Connect with us
BSM Summit
blank

Barrett Blogs

Lessons Learned Last Week In Las Vegas

Jason Barrett

Published

on

Sin City was electric last week, thanks to its usual festivities, and the arrival of the 2016 NAB Show. Over one hundred thousand people invaded the region to get a closer look at the future of broadcasting, and it didn’t disappoint.

Although radio had its moments, and fair share of quality sessions, it was hidden in the background. Crowds gathered for drones exhibits, video conferences, discussions on digital and social media, virtual reality sampling, and conversations with the world’s top media minds.

It was inspiring to see thousands of people gather in one area to appreciate the media industry. It restored my faith that many still value innovation and creating quality programming. Radio may lag behind in these categories at times, but other industries see it being essential to their future success. That’s refreshing.

nab-1Because I had four days with minimal distractions, I was able to observe a lot. I enjoyed eavesdropping on various radio sessions, and am still trying to comprehend how I managed to survive an entire trip in Vegas without emptying my wallet on casino slot machines. I spent less than five minutes playing, and didn’t participate until the final day of my stay. After six spins, I hit for $250 dollars, and proceeded to cash out. Not a bad way to end a great trip.

Leisure gambling has its pluses and minuses, but I’m not here to discuss that. Instead I want to share with you, what I took away from the NAB Show last week.

It was a solid experience, that I recommend checking out if you haven’t done so before. If the only thing you care to learn about is the radio business, then it might not be your cup of tea. Instead you may want to attend the NAB Radio Show this September in Nashville.

nab-4However, there’s a lot happening in this world. While my focus may be on the radio industry, I also enjoy taking advantage of opportunities to learn something new. If the world’s leading experts are going to gather in one city, and share secrets on how they’ve succeeded, then I’m going to soak up every ounce of knowledge they’ve got to offer because you never know when an idea or trend from one industry might become valuable to the one you make your living in. Plus, who doesn’t enjoy seeing drones perform up close?

Now on to the observations.

Mike and Mike – The ESPN Radio duo were inducted into the NAB Hall of Fame, the result of a successful seventeen year partnership on the nation’s largest sports radio network. Greeny and Golic not only deserved to be honored for what they’ve accomplished on the air, but the way they’ve conducted themselves as individuals during the course of their careers also speaks to their integrity and character as people.

Prior to the induction ceremony, CAA sponsored a pre-show gathering which was jam packed. Whether that was due to the Mike’s being present or free booze being available is up for debate. Mike and Mike gave an impromptu speech, and thanked everyone for being part of their special day. The room had its fair share of heavy hitters in it. Most of ESPN Radio’s management figures (Traug Keller, Dave Roberts) were in attendance, as were other broadcast leaders such as Dan Mason, Bill Hedrich, Jeff Smulyan, Greg Solk, and Bob Profitt.

nb-mmWhen it was time to be recognized, the duo were introduced following a great video which captured the essence of their show during its seventeen year run. They expressed their gratitude to the NAB for recognizing the show and what it had accomplished, and offered a few doses of their humor during a short but effective speech.

One thing about Mike and Mike that many in our business overlook is how seamless they make everything look. For seventeen years they’ve woken up five days per week at three or four AM to go perform on radio. In 2004 they added a television simulcast which only further exposed the program. Now imagine having every one of your opinions, jokes, questions, or comedic bits under the world’s microscope every day. Anything they say or do can appear in print or be used against them by agents, players, teams, or their own company.

They have to serve multiple masters with different agendas while being socially active and responsible. Add in working with sponsors, and creating content that will fuel the radio department’s success online, and satisfy affiliates, plus traveling for road shows where they’ll be expected to interact with fans and local teams/clients during each day of the trip. I didn’t even mention yet the actual work of preparing, watching games, and trying to maintain some semblance of a family life.

How many shows could handle all of that? Many say they can, but it’s harder than you think.

It’s all of those reasons above why Mike and Mike are now members of the NAB Hall of Fame. Their induction ceremony was classy, and one of the highlights of the entire week.

Failing To Read The Room – During the course of one hour, Kim Komando managed to reel in an audience, only to lose them. Her command of the stage was strong. Her knowledge and passion for her brand, and the industry was sharp. But over preparation, and an inability to adjust sucked the air out of the room. Not exactly the way you want to setup a Hall of Fame induction for two popular personalities.

KimI felt bad for Kim because if this were a normal conference, she’d have passed with flying colors. But many in this room were there to see Mike and Mike enter the Hall of Fame. Picking this day to present an hour long infomercial on the Kim Komando show reflected poor judgment. I witnessed multiple CEO’s and executives switch from being invested in her commentary to getting annoyed. A few even left the room. I could be wrong but I don’t recall her saying a word at the end about Mike and Mike. I asked multiple people and they didn’t hear it either.

Because Kim’s speech dragged, it caused the session to run past its scheduled time, and reduced Mike and Mike’s time on stage. Kim is very talented, and has an excellent story to share, but if there’s a lesson to be learned, less is more. Be ready to abandon the script. If you don’t, you’ll lose the crowd, and your message will fall on deaf ears.

The Las Vegas Sports Radio Scene – I had an opportunity to run into two old friends during my visit. Mitch Moss, who produced for me at 95.7 The Game in San Francisco, now hosts middays on ESPN 1100. Matt Perrault, who I’ve known for a over a decade and auditioned for me once in St. Louis at 101 ESPN, hosts evenings on Yahoo Sports Radio.

nab-2Each broadcast their shows from different locations. Moss operates out of a radio studio off of the strip, and Perrault from a created studio inside the Palazzo casino.

What I didn’t realize before my journey to Las Vegas was how many sports stations operate in the city. There are seven stations listed as operators of the format. Granted, most of them are national brands, but that is still too many for a market which has under 2 million people residing in it.

If there’s one benefit, it’s that the city receives some of the best tourism support anywhere in the country. That makes it easier to create effective promotions and remotes for local stations. It also further provides evidence to the NFL and NHL that the city could be financially productive if either league elects to move one of its teams there in the future.

Networking – If there’s one major benefit of heading to a show like the NAB, it’s the opportunity to meet and mingle with numerous people in the industry who you might not normally run into. That’s one of the real joys of the experience for yours truly. Spending time with Kraig Kitchin, making small talk with Fred Jacobs, Dan Mason, and Michael Fiorile, catching up with old ESPN teammates Ray Necci, Amanda Gifford, Pete Gianesini, Liam Chapman, and Justin Craig are all part of what made the trip memorable.

I was surprised though by how many broadcast executives I ran into seemed to be in a rush to get out of each room. I realize that not every conversation is going to be fruitful but if you’re going to take the flight, stay in a hotel room, and engage in hour long sessions discussing the future of radio and why it’s a business people should want to be involved in, you should probably allow for some time to indulge the audience afterwards. This is their opportunity to meet you, compliment your work, and ask a question or two. There’s no harm in that right?

hellum2Guys like Erik Hellum of Townsquare, and Jeff Smulyan of Emmis were gracious with their time, so I don’t want to paint a picture that lumps everyone in as being distant. That wouldn’t be fair. I’ve been in this industry for twenty years, and fortunate enough to foster enough relationships that I don’t need the extra face time, but for those who don’t travel much, and are new to the business or considering entering it, the way they’re treated during face to face discussions can impact whether or not they pursue a career in our industry.

It’s silly to take the stage and express concern about a lack of interest in the industry from younger people, but then hightail out of the building when they ask for a few minutes of your time. Maybe I’m making a bigger deal out of this then I should, but I bet people will take notice when the next Steve Jobs chooses a different line of work because he or she was turned off by the way radio people responded to their request for time.

Joe DiMaggio used to say “you never know who’s watching you for the first time, so always give your best”. That’s some great free advice for some of our people to consider.

Appreciating Innovation – Fred Jacobs moderated a session on innovation which featured Emmis CEO Jeff Smulyan, NPR COO Loren Mayor, and National Radio Talent System CEO Dan Vallie. While each participant spoke on behalf of their organizations and the numerous things they were doing, the one who connected most with me was Smulyan. That’s probably because he was the one person with enough guts to launch an all-sports format in New York when everyone told him it was a stupid idea which had no chance to succeed.

jeffsHe used that same mentality to launch the first hip-hop station Power 106 in Los Angeles, which was also thought to be another one of his terrible ideas. Now, he’s facing similar backlash for his belief in the Next Radio app.

Truth be told, I don’t know if his latest project will or won’t pass the sniff test. Many have poked holes in the project, and some of the criticisms are valid. However, I can appreciate that Smulyan is taking a risk to try and make industry measurement better.

Often we complain about radio not receiving its full share of listening, and sales people and market manager’s everywhere cling to old articles which tout radio’s massive 93% reach. The reality though is that the ratings system is tremendously flawed. I refuse to accept that what we have provided to us from Nielsen is the best that we can do.

If Spotify, Facebook, YouTube, Google, Twitter, and iTunes can figure out how to measure their audio and video offerings, and provide excellent analytics for clients, than radio should be able to do the same. We see advanced data with our mobile and digital sessions, so why can’t the quality of measurement for over the air listening be the same?

The Next Radio App might be the solution radio needs, or it might not. That Smulyan is willing to bet on it, and invest his time and resources to make it work speaks to his confidence in the product. Many people talk about innovation, but few have the scars to prove they’re trying. Jeff not only sets the example for his company, but he does so for many in the industry. That alone gets my respect and appreciation.

Millennials – I apologize in advance if this comes across as negative, but it’s time for radio to take a good hard look in the mirror when it comes to talking about how to reach the younger generation. For starters, work needs to be done on the arrangement of some of these panels. Rather than rolling out the same industry people again and again, how about including some members who actually live, breathe, and speak the lingo of the audience that the industry claims it wants to reach?

millennialsNo disrespect, but how many sessions on reaching millennials must be staffed by members who are above fifty and sixty years old? Do we honestly believe that younger people are going to take their cues from people that don’t live their lives the same way? It’s no different than telling someone older to take their cues on investments, and retirement from a twenty year old.

I’ve spent the past six to eight years attending multiple conferences, and every single time I go, I’m left befuddled by the image crisis that plagues radio. We talk about the future, and being ahead of the curve, yet those who think that way, and are likely to create the next big thing that helps our industry are left back in their studios.

There’s something to gain from every single person who speaks on a panel, so I want to be clear that this isn’t only about age. I believe that including an older perspective in the conversation is important. But, when variety isn’t provided, and a mixture of opinions, ages, genders and races isn’t offered, you miss the whole point.

For radio to succeed, it has to reach everyone. You can’t do that when the chosen mouthpieces come from the same neighborhood and fail to relate to those living in other locations. There are enough people in this business to create thought provoking discussion. I’d like to see the organizers of these conferences work harder to produce original sessions that provide a variety of personalities and opinions and leave everyone in the room thinking.

Right now there’s a lot of butt kissing, rah-rah speeches, and solutions coming from one side of the street. If radio really wants to move forward, and reach young people, it has to be open to hearing their perspectives, and involving others who actively shape our brands each day. I’ve heard many industry folks complain about these issues at each conference I’ve attended. It’s time something was done to make these sessions balanced and valuable rather than using them to reward our industry friends.

What About The Product? – The final issue that stood out during this conference was one that people at the higher levels may not even realize is happening. CEOs, Corporate Executives, and Market Managers focus their discussions on sales, investments, expenses, radio’s increased listening percentages, and the importance of growing digital and mobile revenue.

But, do you know which one area isn’t mentioned? Their products!

It’s the brand, and the programming it provides that leads a person to listen, and grow from being a casual fan to a station advocate. Without highlighting the reason why we matter to audiences, we’re shooting ourselves in the foot.

The majority of people who attend these conferences want to learn why your brands matter, what you do to make them unique, how you’re positioning yourself in the digital space, and where you see the future. They want to absorb your passion for radio, not be treated to a sermon on business acquisitions, and why you’re debt-free or considering bankruptcy.

So why does this happen?

jobsThe honest answer is that most radio executives are removed from the product development portion of their organizations. They are focused on big picture growth, finding ways to monetize their investments, and networking with various industry people to help advance the company. They perk up and offer more opinion when digital is raised as a topic, but that’s because they see the majority of business heading in that direction, and they know they have to play in that space to warrant a larger piece of the revenue pie.

Look around the industry today and you’ll find numerous operations run by people with strong sales backgrounds. There’s nothing wrong with that. As a matter of fact, understanding business and how to make money is an important aspect of the job.

But so is recognizing what makes your brand’s special, and the reasons why they succeed. If an organization’s leader doesn’t have a passion and understanding about the brand’s they’re responsible for, and why they matter, they’re missing out on the most important sale of all. It’s easy to toss around catchphrases like “content is king”, and maybe you’ll hide out in the weeds for a while and trick people, but at some point, listeners and advertisers start to vacate and results begin to dip if they sense you’re unattached to your products.

Can you imagine if Facebook didn’t have Mark Zuckerberg or Apple never had Steve Jobs? The reason why companies like Apple, and Facebook (two of the best of all-time) have been a giant success is because they were run by people who understood business but had a deep passion and connection to the product.

If you look at the annual keynote addresses provided by both groups, they’re well attended, and covered by various national media outlets because people genuinely want to hear what they have planned for the future. It’s easy to buy in and see the vision because the discussion revolves around the product, the future, and how each brand will work to further satisfy its consumer’s growing wants and needs. They focus on innovation, and pleasing their fans, not their investors. It’s the old adage “if you build it, they will come”.

Because they deliver fascinating products, it leads to results. Yes the business does matter, and each are in business to turn profits, but make no mistake about it, they succeed because of a vision for their brands, and an ability to passionately communicate it to those who pay attention.

markzNow imagine Tim Cook (Jobs’ successor) or Zuckerberg leading one of these radio conferences. They’d be given a stack of papers to explain ratings growth, stock price activity, company debt, and how to generate more sales. When the subject of programming and product improvements are raised, they’d defer to someone else, because they don’t have the answers.

As I listened to numerous sessions where questions were asked to panel members about finding new talent, creating exclusive digital content, incorporating video into radio, and fighting off competition from Pandora, Spotify, and Satellite Radio, I heard a lot of generic replies, and a whole lot of insufficient details. That’s not a good look.

There are certain sessions during a media conference that will pass with flying colors (Fred Jacobs’ innovation session). There are other ones which will appeal to your personal interests (Mike and Mike enter the HOF). Unfortunately though I find myself leaving many of these trips with more questions than answers. I just hope the younger generation who are considering a career in our industry aren’t doing the same.

Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

Published

on

blank

With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

Continue Reading

Barrett Blogs

Barrett News Media To Gather The Industry in Nashville in September 2023

“I’ve been lucky enough to play a key role in bringing the sports media industry together on an annual basis, and in 2023 we’re going to attempt to do the same for news/talk media professionals.”

Jason Barrett

Published

on

blank

One of the best parts about working in the media business is that you’re afforded an opportunity to use your creativity, take risks, and learn if an audience or advertisers will support your ideas. Sometimes you hit a homerun, other times you strike out, but regardless of the outcome, you keep on swinging.

I’ve tried to do that since launching a digital publishing and radio consulting company in 2015. Fortunately, we’ve delivered more hits than misses.

When I added news media industry coverage to our brand in September 2020, I knew it’d be a huge undertaking. The news/talk format is two and a half times larger than sports, many of its brands are powered by national shows, and the content itself is more personal and divisive. I wanted our focus and attention on news media stories, not politics and news, and though there have been times when the lines got blurred, we’ve tried to be consistent in serving industry professionals relevant content .

What made the move into news media more challenging was that I’d spent less time in it. That meant it’d take longer to find the right writers, and it required putting more time into building relationships, trust, respect, and support. Though we still have more ground to cover, we’ve made nice strides. That was reflected by the participation we received when we rolled out the BNM Top 20 of 2022 the past two weeks. Hopefully you checked out the lists. Demetri Ravanos and I will be hosting a video chat today at 1pm ET on BNM’s Facebook and Twitter accounts, and through Barrett Media’s YouTube page discussing the series, as well as this article.

It’s because of that growing support, trust, and confidence in what we’re doing that I’m taking a risk yet again. I’ve been lucky enough to play a key role in bringing the sports media industry together on an annual basis, and in 2023 we’re going to attempt to do the same for news/talk media professionals.

I am excited to share the news that Barrett News Media will host its first ever BNM Summit on Thursday September 14, 2023 in Nashville, TN. Our one-day conference will take place at Vanderbilt University’s Student Life Center Ballroom. The venue we’ve selected is tremendous and I’m eager to spend a day with news/talk professionals to examine ways to further grow the format and industry.

If you’re wondering why we chose Nashville, here’s why.

First, the city itself is awesome. The access to great restaurants, bars, entertainment, hotels, and famous landmarks is unlimited, and when you’re traveling to a city for a business conference, those things matter. Being in a city that’s easy for folks across the country to get to also doesn’t hurt.

Secondly, a conference is harder to pull off if you can’t involve successful on-air people in it. If you look at Nashville’s growth in the talk media space over the past decade, it’s remarkable. Many notable talents now live and broadcast locally, major brands have created a local footprint in the area, and that opens the door to future possibilities. I have no idea who we’ll include in the show, and I haven’t sent out one request yet because I wanted to keep this quiet until we were sure it made sense. I’m sure we’ll have plenty of interest in participating and I can’t promise we’ll be able to accommodate all requests but if you have interest in being involved, send an email to Jason@BarrettNewsMedia.com.

Third, finding the right venue is always difficult. We looked at a bunch of great venues in Nashville during our vacation this past summer, and when we stepped on to the campus at Vanderbilt University and walked through the SLC Ballroom, we knew it was the right fit. It had the space we needed, the right tech support, access to private parking, a green room for guests, and it was within walking distance of a few hotels, restaurants, and the Parthenon.

As I went through the process of deciding if this event was right for BNM, a few folks I trust mentioned that by creating a Summit for news/media folks, it could create a competitive situation. I don’t see it that way. I view it as a responsibility. I think we need more people coming together to grow the industry rather than trying to tear each other down. I hear this far too often in radio. We worry about what one station is doing rather than strengthening our own brand and preparing to compete with all audio options.

For years I’ve attended conferences hosted by Radio Ink, NAB, Talkers, and Conclave. I’ve even spoken at a few and welcomed folks who operate in the consulting space to speak at my shows. I’ll continue to support those events, read various trade sites, and invite speakers who work in a similar field because they’re good people who care about helping the industry. I believe BNM and BSM add value to the media business through its websites and conferences, and though there may be a detractor or two, I’ll focus on why we’re doing this and who it’s for, and let the chips fall where they may.

I know juggling two conferences in one year is likely going to make me crazy at times, but I welcome the challenge. In the months ahead I’ll start lining up speakers, sponsors, building the conference website, and analyzing every detail to make sure we hold up our end of the bargain and deliver an informative and professionally beneficial event. The news/talk media industry is massive and making sure it stays healthy is critically important. I think we can play a small role in helping the business grow, and I look forward to finding out on September 14th in Nashville at Vanderbilt University.

Hope to see you there!

Continue Reading

Barrett Blogs

Jimmy Powers, Raj Sharan, Matt Berger and John Goforth Added to 2023 BSM Summit Lineup

“BSM is having a special Holiday SALE this week. Individual tickets are reduced to $224.99 until Friday night December 23rd at 11:59pm ET.

Jason Barrett

Published

on

blank

In less than a hundred days, the BSM Summit will return to Los Angeles for two-days of networking, learning, laughing, and celebrating. The conference hasn’t been held on the west coast since 2019, and we’re looking forward to returning to the city of angels on March 21-22, 2023, and bringing together sports media professionals at the Founders Club, located inside the Galen Center at the University of Southern California.

For those of you who haven’t purchased your ticket(s) yet, BSM is having a special Holiday SALE this week. From today (Monday) through Friday 11:59pm ET, individual tickets are reduced to $224.99. If you’re planning to come, and want to make sure you’re in the room, take advantage of the extra savings and secure your seat. To buy tickets, reserve your hotel room, and learn more about the Summit’s speakers, click here.

We’ve previously announced twenty one (21) participants who will join us on stage at the 2023 BSM Summit. Today, we’re excited to expand our lineup by welcoming four (4) more additions to March’s industry spectacular.

First, BSM is thrilled to have two accomplished sports radio programmers contributing to the event. Jimmy Powers of 97.1 The Ticket in Detroit will make his Summit debut in L.A.. Fresh off of a Marconi victory earlier this fall, The Ticket’s brand manager will share his insights on the present and future of sports radio on one of our programming panels. Also taking part in that panel will be the leader of 104.3 The Fan in Denver, Raj Sharan. Raj appeared on stage at the 2022 BSM Summit in NYC, and we look forward to having him return to lend his voice to an important sports radio programming discussion.

But programming won’t be the only thing we invest time in out west. Growing a business, more specifically, a digital business will be part of our conference agenda as well.

When it comes to maximizing digital revenue, few brands understand the space better than Barstool Sports. Charged with growing the brand’s revenue is Senior Vice President and Head of Sales Matt Berger, and we’re looking forward to having Matt join us for a conversation that will focus on monetizing digital opportunities. Before joining Barstool, Matt sold for Bleacher Report/House of Highlights. He’s also worked for Warner Brothers and the Walt Disney Company. We’re excited to have him share his wisdom with the room.

Also taking part in our digital sales panel will be John Goforth of Magellan AI. John knows the radio business well from having served previously as a sales manager and salesperson. Since leaving traditional media and joining Magellan AI, John has studied the podcasting advertising space and learned who the top spenders are, who’s making big moves with their podcast advertising budgets, and which publishers are best positioned to benefit. Having his expertise on stage will help many in the room with trying to better understand the digital sales space.

There are other speaker announcements still to come. We have some big things planned, which I’m hoping to reveal in January and February. I want to thank ESPN Radio, FOX Sports, Showtime, and Point to Point Marketing for coming on board as partners of the 2023 BSM Summit. The support we’ve received heading into Los Angeles has been tremendous, and we greatly appreciate it. If you’re looking to be associated with the Summit as an event partner, email Stephanie Eads at Sales@BarrettSportsMedia.com.

That’s all for now, but be sure to take advantage of the Summit Holiday Sale. You have until Friday night December 23rd at 11:59pm ET to take advantage of discounted tickets. Happy Holidays!

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.