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The Radio Business Slayed The Beast 980

Jason Barrett

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The beauty of “The Beast 980” crossed paths with the nature of the beast that is the business of radio.

It happened on Wilshire Boulevard this week, just down the street from the La Brea Tar Pits.

No one comes out smelling great when you’re stuck in this kind of muck.

CBS Radio has been trying to sell off the iconic KFWB-AM station since the end of 2011, hiring Diane Sutter as a trustee to take care of the “asset” and make it presentable.

Eighteen months ago, after the go-to all-news format was bastardized into various hybrids of news, talk and entertainment, they decided to give it a go with the all-sports route. This would finally allow Jim Rome the syndicated spot in L.A. that CBS has been promising, and it could build something around a relationship with the Clippers as their home base.

Then, a buyer showed up. CBS, which by all reports was at a point of just trying to get this beast off the books, somewhat surprisingly accepted the offer. With this proviso: The remodel may look spiffy, but it wanted a tear-down, replaced with foreign-language programs.

Those who’ve been employed at the fourth all-sports format in Southern California — one that gave off a much more home-spun, independent feel than what gets filtered with ESPN-owned KSPN-AM (710), iHeartMedia/the Dodgers’ KLAC-AM (570) and the Angels’ KLAA-AM (830) — have until mid-February to say goodbye, in the language of their choosing.

“You don’t know what will appeal to a new buyer — you try to create something with value, and what’s what we did with this sports format,” said Sutter, the president and CEO of Shooting Star Broadcasting who eventually arranged the sale to Universal Media Access, a company connected to a private equity firm that boasts of buying stations “at a distressed price” and turning them into brokered ethnic programming.

“This was a great programmed radio station,” Sutter added, “but the buyers liked the station for other reasons. That’s their right.”

Yeah, but they’re wrong.

No matter how many times those in the business of media have to endure this kind of change, it’s never a sporty process.

“When we were hired, we were told the station was for sale and the goal was to sell, but all the research out there indicated there was a need for real, localized sports talk in L.A.,” said early-morning co-host Jeanne Zelasko, there from the launch in September 2014 with experience working at San Diego-based XTRA-AM and Fox Sports Radio and TV.

“We can’t control the business aspect of all this, but I don’t think we had any game pulled on us. There are some young producers in the building who are learning a tough life lesson. You can’t commit yourself so fully to a job that just won’t love you back.

“It almost felt like we were ‘WKRP in Cincinnati,’ a small station in some ways that kept going when others were trying to swat us away. Maybe there was slow recognition at the start, but I felt we were turning a corner because of the Twitter activity and the Clippers’ exposure. We were hiring solid people (like Bill Plaschke in the morning and Chris Myers in the afternoon) and it was time to go kick some butt.

“What’s frustrating for me is I felt we were finally providing a good service to this city and we believed in it. When we first started doing mornings (with Marques Johnson), I felt we could stand on a rock on Highland and Wilshire and reach more people if we just screamed loudly. Eventually we were watching our ratings go from a 0.1 and hit a 1.2.”

Ratings will unfortunately be the bottom-line measure of semi-failure and true failure in the radio world these days. What “The Beast” generated wasn’t spectacular by any means compared to its direct competitors, even with the Clippers’ momentum.

A year ago, KSPN was cutting staffers and leading the L.A. sports-talk format with overall ratings at 1.3, well ahead of KLAC (0.6) and KFWB (0.2, last among the 41 stations monitored by Arbitron). While most ratings for these formats are broken down further into how the men 25-54 demographic fares, it looks more like a dissection of a sliver of pie that’s half eaten.

Program director Tom Lee, who came into his job just nine months ago replacing Owen Murphy, said he was “proud of our significant ratings growth and was very optimistic we were positioned well for 2016. But this is a tough business. It’s sad to see it end. The ‘buzz’ may have been there, but ratings are the real scorecard in programming.”

In assessing “The Beast” upon its arrival in 2014, and even months before that, the hope was KFWB would be taken into the 21st century in a more dignified way than predecessors that came and failed.

Survival of the fittest, ironically, won’t be legacy of the “The Beast.”

To read the full article visit the LA Daily News where it was originally published

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Jay Williams Calls Listener, Forces Him To Pay Their $1000 Lakers Bet

“Don’t get me on national TV and radio and then not pick up the phone when I call.”

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If you owe Jay Williams money, he is going to find you. Just ask Rob, a listener in Orlando who bet the ESPN Radio morning man that the Lakers would advance to the NBA Finals.

Last week, Rob called Keyshawn, JWill and Max and bet Williams $1000 the Lakers would eliminate the Denver Nuggets. Williams said if that happened, he would pay Rob $1500.

Obviously, that is not the way things played out. On Tuesday morning, Jay Williams called Rob demanding payment.

“He owes me my money,” he said. “So you know what we do? We got Detective Pat on the call today. Pat, let’s give this man a call. See if this guy picks up, trying to run away from giving me my money.”

The show’s associate producer Patrick Costello called the number Rob left last week. On the first attempt, the listener did not pick up. Williams vowed to keep up the pressure on social media and national radio and television until he got paid.

“Don’t get me on national TV and radio and then not pick up the phone when I call.”

“You know, getting that money is a wrap, Jay,” Keyshawn Johnson said through laughter. “I told you that.”

The show made one more attempt to connect with Rob before having to turn things over to Greeny. This time, the Lakers fan picked up and acknowledged that he had to pay. He offered to make a donation in Williams’s name.

“I’ll send you my bank account here privately, and then I will send it to the charity of my choice,” Williams agreed.

Rob agreed to the arrangement. Williams asked him if he wanted to apologize for doubting the basketball analyst’s prediction of the Lakers’ demise.

“Apologize? I need the Lakers to apologize to me after that performance,” Rob said. “Because Jesus Christ, that was horrible. That was bad.”

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Stoney & Jansen on LeBron James Retirement Talk: ‘NBA Needs Offseason Stories’

“I think we pick and choose with him. I think I’ve been too hard on him and I’m kind of realizing that.”

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As the Los Angeles Lakers exited the court after being swept by the Denver Nuggets in the Western Conference Finals on Monday night, a grim reality set in across the basketball world regarding the future of forward LeBron James. Widely regarded as one of the best players to ever suit up, James is the NBA’s all-time scoring leader, a 19-time All Star selection, four-time MVP, and four-time NBA champion.

During his postgame media availability on Monday, he stated that he had to seriously think about his future, undoubtedly referencing retirement. James just completed his 20th season in the Association and continues to play at a high level, but is going to think about walking away from the game after falling short of the NBA Finals this year.

“He’s been a pretty good soldier for the game,” said Tom Milikan, morning show producer and assistant program director at 97.1 The Ticket. “There’s been some things I haven’t agreed with him [on] that he’s liked or tweeted or whatever. I think he’s had some ignorance, but I think that applies to every single athlete out there that’s great.”

Throughout his NBA career, James has been the subject of criticism. The ESPN special he participated in titled The Decision saw him reveal he would be leaving the Cleveland Cavaliers to join the Miami Heat. He is also a frequent subject across the network’s programming, including on Get Up, First Take and NBA Today.

“I think we pick and choose with him,” Millikan said. “I think I’ve been too hard on him and I’m kind of realizing that.”

Show co-host Mike Stone read messages from the 97.1 The Ticket text line during the show, many of which criticized James for being a “flopping” player desperate for any semblance of attention since he will not be in the NBA Finals. One text suggested his revelation of weighing retirement was done intentionally, surmising that he has a film documentary crew around him and coming back stronger than ever would make for a great story.

“The league needs some offseason stories,” Millikan said. “From what I know, the free agency class is not all that great this year – and one of the big names is Kyrie Irving, and that’s toxic. It’s sort of like, ‘Hey, maybe they’re generating buzz or trying to do the whole Brady thing.’ So be it – I’ve seen it 15 times in my life.”

Stone recognized that athletes like James are genuinely once-in-a-generation type talents, and that his time in the NBA has been defined by more than what he has done on the court. James has also been an immense advocate for greater causes, including social issues, youth education and community affairs. Whenever he decides to call it a career though, fans should rest assured that James has truly given the game everything he has.

“I want to see the best that they have for as long as possible,” show co-host Jon Jansen said of star athletes. “If they end up playing too long, so be it. I don’t care. Then I know I’ve [seen] it all.”

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Danny Parkins: NFL Teams ‘Don’t Really Care About Your In-Stadium Experience’

“In one year of Al Michaels complaining about the games, they’ve changed two huge rules around it.”

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On Monday at the NFL Owners’ Meetings, flex scheduling for Amazon Prime Video’s presentation of Thursday Night Football was approved 24-8. Games can only be flexed between Weeks 13 and 17 with 28 days notice required. Additionally, a maximum of two games can be flexed per season, with the entire operation being on “a trial basis.”

“In one year of Al Michaels complaining about the games, they’ve changed two huge rules around it,” said Danny Parkins on 670 The Score as the news broke Monday. “[The] first rule already happened, and the Bears are one of the teams that either benefit or are victimized by the rule depending on your interpretation. You can play on multiple Thursdays this year. You can’t play multiple road Thursdays, but the Bears have two Thursday night games – in Washington and home against Carolina.”

In an effort to broadcast compelling action on a national stage, the National Football League did not give all of its 32 teams at least one game on national television this season. Conversely, the New York Jets, complete with star quarterback Aaron Rodgers, will be featured on national television for the maximum of six times, including two matchups on Thursday Night Football. The Jets, along with the Chicago Bears, dissented from voting in favor of flexible scheduling, but Parkins assumes it has nothing to do with the fans.

“My guess is [it is] because they already have two Thursday night games,” Parkins said. “Maybe they’re just altruistic and they care about fans and travel and all that, but I bet you that they said, ‘Well, we’re playing in Week 5 in Washington and Week 10 at home against Carolina. We don’t want to risk Bears-Browns or Bears-Falcons being flexed into Thursday Night Football later in the season and end up with three Thursday night games.’”

Many football fans and media professionals have pushed back on granting the property any type of flex scheduling because of the negative impact it has on injury prevention, something that is not as pronounced with other properties solely because of the day of the week. Sunday Night Football on NBC was previously the only property with flex scheduling ability, and Monday Night Football on ESPN is being granted that ability between Weeks 12 and 17 with at least 12 days notice.

“They don’t really care about your in-stadium experience – they don’t,” Parkins said of the league. “As long as you watch on TV, they’re thrilled because that’s where they make a huge, ungodly percentage of their money – more so than any of the other sports.”

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