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The Talkers’ Heavy Hundred Misses The Mark

Jason Barrett

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On Thursday, Talker’s released its 4th annual Heavy Hundred of Sports Talk Radio, and as you’d expect it’s creating a lot of noise. Lists are very effective in terms of generating debate and discussion. When the focus becomes sports radio personalities and radio stations, that stirs even more emotion. Having created a few pieces like this myself, I know how subjective these things can be. So I recognize how difficult this project can be for the Talkers crew.

talkersTo assemble a piece like this and generate buzz is very easy. It’s the evidence though that supports each decision that determines if the list carries any weight. The outlet behind the piece also is important. There’s no question that Talkers has been a reputable source for talk radio for a long time. That’s why the “Heavy Hundred” creates interest throughout our industry. People in radio want to feel like their work is being recognized and measured by those who understand the challenges of doing it. Not by those who are uninformed or wearing rose colored glasses.

When I clicked on the link yesterday to review the list, I hoped to be pleased with the final result. I wanted to believe that quality research was done to showcase the industry’s best but once again I was left with more questions than answers. There also seems to be a bias directed towards certain shows, stations, and cities.

On Wednesday, Talkers posted on their website what some of their criteria was for the “Heavy Hundred”. They stressed that the final results are admittedly subjective and a number of factors determine who makes the cut. Which qualities mattered most though was not clear.

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I thought it was worth researching to find out which criteria was most important and if the decision making was done in collaboration with different radio companies and programmers or if it was done independently. Many stations and industry professionals have been led to believe that there is a group of industry executives determining these results.

I started my investigation by reaching out to more than 50 Program Directors and Corporate Executives. I asked them how involved they were in sharing feedback with Talkers for their process. Only one Program Director said they had shared their input with the company. Whether Talkers asked for it or even considered it is unknown.

Next, I reached out to Talkers to get an idea of how they handle the process. The three questions I posed were:

  • Who takes part in the selection committee for deciding the Top 100? (Are they strictly folks from the magazine/website or are managers from different radio groups included)
  • Which factors matter the most in determining where you slot a show? (Ex: Ratings, Revenue, Market size, Longevity, etc.)
  • If ratings are taken into account, are you looking at 6+, 12+ or the format’s key demo Men 25-54?

harrisonMichael Harrison, the company’s Editor and Publisher, didn’t address the questions directly but he did offer the publication’s perspective. He said “putting this list together is based on as much art and subjectivity as it is objective and empirical. In other words, this is not an “official” PPM-style ratings project based on a hard methodology – but rather, an impression based on a combination of information and opinions and that’s the way we want it to stay. Lists like this are thought-stimulators and not to be taken TOO seriously.”

What Michael said in his last line is very important to be aware of. The list is meant to be a fun, thought provoking piece, that highlights the best in the format through the eyes and ears of the editors at Talkers Magazine. It’s not industry involved by design and whether a show finishes 1st or 100th, simply earning recognition from an industry resource like Talkers should make a talent and radio station feel good.

But therein lies the issue. Talkers has done a great job at building a brand that the radio industry values. They have a larger responsibility to showcase the industry properly. A fun subjective list that’s not to be taken seriously is something we should expect from our friends on Facebook. Not from one of the radio industry’s leading publications.

Yesterday after the list was released, I received five different press releases from radio stations pumping up their people who were on the “Heavy Hundred”. That tells me that the industry takes this list very seriously. One particular quote stood out. David Dickey with 680 The Fan in Atlanta said “We are thrilled that experts in the sports industry recognize The Fan as the most credible and most consumed sports station in Atlanta, airing some of the best sports-talk shows in the country”.

There’s one problem with that quote. Experts in the sports industry did NOT participate in this project. It was done independently by the editors at Talkers.

Being a former Program Director who studies this format as intently as I do, there are a couple of issues I believe need to be addressed. Most of the Talkers group are based on the East Coast. Call me cynical but I don’t believe they are listening to sports stations in the South, Midwest, or West Coast on a regular basis. Nor do I believe they are in tune with how impactful, successful or not successful, some of those brands and personalities are.

nielsenI also know that gaining access to a station’s ratings and revenue is very difficult. Especially when you take into account that the key demo for the format (Men 25-54) isn’t made available to the public. You can dissect 6+ and 12+ numbers but those are not what accurately reflect a sports station’s performance. You can also see total revenue for a brand but that doesn’t tell you which personalities bring in the dough and which ones don’t.

As I analyzed the list, my initial impression is that many of the shows selected were chosen based on reputation of brand and longevity of show. I don’t believe ratings and revenue factored heavily into the equation as previously suggested. It feels more to me like “The Reputation 100” than a review of the best of 2015.

One other thing that I noticed that is very troublesome is that this list rarely changes. There’s no way in the world of radio ratings and revenue (where things change constantly) that you’re going to convince me that these shows have produced the same for the past 3 years. The only time you’ll see major changes are when shows no longer exist or guys who recently started with a station are lower one year and higher the next. Take some time and look at the lists for 2012, 2013, 2014, 2015. You’ll see a lot of the same results. Here is some photo evidence.

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A few years ago one of my shows made this list and at that time the program had been on the air less than six months and was rated 17th in the market. Another show on my station which didn’t make the list, had spent 2-3 years together and was consistently rated in the Top 5. They were also our highest generating revenue program. I wasn’t asked nor was my General Manager for any information about our station or personalities ratings or revenue.

While that was then, let’s take a look at now.

damonbruceIn San Francisco, Damon Bruce not only generates revenue for 95.7 The Game, but he’s been a Top 5 rated program throughout the past year. If you’re a Top 5 performer in the 4th largest market in America, how can you not be included as one of the industry’s Top 100?

Talkers also said that in addition to ratings and revenue, a few other criteria were important. They included “effort, courage, uniqueness, recognition, impact and doing a show at the time of the list’s release”. Once again, Damon checks all of those boxes. So does Greg Papa and John Lund who work at the same station and have been in the Top 5 for the past 3 years and just finished #1 in October.

But that’s my former radio station so clearly I’m biased right? Well let’s switch coasts then.

Mark Madden does afternoons on 105.9 The X in Pittsburgh. He’s not on a full-time sports station, but he hosts a sports talk show for 4 hours a day in afternoon drive and delivers HUGE double digit ratings and revenue. He also possesses many of the attributes that Talkers said were important. He too though is not on the list. Three of the market’s shows on 93.7 The Fan made the list (deservingly so) so that eliminates any argument about the market being smaller.

innes12Staying in Pennsylvania, Josh Innes hosts afternoon drive on WIP in Philadelphia. He started in that slot in February with Tony Bruno and quickly the show was leading the afternoon ratings battle against Mike Missanelli who’s ranked 15th on the Talkers list. Bruno left the show in July which many thought would hurt the show. But WIP never lost momentum. Innes continued to win afternoons with a new crew.

If I were to ask Andy Bloom who runs WIP, I’m sure he’d tell me their station is making a lot of money by finishing in the top spot in Philadelphia. If Innes is winning in afternoons, and doing so with two different versions of his program during the past calendar year, that should only further help his standing right? Nope. He’s rated 49th.

Missanelli is an exceptional talent and deserves to be in the Top 15. That’s not the issue. A host who’s on a heritage brand and in the same conversation for afternoon ratings and providing many of the qualities that the publication said were necessary shouldn’t be 34 spots away.

That same issue exists in Chicago where Waddle & Silvy (58th) on ESPN 1000 have won multiple months against Boers and Bernstein (18th) on The Score and in Kansas City where “The Drive” with Danny Parkins and Carrington “CDot” Harrison aren’t even on the list, despite doing a great show and leading the ratings against Kevin Keitzman (42nd) from WHB. How Michael Kay of 98.7 ESPN New York is relegated to 56th (third year in a row 55th or 56th) is another head scratcher.

1053Moving south to Dallas, G-Bag Nation airs on 105.3 The Fan and is an incredible program. It beats The Ticket and ESPN 103.3 in middays and is often The Fan’s highest rated show. But once again, the show isn’t on the list. Their competitors who they beat consistently each month are. Norm Hitzges and Donovan Lewis from The Ticket are 79th and Steve Dennis and Mark Friedman are 83rd.

Ben & Skin (who are a really good show) work on the same station as G-Bag Nation and they finished 43rd despite delivering the same or lower numbers than the midday show. If G-Bag Nation produces the top ratings on their station, and beats the two shows (Hitzges & Lewis and Dennis & Friedo) that they line up against, then how are they left out?

Finally, I don’t need ratings evidence, only a good set of ears to know that Bomani Jones, Adam Schein and Dan Dakich are three of America’s best on-air talents. There’s no defense for them not being included. They are way too good to be left off.

In the grand scheme of things, this is only a list. We’re not dealing with a life threatening illness. But shouldn’t we expect some transparency when it involves voting on our entire industry? Is that too much to expect?

aiI remember when sports media people voted for MVP awards and made terrible decisions but couldn’t be held accountable because we didn’t know how they voted. Then two specific situations occurred and it’s been very different since. Fred Hickman voted for Allen Iverson as MVP over Shaq in 2000 and Keith Law placed Javier Vasquez above Adam Wainwright and Chris Carpenter in the 2009 NL Cy Young voting. Both men received a ton of backlash for their selections and with social media a major part of people’s lives now and accountability being important to the general public, it’s much harder to place a vote and hide.

What frustrates me most is that people in our format really do care about this. They want to be measured fairly and some checks and balances would go a long way towards getting it right. Furthermore, there are stations using this information in local marketplaces to create confusion and present a false narrative for their brands and personalities. It’s similar to when a radio station runs a promo touting itself as America’s #1 sports station, when the truth is that they’re not even rated #1 in their own market. Just because you say something is factual doesn’t mean that it actually is.

The last part I want to draw attention to is SiriusXM. I recognize that the focus of this type of list is going to be on ‘terrestrial’ radio but if we’re identifying the Top 100 sports hosts in America, then shouldn’t they be included? Stephen A. Smith, Evan Cohen and Mark Packer aren’t good enough to make the Top 100? Chris Russo, despite having an entire channel named after him is only the 35th most important? Really?

JBRadioInkIn talking to a number of Program Directors, they’re disappointed because they’re not asked about their shows and stations and they feel that Talkers aren’t privy to key information. I’ve often wondered why Program Directors weren’t interviewed as part of this process. Why consultants like Rick Scott, Tom Bigby and myself who follow the format nationwide and interact with stations and personalities aren’t asked to share a perspective. Why executives like Bruce Gilbert and Scott Masteller weren’t asked for feedback when they operated ESPN Radio and Fox Sports Radio and had regular communication with local stations across the country.

I’d think that Program Directors, Consultants, and Executives like Bruce, Mark Chernoff and Mike Thomas at CBS, Steve Cohen with SiriusXM, and Don Martin with Premiere/Fox Sports could lend some extra insight and information that would be beneficial. Some will say that by talking to them they’ll be biased towards their own people and while that’s probably true, they still have information that’s important. I’m not suggesting they be part of the final decision making process. That should absolutely belong to Talkers. But without knowing key details about many of these stations, it leaves a lot of industry people feeling like the list is very skewed and not well researched.

hiremeIf you’re an On-Air talent and you made the list, be appreciative towards the folks at Talkers who have highlighted your show and clearly value your work. However, just because you made the list, doesn’t mean you deserve a raise or that you should start bombarding other Program Director’s for bigger jobs because you’ve clearly established yourself.

I had one talent reach out to me two years ago and explain why I needed to hire them. They told me that based on their ranking on the Talkers Top 100, it was clear that the entire industry knew they were a difference maker. This individual didn’t finish in the Top 30 so when I responded by asking them “why should I hire you over all of the other shows that finished ahead of you” they didn’t take too kindly to my sarcasm. Now knowing that the survey is done independently by Talkers and without the involvement of the top radio minds in America, that same person may want to craft their wording a little differently.

I’m glad Talkers does this piece each year to give our format and our people some exposure. I know it’s a very hard list to assemble and everyone involved at the publication has to view this project as a love/hate assignment. No matter what they put out, there’s going to be some disagreement with it. By not providing transparency though with their process it leaves them open to additional criticisms.

wfanFrom where I sit, I don’t think you can find much room to argue with the Top 15-20. Personalities like Mike Francesa, Boomer & Carton, Jim Rome, Colin Cowherd and Dan Patrick deserve to be high on the list. In many ways this list reminds me of the NFL Draft. You can identify who the top prospects are but after Round 1 it’s a crapshoot and the great organizations do their homework and strike gold, while others miss the mark and ultimately pay the price for it.

To those that made the list, congratulations. Whether you take it seriously or with a grain of salt, it’s a nice honor. The last thing I wanted to do was rain on Talkers parade but the process and research that goes into this should matter and industry people deserve to know who determines the results and what criteria matters most. Many assumed that top executives and programmers were involved in this process. But they’re not. They’ve also not been spoken to. If some additional conversation takes place, this list could become excellent and one that all groups look forward to being a part of.

For now though, the Talkers Heavy Hundred has become our Santa Claus. It started as a good idea that made us feel good inside, but the more we choose to believe in it, the more disappointed we become.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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