BSM Podcast
BSM Podcast Episode 5: Scott Kaplan – Mighty 1090
On the 5th episode, Barrett Sports Media President Jason Barrett shares his thoughts on the Infinite Dial study conducted by Edison Research. The Starting Point focuses on the positives and negatives of podcasting and why Jason believes the growth of digital audio could impact the way sports radio stations feature their content during the next 5-10 years.
Plus Mighty 1090 afternoon drive host, and longtime San Diego sports radio personality Scott Kaplan drops by for a conversation about the early days of his career in south Florida, landing a morning show in the big apple at the age of 30, heading west to San Diego, and all of the bumps, and ups and downs, he’s experienced along the way.
TOPICS COVERED WITH SCOTT KAPLAN
- Developing the bug for sports radio while at the University of Pittsburgh
- Working in television and discovering that the work didn’t interest him
- Meeting Andrew Ashwood at WQAM and getting his first radio break
- Learning alongside Hank Goldberg, filling in for him & working radio row
- Getting a break at SportsLine USA & discovering radio host Sid Rosenberg
- How Scott and Sid garnered the attention of CBS Radio executives in NY
- The birth of “The Sports Guys” on WNEW and their 1-year run in the big apple
- A bad ending in NY leads to a great opportunity in San Diego at XTRA 690
- Auditioning with Billy Ray Smith, and how their first week of shows went
- The keys to sustaining an on-air partnership for a long period of time
- His short-term and long-term goals and prognosis for Scott & BR
- Why he feels it’s important to be share your life on the air as a talk show host
- Dealing with the ugly side of the business and why you can’t be afraid to take chances
- Losing the Chargers and how their exit forces his show/station to change its strategy
- Quick Hits – who taught him most, brand building, sidelines, SD sports, love of the job
FROM THE GUEST
Scott’s’ Twitter handle: @ScottKaplan
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.