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Sports Radio Ratings Coast To Coast

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The Nielsen gods were kind to sports radio stations this fall. Many of the format’s best programmers and personalities can now enjoy the holidays without feeling like they were punched in the gut right before taking a well deserved break.

Here’s what we learned about a number of the top stations and markets this fall. Enjoy!

  • In the big apple, WFAN and ESPN NY 98.7FM continue to perform in strong fashion. The Fan won bragging rights among Men 25-54 by finishing 1st M-F 6a-7p and M-SU 6a-Mid. Boomer and Carton and Mike Francesa each finished 1st, Joe and Evan were ranked 4th. Meanwhile at ESPN NY 98.7FM, a little bit of history was made. Each weekday show was rated in the Top 10. Michael Kay finished 7th. Mike and Mike were 9th, and Hahn and Humpty and Dan LeBatard both placed 10th. Congrats to Mark Chernoff and Justin Craig and each of their teams on the excellent news.
  • Moving to the windy city, Christmas came early for the staff at 670 The Score. The radio station capped off a strong year by finishing 1st with Men 25-54 M-SU 6a-Mid. Mully and Hanley were ranked 3rd in mornings, and Spiegel and Goff, and Boers and Bernstein finished 2nd in their respective timeslots. For local competitor ESPN 1000, they too had an impressive story to share. The station was 5th in both morning drive and M-SU 6a-Mid. Their big win came in afternoons, where Waddle and Silvy finished 1st, defeating The Score. 2017 figures to be even more interesting and competitive with the Cubs playing championship baseball, and longtime afternoon host Terry Boers exiting 670. Both Mitch Rosen and Adam Delevitt and their staffs should feel great about the way they closed out 2016.
  • A little further north, a round of drinks are in order for the crew at KFAN Minneapolis. The radio station finished 1st in the top three categories for the fall book, Men 25-54, Adults 25-54 and 6+. No station in the market, regardless of format, was stronger than KFAN during the past three months. As it pertains to sports radio brands, the Minneapolis sports radio station consistently delivers double digit ratings, making it one of the best rated sports stations in the entire country. An incredible job done by Chad Abbott and his team.
  • Heading west to the Bay Area, both KNBR and 95.7 The Game received positive news heading into the holidays. KNBR closed out the fall book finishing 1st overall with Men 25-54 M-F 6a-7p. The station delivered just under a 10 share in October and November, but experienced a two and a half point dip in the month of December, which still wasn’t enough to keep it out of the top spot in the market. KNBR held a half point lead over the 2nd highest rated station (KSOL) in December, and were two to four points higher than the next best rated brand in October and November. For The Game, the addition of the Golden State Warriors, combined with a strong Oakland Raiders season continued to fuel their progress. The station was tied for 9th M-F 6a-7p, but finished 2nd at night, which speaks to the power of airing Warriors games. The morning show with Joe, Lo and Dibs produced the best overall finish of the station’s key weekday programs, coming in 8th. Congrats to Lee Hammer and Don Kollins on the positive signs for their brands.
  • Next, we ship up to Boston, where both WEEI and 98.5 The Sports Hub are engaged in a fierce competition to be number one. Without question, this was the hottest sports radio market in America in 2016. The fall book concluded with The Hub finishing 1st with Men 25-54 M-F 6a-7p and M-SU 6a-Mid. WEEI was 2nd. However, Kirk and Callahan have closed the gap on Toucher and Rich and were in a dead heat in the December book. To illustrate how powerful the interest is during mornings in Boston, 1 out of 6 male listeners, ages 25-54, listens to sports talk. The Hub prevailed in middays and afternoons, with Felger and Massarotti earning bragging rights as the station’s top rated show. With WEEI recently adding Rich Keefe alongside Dale & Holley it’ll be interesting to see how that impacts the afternoon battle in future months. Both Mike Thomas, and new WEEI PD Joe Zarbano have to be very pleased with the current state of their brands, yet they can’t relax and enjoy the moment because one quarter hour could be the difference between finishing 1st or 2nd in the next book. None the less, they deserve a ton of credit for the way their brands performed in 2016.
  • Sliding down to the city of brotherly love, the strong battle between 97.5 The Fanatic and SportsRadio 94WIP continues. The Fanatic cruised to victory in afternoon drive, led by Mike Missanelli’s 3rd place finish. WIP came in 6th, although two of their three months in PM drive did not include the station’s new afternoon team of Chris Carlin and Ike Reese. In mornings, Angelo Cataldi led the way, recording a 2nd place finish for WIP. The Fanatic’s Anthony Gargano was also strong, registering a 5th place finish. Overall M-F 6a-7p WIP was 3rd, The Fanatic 5th. Both Spike Eskin and Matt Nahigian have reason to feel good about their brands heading into the holidays.
  • From the home of the Eagles, we shift to Dallas, Texas where the success of the Cowboys fueled the success of both local sports stations in the December book. Sports Radio 1310 The Ticket remained atop the ratings, finishing 1st M-F 6a-7p and M-SU 6a-Mid with Men 25-54. All three of the station’s weekday shows recorded 1st place finishes, led by The Musers who were once again in double digits. George Dunham, Craig Miller and Gordon Keith wrapped up 2016 by delivering double digit shares in 10 of 12 books. For 105.3 The Fan, they too had reason to be optimistic. Over the past two years the station has grown from 12th to 6th with Men 25-54 M-F 6a-7p. They’ve also become the brand of preference for Men 18-34. In December, The Fan received 7th place finishes from G-Bag Nation, and Shan and RJ, and Ben and Skin were slightly behind in 8th. A tip of the cap to Jeff Catlin, Gavin Spittle and both staffs for the great work they’ve done this year.
  • While a winning football team may be helpful in Dallas, the lack of one in St. Louis couldn’t slow down 101 ESPN. The station continued to dominate in the ratings, finishing 3rd in December with Men 25-54, and wrapping up the entire year as the 3rd highest rated station in the market. Each of the station’s four key weekday shows closed out the year ranked third in their respective dayparts. The cherry on top of the sundae for 101, was earning bragging rights as the top rated spoken word station in the market among Men and Persons 25-54 for 2016. Congrats to Hoss Neupert and his entire staff on their success.
  • We close things out in Columbus, where 97.1 The Fan continues to place a stranglehold on the rest of the market. The station finished the month of December in 1st with Men 25-54, with an astounding 13 share. They were also 3rd in the 12+ and Adults 25-54 categories. The Fan’s next closest competitor with Men 25-54 was WCOL who were three points behind. A great job by Jay Taylor and his crew.

Sports Radio News

Doug Gottlieb On Praise For Pat Beverly: ‘What a Joke!’

“To be in the NBA and say things that are demonstrably false, outright mean, and oh by the way, obtuse to reality and turns people off to your sport.”

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Pat Beverley of the Minnesota Timberwolves may have used his appearances this week on ESPN to set up a potential career in media, but some just simply weren’t impressed.

You can count Doug Gottlieb among them. Gottlieb said Wednesday that Beverley’s takes on Suns guard Chris Paul and words for Matt Barnes regarding James Harden’s contract didn’t do him any favors for the future.

“Pat Beverley, if you’re going to die on a hill, James Harden’s hill is not the one to die on,” Gottlieb said. “In a week in which you have a chance to carve out a potential career for yourself which is as good, or greater than your NBA career. What a joke!”

Gottlieb added that Beverley also lost people completely “acting like the arrogant NBA athlete that so many assume that NBA athletes are.”

“To be in the NBA and say things that are demonstrably false, outright mean, and oh by the way, obtuse to reality and turns people off to your sport,” he said. “Congratulations, hell of a week and you’re only in day two.”

While Beverley may not have Gottlieb singing his praises as an analyst, the T-Wolves journeyman did get the attention of Barstool Sports president Dave Portnoy. Portnoy said if Beverley wanted to do a podcast for the company, he would give him a blank check and hire him no questions asked.

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Sports Radio News

Mick Hubert to Retire After 33 Years As Voice Of Florida Gators

“This wasn’t the end of a five-year plan. I don’t know if I can explain how I knew, but I knew.”

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After more than three decades and more than 2,500 games called in Gainesville, Mick Hubert is retiring as the voice of the Florida Gators.

Hubert, 68, will call it a career after the Florida baseball team concludes its regular season this weekend.

Hubert, who’s called numerous Gators national championships across multiple sports in his tenure, said he had been thinking about retiring but finally had peace about it to make the decision.

“This wasn’t the end of a five-year plan. I don’t know if I can explain how I knew, but I knew,” he said. “I had been considering this for a little while. I just had to do some praying about it and enjoy every game.”

The longtime broadcaster is a 2019 inductee into the Florida Sports Hall of Fame.

Hubert said he poured his heart and soul into broadcasts and that hopefully fans recognized that.

“I hope they heard the enthusiasm, and the credibility is important to me,” he said. “You need to be factual and credible, but you need to be enthusiastic. That’s what I always felt. I always wanted to take my audience on a roller-coaster ride of emotions. I also wanted to give them enough information so they could paint that picture in their mind.”

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Sports Radio News

Reporter Tells Kevin & Query About NBA Draft Lottery Security Measures

“By the time you’re watching the production on ESPN for the lottery, we already know.”

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The NBA Draft is coming up towards the end of June, and the top half of the draft order was set this week in the NBA Draft Lottery.

The lottery adds a level of excitement to the mix because you never know if the team with the best odds for the number one pick will actually get it.

But it’s a whole process that actually unfolds well before it airs on ESPN. Pacers reporter Scott Agness of Fieldhouse Files told Kevin Bowen and Jake Query on 107.5 The Fan in Indianapolis what it was like to have access to the lottery.

“By the time you’re watching the production on ESPN for the lottery, we already know,” he said. “It’s already happened. But we’re locked down, sequestered in a room, a ballroom, can’t leave.”

What was even more interesting to Agness was the fact that even people representing lottery teams were under an embargo until the results aired on TV.

“We had all that good info, but the person that won the lottery for instance couldn’t call and celebrate with their people,” Agness said. “None of us in the room could tweet it out because none of us had our devices.”

Agness added that the league had contingency plans in case the lottery drum failed, if the same team had its ping pong ball drawn, and just about every other scenario you could think of. He said he was very impressed with how the NBA did things.

“It was kind of cool to see how well-run everything was in the end,” he said.

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