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Crowe Named PD at KNBR; Hammer Shifts To VP of PXP

Jason Barrett

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Jeremiah Crowe has been given the reigns to set the tone and vision for one of the most successful sports radio stations in the country. After serving as Program Director of KNBR 1050 (KTCT-AM) and as Assistant Program Director of KNBR 680, Cumulus Media have elevated Crowe to program KNBR 680, one of the company’s most powerful and successful sports radio properties.

KNBR has been built on a combination of strong local programming and play by play, and fortunately for Crowe he’ll have an experienced hand available to guide him along. Longtime PD Lee Hammer will remain involved and shift to a new position of Vice President of Sports Play by Play Programming. Hammer will become more involved in navigating the relationships and on-air opportunities with the San Francisco Giants, San Francisco 49ers, and other Bay Area sports partnerships.

VP/Market Manager Justin Wittmayer said, “Jeremiah Crowe and Lee Hammer are the ‘Dream Team’ for outstanding sports radio programming and together, will continue to drive the growth of these powerhouse sports stations. Jeremiah has done a remarkable job leading the re-launch of KNBR 1050 over the past year, while expanding our high-engagement social media platforms for Bay Area sports fans. In this new role as Program Director of both KNBR 680 and KNBR 1050, he will focus his considerable expertise and efforts into growing these stations and the KNBR brand as the Bay Area’s most powerful name in sports programming.”

Wittmayer continued, “As VP/Sports Play-by-Play Programming for Cumulus Media-San Francisco, Lee Hammer is a major asset to our senior leadership team. This appointment reflects our continued investment in KNBR, with an enhanced focus on our play-by-play partners, the Giants and the 49ers, and our commitment to bringing the very best play-by-play programming to Bay Area sports fans.”

Crowe joined KNBR after spending four years at crosstown rival 95.7 The Game. He added, “This is an opportunity to bring a fresh perspective to a strong KNBR brand that means so much to Bay Area sports fans. Our format is at a pivotal point in its evolution, and the KNBR staff is primed to pioneer a landscape where terrestrial radio and digital assets are converging. I want to thank Lee Hammer and Cumulus’ leadership for their support. I couldn’t be more excited to get started in my new role as Program Director.”

Hammer also chimed in by adding, “The relationships we have with our play-by-play partners, the Giants and the 49ers, are key components to the overall success of KNBR. This new role will allow me to devote more time to enhance and expand these key partnerships, resulting in increased value for our listeners and our clients.”

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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