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FiveThirtyEight Plans To Stick Around For a While

Jason Barrett

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When ESPN turned out the lights on Grantland last fall, one of the big questions was how long it would be until FiveThirtyEight, Nate Silver’s data journalism outfit, followed Grantland out the door. After all, the metrics-focused site was just as much of an odd fit within the sports media empire.

But, two years after its launch, FiveThirtyEight is growing both its traffic and headcount — and says that ESPN has every interest in keeping it around. Its editorial staff is now at 43, and it’s pushing out 10 stories a day, with plans to double that number this year.

Managing editor David Firestone pointed to FiveThirtyEight’s headcount, which increased by 17 people in the past year. Three of those additions were to the site’s video team, which is helping FiveThirtyEight with short-form clips, such as “The Dean Scream,” a 10-minute exploration of Howard Dean’s campaign-ending yawp in 2004.

On that front, FiveThirtyEight seems to realize it can’t live off politics coverage alone, especially after the presidential election. So in addition to politics and sports, it’s also applied its formula to cover The Oscars, Fandango’s Rotten Tomatoes deal and Harper Lee. It’s also building out its science and health coverage (it hired The New York Times Magazine science columnist Maggie Koerth-Baker this week). FiveThirtyEight even plans to venture into eSports coverage later this year.

 

The bigger nagging question, though, is how long ESPN’s support for FiveThirtyEight will last. While the company said that it was “totally committed” to FiveThirtyEight, ESPN itself is in a bit of a rough patch. In Disney’s last quarter, ESPN’s unit, which also includes the Disney Channels and ABC, posted a 5.6 percent decline in operating income, thanks to subscriber declines and higher programming costs. It’s going to be hard for ESPN to justify keeping something like FiveThirtyEight around if it’s not generating revenue.

“They have to support themselves, because ESPN is not going to he happy about losing money anywhere,” said Seth Alpert, managing director at advisory firm AdMedia Partners, adding that FiveThirtyEight already seems to be further along, monetization-wise, than Grantland was when ESPN pulled the plug.

 

“Grantland had some issues after [founder Bill] Simmons left. There was some tension there, but that’s not the situation here,” said Firestone, who said that the site has a “great” relationship with ESPN. “I know people looked at Grantland and said something similar would happen to us, but I don’t think there’s any sign of that. Everyone’s committed to this for the long haul.”

To read the rest of the article visit Digiday where it was originally published

 

Sports TV News

Steve Rosenberg Out As President of Diamond Sports Group

“John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change.”

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A company declaring bankruptcy is never good for the people at the top. Steve Rosenberg is experiencing that right now. He is out as the president of Diamond Sports Group.

John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change. In it, Diamond CEO David Preschlack wrote that CFO David DeVoe will assume Rosenberg’s responsibilities for now.

Steve Rosenberg joined Sinclair in 2020. He replaced Jeff Krolik as the company’s president of local sports.

Last week, Diamond Sports Group filed for Chapter 11 bankruptcy. The company intends to work out new deals with the NBA and NHL for its Bally Sports RSNs in hopes that it will remain in tact. Ourand writes that an attempt to do the same with Major League Baseball has not yielded meaningful results as of yet.

“With the recent appointments we have made to the senior leadership team, and the talented staff we have throughout the organization, I am confident in this team’s ability to work together to execute our strategic goals at this time,” Preschlack wrote in his memo.

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Sports TV News

Variety Predicts Sports Betting Broadcasts Future of RSNs

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans.”

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The sports betting market grew in 2022. With five new states legalizing mobile wagering last year, that is not a surprise. The overall take for sportsbooks was $93.4 billion. That is a whopping 84% growth over 2021.

With so much money coming from new markets, Variety wanted to get an idea of how much the sports betting industry is actually growing versus how much of the growth is artificial.

The study from the publication’s VIP+ shows that in markets with a full year of mobile wagering on the books before 2022, the growth is slower but still significant at 19%. Writer Gavin Bridge suggests that the statistic could hold the answer for the future of regional sports networks.

“While winning money was the most popular reason for sports betting, data provided by VIP+’s research partner CRG Global in our ‘Sports Gambling & Media‘ report show that one of the most popular reasons was that betting ‘makes the games I watch more exciting,’ with several other reasons relating to watching televised games also important to some betters,” he writes.

With regional sports networks looking for a new model in the face of serious economic uncertainty, Bridge points to Comcast’s regional NBC Sports networks as a reasonable path forward.

Through its partnership with PointsBet, NBC offers alternate broadcasts of the local teams it covers that have a gambling focus. The alternate feed have not been available for every game on the RSNs, but Bridge writes that we could see more of that in the future.

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans. Ultimately, sports betting overlays and alternative game feeds can be anticipated for most major sports in the coming years as media partners look for new revenue streams and ways to engage fans for longer.”

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Sports TV News

NCAA Tournament Delivers Highest-Rated Round of 64 Ever

“ For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers.”

Jordan Bondurant

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The first two rounds of the 2023 NCAA tournament are in the books, and the TV ratings indicate historic viewership.

For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers. This was for contests on TBS, CBS, TNT and truTV in addition to streaming on March Madness Live.

Action on Thursday averaged 8.4 million, up 2% compared to 2022.

On Friday, game broadcasts averaged 9.3 million, making it the most-watched first round ever.

The Sweet 16 tips off on Thursday this week.

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