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KNBR 1050 Going Live in Mornings with ‘The Audible’

Jason Barrett

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KNBR 1050 is launching a brand new morning show in San Francisco. The radio station has announced the addition of Bay Area natives Kevin Frandsen, Drew Hoffar and Rudy Ortiz to host, “The Audible” starting on Monday, August 8th. The program will air weekdays from 6am-9am and explore issues throughout the Bay Area sports and pop culture landscapes.

“KNBR 1050 AM’s revamped lineup focuses on an underserved base of sports fans here in the Bay Area. Frandsen, Hoffar and Ortiz are a trio of refreshing and energetic voices aimed at serving a passionate young Bay Area fan base. The three hosts come from very different backgrounds and their unique personalities are a perfect blend of what the new KNBR 1050AM will represent going forward,” said Jeremiah Crowe, Program Director of KNBR 1050AM who also serves as Assistant Program Director of KNBR 680AM. “Bay Area sports fans will find unmatched opinion, insight and humor each morning when they tune in from 6am-9am.”

A San Jose native and graduate of San Jose State University, Frandsen was drafted by the San Francisco Giants in 2004. He went on to play for the Giants from 2006-2009, before joining the Los Angeles Angels of Anaheim (2010), Philadelphia Phillies (2012-2013) & Washington Nationals (2014) before ending his 10-year MLB career with the hometown Giants in 2015. Frandsen has filled in regularly on KNBR 680 and served as a contributor to CSN Bay Area television broadcasts.

Frandsen said: “I’m looking forward to this opportunity that combines my love for Bay Area sports talk and ability to draw from my Major League Baseball playing experience. I cannot wait to get behind the microphone. August 8th can’t come soon enough!”

Hoffar grew up in San Leandro and has over 10 years of hosting experience as co-host of the popular Don Geronimo Show, as well as anchor and host experience at KGMZ in San Francisco and KHTK in Sacramento.

Hoffar added: “This is an incredible opportunity and I can’t wait to get back on the air in the Bay Area. I was raised on KNBR and look forward to adding to its legacy as ‘The Sports Leader!’”

Ortiz is also a native of San Leandro and has served as co-host of The Three Amigos on KGMZ in San Francisco since 2012 in addition to touring the country as a well-known Stand-Up Comedian.

Ortiz says: “As a Bay Area native, joining the KNBR team is truly an honor. I am looking forward to being a part of the Cumulus SF family and I’m beyond excited to represent “The Sports Leader” every weekday 6am-9am.”

“The Audible” will be broadcast live weekdays from 6am-9am on KNBR 1050, and available on the KNBR app and via live video stream at KNBR.com.

KNBR 1050’s Weekday Schedule features:

Time (PT)                            Show

6 – 9 am                                 The Audible

9 am – 12 pm                        The Jim Rome Show **

12 – 3 pm                               The Ted Ramey Show

3 – 7 pm                                 Tolbert & Lund

7 – 8 pm                                 Jorge & Izzy *

8 – 11 pm                               The Freddie Coleman Show *

11 pm – 3 am                        SportsCenter All Night with Jay Reynolds *

3 – 6 am                                 Mike & Mike * 

*ESPN Radio

**CBS Sports Radio

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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