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The Latest Sports Radio Ratings In Boston

Jason Barrett

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There is no market for sports radio hotter right now than Boston. The work being done by WEEI and 98.5 The Sports Hub is incredible and it truly is a case of two brands being well positioned for on-air success. That’s helping both CBS and Entercom generate a whole lot of revenue.

In the recent spring book which covers March 24-June 15, the Sports Hub finished 1st M-SU 6a-Mid with an 11.0. WEEI placed 2nd with an 8.1. Making the performance even more impressive is that the Hub was up 2 full points over a 12-month stretch, and WEEI picked up 1.3 shares during that same period.

Toucher and Rich fueled the Hub’s success in morning drive by earning top honors with Men 25-54 with a 14.6. Dennis and Callahan with Kirk Minihane came in 2nd, also in double digits, turning in a 10.5.

Shifting to middays, the Hub’s Scott Zolak and Marc Bertrand popped an 11.8 to finish 1st. WEEI’s Glenn Ordway, Lou Merloni, and Christian Fauria were 4th with a 7.0.

In afternoons, the Hub once again led the pack with Felger and Massarotti delivering a 12.8. WEEI’s Dale and Holley with Jerry Thornton was 2nd at an 8.3.

The one area where WEEI defeated the Hub was in evenings where Red Sox baseball propelled the radio station to a 1st place finish and 9.4 share. The Hub was 2nd with Adam Jones’ show recording an 8.1.

On the surface it’s easy to focus on the Hub’s stranglehold on the top position. They absolutely deserve credit for the success they’ve achieved, and have produced one of the best sports radio brands in America. Mike Thomas and his team deserve the accolades they’ve received for a job well done. In the past year alone, Toucher and Rich have improved from a 10.8 to a 14.6, and Zolak and Bertrand went from an 8.8 to an 11.8. Felger and Massarotti were flat with a 12.8, which is still an insane number.

But while applauding the Hub for their growth, don’t overlook what WEEI has done. The radio station was struggling a few years ago and made some great adjustments which have now made it a much closer two station race. Each of these stations are kicking the crap out of the rest of the market in the battle for Men 25-54, and most sports talkers across the country would kill for WEEI’s performance. They just happen to be pulling in big numbers while squaring off against one of the biggest ratings juggernauts in the country, in a market that can’t get enough sports radio conversation.

Did you know that last spring, these two sports stations combined to deliver a 16 share? This spring they eclipsed that mark with a combined 19 share! It’s hard to believe that they could grow that number even higher next spring but given the way Boston sports radio fans have responded to each of their presentations, I wouldn’t bet against it.

WEEI can take solace in the fact that they produced their highest Spring book performance since PPM measurement went into effect in 2010. The station’s previous best was a 7.1 earned in the Spring of 2012. What I was most impressed by were the increases of the station’s top shows year to year. Dennis and Callahan grew from a 7.5 to an 11.1. Ordway/Merloni/Fauria spiked from a 3.6 to a 6.8. And Dale and Holley climbed from a 6.4 to 8.2. That’s outstanding progress, which Kevin Graham, Phil Zachary and the programming team deserve credit for.

Too often in this industry we highlight the top brand and discredit the competitor, but success isn’t measured simply by who turns in a higher share. Each of these brands are unique, compelling, staffed with incredible talent, and they possess the ability to continue generating higher ratings and revenues. The on-air hosts for each brand will undoubtedly look to best their counterparts book after book, and quarter after quarter, but they also recognize that if they deliver their best effort and choose the right content, it’s likely to be supported by local listeners. That in of itself equals success.

 

Sports Radio News

K&C Masterpiece: Cowboys Could Add 30 Million More Viewers To Super Bowl

“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings.”

Jordan Bondurant

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The matchup in this year’s Super Bowl is set, and the game will undoubtedly be the most-viewed program on TV this year. But if the Dallas Cowboys were taking part in the game, it’s safe to say the ratings would be astronomical.

The Cowboys divisional playoff game against San Francisco drew 45.7 million viewers. It was the second-most watched divisional round contest on record.

The NFC championship between San Francisco and Philadelphia drew 47.5 million.

On 105.3 The Fan in Dallas, K&C Masterpiece host Kevin Hageland said had the Cowboys made it to Philly, the viewership would’ve been even better.

“I know the game sucked, but that just shows you, because the Cowboys were like almost 8 million above every other divisional game, this could’ve gotten to 58 (million),” Hageland said.

Kevin added that if Dallas had gone all the way, the audience tuning in would’ve easily eclipsed some of the highest-rated programs of all-time.

“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings,” he said. “Even with the new system and so many people streaming and everything like that.”

Usually the Super Bowl averages around 100 million viewers. Hageland said a Cowboys Super Bowl appearance in this day and age would’ve set the new top ratings mark for years to come.

“My estimation would be you would add approximately an extra 30 million people,” he said.

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Sports Radio News

Angelo Cataldi Bans Andy Reid’s Voice From WIP Morning Show

“25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”

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As Super Bowl LVII approaches, many storylines have emerged. One includes Chiefs Head Coach Andy Reid facing off with the team he coached for 14 years, the Philadelphia Eagles. Reid is a beloved figure in NFL circles, but 94WIP morning host Angelo Cataldi couldn’t hold back his disdain for the coaching legend.

On Tuesday morning, Cataldi mentioned he couldn’t believe Reid was so highly regarded in NFL media circles. The longtime host said Reid was never truthful during interviews.

After playing clips that included Reid saying the Eagles “were a good team” and how the Chiefs “would need a good game plan” to grab a victory, Cataldi took issue with the generalities Reid spoke with. When asked what he expected from an NFL head coach, Cataldi compared Reid to current Eagles head coach Nick Sirianni.

“I was expecting something like Nick gives me every time,” Cataldi said. “I hate Reid ’cause he never won me the Super Bowl, I hate Reid that it took him six years to get there, it took Nick two, and I hate Reid because he never bothered to share a damn thing. If you’re out there, with 25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”

Cataldi — who admitted “I don’t like the man, and I’ve never liked the man” — said he received more than 300 emails about Reid, noting he didn’t realize he was “widely regarded as the all-time Andy Reid critic” in Philadelphia.

The 94WIP host added listeners will not hear the voice of the “phony, fraud” Reid any longer on his morning show.

“I do not control the other dayparts here. I don’t control the newsroom. I’m done playing anything said by Andy Reid. ‘Cause I learned over 14 years it’s a waste of time.”

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Sports Radio News

Seth Payne: Ross Tucker is Stealing My Takes Without Attribution

“He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”

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Seth Payne cannot say he wasn’t warned. When Ross Tucker joined Payne and Pendergast on Sports Radio 610 in Houston earlier this week, the seven-year NFL veteran told Payne that his take was so good that he would be stealing it.

“You know what, Seth, that is a great point that I am going to use the rest of the week in all my media stuff,” Tucker said when Payne suggested that the Philadelphia Eagles “earned” an injury to the San Francisco 49ers’ quarterbacks by taking advantage of poor blocking schemes that included using tight ends to block NFL sack leader Hasson Reddick.

A listener named Burch tweeted evidence to Seth Payne of Ross Tucker following through on his promise.

“If the rest of you out there can be more like Burch and let us know when people are stealing our good takes, they can have our bad takes,” Payne’s morning show partner Sean Pendergast said on Tuesday morning.

The duo then played the audio, which they said appeared to come from an unidentified CBS show. In it, Tucker says that the Eagles “earned those injuries” and used tight ends being assigned to block Reddick as his justification for the take.

“I think it’s pretty obvious what kind of a boss Ross Tucker is, like what kind of a manager,” Payne said. “He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”

Ross Tucker is no shortage of platforms to spread the take around. He is on multiple Audacy sports talk stations during the football season. He also makes regular appearances with Dan Patrick and SiriusXM as well as hosting his own podcast.

“This is what you get from these Princeton types,” Payne said of being ripped off. “This is how they get where they are in the world.”

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