Connect with us

Sports Radio News

Brett Favre To Join SiriusXM NFL Radio

Jason Barrett

Published

on

Legendary NFL quarterback Brett Favre, who will be inducted into the Pro Football Hall of Fame this August, will be a host this upcoming season on SiriusXM NFL Radio, SiriusXM’s exclusive 24/7 NFL channel. It will be the first regular sports media role for the three-time NFL MVP since he retired after the 2010 season.

Favre will host a series of hour-long broadcasts during the season that will showcase the traits that made him a fan-favorite – his passion for the game on the field and his easy-going personality off it – and will give SiriusXM listeners an opportunity to interact with one of the game’s all-time greats. He will make his debut on SiriusXM NFL Radio on August 5 (6:00 pm ET) with a special “Town Hall” style show live from Canton, Ohio, where he and other members of the Pro Football Hall of Fame’s Class of 2016 will be enshrined the next day.

After the Hall of Fame show, Favre will host the show live on a regular basis starting in September. He and co-host Bruce Murray will discuss the headline news happening around the NFL, analyze the league’s teams and players, and share his experiences from his career and his life since retiring. Listeners nationwide will have the opportunity to call in to the show and talk with a player who rewrote the game’s record book over his extraordinary 20-year professional career.

“I am looking forward to working with SiriusXM NFL Radio this season,” said Favre. “I’ve been a listener, both when I played and after I retired, and it’s a great place to talk about the game. I’m excited to talk with fans and weigh in with my opinions on what’s happening in the league, and it’ll be fun talking to some former colleagues now and then.”

“Brett was a once-in-a-generation player.  His career, and particularly the enthusiasm with which he played the game, enthralled all football fans,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “His passion and free-spirited personality are perfect for radio. We are thrilled to have him make his debut on SiriusXM NFL Radio and we’re excited to give our listeners access to the insight and expertise of one of the greatest players to ever play the game. His debut show in Canton, and every show after, will be must-listen radio.”

 

 

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.