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TV Networks Ready to Spend Big on Peyton Manning

Jason Barrett

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Peyton Manning’s post-retirement aspirations include ownership, or a front office role similar to John Elway with the Denver Broncos. He hasn’t expressed much of an interest in broadcasting, which is causing network’s to throw even more money his way to attract him.

For years, networks have targeted Manning as a broadcast analyst, and with two prominent positions available, Fox and ESPN are prepared to open the checkbook in a big way. According to Michael McCarthy of Sporting News, Manning will receive offers of up to $10 million annually to join the Monday Night Football or Thursday Night Football broadcast.

According to Jim Miller, Jon Gruden was ESPN’s highest paid employee, making $6.5 million annually as of 2015. Losing Gruden to a $10 million per year job as head coach of the Raiders has ESPN looking to make a splash to fill their Monday Night Football void. Fox, who shocked the industry by spending $3 billion on broadcast rights for Thursday Night Football, also feels pressure to hire an analyst that will generate excitement.

In an interview with Richard Deitsch of Sports Illustrated, ESPN executive Stephanie Druley confirmed their interest in getting Manning in their MNF booth to replace Gruden: “We would be foolish not to talk to him.”

After the success of Tony Romo’s first season as an analyst for CBS, rival networks are looking for a similar high profile talent to bring in. Manning has always looked comfortable in front of the camera and some believe his personality and popularity are such that will attract viewers regardless of the NFL matchup being broadcast.

With two networks competing to fill high-profile jobs and trying to attract viewers after consecutive seasons of declining ratings, it’s the perfect storm for Manning to receive a very lucrative deal.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Netflix CEO: ‘We’re Not Anti-Sports, We’re Just Pro-Profit’

“He characterized expensive media rights as a “loss leader” in the streaming world and noted that Netflix doesn’t view sports as a necessity to grow.”

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Netflix will not join Apple and Amazon in the rush to gobble up live sports rights. Co-CEO Ted Sarandos addressed the streaming giant’s disinterest at the UBS Global Technology, Media & Telecom Conference on Wednesday.

He characterized expensive media rights as a “loss leader” in the streaming world and noted that Netflix doesn’t view sports as a necessity to grow.

“We’re not anti-sports,” Sarandos said according to Deadline. “We’re just pro-profit. We have yet to figure out how to do it. But I’m very confident we can get twice as big as we are without sports.” 

Questions about the interest the company has in carrying live sports have come up several times in the past. Sarandon made similar comments last year when asked about it.

Reed Hastings, Sarandos’s co-CEO at Netflix, has a slightly different view. In 2021, he indicated that Netflix could be interested in F1 rights someday thanks to the success of its documentary series Drive to Survive, but that would be a special case. Any league interested in doing business with Netflix, he said, would have to allow Netflix to control all of its content.

Ted Sarandos echoed that sentiment in his most recent comments. He said that the company does not see a way to profit by “renting big-league sports.”

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Sports TV News

FOX Sued for Patent Infringement Over NFL Scheduling

“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”

Jordan Bondurant

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An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.

Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.

The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.

The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”

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Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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