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This Fire Is Out of Control and ESPN Can’t Put It Out

Jason Barrett

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ESPN SC6

I fully intended to avoid writing about this topic because I’ve grown increasingly tired of the whole political-sports media dance. But then a whole new chain of events unfolded, and now here I am, using a line from a Franz Ferdinand song to describe the mess ESPN finds itself in – “This fire is out of control.”

By now you’re probably aware that Jemele Hill of ESPN’s SC6 went off on Twitter about President Donald Trump. If you haven’t seen her tweets, it’s your lucky day. See below.


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Hill’s tweets created a stir on social media, leading ESPN to issue a statement. The network said they had talked to Jemele about her actions and she realized they were inappropriate.

But that didn’t satisfy the masses. The pressure increased when White House Press Secretary Sarah Huckabee Sanders was asked about Hill’s comments during a briefing with the press, and said Hill’s remarks were “one of the more outrageous comments anyone could make” and added that she thought Hill deserved to be fired.

Media outlets latched on to the story, but it picked up even more steam when Clay Travis spoke to a number of ESPN employees off the record, and broke the news that Linda Cohn had previously been suspended after making public comments about the company turning off their core viewers by moving away from covering just sports and allowing politics to enter the equation during a radio interview in April on WABC radio in New York.

Travis questioned why Curt Schilling was fired for his actions, yet Hill was given a pass. The former MLB pitcher was terminated after sharing a post on social media about the North Carolina law which barred transgender people from using the bathroom and locker rooms that don’t correspond with their birth genders. Schilling also made comments previously about Hillary Clinton deserving to be buried under a jail somewhere, and comparing extremist muslims to Nazi’s which also didn’t sit well with network executives.

After Schilling was fired, respected author James Andrew Miller said, “If you’re taking a paycheck from ESPN, you have to be extra careful about how you communicate publicly and always err on the side of caution and responsibility. It’s not an unfair or impractical position for ESPN to hold. If you want to express your own opinions in a provocative way on social media, then ESPN and a lot of other media organizations are probably not where you should be working.”

Those comments sound reasonable but where things become complex is when you compare how Schilling, Cohn and Doug Adler were dealt with versus the way Hill was handled. ESPN has been labeled as a network which carries a left leaning agenda, and their handling of this situation hasn’t done anything to change that perception.

During an appearance on FOX News, former analyst and NFL defensive back Jason Sehorn confirmed that he had been asked to avoid any discussion about politics while working at the network. Expecting a television analyst to steer clear of political conversations seems like a valid request, except Sehorn was known for being an avid supporter of the Republican party. In fact, he even spoke at the 2004 Republican National Convention.

Former sideline reporter Britt McHenry then chimed in, adding that while working at ESPN she was reprimanded for supporting tweets that were conservative leaning.

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By now you’re thinking, this must be the worst of it right? Well, not exactly.

On Thursday, Think Progress reported that ESPN tried to take Jemele Hill off the air on Wednesday night, but the plan backfired when her partner, Michael Smith, refused to host SC6 without her. Network executives allegedly reached out to two other black personalities, Michael Eaves and Elle Duncan, to see if they would step in. When those inquiries were rejected, and the company couldn’t find anyone to step in, they reversed their position and had Hill return to work with Smith.

ESPN denied the report, telling Think Progress they never asked anyone to replace Hill on the show, period. Senior Vice President of news and information Rob King said, “Wednesday was a hard and unusual day, with a number of people interpreting the day without a full picture of what happened. In the end, ultimately, Michael and Jemele appearing on the show last night and doing the show the way they did is the outcome we always desired.”

Think Progress has since updated their story with additional details, painting a picture that suggests ESPN hasn’t been completely truthful about the situation. In every story there are three sides – yours, mine and the truth. Each party has much to lose therefore keeping the specifics behind closed doors is important. Leaks do happen when high profile brands and people are involved and at this point, ESPN is trying to do damage control.

After making her inflammatory comments about Trump, Hill received support from the National Association of Black Journalists. She also received social media support from a few of her fellow colleagues.

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There are likely detractors of Hill’s inside ESPN as well, but going public with those opinions would only create unnecessary attention. Given how the network has dealt with previous situations involving employees who see the world differently, the reality of being hurt professionally makes it a wiser decision to stay silent.

Hill has since taken to Twitter to apologize for her personal beliefs putting ESPN in a difficult position. But she didn’t apologize for what she said. In fact, her original tweets remain up on her Twitter account.blank

If you thought that was the end of this story, guess again. It became an even bigger topic of conversation on Friday when the President of the United States, Donald Trump, posted this tweet.

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Whether you’re a Trump supporter or a Trump critic, it’s undeniable that his message reaches a large volume of Americans. Over 38 million people follow him on Twitter, and his tweets are picked up by media outlets across the nation. For a network looking to decrease the noise, and return to business as usual, that becomes impossible when every local and national news outlet is advancing the conversation and painting ESPN in a negative light.

Which brings me to the point of the column where I’ve got to interject a few opinions of my own.

Why are we in this situation in the first place? We’re having a conversation about sports media personalities and the ramifications of their public political positions because ESPN’s leadership has permitted it and wavered in how they handle different situations. For well over thirty years, ESPN has been the gold standard in sports media, but the past few years have included a large number of self-inflicted wounds, which begs the question, why are these things continuing to happen?

It pains me to see this unfold from afar because I grew up loving ESPN. My affinity for the company and its people moved me enough to want to go to work for them, a dream I was able to realize in 2004. But as I look at where things stand now, I don’t see the same amazing brand I once did. There are many great people still there, and I’m sure they hate this as much as I do because they’d prefer to get back to talking sports, having fun, and representing the ideals for which ESPN became special the past thirty eight years.

I want to pose a few questions that I hope will make you think.

Which direction does Mike Greenberg, Mike Golic, Scott Van Pelt, Freddie Coleman, Louis Riddick, Jon Gruden, Chris Berman, Trey Wingo, Kirk Herbstreit, Karl Ravech and Suzy Kolber lean politically? Maybe you know. Or like most people, you’d have to know them personally, talk to them at a public function, or dig thru pages of content online to find out.

Why does that matter? Because they go to their job, focus on satisfying the sports fan and don’t make the mistake of allowing their personal views on other issues in life to drive a wedge between them and their audience.

If you listened recently to my BSM Podcast episode with Jim Rome, he made an excellent point. The CBS Sports Radio host said that if you asked his audience which way he leans politically they’d have a hard time figuring it out. Keep in mind, Rome has been on the air for over 25 years, and he’s pretty opinionated. He understands his lane, stays in it, and respects his audience enough to avoid giving them a reason to tune out.

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Whether they accept it or not, every ESPN personality is a representative of the brand. The second they speak out on a political, racial, religious or social issue, whether intended or not, they are placing their employer in an unenviable position. The public is smart enough to understand that the individual’s views don’t represent the views of the entire company, but that doesn’t mean the attention doesn’t harm the brand’s reputation or business. If a person is going to occupy a public position and use a company’s platform to reach an audience and earn a living, they’ve got to understand that there are a certain set of responsibilities that come with it.

I’ve heard people the past few days say “Jemele isn’t speaking on behalf of ESPN, she’s talking about her own views.” Hogwash. Without ESPN, Jemele Hill the citizen can speak however she wants, but she’d be reaching a much smaller audience.

Anytime an on-air personality enters this territory my first thought is what exactly are you gaining from this? Is the validation of a few thousand fans and colleagues on social media worth it? Is getting under the skin of the political establishment worth the potential damage you could be doing to your career?

ESPN has built a stellar reputation over the past three and a half decades, and when employees of the company take these political positions, they put their employer in a position to be publicly damaged, and lose audience and advertising dollars. The four letter network is in the business of creating content for its fans and using it to sell advertising to existing and prospective clients. Regardless of intent, this conversation does little to help them increase viewership or gain additional business.

Ask yourself this question. What do you tell an ad buyer who’s white, spends a bunch of money on ESPN and voted for Donald Trump? Do you think they’re going to feel good about continuing to invest in a person/show which spit in the face of their personal beliefs? Do you think they’re simply going to make a ‘business decision’ with their ad buys rather than allow their personal feelings to enter the equation?

What about if you’re a white sports fan who enjoys ESPN, specifically SC6, and you voted for Donald Trump. Maybe you liked Michael and Jemele’s style, but when the social media commentary offered by Jemele suggests that Trump’s rise to power is the result of white supremacy, are you OK being labeled that way?

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Consider this, Donald Trump, whether you love or loathe him, did receive nearly 63 million votes. He also won 2,728 of 3,113 counties across the country. Political beliefs aside, are we really going to suggest that MOST of those people who voted for him fit the description of which Hill was talking about? Maybe I’m giving people too much of the benefit of the doubt but I don’t believe that to be the case.

I’ve said it before but it bears repeating, a sports media personality represents their brand at all times. If you don’t like it and prefer not to be branded as Person X of ESPN, Person Y of FOX Sports or Person Z of CBS, then you might want to reconsider whether or not a public life is the right fit.

And it carries over beyond sports media too.

If Aaron Judge made the remarks that Jemele Hill did, they would do damage to the New York Yankees brand. If Mark Zuckerberg made them, they’d hurt Facebook. If Taylor Swift made them, they’d hurt her record sales, merchandise sales, and concert attendance. You get the point.

Here’s another question that many are wondering but not comfortable discussing because it stokes the flames of race. If this situation involved Scott Van Pelt or Mike Greenberg blasting Barack Obama while he was in office, in the same manner that Jemele Hill crushed Trump, what do you think happens? If you’re going to suggest the company would have done the exact same thing, wake me when you return to reality so we can have a real conversation.

I love that ESPN has embraced a diverse culture. They’ve not been afraid to take chances whether it’s launching The Undefeated, five thirty eight or rolling out SC6. Heck, even trotting out Sergio Dipp on the sidelines for Monday Night Football was a risk, one which unfortunately didn’t work out due to a rough night of execution. I’ll never rip a company for taking chances because I think that’s essential to growing a business, but in this particular situation, unnecessary tensions have been created, and people have been forced to take sides, all because the conversation shifted into areas that were not in line with the audience’s expectations.

Looking ahead, there are a few elephants in the room that ESPN needs to get out of the way of. The first one involves the issue of political bias. Whenever it’s mentioned, the network quickly rejects it and in many cases, becomes incredibly sensitive over it. Trust me, I know. When BSM conducted a survey in March, it didn’t sit well with many inside ESPN. Some even took me to task publicly for it.

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Rather than absorb the information and recognize the very real problem on its hands, the company instead tried to wage a PR war by dismissing the data and criticizing the individuals reporting it. But how else do you explain the double standards in this situation involving Hill? Or the ridiculous controversy that ESPN created with Robert Lee? Or the Caitlyn Jenner decision at the ESPYS? Each of those situations were created by the company or their people, not media critics, FOX Sports employees or viewers who can’t let go of the glory days of Keith Olbermann and Dan Patrick hosting SportsCenter.

The second challenge, which I think is much harder to change, is to improve diversity of thought inside the company, and that includes at the highest levels. Bob Ley acknowledged last December that this was an area where the network needed to improve, and that may be easier to fix on the air, but what about up top? It’s been well documented that John Skipper and Bob Iger prefer the democratic party, and Connor Schell, who became Skipper’s right hand man in June, shares similar views. It’s wishful thinking to expect things to be approached differently when the top decision makers lean in the same direction.

Clay Travis wrote in his latest Outkick The Coverage column, that ESPN has two choices in front of them for how to handle these situations going forward. Option #1 would be to announce that they will not police speech that takes place off their airwaves or outside of their websites or print publications. The second option would be to take the position that no employee at ESPN is allowed to publicly discuss politics on their social media feeds.

Guess which one I’m going to pick – Option #2!

https://www.youtube.com/watch?v=pVM-c2t6KVA

If a company wants to maintain standards and avoid having to read between blurry lines to address these type of issues, they’ve got to be consistent in how they handle each situation. If an employee violates the rules, they face the consequences. If individuals don’t like or agree with the policy, there are other places to work.

By choosing the first option, you’re dismissing the influence that social media has on people, and you’re leaving it open for company employees to operate without consequence. I can only imagine the disasters that would follow if Bristol Inc. operated that way. We’re not talking about some small operation here folks. We’re talking about a company that is publicly traded, features thousands of employees and business partners, and generates billions of dollars in revenue.

ESPN finds itself at a crossroads. They’re faced with different economic realities than they’re used to and they’re operating in a new media world where the lights are always on and microphones are present. Whether it’s on their airwaves, their websites, their personalities social media pages or in public conversation, when an employee speaks out on issues that are removed from what ESPN does best, they create a divide. That helps nobody.

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With the network trying to hang on to every customer it can and avoid future mass layoffs, there’s never been a more important time for John Skipper and Bob Iger to fix these issues. The first step is to accept responsibility and acknowledge that the issue was bigger than they had imagined. The second is to install a policy which leaves no wiggle room, and is fair to people on both sides of the aisle. The final part of the puzzle is to invite different points of view on the air and inside of conference rooms to present a more level playing field inside the company. The goal should be to make fans of both political parties feel good about spending a few hours enjoying the network’s content and supporting its business partners. That’s especially important with disconnected fans/viewers ages 35 and up.

Sports isn’t supposed to be a right or left choice. But when on-air talent wander into areas that the audience doesn’t tune into them for, the relationship between host and viewer/listener can suffer. It’s critical to know what your brand is, what the audience expects, and then satisfy those expectations. It may sound silly but sometimes it pays to stick to sports!

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

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The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

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Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

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When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

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