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104.3 The Fan Announces Weekday Lineup Adjustments

Jason Barrett

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Sports Radio 104.3 The Fan in Denver has announced a few adjustments to its weekday programming schedule. As part of the moves, the station adds two additional hours of evening programming and extends one of its midday programs.

Long-time Denver sports personality Sandy Clough, one of the most recognizable voices in the region for the past four decades, will host weeknights from 9p-11p MT starting Tuesday, January 16th. Clough previously worked in middays on the radio station.

“Sandy Clough is an institution in the Denver sports radio market,” said 104.3 The Fan program director Armen Williams said. “In the evening, Denver sports fans are looking for an outlet, and having Sandy on from 9 to 11 will allow him to not only give perspective on Broncos headlines but also provide postgame reaction to the Rockies, Nuggets, Avalanche, and other Denver sports events.”

The other change taking place involves Mike Pritchard and Cecil Lammey. The midday hosts will extend their daily program from one hour to three hours, occupying the 9a-12p MT timeslot.

Pritchard and Cecil have earned this opportunity” said Williams. “Having the two of them on the air for three hours daily takes our station to another level. Mike and Cecil have a work ethic and passion for the game of football that can be felt through the radio.”

Pritchard, a former first round draft pick and nine-year wide receiver in the NFL, played for three teams, including the Denver Broncos. He was most valuable player of the University of Colorado’s 1990 national championship team. Prior to joining The Fan in August Pritchard spent a few years hosting a weekday radio program in Las Vegas. Lammey on the other hand has accumulated nearly 15 years of radio experience in the Denver market serving in a variety of roles, including sports talk host, fantasy football expert, and Broncos insider.

The Fan’s new lineup starting next week will look like this:

6a-9a – Schlereth and Evans (Mark Schlereth and Mike Evans)

9a-12p – Pritchard and Cecil (Mike Pritchard and Cecil Lammey)

12p-3p – Stokley and Zach (Brandon Stokley and Zach Bye)

3p-6p – The Drive with Big Al and DMac (Alfred Williams and Darren McKee)

6p-9p – The Drive Reloaded (Alfred Williams and Darren McKee)

9p-11p – Sandy Clough

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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