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YouTube TV Secures Presenting Sponsorship of NBA Finals

Jason Barrett

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For the second time this month, YouTube TV announced a partnership with one of the major professional sports leagues, agreeing to be the first-ever presenting partner of the NBA Finals.

As part of their multi-year agreement with the NBA, “The Finals presented by YouTube TV” will be prominently visible during all Finals games, including in the arena and on the court.

Last fall, YouTube TV was Major League Baseball’s first-ever presenting sponsor of the World Series, which led to recently expanding their partnership through 2019. Also this month, YouTube TV announced it would carry NBA TV and MLB Network on its cable-free platform.

During YouTube TV’s sponsorship of the 2017 World Series, Major League Baseball appreciated the platform’s innovative marketing campaigns to help retain the audience’s attention during advertisements. The NBA has been a modern league looking to stay ahead of the curve for years, making their relationship with YouTube TV logical.

“We’re a league that always wants to look for new and different ways to innovate the fan experience when people are viewing these games, and YouTube TV is an innovate platform,” Dan Rossomondo, NBA senior vice president of global media and business development, told USA TODAY Sports. “They’ve been an innovator with us since 2005 and we’ve had a long partnership together. This is just a natural extension of that.”

The NBA was the first professional sports league to partner with YouTube, launching its own channel on the platform over a decade ago. The NBA Finals will be broadcast by ABC for the 16th consecutive season. The Finals will be available via YouTube TV which has ABC and NBA TV as two of more than 50 networks available on the cable-free platform.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Fox Officially Unveils NFL Broadcast Teams

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In what has been considered a formality for some time, Fox today officially unveiled Kevin Burkhardt, Greg Olsen, Erin Andrews, and Tom Rinaldi as their number one NFL broadcast team Monday. Burkhardt and Olsen were elevated to Fox’s top booth after the departure of Joe Buck and Troy Aikman to ESPN’s Monday Night Football earlier this year.

There were some reports that Drew Brees could have been a possibility to join the network, but those discussions fell apart.

The network’s other teams include several familiar faces to football fans:

#2 team: Joe Davis, Daryl “Moose” Johnston, Pam Oliver
#3 team: Adam Amin, Mark Schlereth, Kristina Pink
#4 team: Kenny Albert, Jonathan Vilma, Shannon Spake
#5 team: Kevin Kugler, Mark Sanchez, Laura Okmin
#6 team: Chris Myers, Robert Smith, Jen Hale

Olsen’s jump to the number one team with Burkhardt is a formality until the retirement of Tampa Bay quarterback Tom Brady. The seven-time Super Bowl winner will ascend to Fox’s number one booth upon his retirement, whenever that may be.

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Ryan Clark, Mad Dog Get Into Heated Argument on ‘First Take’

“Mad Dog, stop screaming at me now, bro. For the last time, you’re gonna stop screaming at me,” Clark interrupted.

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Former Pittsburgh Steeler, and current ESPN NFL analyst Ryan Clark and recent Radio Hall of Fame inductee Chris “Mad Dog” Russo squared off on Monday’s edition of First Take, with a heated exchange taking place between the two.

After a discussion about Saints wide receiver Michael Thomas meandered into a discussion about whether Rams wide receiver Cooper Kupp would be voted into the Pro Football Hall of Fame if he never played another game, Clark said about Hall of Fame voters “they must be voting like you (Russo) vote for the Heisman, where you just vote on whoever the hell you want based off the fact that they play quarterback”.

Russo quickly took exception to the perceived slight.

“Ryan, hold on now,” Russo said, in a louder manner than normal. “You said something, now I’m going to comment. I’ve been voting for the Heisman since before you were born.”

“Mad Dog, stop screaming at me now, bro. For the last time, you’re gonna stop screaming at me,” Clark interrupted.

“You said something that wasn’t right,” Russo said.

“Lower your voice,” the former Steeler interrupted again.

“I’ve been voting for the Heisman since before you were born,” Mad Dog reiterated, with a lower volume. “30 years.”

“I don’t care about that,” Clark rebutted.

“You’re saying I’m voting for the Heisman and saying I don’t deserve a vote. I’ve been voting for 30 years!”, Russo began to raise his voice again.

“I never said you don’t deserve a vote,” Clark replied before clarifying he disagrees with Russo’s sentiment about the college football award being only awarded to quarterbacks.

It’s not the first time Russo has clashed with First Take contributors. A discussion with J.J. Reddick went viral earlier this year after Reddick told Russo previous NBA players played with “plumbers and firefighters”.

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Todd Frazier Joining ESPN Little League World Series Booth

It will be a memorable summer for Fraizer at the LLWS because he will be inducted into the Little League Hall of Excellence. 

Ricky Keeler

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When people talk about 11-year MLB veteran Todd Frazier, some of the things that are usually mentioned on broadcasts usually is that he is from Toms River, New Jersey and that he played in the Little League World Series in 1998 (won the championship). Now, Frazier will have a bigger connection to the annual event in Williamsport, Pennsylvania.

As first reported by Bobby Nightengale of The Cincinnati EnquirerFrazier will be in the TV booth (remotely) for ESPN for this year’s Little League World Series. He made his broadcast debut on Monday morning during one of the New England region semifinals between Maine and Massachusetts. 

Frazier told Nightengale that he wants to use this event to begin his second career in the broadcasting industry.

“It’s something I’ve always wanted to do, especially for the Little League World Series since I’ve been a part of it. I know it and understand it really well. Kind of kickstart my second career here.” 

It will be a memorable summer for Fraizer at the LLWS because he will be inducted into the Little League Hall of Excellence. 

The Little League World Series begins on Wednesday, August 17 and ends on Sunday, August 28. It will be broadcasted on ESPN and ABC.  

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