- Capitol Broadcasting in Raleigh is now offering streaming video of its on-air shows. The station says 99.9 The Fan and Buzz Sports Radio will allow listeners to watch their local sports programs on WRALsportsfan.com and the WRALsportsfan App. The shows that will be streamed live during the week include Buzz Sports Radio’s The Morning Show w/Mike, Lauren & Demetri, The Sports Shop w/Reese & Kmac from 10 a.m.-12 Noon, and 99.9 The Fan’s Adam & Joe from 3-7 p.m.
- The hits keep on coming for 104.5 The Zone in Nashville. In April, we showed how dominant the radio station has been in its market. This month, it was much of the same. In one particular case, it was even scarier. The Midday 180, which turned in an incredible 16.1 rating last month, repeated that success, and added to it. The Zone’s midday show led the station with a 16.3. That’s one of the highest performances in the format.
- In Tampa, 620 WDAE continues to surge. The radio station finished 4th overall with Men 25-54, led by the midday show “Ronnie and TKras” which features Tom “TKras” Krasniqi, and Ronnie “Night Train” Lane. They placed second in their timeslot. Adding to the story is the fact that the station ranked 15th overall at the same time last year. Krasniqi and Lane have also improved by three full ratings points during that twelve month period.
- Congrats are in order for 101 ESPN in St. Louis. During the month of May, the radio station finished as the highest rated talk station in the market, led by the afternoon show finishing 1st overall. The other three weekday prime programs were in the top three, highlighted by double digit shares between 7a-7p.
- The Miami New Times has published its annual Best of Miami issue, and Jon ‘Stugotz” Weiner of ESPN Radio, and 790 The Ticket has been named the market’s best FM radio personality.
- Part-time Portland sports radio host Curtis Long, who works full-time as a school principal, was summoned for fill-in duty as the public address announcer for the Portland Trail Blazers late in the season. Mark Mason, the team’s regular PA man, hadn’t missed a game in over 20-years, a streak that included 843 regular season games, and more than 900 if you add the playoffs. Mason, was forced to miss time due to blood clots which were caused by a malfunctioning stent. Long filled in admirably, and Mason recovering, and hoping to be ready to go for the start of next season.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.