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Hoffar and Frandsen Take Over Nights on KNBR

Jason Barrett

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After developing an entertaining morning show together on KNBR 1050, Drew Hoffar and Kevin Frandsen have demonstrated they’re ready for a larger platform. That chance is about to come their way thanks to Cumulus Media who have named the two Bay Area natives as hosts of KNBR 680 AM’s new evening show, KNBR Tonight.

The new program featuring Hoffar and Frandsen debuts Monday, August 14th. KNBR Tonight will air weeknights from 7p-10p PT or immediately following weekday San Francisco Giants postgame programming. KNBR says the program will also be available nationally on the KNBR app and via live video stream at KNBR.com.

Frandsen, a San Jose native and graduate of San Jose State University, was drafted by the San Francisco Giants in 2004. He played for San Francisco from 2006-2009, before joining the Los Angeles Angels of Anaheim (2010), Philadelphia Phillies (2012-2013) and Washington Nationals (2014), before ending his 10-year MLB career with the hometown Giants in 2015.

Hoffar, grew up in San Leandro and has over 12 years of hosting experience. In addition to hosting mornings on KNBR 1050, he spent time as an anchor and host at crosstown rival 95.7 The Game, and worked in Sacramento at Sports Radio 1140 KHTK.

Jeremiah Crowe, Program Director of KNBR 680AM and KNBR 1050AM, said: “Drew and Kevin are primed to make a huge impact in their new roles within KNBR Tonight. Their work ethic is unmatched and both are committed to the smallest of details that will generate a great listener experience. They are Bay Area natives whose personalities are relatable to the common fan, yet they each possess a vast knowledge of the overall sports landscape. I’m equally excited to see what they will provide us digitally and I applaud Cumulus San Francisco for putting them in a position to shine. Bay Area sports fans will find unmatched opinion, insight and humor each evening when they tune in from 7:00-10:00pm.”

Frandsen said: “In my time as a major leaguer, I prided myself on performing in several roles as a utility player. Since arriving at KNBR. I’ve had the pleasure of working with some of the format’s most established personalities across a variety of timeslots. This evening post on KNBR Tonight is a chance to advance my relationship with one of the best young talents in radio, connect with the best sports fans in the country and move the KNBR brand forward into the digital age. Drew and I are looking forward to starting on August 14th and KNBR 680 fans can expect a local-born show with established chemistry out of the gates.”

Hoffar said: “As a lifelong KNBR 680 listener and San Leandro native, I’m thrilled to have this opportunity to reach so many die-hard Bay Area sports fans on a nightly basis. Hosting evenings on KNBR carries a responsibility to serve fans the quality content they deserve as the daily news cycle hits a close. On KNBR Tonight, Kevin & I will provide a unique perspective on the games and will look to entertain/inform listeners every time we open the mics. I can’t wait to get started on August 14th!”

Hoffar and Frandsen’s move into evenings fills the vacant evening slot which previously had been occupied by Ray Woodson. The sports radio veteran was let go recently after two decades with the station.

 

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Sports Radio News

Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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