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Product + Knowledge + Passion = Revenue

Jason Barrett

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In the radio business, there’s this constant struggle between what matters more – generating revenue, or delivering great programming. Clearly you need both to make a difference, but not all brands experience success in both areas.

Given my background in programming, I’m sure you’re going to be stunned to learn that I lean first towards providing quality programming. However, I’m not one of those people who turns a blind eye to sales, or minimizes the importance of being profitable. Anyone who’s occupied a conference room with me knows that I’m going to defend the integrity of the programming at all costs, but if I reject an idea, I’m likely to counter with “but here’s what I will consider”.

We can play the chicken or the egg game, but in life, listeners have a choice of whether or not to invest their time in a brand. They didn’t turn on your radio station, listen to your podcast, or watch your personality’s video, because they were looking for an advertiser message.

The client didn’t place their ad budget on your radio station because they were concerned with helping your company turn a profit. They did it because you have something of value to offer – access to people!

With that access comes the opportunity to place effective messaging in front of an audience by aligning the advertiser with things that the user considers cool (talent, features, play by play, etc.). But how are you supposed to take advantage of the power you yield, if you don’t fully grasp the vision of the product, and the reasons why it connects?

I’ve been fortunate to work with some great Market Managers during my career. Since entering into business for myself last August, I’ve had the pleasure of meeting many more who truly understand the secret sauce of their radio stations. You can’t measure a brand’s success solely by ratings numbers, and you can’t make investments by only looking at expenses vs. revenue earned. If that were the case, this format wouldn’t have more than seven hundred stations operating in it.

One area today which is drawing larger industry concern is the product knowledge, and interest level, among market managers, and sales leaders. Some of that’s brought on by individual decisions, but most of it is the result of structure, pressure, and inexperience.

Selling sports isn’t easy. You have to use the emotion of a local team, the persona of an on-air talent, and the passion of the audience to create deeper interest. Ratings help, but for most sports radio brands, they’re not going to be the reason that local and national clients spend larger dollars on your station. If numbers are part of the decision making process, music stations will get more respect, because they perform better in the 6+ and Persons 25-54 demos, an area that only a handful of sports talkers do.

If you want to strike a chord with a buyer or client, you need evidence to make them look beyond the ratings sheet, especially if you have a competitor in your market.

Have you ever walked into a meeting with audio clips of your brand and your competitor, and let the client hear why it makes sense to invest more in your brand? If you want to draw an emotional response from the client or buyer, watch their reaction when they hear the way their business is presented. Few advertisers enjoy hearing their commercial run on your competitor’s station during an eight minute commercial break, let alone as the final unit.

You can point out the mistakes on your competitor, but when you do so, you better have your own house in order. The last thing you want to do is highlight how the brand you compete against treats a client, and then have the same issues occurring on your own radio station. If you can show a clear difference of the programming, and how a sponsorship works better on one brand than the other, they’ll give deeper thought to doing more business with you.

Here’s another idea. Have you ever taken a look on social media at the reaction of your audience when your on-air talent says something bold, or the station announces something big? The passion is off the charts, and the response can be overwhelming. I used to conduct quarterly Twitter chats when I programmed 95.7 The Game in San Francisco, and there was never a shortage of activity.

When you can take that emotion, and large sample-size, and put it visually in front of people, the evidence stands out. It tells them that people care, and gives them incentive to want to tap into your audience. It’s even more magnified if a radio station carries a team’s games, or has a weekly call-in arrangement with a popular local athlete.

For example, I negotiated a deal with Buster Posey, and Matt Cain of the San Francisco Giants years ago. Their call-in segments didn’t exactly set the content bar on fire, and their ratings were slightly higher than a few other quarter hours on the station. But, if you called a local advertiser in the Bay Area, and told them you were aligned with Posey and Cain during the Giants championship run, do you think there might have been interest? Of course there was.

When the two players met four contest winners prior to an A’s-Giants rivalry series, those listeners became fans of the radio station for life. If clients receive similar treatment, and are introduced to people that they view as heroes, and see as being a part of something that matters to them personally, they pony up to be connected to it.

Understanding what goes into selling sports radio is more important than ever, and the reality is that many markets feature staffs that have grown up in radio, and are trained on selling spots and dots. They don’t necessarily share an enthusiasm for the programming, and they look at digital and social media sales the way kids today view common core.

To be fair, it’s really difficult to sell all of these things, and be extraordinary at it. It’s even harder when stations have lean sales teams with big revenue expectations.

If sports is a local/direct sell, and your sports station is operating in a top 20 market with three or four sellers, and a group of other reps who are focused on selling other formats but lack an emotional attachment to the brand, you’re going to miss the mark. I don’t believe that every salesperson has to love sports to sell it, but, if they don’t know and love the radio station, the on-air talent, the way the brand connects with the audience, or understand why it’s special, good luck being profitable.

It’s also necessary to have a solid grasp on the assets you have at your disposal. Some programmers prefer to put it on a grid, some lack attention to detail which can make it tough for a seller to navigate thru, and others do neither because they’ll put anything on the air that sales asks of them (even if it weakens the brand) just to gain a client’s business.

In each scenario, success is possible, but I believe you help your own case by making it easier for everyone to follow. Here’s an example of how to lay things out for your sellers. It’s an edited version of an old features booklet I created in 2011 in San Francisco.

In it you’ll find the details of how each feature works, what day/time they occur, and what each sponsorship requirement is. This is helpful to sales teams who are trying to create Powerpoint presentations to place in front of potential clients, and it’s a great way for them to be reminded of how the brand operates, without having to constantly bang on the programmer’s door to get their questions answered.

The original booklet I created had other elements in it, including Raiders play by play, weekly call-ins during football, baseball, and basketball season, digital media opportunities, and something I refer to as “Beachfront Property”. Those assets are the biggest on the radio station. Everything from owning the name of the studio, to sponsoring the phone or text line, to being the featured sponsor of the station’s largest events and promotions.

If you’re charged with managing a sales team, and they have all of those assets to sell, in addition to commercials, web banners, Facebook mentions, and lord knows what else, is it realistic to expect them all to be monetized? I’ll help you answer this one, the answer is no.

Chances are, most of the sales team won’t remember half of the assets on the station because they’re under the gun already trying to sell out commercial inventory. If a station runs twelve to sixteen minutes of commercials each hour, and there are thirteen prime-time hours (M-F 6a-7p), and eighteen weekday hours (M-F 6a-Mid), that means they need to sell between 150-300 spots per day. That’s assuming they’re all :60 seconds in length, which they won’t be.

When you factor in :30 second spots, which are the usual length of most radio commercials, plus :10s and :15s, now that inventory number jumps even higher. And I haven’t even talked about digital, mobile, and social assets, promotions, local and national play by play, big station events, or advertiser demands to create specific opportunities.

The reality is that the radio station’s assets will likely never be fully monetized, and reducing them probably makes more sense. But, the second you tell a sales team that an opportunity is no longer available, all hell breaks loose.

Equally important is for the programming team to understand that just because a feature isn’t sold, doesn’t mean you shouldn’t do it. If it is sold, that also doesn’t mean you deserve an increase in pay. In many cases, the sponsor is given the feature sponsorship as a bonus, to close a bigger inventory deal on the radio station.

This all brings me back to my point about the lack of understanding and interest in sales leaders towards the product, its assets, and the unique qualities that make a radio station great. You can’t take advantage of opportunities if you don’t know how they work. If your focus is on making sure your sellers hit their revenue numbers, and move every unit of commercial inventory, that’s understandable. However, there’s likely going to be less focus placed on product integration, digital/social/mobile assets, and training people which means at some point you’re going to come up short somewhere.

We realize the business world is shifting to the digital space. Just last week ESPN went on offense to try and slow down providers like Netflix, Hulu, and Amazon. Why? Because they see their power reducing, and they know the money is heading in that direction.

Have you seen how Facebook, Google, Twitter, and Apple are performing? Google has grown 17% year to year in Q1, raking in over twenty billion dollars. Twitter is up 36% year to year while generating nearly six hundred million dollars. Facebook has climbed 52% year to year, while turning in more than five billion in the first quarter. Apple has grown by 2% year to year, en route to generating over seventy five billion dollars in the first quarter.

There’s a specific reason why I listed those companies. Three have been in existence for less than twenty years, and one experienced modest success in the 1980’s before falling on hard times. Its resurgence has taken place during the last two decades! Google entered the digital world in 1998, Facebook was born in 2004, and Twitter arrived in 2006. Apple was launched in 1976, but most view 1997-2016 as the time when it’s truly become one of the world’s most dominant companies.

How on earth is it possible that these companies which have enjoyed massive success for only two decades, could overtake the entire radio, print, and television industry for advertising revenue? The media business we grew up in has over a half of a century to put itself in position to be untouchable, yet here we are in 2016, and we’re all using these three platforms to help promote and grow our own businesses. Some would even say that without them we’d be in trouble at reaching our audiences.

Am I not the only one scratching my head, and wondering how that could be possible? Not only did they start their own companies, but they created an entire new media space too. We’ve had access to a megaphone, and a relationship with the auto industry which has given us great accessibility to people, but still couldn’t figure out how to grow revenue the way each of these groups have.

Here’s another scary fact that addresses one of radio’s bigger issues – each of those businesses have been built by someone who bled product first. That’s not always the case in radio.

Before Mark Zuckerberg started worrying about stock prices, and quarterly earnings reports, he was a programmer. He cared first about creating a product that mattered to people, before learning how to become a successful businessman. Here he stands now at 31 years old, listed as one of the top 100 wealthiest people on the planet. He figured out how to give a speech, excite investors, and cut deals with business leaders, but not before understanding every aspect of what made Facebook important.

Apple, was founded by Steve Jobs, who was an inventor with a large focus on product development. Before he spent his energies trying to sell a room full of people on the power of the iPhone, iPad, iPod, and iTunes, he concentrated on making great products that he thought people would use. Once he had a great product to offer, he learned how to market it, sell it, and become the face of the company.

At Twitter, Jack Dorsey led a group of four in bringing the social media network to life. He was a programmer, with a passion for innovation, and that enthusiasm for creating technology has earned him world wide praise. He sits currently in the CEO position, and is tasked with growing the business moving forward. Who better to explain why Twitter matters, and how it can be used to grow a business than the guy who helped create it?

For Google, Sergey Brin, and Larry Page were computer scientists who met at Stanford, and spent all their time in dorm rooms tearing thru computer equipment, and testing out different concepts in order to create the world’s most powerful search engine. By investing their time in developing an idea that they felt could change the world, they did, and in the process became two of the top 20 richest people in the United States.

Teaching someone how to create powerpoints, discuss ROI, lead a meeting, and operate a budget isn’t difficult. But, knowing a brand, creating a vision, selling its value, and producing the right strategy will take you further. Certain leadership skills can be taught, but if your laptop crashes, and it’s just you and the advertiser face to face, can you look them in the eye and make them believe in what you have to offer?

Natural born leaders are built to perform in front of anyone. They can sell their beliefs to any audience because it’s part of who they are. They live and breath their products, and don’t need a phony story, or fancy powerpoint presentation to convince people to invest with them.

I can’t explain why radio programmers don’t warrant deeper consideration to run companies or clusters. If you have the answer, please let me know. Dan Mason had a strong background in programming, and did very well operating CBS Radio. Bruce Gilbert had a great track record when he joined ESPN Radio, and his results at the network speak for themselves. I’m sure there are others out there who can make the same difference.

The point of this isn’t to lessen sales leaders, or suggest that programmers should run the world. It’s to explain the importance of connecting with your products, and understanding why they matter. We can’t operate in a silo, and expect one-trick ponies to be dynamic across multiple platforms. It’s just not realistic.

Today, we expect air talent to be skilled at hosting a radio show, writing a blog, interacting on social media, creating video, and being an advocate for advertisers, so it’s only fair that our revenue generators be proficient at maximizing on-air, online, and on-social sales. Before they can be successful in any of those areas though, they’ve got to familiarize themselves with the assets on their brands, and know why each is special to the audience.

Facebook, Google, Apple, and Twitter took over the media world, and changed the revenue game in less than twenty years. Others will do the same during the next two decades. If we want to avoid becoming the new age dinosaur, we’ve got to excel at creating unique and powerful content that connects with an audience, distributing it across multiple platforms, and having well rounded business leaders who understand how to maximize the assets. Without it, we might as well borrow ESPN’s ad campaign against streaming providers and pray that it works.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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