Sports Radio News
Learfield & DGital Media To Deliver College Sports Podcasts

Published
7 years agoon
College sports podcasts are about to increase in volume, courtesy of a new partnership between collegiate sports rights holder Learfield, and audio-on-demand provider DGital Media. The two companies will team up to highlight many of the nation’s most recognizable collegiate athletic programs. Among the programs included are the Alabama Crimson Tide, North Carolina Tar Heels, Oklahoma Sooners and Oklahoma State Cowboys. Others are also expected to join the lineup.
The podcasts will focus on behind-the-scenes insight, guest interviews and conversations from local radio sportscasters associated with the teams. They will not involve play by play. New episodes will be released each Tuesday and Friday on Apple iTunes, Stitcher, Spotify and Google Play.
This is the first entry into the podcasting space for Learfield, which owns play-by-play rights for 120 college and university sports programs and arenas, including the Big Ten and other college athletic conferences.
“The major college sports marketplace in the United States is insatiable when it comes to consuming content, and this partnership is a great example of where we can help many colleges go by creating a compelling and engaging on-demand audio platform for their millions of fans,” Chris Corcoran, chief content officer, DGital Media, said in a news release. “All the platforms we engage on are the exact ways in which college fans, especially younger, engaged millennials, are consuming media, so we know this has huge potential.”
With 72% of millennials listening monthly to digital audio and 46 million overall podcast users in the past 30 days, the podcast space continues to grow and Learfield says this was an obvious next step for its company and partners. “Not only can they (podcasts) extend their reach with fans week to week with added value for that overall experience, but it’s content they won’t get anywhere else,” said Tom Boman, Learfield’s VP of broadcast operations.

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Chase McCabe Named Director of Operations & Sports Programming at Cromwell
“Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team.”

Published
1 day agoon
June 2, 2023By
BSM Staff
Congratulations are in order for Chase McCabe. He is adding a new title to his already full plate at Cromwell Media in Nashville. He has been promoted to Director of Operations & Sports Programming at the company.
“I’m very fortunate to have been to be able to grow into this opportunity under one roof,” McCabe said in a press release. “Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team. I am forever grateful, but none of this could have happened without the great group of people we have here at Cromwell Media.”
McCabe has spent his whole career with 102.5 The Game and its sister station, now called 94.9 The Fan. He was named Program Director and Brand Manager of the stations in January of last year. He has maintained an on-air presence as well. He hosts Chase & Michelle weekdays at 9 AM on The Game.
In his new role, Chase McCabe becomes the number two man in Cromwell’s Nashville building. Shawn Fort was recently named the cluster’s general manager.
“Chase and I have developed a great working relationship in the two and half years since I’ve joined Cromwell Media,” Fort said. “We share similar visions on how to create compelling sports programming all while driving revenue growth. I’m excited to have Chase as my right-hand man as we move forward together with this new chapter of leadership at Cromwell Media Nashville.”
Sports Radio News
Mark Schlereth: People Outside of Denver Aren’t Paying Attention to NBA Finals
“There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”

Published
1 day agoon
June 2, 2023By
BSM Staff
The Denver Nuggets took to the National Basketball Association’s largest stage on Thursday night as they defeated the Miami Heat for the organization’s first-ever NBA Finals victory. Early reports reveal that the game had a 2.21 demographic rating between people ages 18-49, attracting a total of 7.62 million viewers on ABC. The figure is considerably lower than the audience for Game 1 between the Boston Celtics and Golden State Warriors last year – which averaged 11.9 million figures across ABC and ESPN2. Ratings for the alternate NBA in Stephen A’s World broadcast Thursday night on ESPN2 have not yet been released by Nielsen Media Research.
Sports fans in the Denver market have felt as if the play of the Nuggets was largely being neglected by the national media throughout these playoffs. Now that the team is the last one standing in the Western Conference, there is no one else to focus on and their play is beginning to be realized by basketball fans throughout the country. It is a narrative that Denver Sports 104.3 The Fan’s Mark Schlereth and Mike Evans felt was especially obvious by watching the press conferences after the game. The duo was able to deduce as such through the questions posed to Nuggets players and head coach Michael Malone by members of the media cohort.
“The national media – it’s like, ‘Oh, wow. We’re just kind of becoming aware of how these guys play,’ and they keep asking the Nuggets about their unselfishness and how everybody is willing to share the ball,” Evans said. “Nikola Jokić [is] being asked about not taking a lot of shots, and they’re all just kind of shrugging their shoulders like, ‘Yeah, this is who we are. We’ve been doing this for a long time.’
Schlereth was curious to find out the ratings from the game last night because he watched the game from a sports bar in Chicago. He is away from Denver, Colo. to help his son’s family move there for the summer and surmises there were about 50 people in the bar with him. What he noticed was that their interest was fixated elsewhere.
“I’m the only person that was watching the Nuggets,” Schlereth said. “There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”
“Their loss,” Evans pithily replied.
Denver ranks 19th on Nielsen Media Research’s metropolitan market size list, but the Nuggets have been a contending team for the last five seasons. Most media analysts expect diminished ratings for the NBA Finals this year because of the lack of a storied franchise, even with the Miami Heat as the team’s opponent.
Sports Radio News
Nielsen Releases List of Markets Where Most People Use AM Radio
“In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis”

Published
1 day agoon
June 2, 2023By
BSM Staff
Amid concerns regarding the future of AM radio, Nielsen Media Research has unveiled a list of 141 markets where at least 20% of consumers regularly listen to programming on the medium. The list is reflective of the percentage of monthly total radio listening being funneled to AM as opposed to total radio listening as a whole. The top three markets are all in the Great Lakes region, and Westwood One has found large proportions of these listeners are derived from the upper Midwest.
Buffalo-Niagara Falls leads the list with 56% of its audience tuning into AM radio in a month. It is a figure that makes sense based on the variety of AM stations, including leading news talk outlet WBEN and leading sports outlet WGR. The city of Chicago is ranked second, complete with 670 The Score, WGN and WLS. Nearby Milwaukee, Wis. ranks third on the list, another city with various AM stations such as WTMJ and WISN.
In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis – a measurement that equates to one-third of AM/FM radio listeners as a whole. Fifty-seven percent of the audience listens to stations in the news and/or talk format, utilizing the public service the outlets provide to learn of breaking news and other concerns.
There is a wide variety in market size represented throughout the list, but a trend of markets with undulating topographies tends to have larger shares of AM listeners because of the challenges the landscape presents to FM signals.
The full list compiled by Nielsen Media Research can be found below:
Metro market rank | Market name | Percentage of radio audience that listens to AM radio |
---|---|---|
59 | Buffalo-Niagara Falls, NY | 56% |
3 | Chicago, IL [PPM] | 48% |
43 | Milwaukee-Racine, WI [PPM] | 48% |
245 | Sheboygan, WI | 45% |
253 | Grand Forks, ND-MN | 45% |
241 | Bismarck, ND | 44% |
39 | San Jose, CA [PPM] | 43% |
33 | Cincinnati, OH [PPM] | 42% |
11 | Seattle-Tacoma, WA [PPM] | 42% |
192 | Fargo-Moorhead, ND-MN | 41% |
187 | St. Cloud, MN | 41% |
160 | Lincoln, NE | 40% |
130 | Macon, GA | 40% |
196 | Danbury, CT | 39% |
75 | Omaha-Council Bluffs, NE-IA | 39% |
4 | San Francisco, CA [PPM] | 39% |
137 | Youngstown-Warren, OH | 38% |
244 | Sioux City, IA | 38% |
83 | Boise, ID | 38% |
25 | San Antonio, TX [PPM] | 38% |
7 | Atlanta, GA [PPM] | 38% |
60 | Rochester, NY | 37% |
186 | Columbus, GA | 36% |
65 | Dayton, OH | 36% |
176 | Wausau-Stevens Pt (Centrl WI), WI | 36% |
114 | Johnson City-Kingspt-Brstl, TN-VA | 36% |
62 | Tucson, AZ | 36% |
159 | Rockford, IL | 36% |
55 | Louisville, KY | 36% |
27 | Salt Lake City-Ogden-Provo [PPM] | 36% |
202 | Cedar Rapids, IA | 35% |
34 | Kansas City, KS-MO [PPM] | 35% |
70 | Albuquerque, NM | 35% |
88 | Spokane, WA | 35% |
16 | Puerto Rico | 35% |
67 | Albany-Schenectady-Troy, NY | 34% |
124 | Morristown, NJ | 34% |
204 | Duluth-Superior, MN-WI | 34% |
71 | Des Moines, IA | 34% |
53 | Richmond, VA | 33% |
145 | Eugene-Springfield, OR | 33% |
252 | Jackson, TN | 33% |
149 | Shreveport, LA | 33% |
52 | Monmouth-Ocean, NJ | 33% |
73 | Metro Fairfield County, CT | 33% |
231 | Waterloo-Cedar Falls, IA | 32% |
13 | Phoenix, AZ [PPM] | 32% |
12 | Miami-Ft Lauderdale-Hollywood [PPM] | 32% |
9 | Philadelphia, PA [PPM] | 32% |
96 | Reno, NV | 32% |
28 | Sacramento, CA [PPM] | 32% |
209 | Rochester, MN | 32% |
15 | Minneapolis-St. Paul, MN [PPM] | 31% |
178 | Anchorage, AK | 31% |
199 | Salina-Manhattan, KS | 31% |
2 | Los Angeles, CA [PPM] | 31% |
89 | Madison, WI | 31% |
5 | Dallas-Ft. Worth, TX [PPM] | 31% |
68 | Grand Rapids, MI | 31% |
223 | Eau Claire, WI | 30% |
74 | Allentown-Bethlehem, PA | 30% |
86 | Harrisburg-Lebanon-Carlisle, PA | 30% |
20 | Nassau-Suffolk (Long Island) [PPM] | 30% |
249 | Brunswick, GA | 30% |
139 | Appleton-Oshkosh, WI | 29% |
14 | Detroit, MI [PPM] | 29% |
239 | Harrisonburg, VA | 29% |
30 | Orlando, FL [PPM] | 29% |
10 | Boston, MA [PPM] | 29% |
189 | Bryan-College Station, TX | 29% |
106 | Lexington-Fayette, KY | 28% |
154 | Montgomery, AL | 28% |
136 | Reading, PA | 28% |
18 | Denver-Boulder, CO [PPM] | 28% |
188 | Kalamazoo, MI | 28% |
41 | Hudson Valley, NY | 28% |
17 | Tampa-St Petersburg-Clearwater [PPM] | 28% |
228 | Pueblo, CO | 27% |
230 | Monroe, LA | 27% |
116 | Ft. Wayne, IN | 27% |
35 | Cleveland, OH [PPM] | 27% |
22 | Portland, OR [PPM] | 27% |
183 | Green Bay, WI | 27% |
227 | Bloomington, IL | 26% |
190 | Waco, TX | 26% |
6 | Houston-Galveston, TX [PPM] | 26% |
193 | Binghamton, NY | 26% |
201 | Topeka, KS | 26% |
81 | Stockton, CA | 26% |
54 | Hartford-New Britain-Middletown [PPM] | 26% |
200 | Tuscaloosa, AL | 26% |
175 | Sioux Falls, SD | 25% |
100 | Syracuse, NY | 25% |
44 | Providence-Warwick-Pawtucket [PPM] | 25% |
195 | Manchester, NH | 25% |
180 | Lima-Van Wert, OH | 25% |
1 | New York, NY [PPM] | 25% |
119 | Corpus Christi, TX | 25% |
237 | Grand Island-Kearney-Hastngs, NE | 25% |
51 | Memphis, TN [PPM] | 25% |
142 | Canton, OH | 25% |
151 | Ann Arbor, MI | 24% |
90 | Columbia, SC | 24% |
208 | Las Cruces-Deming, NM | 24% |
178 | Traverse City-Petoskey, MI | 24% |
111 | York, PA | 24% |
87 | Colorado Springs, CO | 24% |
218 | Columbia, MO | 24% |
140 | Savannah, GA | 23% |
163 | Evansville, IN | 23% |
121 | Portsmouth-Dover-Rochester, NH | 23% |
247 | Williamsport, PA | 23% |
221 | Joplin, MO | 22% |
197 | Charleston, WV | 22% |
126 | New Haven, CT | 22% |
120 | Modesto, CA | 22% |
234 | Sussex, NJ | 22% |
69 | Sarasota-Bradenton, FL | 22% |
79 | Wilkes Barre-Scranton, PA | 22% |
29 | Austin, TX [PPM] | 22% |
24 | St. Louis, MO [PPM] | 22% |
23 | Baltimore, MD [PPM] | 22% |
127 | Jackson, MS | 22% |
77 | Baton Rouge, LA | 21% |
66 | Fresno, CA | 21% |
206 | Chico, CA | 21% |
104 | Huntsville, AL | 21% |
205 | Santa Barbara, CA | 21% |
166 | Poughkeepsie, NY | 21% |
157 | Peoria, IL | 21% |
224 | Muskegon, MI | 20% |
63 | Honolulu, HI | 20% |
50 | New Orleans, LA | 20% |
19 | San Diego, CA [PPM] | 20% |
236 | Parkersburg-Marietta, WV-OH | 20% |
32 | Las Vegas, NV [PPM] | 20% |
37 | Raleigh-Durham, NC [PPM] | 20% |
115 | Worcester, MA | 20% |
207 | Laurel-Hattiesburg, MS | 20% |
95 | Akron, OH | 20% |
117 | Lancaster, PA | 20% |