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BSM Podcast – Season 2 – Episode 11 – Brian Musburger – VSIN

Jason Barrett

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The Vegas Stats and Information Network is the brainchild of Brian Musburger. On the 11th episode of Season 2 of the BSM Podcast, Brian shares how the network was born, what the first year in business has been like, how he convinced Brent Musburger to join the upstart company and leave ESPN, where he sees opportunities for future growth, the length of commitments the network has received from SiriusXM and the South Point Casino, how the NFL squashed a potential television partnership, why other broadcast groups will get deeper involved in the sports betting content space and much more.

Jason also tackles the 5 in 5 by offering his thoughts on the split between Mitchy Levy and Sports Radio 950 KJR, a strong summer ratings period for sports radio brands, Michelle Beadle’s comments about white males on ESPN, FS1’s aggressive marketing campaign aimed at the New York Knicks and Mike Missanelli’s views on female play by play announcers on NFL games.

AREAS OF CONVERSATION WITH BRIAN MUSBURGER:

  • When he got the idea to start a sports radio betting network
  • Why he believed the network could be a business success
  • The initial steps that had to be taken to build VSIN
  • Convincing Brent Musburger to join and leave ESPN
  • The commitment length he asked Brent to give to VSIN
  • His satisfaction with the network’s current crop of talent
  • Whether he’d consider airing shows in other cities and casinos
  • What the length of commitment is between VSIN and SiriusXM
  • Trying to measure the network’s audience growth and impact
  • Future aspirations for putting VSIN content on television
  • How satisfied the South Point Casino is with the partnership
  • South Point’s measurement of the effectiveness of the relationship
  • Overcoming the stigma of shady handicappers and bad companies
  • Future possibilities with Brent on television as a betting expert
  • Why more audio providers will add sports betting content
  • Tough lessons and challenging decisions as a startup company
  • The plan to expand the network’s awareness via marketing
  • Quick Hits: Best PXP, Legalization, Interesting client, Most trusted expert

FROM THE GUEST

Brian’s Twitter handle: @BrianMusburger

BSM Podcast

Sports Talkers Podcast: Tim Brando, FOX Sports

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Tim Brando is a signature voice of college sports in America. In this episode, he talks to Stephen Strom about changing networks, his family, and why Spencer Tillman is so important to him.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

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Amazon: https://buff.ly/3psPDGZ

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BSM Podcast

Producers Podcast: Anthony Pagnotta, WFNZ

Brady Farkas

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WFNZ listeners better know Anthony Pagnotta as Flounder. He explains how he got the name and why it is good to be the butt of the jokes sometimes.

iTunes: https://buff.ly/3A7FJ4a

Spotify: https://buff.ly/3bZ7NgG

iHeart: https://buff.ly/3dB4FrO

Google: https://buff.ly/3JVC5NG

Amazon: https://buff.ly/3STupzF

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BSM Podcast

Jason Barrett Podcast: Damon Bruce, 95.7 The Game

Jason Barrett

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Damon Bruce shares the story of how he ended up at 95.7 The Game in San Francisco and the influence Jason Barrett had on his career.

iTunes: https://buff.ly/3nTJC5K 

Spotify: https://buff.ly/3z9hErM

iHeart: https://buff.ly/3oyi0U0

Google: https://buff.ly/3vh7Tqu

Amazon: https://buff.ly/3w9hqAh

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