BSM Podcast
BSM Podcast Episode 8: Bruce Gilbert – Cumulus Sports
After publishing a survey on the state of ESPN, Scott Van Pelt and a few other Bristol folks took exception with the results and called into question Jason Barrett’s credibility. On the 8th episode of the Barrett Sports Media Podcast, Jason addresses the situation and examines the industry’s inability to handle critical feedback.
Additionally, Cumulus’ Senior Vice President of Sports Bruce Gilbert checks in for an in depth conversation on various aspects of the sports radio industry including the elimination of sports updates, the CBS-Entercom merger, the future of Mike and Mike on ESPN Radio and much more.
TOPICS DISCUSSED WITH BRUCE GILBERT
- How national sports radio networks measure success
- Why television promotion and exposure factors into the network game
- What a corporate radio executive does to help the company’s local brands
- The rationale for eliminating sports updates on KNBR in San Francisco
- Redirecting resources into areas where they can best help a brand enjoy success
- Observations of ESPN Radio’s current programming and the future of Mike & Mike
- Why it’s important for programmers to be accessible and open minded to applicants
- What the sports radio industry must do to improve its offerings of diverse voices
- The number one reason why sports radio struggle with handling critical feedback
- How to use the ratings system, your gut and your ear to best help your radio station
- The CBS-Entercom merger and why it’s a positive for the future of the radio industry
- Quick Hits – best show, better PD, most proud ESPN Radio contribution, biggest regret
FROM THE GUEST
Bruce’s’ Twitter handle: BruceGilbert14
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
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