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ESPN L.A. 710 Leads The Way In The Winter Book

Jason Barrett

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Putting the word ‘winter’ and Los Angeles in the same sentence seems silly, but for the sake of the latest quarterly ratings, it’s necessary. In analyzing the performance of the market’s local sports radio brands, it’s clearly a two-station race between ESPN L.A. 710 and FOX Sports Radio’s AM 570 LA Sports.

One thing to keep in mind as you sort thru both brand’s performances is that the two stations operate differently with their weekday timeslots. The only time when they run head to head without interruption is during morning drive.

As far as the overall week and weekday prime hours are concerned, the quarter was stronger for 710. The station doubled up 570 with Men 25-54 M-F 6a-7p (2.7 to 1.3) and M-SU 6a-Mid (2.2 to 1.1).

Where 570 had to feel energized was in mornings where Dan Patrick’s program won the quarter 2.3 to 2.1 against Jorge Sedano, Keyshawn Johnson and LZ Granderson. Patrick’s show has remained above a 2 share year to year which is positive news for 570. For 710, although they were a few tenths of a point behind, they are up more than a half of a point year to year, an encouraging sign considering the morning show has only been in existence since September 2016.

Shifting to the middays, 710’s Mason and Ireland once again performed strong. The popular local duo led all sports talk shows in the market with a 3.3 during their 12p-3p timeslot. Fred Roggin and Rodney Peete on 570, who have only been in their 12p-2p timeslot for a few months, generated a 0.9.

During the mid-morning, Trudell and Thompson (2.2) and Stephen A. Smith (2.3) outperformed Colin Cowherd (1.2) between the hours of 9a-12p PT. In afternoons, Marcellus and Kelvin delivered a 2.8 from 3p-7p, which was higher than Petros and Money’s 1.1 during the hours of 2p-6p. 570’s 6p-7p hour produced a 0.9.

An advantage that 570 will have during the next few months is the addition of Los Angeles Dodgers baseball. The winners of the N.L. West the past 4 seasons should help the station increase cume and tune ins during the spring book. The question to be answered is whether or not that will be enough to help the station leapfrog 710 in the ratings.

While this is a good quarter for 710, and they deserve credit for an excellent showing, it’s still just one quarter. The challenge now is for 710 to maintain that consistency and for 570 to disrupt it.

Sports Radio News

Ryan Edwards Moves to The Sports Zoo on KOA

“Edwards has been on the radio in Denver since 2009. He spent eight years with 104.3 The Fan. He also did a short stint at Mile High Sports Radio.”

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Ryan Edwards is staying with KOA, but his hours are about to change. The Denver sports radio staple is moving off of Broncos Country Tonight to join Alfred Williams and Dave Logan on The Sports Zoo in afternoon drive.

“I am thrilled to join radio and football legends Dave Logan and Alfred Williams on The KOA Sports Zoo,” Edwards said in a press release. “I look forward to bringing a fans’ perspective to the Denver Broncos and all things Denver sports.”

Edwards has been on the radio in Denver since 2009. He spent eight years with 104.3 The Fan. He also did a short stint at Mile High Sports Radio.

He joined iHeart Denver in 2017. He was on Orange & Blue 760 before the company replaced the station with a conservative talk format. He moved to KOA in 2019, where he has worked on Broncos Country Tonight with Benjamin Albright.

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Sports Radio News

Jason Fitz: Keyshawn Johnson Cannot Be Serious With Trevor Lawrence Take

“There is no way Trevor Lawrence is the eighth-best quarterback out of eight left in the playoffs after doing what he did after the first quarter of that last game.”

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Jason Fitz

When he was drafted by the Jacksonville Jaguars in 2021, Trevor Lawrence was heralded as a once-in-a-lifetime type of prospect. While his career had a bit of a rocky start, he has shown a lot in year two, including leading one of the largest come-from-behind victories in playoff history Saturday night against the Chargers. Jason Fitz cannot believe that isn’t enough to impress Keyshawn Johnson.

The ESPN Radio morning man ranked the eight remaining starting quarterbacks in the NFL playoffs and put Lawrence dead last.

“Trevor Lawrence at eight? I know Keyshawn Johnson is out there in California, but I want to party with Key because obviously, he was doing a little partying before this show, Harry,” Jason Fitz told his partner on Tuesday’s edition of Fitz & Harry. “There is no way Trevor Lawrence is the eighth-best quarterback out of eight left in the playoffs after doing what he did after the first quarter of that last game.”

Fitz noted that during the season people started calling Lawrence “Trevor Tangerines” for the daringness he continued to show even after things looked bad for him and the Jaguars. He said that on Saturday night, he should have been called “Trevor Watermelons”.

Jason Fitz acknowledged that it would be hard to rank anyone ahead of Patrick Mahomes, Josh Allen, Joe Burrow, and Jalen Hurts, which made up Keyshawn Johnson’s top four. But Fitz doesn’t think this is a matter of Lawrence being disrespected for being number eight, behind Brock Purdy, who began the season as the 49ers’ third-string quarterback, instead of number seven.

“Considering the whole body of work and the way that Trevor Lawrence has played since week nine, you wouldn’t have to press hard to put Daniel Jones below Trevor Lawrence.”

He added that Keyshawn Johnson is also being influenced by the uniform Trevor Lawrence wears.

“I think there’s a little element that speaks to the fact that we have a perception on certain organizations. I’m just saying — four interceptions or not — this is the analogy I keep making this week: If Trevor Lawrence had the bounceback game with the star in his helmet as the quarterback of the Dallas Cowboys, today the conversation would be like ‘Well, you can’t hold him down the whole game’.”

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Sports Radio News

Boomer Esiason: ManningCast Proves Peyton Manning Can Never Be a Coach

“He’s got no patience whatsoever.” 

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Don’t expect to see Peyton Manning on an NFL sideline. He may be one of the best quarterbacks the league has ever seen, but Manning isn’t cut out to be a coach according to Boomer Esiason.

On Tuesday morning, Esiason and the rest of the Boomer & Gio cast listened to highlights of the previous night’s ManningCast. They enjoyed the audio of Peyton Manning losing his temper after Cowboys kicker Brent Maher missed his third extra-point attempt of the night.

The clip, which has since gone viral, includes Manning asking if a kicker can be cut at halftime of a playoff game.

“This is why Peyton can’t coach,” Esiason said in response to the audio. “He’s got no patience whatsoever.” 

The chemistry and authenticity of Peyton and Eli is often cited as the appeal of the ManningCast. Esiason noted that was what is on display in moments the brothers cannot control.

Boomer Esiason was a guest on the week eight ManningCast, which featured his former team, — the Cincinnati Bengals — playing Cleveland Browns. Esiason said at the time that while it was a distracting way to try and follow a game, being a part of the show is a lot of fun. He echoed that praise Tuesday morning.

“Those things are really unbelievably done. I mean, they are funny.”

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