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Q&A with Mike Rutherford

Demetri Ravanos

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Mike Rutherford is a busy dude. He runs SB Nation’s Louisville blog Card Chronicle. He is also the college basketball editor for all of SB Nation. He’s one of my favorite college basketball guests and a guy that I send a lot of texts and interview requests to every February through April.

Since 2015 Mike has also been one half of Ramsey and Rutherford, an afternoon drive show in Louisville. Until earlier this year the show aired on Union Broadcasting’s 93.9 the Ville. In April, the pair temporarily said farewell before resurfacing last month on iHeartRadio’s 790 KRD.

Mike has had a front row seat to one of the strangest periods any college basketball program has ever experienced. Who would ever have guessed that the Katina Powell prostitution scandal would become “the other one” in Louisville basketball lore? On Halloween morning, I called him to talk about changing stations, how he balances all of his roles, and what it has been like to cover sports in Louisville over the past three years.

DR: In doing research for this interview I came across the open letter you penned for Card Chronicle when your show left 93.9 the Ville. Take me through the thought process that enabled you guys to press the pause button on Ramsey & Rutherford.

MR: It was a tough call. I like a lot of people at The Ville and ESPN Louisville. It was the first place I got to be on the radio and have it be a full-time gig. John Ramsey, my co-host, fought really hard to get me that job in 2014 and I think I became full-time in 2015. Anyway, he was unhappy with some of the stuff that was going on there. I didn’t necessarily agree with a lot of his complaints, but I respect him. He saw an opportunity to make a move to another station and it all happened very quickly. I didn’t really know what to do, because it was kind of “you gotta make this decision now and what it came down to was the guy that got me a job, wanted me to go with him to a new station, and so I owed him at least that much.

DR: It is a whole new world going from a place that is purely locally owned like The Ville and ESPN Louisville to iHeartRadio. What sort of changes have you had to get used to?

MR: It’s certainly way more corporate. You actually have to log if you want to take off. At the old station you just kinda didn’t show up. There was no one keeping count of your vacation days. Our new studio is much bigger. We meet people from different branches. They’re keeping track of our remotes and we’re getting paid for that, which is really nice. I really liked the “we’re doing this on the fly” nature of ESPN Louisville, where there wasn’t a hub of “this is where this gets done” and “that is where that happens.” But, it is really nice to be with a company that has been doing this at a really high level for a very long time.

DR: How much did you and John Ramsey talk between signing off on The Ville and signing back on on 790 KRD?

MR: We talked a decent amount. John always wants to hang out with me, which I love. We went to a couple of concerts together. Our wives get along great, so they like hanging out together too. Everything we did was social stuff. It wasn’t a whole lot of “are you paying attention to this?” or “have you called that person?”.

DR: So the day the Hoopocalypse (the pay-for-play college basketball scandal that has turned into an FBI investigation) breaks, you guys were still a week or so away from coming back on air, right?

MR: It was just perfect timing. We were supposed to do a reintroduction party for advertisers and Tom Jurich (Louisville’s recently fired athletic director) and Rick Pitino (Louisville’s recently fired head basketball coach) were going to be there. John was really excited about it and then the story breaks and I was like “so, I guess party’s off, right?” And John was like “yeah, party’s off.”

DR: So let’s talk about that, because over the last three years, has there been any time to come up for breath between scandals at Louisville?

MR: No. Just when you start to think you’re getting back to some normalcy of talking about wins and losses, something else insane happens and throws everything into turmoil again. That week when the FBI stuff broke, I was starting to think Pitino’s got the five-game suspension. There’s the NCAA appeal, but you can guess how that was going to go. At least we know how the whole thing was going to shake out and we can now get back to focusing on basketball. Then that happens and you’re back in total turmoil.

People forget that this whole thing – not this FBI thing, but Louisville’s string of scandals, kind of got started with the Chris Jones deal, where he was accused of sexual assault. He was ultimately vindicated, but ended up getting kicked off the team for missing a meeting or something like that. Then a few months later there was the Katina Powell stuff, which had a new lead every other week. Now there’s this.

With this investigation and the fall out, it has been exhausting. Tom Jurich is out. Rick Pitino is out. It’s been something every single day. It’s amazing how normal it felt last night just sitting and watching an exhibition game and I’m not listening to board meetings and taking minutes, waiting for someone to call someone else an a-hole.

DR: One of the weird things that has happened in the middle of all of this is the rise of Lamar Jackson (Louisville’s Heisman Trophy-winning quarterback). It’s not a scandal certainly, but he brings a whole new level of attention than Louisville football is used to. That had to add to the madness somewhat, especially for your role at Card Chronicle.

MR: In a weird way, it almost became another negative. Not Lamar himself, but there is this overwhelming sense that here was a generational talent that we just kind of lucked into. He’s the type of kid that doesn’t usually come to play for Louisville football, and he’s been wasted. They aren’t going to win double-digit games with Lamar Jackson. That is remarkable!

We’re going to watch his highlights and be blown away by them. We’ll look at the stats and be blown away by them. Then you’ll look at the record and be blown away by them in a terrible way. In a strange fashion, Lamar’s greatness will add to the frustration of being a Louisville fan during this time period. What did we get out of it? One 43-point win over Florida State is the lone on-field result you take away from the Lamar Jackson era. Fans are furious about that! We hear about it after every loss on the radio show.

DR: So starting with the Chris Jones scandal up to now, do you feel pressure to beat the ESPN’s and USA Today’s of the world to the newest, biggest details of this story given that you live in the town and are part of the Louisville community?

MR: I’m not really trying to beat anybody. I mean, I am rarely reporting stuff at all. People come to the website or my radio show for reaction. John was really well connected to Tom Jurich, the former athletic director. People around here knew that. He never tried to hide it. So, he’d get news, but it could be counterproductive, because people knew exactly where it came from and then assumed the story was being spun. In those cases, being first to a story didn’t really help us.

In terms of competition though, no. If the goal is to get more readers or listeners, being first isn’t the best way to do that. My goal is to be the most informative or most entertaining.

DR: I’m glad you brought up John’s relationship with the athletic department, because it goes to my next question. How much do you feel like you have to balance access with being able to do the show or write the kind of pieces you want?

MR: Oh, a lot! John is a really talented guy, but sometimes he only wanted to tell one side of the story. He was always willing to listen to the other side when people called in or brought it up, but he didn’t want to project it himself, and Tom was his friend. If my best friend worked for AT&T and I hosted a tech radio show, I probably wouldn’t want to come on singing the praises of Google Fiber, right? But I was always really careful with what I did, because I never wanted to cast the show as only giving you half the truth every single day. I wanted to balance him out, because I know people are aware of his relationships. It’s been a daily thing and it still is.

DR: Since teaming up with John, and transitioning from being a writing talent to someone who also hosts a radio show, what have you discovered needs to change in terms of your preparation and the goals of what you’re trying to put out?

MR: The prep is still something I’m trying to get a handle on, because I’ve got Card Chronicle, I’m the college basketball editor for SB Nation, and I’ve got the radio gig. At some point something has to be sacrificed to a certain extent. Typically I go with Card Chronicle, because I get paid full time for the other stuff.

Each is its own thing. One job wants me to kind of be a Louisville homer. One wants me to be an entertaining Louisville guy. And then one demands that I am totally objective. Covering the Powell story especially was really hard. The radio show wants all the details and they want you to talk about what this news means for the program. Card Chronicle is supposed to be a Louisville fan that says “hey we can make fun of it and we’ll get through it,” you know? I mean, how “woe is me” are we supposed to get here? Then there’s the objective side for SB Nation that is all about “this is going on at Louisville, one of the ten most successful programs of all time, so what does it mean for college basketball?”.

It kinda makes you realize that there is room for the same voice to touch all three. Media is changing. People aren’t trying to hide their fandom as much anymore. You’ve got Scott Van Pelt on the 11:00 Sportscenter every night talking about Maryland. So, I don’t think people care so much as long as you’re being fair.

DR: So what is the makeup of fandom in Louisville? Since it is the city’s university, is the town overwhelmingly red and white or is it more evident that it is the biggest city in the state of Kentucky and you more often see Kentucky fans that want to revel in the misfortunes of Louisville?

MR: Yeah, I mean there are more Kentucky fans in Jefferson County than anywhere else in the state, and they’ll tell you that the town is 50/50, but its not. It’s closer to 65/35 or 60/40.

DR: 60/40 Louisville?

MR: Yeah. The only big, comprehensive study done on this was about ten years ago, but it was related to football. Kentucky fans are Alabama fans or Ohio State fans or whatever when it comes to football. The results of that one were 61% Louisville, 28% Kentucky and the remainder just didn’t care. So it’s more than 50/50, but they have a huge influence. You grow up with Kentucky fans. You work with them. You’re around UK fans everyday. It’s why UK fans will tell you the games in Lexington are more contentious – football or basketball, because you’ve got this population of Kentucky fans that have never had to interact with Louisville fans and they’re just going to let you have it while you’re there.

DR: I’ve never thought about it from that angle before. I wonder if Auburn fans would say that about going to Tuscaloosa. Or really any rivalry that is the town against the big state university.

MR: Yeah, there’s a lot at play there. You’ve got Louisville fans vs. Kentucky fans, but there is also the state of Kentucky vs. the city of Louisville or country UK fans vs. city Louisville fans. It opens up a window that can get pretty ugly.

DR: So in learning your audience, what have you discovered their expectation is? How much of the show is going to be about Louisville basketball or football…or hell, baseball. They’ve had a really good baseball team recently.

MR: No doubt. I’d say about 75-80%. I mean it’s supposed to be a Louisville show, but we get off topic a little bit. You have to, unless there is a prostitution scandal or some other national news thing going on, but we take a lot of calls too. They drive the show sometimes and typically they go to football or basketball.

John and I are so different. The people that follow me on Card Chronicle expect me to be funny and make jokes. It’s why they tune in. John’s a long time radio guy. He’s a lot older than me and knows how to talk to that audience.

DR: So given the way the town lines up behind both Louisville and Kentucky, do you think Louisville could ever support pro sports?

MR: Oh yeah. A publication in town named me one of the 20 sports business people to know. So they did this cool round table discussion with all of us and one of the things that came up is getting a pro team here and how that could keep Louisville going and keep pace with cities like Indianapolis and Nashville. These are cities that Louisville would compare itself to about 30 years ago, but it hasn’t really kept up in part because it doesn’t have a pro sports franchise.

But it also came up that a pro team could be a unifying deal for this rivalry. And it’s amazing how much the rivalry came up. J. Bruce Miller is a prominent attorney in town who used to work in government and he said that in the 70’s and 80’s they would go to the capital in Frankfort and they could get whatever they wanted. They could get anything done. Now you can’t go to Frankfort from the city of Louisville and get anything done because no one wants to work with you because they don’t want to be on the wrong side of this rivalry.

He blamed the media, which was great, because I was the only media member. But you blame the rivalry. Hell, if they do bring an NBA team here, there’s a vocal contingent that doesn’t want them to play in the Yum Center because it’s associated with U of L basketball. We have an NBA ready arena and they talk about renovating Freedom Hall if it ever does come here.

I think we’d do well with a pro sports franchise and it would do great for the entire city.

DR: So if a league were to come to Louisville, the best fit would be the NBA?

MR: The NBA or MLS. There is a USL team here. I think it’s their third season and they’re well-supported. Just a couple of nights ago, the city approved a plan for a 10,000 seat stadium for the team in the Butchertown neighborhood and then there will be a big push for an MLS team. It will be tough though because they would be competing with Cincinnati and Columbus, and the MLS would probably go to Austin first, but there’s hope. But in the next decade if anything moves to town it’ll likely be the NBA or MLS.

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Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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