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Under The Radar – March 14, 2018

Jason Barrett

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This week’s UTR includes a number of items related to the NCAA Tournament. As I state in each week’s piece, to be considered for exposure in an upcoming article, pass along any pertinent information via email to JBarrett@spoortsradiopd.com. Now on to the latest developments.

Entercom New York has named a new Market Manager to oversee some of the company’s most important and prestigious brands. New York native Susan Larkin will head back to the east coast, leaving San Francisco where she had been overseeing Entercom’s five Bay Area stations. Larkin also had regional oversight of Sacramento and a number of Southern California markets. To fill her absence in the Bay Area, Gregory Nemitz will be elevated to SVP/Market Manager. Los Angeles SVP/Market Manager Jeff Federman will also take on more responsibility adding regional oversight of Southern California markets, including San Diego, Palm Springs and Riverside. Although Larkin will be physically located in the big apple, she will continue as Nemitz’s direct report. Interim New York market manager John Fullam will now move to Denver where he was originally expected to be when he signed on with the company this past November.

If there’s one time of the year where you can learn a lot about a radio station’s creativity surrounding big events, it’s March. The NCAA Tournament becomes a key focus for many outlets but too often stations do the same thing. Sales requests a March Madness promotion to generate income, which is followed up by a station placing a bracket on its website, attaching a sponsor to it, supporting it with liners and promos and encouraging the audience to fill it out. The listener who produces the best bracket gets rewarded with a prize. Considering that sports fans receive the same exact options on TV and print media websites, it doesn’t stand out. To make noise, you’ve got to either offer an experience/prize that’s unheard of or do something outside the box. Fortunately, there are a few brands out there looking to capitalize on the buzz in unique ways rather than executing the same bland concepts.

For starters, the red carpet needs to be rolled out for Carrington Harrison of 610 Sports. The man deserves a moment in the spotlight for his creation of the Kanye Madness bracket. Harrison tapped into the passion of Kanye West fans by creating a bracket which highlighted 64 of the popular artist’s songs. It generated a massive amount of social buzz including feedback and participation from Chris Long, Cris Carter, Jordan Matthews, Bomani Jones, and coverage on Complex, Cincinnati.com, and the Kansas City Star among others. It even became a topic of conversation on MSNBC during an appearance by Havoc of Mobb Deep, who placed Harrington at the top of his ‘Real List’ and pushed for the song “Famous” to win the tournament since it was one of 2 songs he produced for Kanye. Whether you love Kanye’s music or not, the originality, social polls and video content created around the promotion was spectacular. As of last check, the original tweet had received 30,000 retweets and 81,000 likes. It also produced tons of shares and comments on Facebook. It was everything radio should be trying to create.

Although Harrison’s creation was impressive, it wasn’t the only bracket to strike a chord. The Spun did a fantastic job too by creating the 64 Most Annoying People in Sports Media bracket. If there’s a guaranteed way of generating buzz for a bracket, just include 64 people in the sports media business, and sit back, relax, and enjoy your popcorn as they flock to social media to mention their involvement in it. To see the bracket click here.

A few others which passed the creativity test include Barstool SportsPardon My Take which produced the 64 People Most Likely to Retweet This Bracket and Get Us More Followers bracket. CBS Sports Radio‘s Tiki and Tierney are giving one lucky fan the chance to host a segment with them on TV and Radio. Seth Harp in Jacksonville at Sports Radio 930 in conjunction with iHeart Radio Jacksonville rolled out Meat Madness, and Paige Dimakos and Zach Harper of FanRag Sports used the tournament as a connector to LeBron James‘ pending free agency.

Speaking of the tournament, SiriusXM is offering listeners nationwide comprehensive coverage of the 2018 NCAA Division I Men’s Basketball Championship, airing every minute of every game on both satellite radios and the SiriusXM app on its exclusive 24/7 college sports talk channels. All Men’s NCAA Tournament game broadcasts are provided to SiriusXM by Westwood One, the official network radio partner of the NCAA and the NCAA Division I Men’s Basketball Championship.

Thursday is a big day for Jason Fitz. The network radio and television host will take over ESPN‘s Twitter account as part of Fitz’s Big Basketball Binge-A-Thon Bonanaza. Fitz will have a few special guests stopping by to watch games, converse, eat and spin the wheel of destiny including Jalen Rose, Jay Williams, Michael Smith, Molly Qerim and more. Plans are for Fitz to begin his tour of duty at Noon ET. He’ll remain at the controls until the buzzer sounds for the final game of the evening.

Sometimes technical malfunctions can turn into entertaining radio. There was no better example than in New York where Don LaGreca expressed his fondness for the radio station’s microphone collapsing into his hands during Tuesday’s program. After the ESPN New York afternoon host snapped and screamed “FIX THAT” while walking out of the studio during a segment, Michael Kay and Peter Rosenberg were left to try and regain their composure and explain what just occurred. YES Network did an excellent job of turning around the clip quickly, generating strong social sharing. To watch LaGreca’s meltdown click here.

It may have taken five years, but Chris Townsend is finally getting an opportunity to make a bigger impact on Oakland Athletics radio broadcasts. The 95.7 The Game talk show host has been named the network host for A’s pre and postgame shows. “Towny” as he’s affectionately known to local listeners will also be dropping in during game broadcasts with A’s announcers Ken Korach, Vince Cotroneo and Ray Fosse.

Tim Murray will be hosting a new show on SB Nation Radio starting this Sunday, “Destination NFL Draft.” The show airs 11a-1p ET for the next six weeks leading up to the NFL Draft. Each show will include appearances from draft experts, draft prospects, and local beat reporters from the teams atop the draft.

Meanwhile, one of Murray’s radio partners Steve Solomon, is making some news of his own. The SB Nation Radio host and producer of Steve Czaban‘s afternoon show on The Team 980 is running for Montgomery County Council. In the first unofficial poll, Solomon led the way, garnering 15 percent of the vote from more than 5,000 votes recorded in a Bethesda Magazine reader survey. That percentage was more than double the next closest candidate. Solomon says he’s gratified to see his campaign resonating with Montgomery County residents. The election takes place June 26, 2018.

WWL in New Orleans has cut ties with longtime host Deke Bellavia. Bobby Hebert‘s co-pilot on “SportsTalk” and the New Orleans Saints “Point After” postgame show last appeared on-air on Friday March 9th. Saints sideline reporter Kristian Garic has been filling in on an interim basis. Hebert is expected to continue in his normal role. A replacement has not yet been named for Bellavia.

Time has run out for Eric Williams at ESPN 850 WKNR in Cleveland. The producer and on-air contributor to The Really Big Show with Tony Rizzo and Aaron Goldhammer is looking for his next opportunity. To get in touch with him via Twitter click here.

In the podcasting space, congrats is in order for Howie Schwab. The ex-ESPner has created the Schwab Cast for Univision. The first two episodes featured appearances from Dick Vitale and Fran Fraschilla. To listen and/or subscribe click here.

In Kansas City, 610 Sports morning host Bob Fescoe has also taken the plunge into the digital space. Fescoe has launched “The KC Bobcast,” a show focused on conversations with people who make Kansas City special. The first two episodes include interviews with Kansas Head Basketball Coach Bill Self and Marlin Man. To subscribe or listen click here.

When time allows, check out the ‘No Limits’ podcast hosted by ABC‘s Rebecca Jarvis. Barstool Sports CEO Erika Nardini was a recent guest on the program, and during the conversation, it was learned that since joining the company, Barstool has increased its revenue by eight times the amount. The company has also enjoyed a seven hundred percent gain in brand advertising, and a three hundred percent lift in e-commerce. Whether you love or hate the Barstool brand, those statistics are pretty remarkable.

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Buck Reising: I ‘Don’t Have Any Kind of Edict’ To Promote MLS

“I’m not going to call you a mouth breather, but I’m saying that you’re displaying the behavior of one if you don’t realize the impact this is about to have on Apple’s bottom line to acquire the biggest international star in sport.”

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Lionel Messi is coming to America. The biggest star in sports is leaving Paris St. Germain to join Major League Soccer’s Inter Miami. Buck Reising thought the story was big enough to devote a few minutes to on Wednesday. One of his listeners disagreed.

A texter calling himself TN Berg wrote, “I don’t understand. I understand they have to push it because of Nashville SC, but nobody even watches it lol. It’s Miami Marlins attendance.”

Reising took exception to the idea that he and his producer, Lucas Panzica are forced to talk about Major League Soccer on 104.5 The Zone because there is a franchise in the market.

“We don’t have any kind of edict to push anything,” he said. “Lucas is the voice of Nashville SC. I am curious to know, as somebody who is not a soccer diehard, but who is interested in the United States acquiring the biggest international sports star going at this point, what that means.”

Messi is on the short list when soccer fans discuss the best player in the history of the sport. He joins a long line of international stars that come to the United States in the final days of their playing career.

Resising added that the MLS luring Lionel Messi to Miami is bigger than just a soccer story. The league made a deal last year with Apple TV+ for national coverage of all of its games. Messi will receive a percentage of all of the money generated from those subscriptions. That makes his signing a business story in Buck Reising’s eyes.

“I understand you may not be considering all the different things,” he said directing his frustration at the texter. “I’m not going to call you a mouth breather, but I’m saying that you’re displaying the behavior of one if you don’t realize the impact this is about to have on Apple’s bottom line to acquire the biggest international star in sport.”

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Boomer and Gio Caller Explains Saudi Investment Realities vs. Media Narrative

“This might get a lot of notoriety, but it’s a different thing.”

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Following Tuesday’s news of the merger between the PGA Tour, DP World Tour and LIV Golf, jolting reactions of astonishment and betrayal pervaded the sports and media landscape. The entities are set to operate as one commercial company with a name to be determined in the coming future, marking a seminal moment in the history of golf. The agreement also ended litigation between the PGA Tour and LIV Golf, and gave the Saudi Public Investment Fund (PIF) ostensible purview regarding the evolution of the game.

Most players found out on Twitter, and even LIV Golf CEO Greg Norman was informed of the news shortly before its public announcement via a phone call. All of the eccentricities and nuance embedded in this type of situation has led sports fans to wonder whether this is just the metaphorical ‘tip of the iceberg’ for the PIF to expand its sphere of influence in the industry.

“I think it’s going to lead to the other sports doing the same thing,” Dennis, a caller on WFAN’s Boomer & Gio said. “If you have a league or commissioner – MLB; NBA; whatever it is – I think that they may do the same thing. Start their own league; get their own players on the backend or have a big name; give them these big contracts and kind of stir the pot for other leagues to do the same thing.”

The original source of indignation between the PGA and LIV Golf can be traced back to the launch of LIV Golf and its attempt to lure away players from the PGA Tour. The tour was successful in its mission, attracting stars such as Dustin Johnson and Phil Mickelson, and ultimately resulted in an unexpected, somewhat brash announcement of the agreement.

It has been a topic of discussion across sports media, but one that is perhaps more hyperbolic than it needs to be – at least according to another show caller who works on Wall Street.

This caller, named Mike, said that he visited Saudi Arabia and met with the Public Investment Fund, along with the fact that many businesses already have some presence or involvement with Saudi Arabia.

“The media makes it out to be a big deal, and I sort of look at it and say, ‘Everybody’s there. Everybody is there,’” Mike articulated. “This might get a lot of notoriety, but it’s a different thing.”

Mike divulged how golf was vulnerable to this kind of a transaction because all of its players are independent contractors who sign agreements with different tours to compete. Conversely, athletes in Major League Baseball, the NBA and the NHL are all under contract, and they could only be lured away through free agency or buyouts.

“The total adjustable market of players that could actually [be] picked off at any one time is basically 100% of all players [in golf],” he stated. “It’s much, much easier to pick off a large swath of players when nobody is really under contract.”

“That’s why we thought Kyrie Irving would be the perfect guy to lead the NBA over there because he’s a free agent right now and no one’s going to give him a supermax [contract],” co-host Boomer Esiason opined.

Despite the difficulties associated with the leagues being able to sign players affiliated with teams in contracts, show co-host Gregg Giannotti believes the affluent Saudi Public Investment Fund will try another way to carry out its mission. The entity simply has too many investors and is flush with cash; therefore, it may consider trying to own teams outright.

“I just don’t think that’s going to stop them,” Giannotti said of the composition of players available. “I know exactly what you’re saying, and it’s a great point and it was a very, very good call, but I still think they’re going to try.”

“I don’t see the NHL playing in Riyadh any time soon to try [and] get rid of the players’ escrow plan,” Esiason replied. “As much as Gary Bettman would love to do that and the players would love to do that, I don’t think hockey is the No. 1 thing over there.”

Esiason believes the PIF is more captivated by the allure of traditional events, such as horse racing, boxing and Formula 1 racing among others. He would not be surprised to hear about interest in acquiring a stake in some of them, an outcome that could aggravate geopolitical affairs because of the country’s human rights record.

“The hypocritical nature of what’s going on here, and all the things that had been said over the last year, and then, all of a sudden, after Jimmy Dunne reaches out to the Saudi investment fund… now everything changes,” Esiason said. “Oddly enough, he gets put on the PGA Tour’s board for policy.”

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Joe DeCamara: I Hate Giving Chris Simms Attention

“Chris Simms got a football scholarship years ago, clearly not an academic scholarship because the guy’s a moron.”

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There is no love for Chris Simms on 94 WIP. Wednesday morning, host Joe DeCamara made his feelings on the former Buccaneers quarterback clear.

“Chris Simms got a football scholarship years ago, clearly not an academic scholarship because the guy’s a moron,” he said after seeing that Simms had Jalen Hurts ranked seventh among NFL quarterbacks.

In April, Hurts signed a five-year contract that makes him the highest paid player in the NFL each season. That comes on the heels of him leading the Philadelphia Eagles to the Super Bowl in a season in which he was a legitimate MVP candidate.

“I almost hate bringing this up because I feel like it gives Chris Simms attention that I don’t really want to give him,” DeCamara said. He noted that the quarterbacks Simms ranked ahead of Hurts include Patrick Mahomes, Josh Allen, Justin Herbert, Joe Burrow, Lamar Jackson, and Trevor Lawrence.

DeCamara’s partner, Jon Ritchie, said that this is actually progress for Hurts as far as Chris Simms is concerned. In 2021, Simms did not even rank Jalen Hurts among his top forty quarterbacks. Last year, he ranked Hurts number 25.

According to Ritchie, Putting Jalen Hurts in the top ten this year is Simms admitting that Hurts is valuable without having to say that his previous rankings were absurd.

“There’s still some spite,” Jon Ritchie said. “There’s still some ‘Hey, I can’t disprove myself by allowing for Jalen to be where he belongs,’ which is the top two quarterbacks in this league.”

DeCamara encouraged listeners to call in and talk about how dumb Chris Simms and his list are. Ritchie said that the piece is clearly a troll job. The show is just giving it more life and attention it doesn’t deserve.

“We’re giving it life, but you know what? We’re giving it life so people can just stomp out Chris Simms,” DeCamara responded. “So, whack away! It’s a whack away day.”

This isn’t the first time Simms has caught heat from Philadelphia. Last year, WIP afternoon host Jon Marks said the NBC football analyst “sounds so silly” for remaining committed to doubting Jalen Hurts after the quarterback had clearly proven him wrong.

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