey and Holm’s life stories and while neither knew it at the time growing up on the judo mats and boxing rings that their journeys would eventually lead to this point at UFC 193.

“I love stories where these two characters are growing up in different parts of the world but their lives are kind of leading to this moment where they are going to meet in the Octagon,” Huxley described.

“It’s that classic story set up where two people are on a trajectory that’s eventually going to intersect. It will change their lives forever, this fight. I love stories like this. That was kind of where it came from.”

To read the rest of this article visit Fox Sports where it was originally published

Sports TV News

Rece Davis Believes Final Regular Season College GameDay Show Typically Most Hectic Due to Coaching Changes

“There were so many coaching changes and decisions, and we’re getting people on the phone. That was before everybody got comfortable with FaceTime.”

Jordan Bondurant

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Rece Davis

College GameDay was in Columbus this past weekend ahead of Ohio State’s annual rivalry game against Michigan, and host Rece Davis said a number of head coaching announcements throughout the show made for some pretty chaotic moments.

Luke Fickell being named the new head coach at Wisconsin and former Carolina Panthers head coach Matt Rhule being hired at Nebraska were among the marquee hirings announced over the weekend.

On the College GameDay Podcast, Davis said trying to get information confirmed and incorporated into the show in real time was exhilarating.

“It was a bizarre, fun show that we’ve had over the years when we’ve gone to Ohio State/Michigan,” he said. “I remember the ’16 year that we extended the show to five hours. It was really fun, and then a really great game followed it. And there were so many coaching changes and decisions, and we’re getting people on the phone. That was before everybody got comfortable with FaceTime. But there were a lot of bizarre things going on.”

Podcast co-host and senior college football reporter Pete Thamel echoed Davis’ sentiments, saying he would do a hit on the show, then take out his earpiece and immediately get back on the phone to work on getting the most up to date information.

“It was whoa,” he said. “We did the first segment…and normally I would’ve stayed and watched to see what the guys had to say, but I just walked off the stage and went back and started making calls.”

In addition to the Wisconsin and Nebraska hirings, Thamel was also working on trying to figure out the situation at Auburn. He helped get Rhule on the show as well, and he said it was cool the show’s team was able to book guests so quickly from different locations in the country.

“We literally went coast to coast on GameDay with good interviews on Saturday,” he said.

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Disney CEO Bob Iger: Company Will Chase Profitability Over Growing Subscriber Base

“We have to start chasing profitability. It will be demanded of us.”

Jordan Bondurant

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Change is abound at Disney, but it’s welcomed change. CEO Bob Iger, who was announced as the replacement for Bob Chapek last week, said his goal is to help get the company’s financial ship righted.

“We have to start chasing profitability,” Iger told employees and executives at a town hall. “It will be demanded of us.”

Iger announced one of his first moves in returning to the CEO role was to shake up its digital media and entertainment distribution division. That branch of the company oversees its streaming services like Disney+, Hulu and ESPN+. Disney+ boasts tens of millions of subscribers, and Chapek focused heavily on reaching as many people as possible.

But Disney stock price has shrunk sharply over the course of the last year, and there have been other areas of the company in which there has been discourse. There was some belief that Disney could be up for sale.

Iger hopes things at the company can be turned around in due course, but he made one thing for certain: Disney and its properties are not for sale.

“Nothing is forever, but I’m very comfortable with the set of assets that we have,” he said. “I think they can serve our company, don’t expect any headlines soon about deals.”

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YES Network Considering Derek Jeter and Don Mattingly for Analyst Roles

“I have something else burning fairly hot right now,” Mattingly said. “Depends how that goes.”

Jordan Bondurant

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Could Yankees fans see and hear from two of the franchise’s most beloved former players on TV next season? It’s not out of the realm of possibility. The New York Post reported Monday the team’s YES Network appeared to have an interest in bringing in Derek Jeter and Don Mattingly.

But according to the network’s president of programming and production John Filippelli, it’s all speculative at this point.

“We haven’t had any in-depth discussion with either,” he told Andrew Marchand. “If they are A) available and B) interested, you probably at least have to have a conversation.”

Marchand reached out to Mattingly, who finished his run as manager of the Miami Marlins at the end of the 2022 season, and the former Dodgers manager seemed to indicate that there is another potential opportunity in the works.

“I have something else burning fairly hot right now,” Mattingly said. “Depends how that goes.”

Jeter will likely be a hard sell on getting into the booth. The understanding is the legendary former shortstop doesn’t have a big interest in getting into broadcasting like his former teammate Alex Rodriguez.

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