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Under The Radar – March 27, 2017

Jason Barrett

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Here are the latest happenings across the sports media landscape that you might not have been aware of. If you have a future news tip, story, press release or promotion to share, email JBarrett@hvy.tcp.mybluehost.me.

SB Nation Radio has moved Nate and Creight to the national stage. Patrick Creighton and Nate Griffin had been hosting in Houston on SB Nation 1560, but Gow Media is ready to present them to the masses starting Monday March 27th. The show will be carried weekdays from 1p-3p CT.

Another piece of news out of SB Nation Radio. Sean Salisbury‘s afternoon show, which includes Robin Carlin, and Brian Barrett, will make its TV debut on beIN Sports starting April 17th.

ESPN Radio is adding some firepower for the baseball season to two of its locally owned stations. ESPN 1000 in Chicago will feature weekly call-ins from Chicago Cubs stars Anthony Rizzo and Kyle Schwarber. Rizzo will join David Kaplan. Schwarber will appear with Waddle and Silvy. Meanwhile in New York, 98.7FM ESPN New York will welcome former New York Yankees star turned ESPN MLB Analyst Mark Teixeira. Tex will check in every Thursday with Michael Kay‘s program.

750 The Game in Portland is bringing in Will Palaszczuk for a few fill in dates. The former host at SB Nation Radio and KTGR in Columbia, MO will step in this Wednesday, and again next Monday and Tuesday during afternoon drive.

In Kansas City, 610 Sports is turning their evenings over to Ron Hughley. Starting April 3rd, Hughley will host weeknights from 6p-9p CT, as well as Sunday mornings from 10a-12p CT. The show will be titled “The Show with Ron “The Show” Hughley“.

Congratulations to WQAM midday host “The Big OOrlando Alzugaray on being named the new stadium voice of the Miami FC. The team plays in the North American Soccer League and their home opener takes place on April 8th.

790 The Zone may not be broadcasting any longer in Atlanta, but that won’t stop former members from holding a special 20-year reunion. The former Zone crew will take over STATS on Marietta Street in Atlanta on Thursday night April 13th. The fun is scheduled to begin around 7pm.

In Dallas, 105.3 The Fan will present their 5th annual MudBug Bash on April 15th. The event takes place at the Levitt Pavilion in Arlington, and features live music, games, beer, drink specials, and over 3,500 lbs of broiling crawfish. Dallas Cowboys QB Dak Prescott is expected to make a special appearance at this year’s event.

KNBR 1050 is partnering with Tommy T’s in Pleasanton on a local comedy night promotion in the Bay Area. Starting March 28th and continuing through May 16th, KNBR 1050’s Rudy Ortiz will host an open mic night at the venue. Each week’s winner gets announced the following morning on Ortiz’s morning show The Audible and earns $100 and a spot in the finale on May 16th where they’ll compete for the grand prize, a spot on an upcoming comedy night showcase.

Also in the Bay Area, 95.7 The Game afternoon anchor Gianna Franco is launching a new online program titled The Sports Dish which she says will feature sports figures, celebrities and foodies, sharing their insights on a variety of lighter subjects. For more information visit the website by clicking here.

Sports Radio KJR in Seattle is adding a new weekly soccer show. Radio Cascadia will air Saturday mornings at 9am PT and feature Jackson Felts and Stephen Egan. The show plans to provide sixty minutes of unbiased coverage on the Seattle Sounders FC.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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