Congratulations is in order for KFAN in Minneapolis. The radio station once again flexed its muscles in the March ratings book, finishing 1st with every key weekday show. Chad Abbott and his team have built one of the most dominant sports radio brands in the country.
In San Francisco, KNBR turned in a powerful March book. The radio station was in the Top 3 with 6+, and Top 2 with Adults 25-54. They were also #1 with Men 25-54 in mornings thanks to Murph & Mac who delivered an 8.4 rating.
The battle in the windy city remains tight between ESPN 1000 and 670 The Score. For the month of March, ESPN 1000 led the way in middays (David Kaplan) and afternoons (Waddle and Silvy). The Score however won in mornings (Mully and Hanley). “Waddle and Silvy” turned in the highest performance of any sports talk show in the market, finishing with an impressive Top 10 showing in the 6+ demographic.
Despite undergoing a sea of changes to its weekday lineup, 790 The Ticket in Miami held off WQAM in the March ratings book with Men 25-54. The Ticket produced a 1.0, which was a tenth of a point higher than WQAM who delivered a 0.9. WINZ was a distant third with a 0.2.
98.7 FM ESPN New York’s “Hahn and Humpty” which features Alan Hahn and former Islanders goaltender Rick DiPietro are adding a television component to their program. The MSG Network will televise a one-hour highlight show weeknights at 7pm ET starting May 23rd. A replay will air at 10:30pm ET. The show will include the best moments from each day’s radio broadcast.
In Dallas, Gavin Dawson of 105.3 The Fan‘s “G-Bag Nation” is entering new territory. The talented talk show host will debut a brand new show “One Nation“, this Saturday night at 8pm CT on CBS Dallas’ 1080 KRLD. Dawson has offered social commentaries, and unique political perspectives occasionally during his midday show. The venture into news talk allows him to further tap into that passion, while maintaining his presence on the highly rated Fan midday show. He says the focus of the new show will be on bipartisan issues that have a negative impact on the lives of average Americans, and the corruption of the legislative and election process. He expects the show to draw an edge and conservative slant from his position on men’s rights, and the decline of the modern American man and family.
After adding John E. Hoover to their weekday lineup, The Franchise in Tulsa has made moves yet again. The radio station recently secured the local market affiliation for the Kansas City Royals, and pried away the local broadcasting rights to Jenks High School football, the top rated program in the state of Oklahoma. The world champion Royals previously aired on 1550 KYAL, and Jenks played their games for the past twenty years on The Buzz AM 1430.
Longtime Producer Colin Hoggard and 610 The Fan WFNZ in Charlotte have parted ways. Hoggard spent the past eight years working for the radio station after interning on and off for a few years. He’s looking for his next opportunity and can be reached here.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.