The NAB Show took place in Las Vegas a few weeks ago, and one session which created some industry noise was “Today in Podcasting – A Radio Station’s Guide To Metrics, Reach, Distribution and Monetization.” During the session, it was implied that listening times were longer than what had previously been reported by Bridge Ratings’ Podcasting Best Practices – The Study. So where does that leave radio stations who are trying to determine their best plan of attack with their digital audio strategies? Jason offers his thoughts and suggestions.
This week’s guest needs no introduction. But we’ll give him one anyway.
Ric Bucher has spent twenty five years carving out a highly successful sports media career, including reinventing himself from a writer and beat reporter into a multi-platform sports media personality. He’s enjoyed national stints with ESPN, Bleacher Report and SiriusXM’s Mad Dog Sports Radio, and gained his local sports radio education while working for Jason at 95.7 The Game in San Francisco. In this conversation, Ric reflects on his various career experiences, and offers his advice, insights and opinions on a number of industry related subjects.
TOPICS COVERED WITH RIC BUCHER:
- The early days entering the business and growing as a writer and reporter
- What goes into working a daily beat and what it takes to be successful at it
- How to handle situations when you’re wrong and prevent future incidents
- An introduction to local radio on San Francisco and what it taught him
- The difference in mindset, preparation and execution in AM & PM drive
- Providing PR advice to athletes who are considering entering sports media
- How he’d have advised ESPN to handle their PR crisis of eliminating 100 people
- What he saw in Bleacher Report that convinced him they’d grow & compete big
- Ric takes exception to the lack of coverage for his partner (Nicole) and agent (Debbie)
- How each day’s show on SiriusXM gets assembled given the communication challenges
- Quick Hits – ESPN stint, Best player to cover, Sideline reporting, Today’s best insider
FROM THE GUEST
Ric’s Twitter handle: @RicBucher
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Seller to Seller: Adam Shifrin, Westwood One
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
Media Noise: ESPN Shake Up Adds Local Flavor to New York Sports Radio
Demetri is joined by Derek Futterman and Garrett Searight this week as Media Noise does a deep dive into ESPN Radio’s lineup change, taking both a national and New York-centric view.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Sports Talkers Podcast: Tim Brando, FOX Sports
Tim Brando is a signature voice of college sports in America. In this episode, he talks to Stephen Strom about changing networks, his family, and why Spencer Tillman is so important to him.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.