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Under The Radar – April 17, 2017

Jason Barrett

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Here are the latest developments from across the sports media industry that you might not be aware of. If you have a future news tip, press release or job promotion to share, please send it via email to JBarrett@hvy.tcp.mybluehost.me. Now on to the news we go!

Starting Monday afternoon, Brandon Tierney and Tiki Barber make their television debut on the CBS Sports Network. The duo are taking over for Doug Gottlieb who left CBS Sports to join FOX Sports. Tiki and Tierney will broadcast in afternoons on both TV and the CBS Sports Radio Network. Damon Amendolara takes over their midday slot of 9a-12p on radio. Bill Reiter steps into D.A.’s evening position from 6p-10p ET.

The mother of New York Giants cornerback Eli Apple, Annie Apple, has annonced via Twitter that her one-year contract with ESPN has expired. She says she is thankful for the opportunity she had to work with some of the best peeps in sports and is looking forward to new adventures, giving the impression that her run with the network has come to an end. No word yet from ESPN on their future plans with her.

A tip of the cap to ESPN Radio producer Michelle Smallmon who ran the first of what she says will be 50 half marathons this past weekend in Rhode Island. Russillo and Kanell‘s producer is running in memory of her friend Mike Kelly who lost his battle to cancer. All monies she raises as part of her Refuse To Lose campaign, are going to The Mike Kelly Foundation to help fund free baseball camps for kids. Her first run generated over $3,700. To pledge your support click here.

A new morning show is now in place at Sports Radio WNML in Knoxville. The radio station has announced the addition of Tyler Ivens, alongside Heather Harrington. Ivens is a Knoxville native who spent the past four years in Cedar Rapids, IA working for KGYM. He and Harrington will wake up local listeners weekdays from 6a-9a ET.

Joe Ostrowski is moving on up at 670 The Score in Chicago. The former Chicago Cubs radio Executive Producer and contributor to the Laurence Holmes show, is trading in his late night experiences to wake up early and provide updates from 5a-11:30a CT during the Mully and Hanley and Spiegel and Parkins shows.

In San Diego, the Mighty 1090 has launched a new podcast featuring afternoon host Scott Kaplan and former evening host and local newspaper sports writer Kevin Acee. ‘The Radio Guy vs. The Newspaper Guy’ is two episodes in and worth a listen. Click here to check it out.

Bleacher Report is also increasing its podcast offerings. The company has announced the release of a new NBA podcast “The Full 48” which will be hosted by Howard Beck and Jordan Brenner. The show debuted last week with NBA Commissioner Adam Silver appearing as the first guest.

Congratulations to Rob Ryan on being named the new public address announcer for the Vermont Bucks of the Can-Am indoor football league.

After 42 years in journalism, and the past 36 years spent chronicling sports in Central New York, Bud Poliquin has announced his retirement. The popular sports editor and columnist was a fixture for the Syracuse Post-Standard for more than three decades.

Speaking of retirement, Norm Sanders has also decided to put a bow on his writing career. The longtime Belleville News-Democrat sports writer is moving on after 32 years with the newspaper.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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