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BSM Programming Summit Day 1

Jason Barrett

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We’re live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day so be sure to check back regularly for new information.

INTRODUCTION: Jason Barrett opens the Barrett Sports Media programming summit welcoming over 30 PD’s from markets throughout the country.  During the two-day event everyone involved has the opportunity to  share insights, strengthen relationships and inherit wisdom from many of our industry’s top sports radio minds.

SESSION 1 – Experience, Sound & Reinvention: 

  • Mitch Rosen – 670 The Score
  • Justin Craig – ESPN Radio
  • Mike Thomas – 98.5 The Sports Hub

Mitch Rosen – The Score brand is bigger than our personalities.  The radio station is 26 years old, and to stay relevant and fresh, you can’t be afraid to make change.  We could have kept things the same and done well, but we have to ask how can we reinvent ourselves?  Change was needed in acquiring new talent, but we still wanted to keep our heritage.

Staying topical is key.  How many people heard of Loyola Chicago before the tournament?  Being creative and having a great imaging director is one of the most important aspects for a sports station.  Our best primetime show is the Chicago Cubs.  They’re our marketing campaign and in all of our imaging, not just on The Score, but our entire cluster.

The best way to perform market research is talking with listeners.  They are our customers and they give honest feedback and I make the time to respond to all of them.

We need to own our local content because local content wins, and people want to talk about their teams.  This format is here to stay, because it’s live, local and all about strong opinions.

Justin Craig – Pushing the ESPN brand is more important than an individual station.  It doesn’t matter how a show is consumed, whether it’s on the radio, television or streamed.

As soon as a host’s show ends is when their job really begins.  That’s when the talent needs to stay connected, promote a show and build the brand.  Having a younger producer who knows how to properly use social media can be important to help the host continue to stay connected after the show.

The hardest thing to do on a national level is relating to the listeners.  Are we putting out a product that fans want?  The local station is part of their audience, they interact with them.

We aim to hit mass consumption with our shows.  It’s not just about one particular location.  It’s about radio, TV, the app, social media, anywhere fans are and interested in sports content, we want to be who they turn to for content.

Mike Thomas – The importance of imaging and making sure a station sounds fresh.  Each of us have had those moments where we heard a talent or imaging from a station that made us say, this is what we want to do.

The Sports Hub is a “sports station that rocks.”  We’re a former rock station and that can be heard in our imaging.  Boston was ready for a younger sports station and a lot of other markets are as well.

Even though we don’t carry the Red Sox, its important to still have Red Sox imaging.  We have a baseball reporters show to compete with WEEI’s Red Sox pregame and we promote that as well as when a reporter will be joining one our other shows.

Jason Barrett – Responded to a question about running a station that does not have broadcast rights to a popular local team.  At 95.7 The Game in San Francisco, they had rights to the Athletics’ games, but not the Giants.  It was still important to give the listener what they want, although the A’s wanted the station to talk less Giants during the day, its necessary to put the listener first even if that means focusing on your rival station’s team.

SESSION 2 – The Tangled Web of Social Media: 

  • Danny Parkins – 670 The Score
  • Barry Meister – Meister Sports Mgmt.
  • Scott Shapiro – Fox Sports Radio

Danny Parkins – It seems obvious to be active on social media to interact with the listeners.  I’ve told people I will be at a game and offer a meeting point to buy people beer.  I have 40,000 followers, I might only get a dozen people to show up, but 40,000 fans will see that I’m willing to do that.

You’re not being human if you’re not talking about what your audience is talking about including political topics.  Eventually fans will tune in to listen to a talent because they want to hear that person regardless of what they’re talking about.  There are ways to be profitable while being polarizing.

You don’t have to sell your soul to go viral or make a name for yourself, you just have to be creative.  If you’re going to be controversial, you have to be genuine and able to sleep at night.

From a compensation standpoint there are cost benefits to using social media.  It may not be easy to dissect but by being active on social media it caught the attention of Mitch Rosen and resulted in me now working for my hometown station in market #3 in afternoon drive.

Barry Meister – You can tweet something that 50% of the population finds funny and 50% finds offensive.  It never makes sense to alienate half of your audience.  A tweet that offends a large group of people is different than an opinion that people disagree with.

My job is to protect my client at all costs but I tell them “you want to be right, but you want to be employed.”

Whatever the platform is, you have to know who you’re talking to.  You also have to know who the individual is and educate them on the benefits and dangers of operating in the space.  Among my clients, Chris Sale has no use for Twitter.  It’s not who he is.  On the other hand, Sergio Romo is very active in the space and has generated a lot of additional revenue on it.

Scott Shapiro – Social media is an extraordinary brand connection.  There are so many people doing what we do, it’s a very competitive business, we want fans to be watching a game and thinking of our talent to see what they’re doing next.  Social media is free advertising.

For anyone in radio, to not use social media to promote your brand or station is a mistake.  That said, talent need to represent the values of the company when using Twitter.  The “f-word” is something that makes many people uncomfortable, if you use that on social media, you better not have our brand represented anywhere on the page.

Handling a talent crossing the line with an opinion depends on the employer and how much the company is willing to allow.

We use Facebook Live, it’s important, we try to make it look good and sound good, but any extension of our brand to a different platform is used as a way to try and convert that listener back to terrestrial radio.

SESSION 3 – Gaining Dollars and Attention From Sports Radio Advertisers: 

  • Dean Lamb – CDW
  • Laurel Cline – Wintrust Financial

Dean Lamb – From an advertising standpoint we look at ratings as one element, but there is so much other data we focus on as well.

How do we create a degree of relevance between what we’re doing and what you’re doing.  Talking to a program director to see what their audience listens to can help to create an ad.  I would prefer if someone told us to go back on the drawing board, rather than put something on-air that you don’t think works.

When working with talent, we look for an element of brand safety, but we also want someone interesting and relevant.

One difficulty with advertising during play-by-play is the spot can be played on terrestrial radio, but not heard on any streaming platform due to league rules, but streaming and smart speakers are obviously becoming more popular.

Sports radio stations who appeal to an older demo should absolutely push that story. It’s not just about Men 25-54. For example, when we do business with the PGA Tour we definitely look to reach the higher end of the demo.

Laurel Cline – There are so many things we look at, ratings are an aspect of it, but most importantly we want it to be something that fits our brand.  Sometimes there is too much data and it’s difficult to decipher what’s helpful and what isn’t.

We look for someone who is local, involved with the community and actually supports our product or brand. We try to stay away from anything too political or controversial, sometimes an ad might run during a show and we’ll get feedback from people upset.

Finding a way to integrate advertisers into podcasts will become more invaluable.  One challenge with podcasts is it fragments the audience, but if more people are listening to them, are less people listening to the radio? Knowing where the audience listens is important.

In our world, we know that the majority of our customers are older so we look to appeal to a younger audience.

It would be beneficial to us and all advertisers if we had a chance to meet, talk and get feedback from program directors. I have never met a programmer until today.

SESSION 4 – Tackling Diversity in Sports Radio: 

  • Sarah Spain – ESPN Radio
  • Jason Goff – Chicago Sports Radio Host
  • Dan Zampillo – ESPN Los Angeles

Jason Barrett introduced the topic by mentioning there are 425 Monday – Friday radio hosts in the country, 87% of them are white males. Although many deserve to be in their positions and are doing an excellent job it’s also disappointing to see the lack of progress offering diverse talent on the air.

The numbers over the past three years are unchanged. As a whole the format has to make major improvements. 38% of the population is non-white yet only a third of that population is represented on sports talk radio.

Dan Zampillo – The idea of hiring someone who isn’t like you is very important.  Someone with differing opinions might make me feel uncomfortable, but to overcome something you have to leave your comfort zone.

It’s not about my world and thinking what I think is funny or not, you need to know your audience and seek out opinions from different people.

Jason Goff – I grew up listening to sports talk radio.  I feel we sometimes insult our listeners because we think they can’t handle certain topics.  Sports can be a vehicle to talk about something else, people say stick to sports, but sometimes there’s something deeper than sports and people like learning more than they don’t like learning.

Sometimes for a minority or female host in an industry dominated by white males, there are some things you may have to subconsciously deal with that you say “that didn’t bother me as much as I thought it would.” But if anyone else heard it they might be like “you’re going to put up with that” and I say “yeah, because it’s my dream.”

How many people have zero connection with a minority during their day? Radio stations can provide people with that connection.

The challenge we have is getting more diverse people behind these microphones and behind the scenes and understanding that there’s a blending that’s taking place but the loud minority is shouting down that blending.

I never understood why a sports station isn’t rated number one because everyone can relate to sports and has a reaction to it. I’m not here to make you feel the best or worst, but I’m here to make you feel, and it’s great to think differently because the audience isn’t just the 25-54 year old white male.

Sarah Spain – Nobody ever really only followed the stick to sports model.  The current climate just makes people more aware of someone not talking about sports.  Sticking to sports can be small-minded.  Why not appeal to a broader audience?

By the way, when people clamor for things to return to how they used to be, the way that it was though didn’t actually stick to sports.  A lot of women and minorities were alienated.  Gay people were offended.  The main people listening and in charge didn’t notice though because the commentary reflected their own opinions.

When I say something that goes off sports or is specific to me it becomes noteworthy, but when a straight white male goes on a rant about going to a strip club or women shouldn’t go to Vegas, they ruin everything, it just feels like the regular conversation because that’s what you’re used to.

We talk often about how to fix major league baseball because those who like the game are all old white men. When I talk to people in power positions in radio instead of saying “all of our listeners are white men who are aging” they say “we don’t want to alienate our listeners who we do have.”

What business runs like that?  What business says “no, we prefer to still not to attract 50% of the population of women and another 30+% that are minorities because we’re worried that the white audience that we have might go away if we force them to listen to someone who is mildly different from them.”

Why wouldn’t you want to appeal to as many people as possible who are interested in sports radio?  If you’re wondering why your audience is a certain way, maybe look at the people you have hosting and the things that they’re saying and realize that they’ve been turning away a really big chunk of people for a very long time.

You need to find people that don’t know what they want yet.  I never wanted to get into sports radio because I thought someone would ask me who hit the most home runs in 1985 and I wouldn’t know the answer, because my parents didn’t watch sports and I wasn’t watching sports in 1985.  To find different types of talent you have to be willing to put yourself into positions where you’re going to do things differently.  Whatever your daily routine is, wherever you usually go, go somewhere different.

Pipelines exist in every business for white males, but we need to create pipelines for everyone else.  If you’re hiring me because you need to hire a woman then great. I will be that woman and I will kick ass and inspire other women to create that pipeline for others to get these kind of opportunities.  If you’re a token hire, that’s fine, as long as you’re not disrespected.  Once you get the job is yours though you need to be yourself and take advantage of it and make people ask themselves why they didn’t try it sooner.

SESSION 5 – The Infinite Dial 2018: 

  • Larry Rosin – Edison Research

Podcasting is an important tool for radio stations.  Many people want to turn on a station and listen to whatever is on right now, but others want to catch up and listen to a specific show on their own time, and podcasts provide that opportunity.  If you’re not providing the listener with unique podcasts, they’ll find them elsewhere.

86% of Americans older than the age of 13 listen to music.

41% of Americans listen to speech based content.

The average American listens to three hours and 49 minutes of audio per day, 57 minutes of that is speech based.

Of the 41% that listen to speech content regularly, they listen to four hours and 54 minutes of content daily, of which two hours and 19 minutes is speech based.

Average listening platforms for Americans over the age of 13:

AM/FM Radio 53%
Streaming 15%
Owned Music 14%
SiriusXM 7%
TV Music Channels 5%
Podcasts 3%
Other 3%

Terrestrial radio is still by far the most consumed form of audio content, but with each new study, its percentage decreases a little bit.

Once a listener begins listening to podcasts, they quickly listen to more podcasts.  Of those who regularly consume podcasts, 59% of their daily listening is to podcasts, while AM/FM Radio drops to just 24% of their listening.

Once you enter the digital world, more people consume podcasts when listening on a phone or computer than they listen to AM/FM radio.

50% of people 18-34 said they do not own a radio in their home, ten years ago that number was just 6%.

SESSION 6 – The Trump Effect (moderated by Tim Spence 630 KHOW Orange and Blue 760 Denver): 

  • Todd Manley – WGN Radio
  • Brian Long – KOGO/Xtra 1360
  • Chris Kinard – 106.7 The Fan

Chris Kinard – When we started, we brought in hosts that could talk about social issues.  Over the course of the last two years its become too divisive and less fun, so we have cut back on that and the ratings have responded positively.

Continuing down a political path is something a host doesn’t always want to do because they don’t want to brand themselves in that way.  Politics might not be the majority of what a sports station or host does, but it’s going to be the loudest thing they do.

We’re done talking about politics.  Our listeners know when they turn on The FAN, they’re going to be entertained, and not moved to turn the radio off because they’re hearing the same political topics they heard at work all day.

Brian Long – Sports radio hosts aren’t always well-versed in what’s going on politically, but they still have opinions that could become divisive.  From a sports standpoint, we decided to get out of talking politics rather quickly.  Still, there are times that a sports conversation will have to crossover to being a political conversation.

We preach playing the hits, but you need to know why the audience is tuning into your station.  You can give a hot take on sports each day, but when talking about a social issue, a host may upset the audience if it’s not a topic the audience wants to hear about.

Todd Manley – I’ve noticed music stations coming out of nowhere in the market, because people are looking to get away from political conversations.  Looking at the balance of what to talk about is important, you need to have fun.  We have shows that are targeted towards sports and others that are not.

Our afternoon show is topicality driven, there are so many topics to choose from right now, and choosing what news story to talk about is a conversation we have everyday, along with how can we shift gears to making the topic fun.

SESSION 7 – Sports Radio Reimagined: 

  • Jason Barrett

Should the male 25-54 demo change?

People are living longer.  Older listeners have the most money.  The debate should be about which demo best represents the true impact made by sports talk radio stations.  18-54? 25-54? 25-59? 25-64? 35-64?

Niche content is gaining steam.  Trying something different such as a daily sports betting or eSports show can’t be dismissed, especially when you look at how much money is projected to be invested in those spaces in the future.  Just type in sports or sports radio on iTunes and look at what comes up.  Wrestling for example, dominates the charts.  It’s why Podcast One and Westwood One have launched wrestling programs.  There’s big money and interest in many of these forms of content.

Sports program directors are comfortable spending money on weekly NFL, NBA, MLB contributors, but have you ever considered a weekly political guest? Betting experts? A popular wrestling personality or eSports enthusiast?

How are you looking to groom young talent, or employ women and minority talent? Barstool Radio has more women in their weekday lineup than any station. They also feature shorter shows. Why not experiment with a 30-60 minute show? If the average commute is under 30-minutes and your average metered listener spends less than one hour listening to your station each day, can you say with certainty that shorter programs wouldn’t be seen as a benefit to your audience? With digital platforms available, stations should be using them as a way to experiment and develop new talent.

How much money are you generating from your digital content?  How much are you earning from podcasts, and people using your app or streaming? How many hours are invested in making your digital platform look and sound right?  Station’s need to find ways to make the digital part of their business profitable and charging for it can’t be dismissed.

If radio revenues are flat to down and you look at what’s going on in the subscription world in the sports media business, it’s fair to ask if 100,000 listeners paying zero on a platform that you monetize poorly and spend ample resources in is more important to your business than 10,000 paying $8.00 per month.  If the content and talent are special and offering quality on a consistent basis people may not be as opposed to paying for it as you might think.

Brands should be analyzing how their meters use their stations and adapt their clock structure to the way people use the radio station’s programs, not just installing the same clock design across all 13 hours just because it’s simpler.  As long as the inventory gets in during each four to five hour daypart, it’s the programmer’s job to review when people are listening most/least and capitalize on opportunities.

PD’s should be asking themselves, “can my brand survive and thrive without me?”  You have to think about the job description going forward differently.  There’s going to be much more to the position than analyzing ratings, coaching talent, meeting with sales and promotions, etc.  Are you involved in digital content creation, social strategy, merchandising, graphic design, etc.?  Don’t dismiss learning about those things because they may be part of your job in the next few years.  Otherwise a company may one day decide to install a virtual PD.

SESSION 8 – The Next Big Category: 

  • Chad Millman – Action Network
  • Bill Adee – VSiN

Chad Millman – It’s harder to do a national campaign if sports gambling is regulated in each state differently.  League’s would prefer if the future of sports betting was federally legislated the same everywhere.  From a content standpoint, it doesn’t matter, we’re still going to provide information to help people learn to bet smarter on sports.

There are still glitches, the betting technology has to catch up for the market to grow where I expect it to grow

We want to be conversational and connect with an audience that might not bet daily, but it still remains a part of their lives.  The generation that is 15-35 has grown up with moneyball, fantasy sports and video games.  They view sports as an opportunity.

The NFL is so backwards regarding their stance on sports betting.  They think differently than other leagues.  Knowing legal sports gambling is coming, the NFL’s thinking should be more about how to monetize it.

Bill Adee – Nobody really thought about why sports gambling was legal or illegal because the law was that way for so long.  The attitude toward sports betting has changed.  It’s a states right’s issue, Nevada was grandfathered in, why shouldn’t New Jersey be allowed to legalize sports betting?

At VSiN, we like to inform and entertain, but most of all we like to educate.  There is a big audience for sports betting and we need to explain it in a way that doesn’t insult the audience’s intelligence, because a lot of them think they know what they’re doing in-terms of betting, but they really don’t.

You want to put information on-air that makes sense and draws the listener in, focus on lines and how they move, knowing that a lot of the betting conversation needs to be explained properly to the audience.  We try to demystify sports gambling.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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Julie Talbott to Receive The Jeff Smulyan Award at the 2023 BSM Summit

“The best leaders are the ones who empower their people, work with their talent, and study situations to determine where room for growth exists.”

Jason Barrett

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Each year at the BSM Summit, we take time to recognize some of the true difference makers in the sports media industry. It’s become a special part of the event, and it reminds everyone in the room of what’s possible if you do your job well and create impact.

Four awards in total are presented over the two-day event thanks to our friends at Premiere Networks. Each award has a different focus.

The Jeff Smulyan Award is presented to a radio industry executive who has led by example, taken risks, produced results, and made a significant difference for the sports radio business. The Mark Chernoff Award is given to sports radio’s top programmer. The Mike and the Mad Dog Award is presented to the top local sports radio show in America. And The Champions Award along with a financial contribution from BSM is given to an industry member who has used their platform to make a difference for others.

Since we began taking the Summit live in 2019, Mitch Rosen and Rick Radzik have been recognized as winners of the Mark Chernoff Award. Adam Schefter and the team of Keith Murphy and Andy Fales have been recipients of the Champions Award. And the top rated combination of Mike Felger and Tony Massarotti received the first ever Mike and the Mad Dog Award at the 2022 BSM Summit in NYC.

Which brings us to the Jeff Smulyan Award.

A number of top notch executives have joined us to accept this honor over the years. It started in Los Angeles with Kraig Kitchin, continued in New York City with Dan Mason, and then Traug Keller took home the honor during our last show, which also took place in the big apple.

As we looked to 2023, the goal was to identify someone who’s been active in growing their company’s footprint across the sports radio industry. Equally important was someone who has the full confidence and trust of their people, a track record of delivering results, and has uncovered new business opportunities to lead their company forward.

After a brief conversation, Jeff and I knew exactly who the right person was.

It is my honor to announce and congratulate Julie Talbott, President of Premiere Networks on being named our recipient of the 2023 Jeff Smulyan Award. Julie will be present in Los Angeles at the Founders Club at the Galen Center at USC to accept the honor at the 2023 BSM Summit on March 21-22, 2023.

“I’m humbled and honored to receive this award – especially with Jeff Smulyan’s name associated with it. I’ve been a fan of his throughout the years” shared Julie Talbott. “Premiere Networks and FOX Sports Radio are dedicated to delivering the best multiplatform sports audio content the industry has to offer, and this award truly recognizes the amazing efforts of our entire team, who I couldn’t be more proud of.  Thanks to Jason Barrett and BSM for this incredible honor.” 

“I have known Julie for many, many years and our industry doesn’t have a better ambassador than her” added Jeff Smulyan. “She has worked tirelessly to build Premiere into a remarkable enterprise and she has made legions of friends and admirers along the way. She is so deserving of this award and I couldn’t be happier that my friend, Julie Talbott is the winner of the 2023 Jeff Smulyan Award. Nothing makes me happier than to present it to her this March at USC!” 

“FOX Sports Radio’s growth under Julie’s watchful eye has been impressive, but when combined with Premiere’s performance and reach, and seizing opportunities in the digital space by launching strong brands such as The Volume, in partnership with Colin Cowherd, you start to see how she’s put her magical touch on the industry,” explained BSM President Jason Barrett. “The best leaders are the ones who empower their people, work with their talent, and study situations to determine where room for growth exists, and few have the respect, trust, and confidence of their people better than Julie Talbott.”

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Omaha Productions, The Volume, Dirty Mo Media and Silver Tribe Media to Appear at the 2023 BSM Summit

Jason Barrett

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The 2023 BSM Summit is five months away but the process to build sports media’s annual industry event continues. We’ve already announced 11 participants for our next show including Colin Cowherd, Jim Rome and Joy Taylor, but by the time this show takes place, attendees can expect to hear from 50-60 people as the agenda becomes action packed.

I do want to share one thing for those inquiring about speaking. Though I appreciate the interest, I’m selective in who we feature on stage because it’s important to keep the show fresh and full of actionable content. There are tons of smart people in this industry but I can’t accommodate everyone. I try to create sessions that benefit radio, digital and television executives, programmers, general managers, talent, agents, salespeople, production staff, etc. and to do that, we’ve got to cover a lot of different subjects over a two-day span. My goal is to send folks home with ideas and information to improve their brands, while providing a space for groups and individuals to meet since it opens the door to additional business. We’ve been fortunate to have good support and participation over our past four events, and I’m expecting this one to be even bigger and better.

Before I announce the latest additions to our speaker lineup, I want to thank Premiere Networks for their continued support of the Summit. They’ve been wonderful partners for years, and I appreciate them joining us to create the annual Awards ceremony. It is always a hit with attendees. More to come soon on this year’s honorees.

I’d also like to thank Harker Research for returning as a partner of the event, and MRN Radio for signing on as a new partner. Harker has sponsored all of our live events, and MRN has been in attendance for those shows. Having their support makes a difference. They join Premiere Networks, Stone Voiceovers and Core Image Studio as Summit partners. If you haven’t secured a sponsorship but would like to be, email Stephanie Eads at Sales@BarrettSportsMedia.com. She can update you on what we still have available.

As far as the content is concerned, I’m excited to announce a very cool session we’re adding which will include involvement from Omaha Productions, The Volume, Dirty Mo Media, and Silver Tribe Media.

Everywhere you look these days, athletes are taking more control of their own messaging. They’re also more interested in content creation and are investing in people to help build today and tomorrow’s sports media empires. Whether it’s been Peyton Manning, Tom Brady, LeBron James, Kevin Durant, Dale Earnhardt Jr. or broadcasters such as Colin Cowherd, Bill Simmons, Dave Portnoy and Pat McAfee, the era of personality-led audio networks has arrived. This session will examine where we are, where we’re going, what’s been learned, and how it will affect change across traditional media moving forward.

Jack Rose of Silver Tribe Media will moderate the session. Joining him on stage will be Logan Swaim, Head of Content at The Volume. Richelle Markazene, Head of Audio for Omaha Productions, and Mike Davis, President and Executive Producer of Dirty Mo Media. Each of these folks have great insight and experience with leading personality-built brands, and Jack’s understanding of the media landscape through his work with Michael Klein’s company make him an ideal fit to guide the conversation. This is a session that traditional media folks are going to want to be present for.

If you haven’t purchased a ticket or booked your hotel room, don’t wait until the last minute. Everything you need to be in attendance for the Summit is available at BSMSummit.com. We are excited to host the show at The Founders Club at the Galen Center on the campus of the University of Southern California. This is a great location and the biggest room we’ve run our conference in yet. I’m hoping to see you there.

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Jeff Smulyan, Mark Chernoff, Scott Shapiro, Scott Sutherland and Evan Cohen To Participate at 2023 BSM Summit

“The 2023 BSM Summit is a two-day media industry conference designed to help broadcasting professionals.”

Jason Barrett

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Building an annual sports media conference is no day at the beach. It takes months to assemble and involves a lot of different steps. We analyze what matters to those attending, brainstorm ideas, create a sketch of the show to make sure there’s enough variety to satisfy different segments of the industry, pursue tons of speakers who have experience and an ability to add something unique or valuable on stage, and create sales decks and talk to existing and potential clients about supporting the show. If all of it doesn’t flow seamlessly, we run the risk of not delivering the type of event I expect us to.

Fortunately, over the years we’ve put together a pretty good conference. I’m proud of how it’s grown and that’s only possible because we’ve had great support across the industry. If you work in sports media and value learning, relationship building, and connecting with teammates, peers and competitors, this is an event you need to be at. It’s one that companies looking to reach sports broadcasting professionals should be involved in from an advertising standpoint too. Though there’s a lot of work still to be done, when we arrive in Los Angeles for the 2023 BSM Summit at USC’s Founders Club at the Galen Center on March 21-22, 2023, I’m expecting our team will deliver another top-notch performance.

To help us make that happen, I’m thrilled to share that we’ll have participation from some of the industry’s most accomplished broadcasting professionals. Joining us on site for our awards ceremonies will be the man who started the sports talk format, Emmis CEO Jeff Smulyan. Also making the trip to the west coast will be former WFAN program director and CBS Radio/Entercom/Audacy sports format captain Mark Chernoff. Both men are honored annually with awards in their names. We’ll reveal the winners of both of those awards in the weeks and months ahead.

Additionally, I’m pleased to welcome back Scott Sutherland. Scott serves as the Executive Vice President of Regional Media Operations for Bonneville International Corporation, and is responsible for the strategic development and business growth of the company’s market leading sports brands in Phoenix, Denver, Seattle, Salt Lake City and Sacramento. Also returning to the Summit is FOX Sports Radio’s Vice President of Programming Scott Shapiro. Scott is charged with guiding FOX Sports Radio’s daily content strategy, and always enjoys lending his perspective on key issues facing talent, brands, and content leaders.

I realize many of you reading this who work in the industry are last minute planners. That’s ok, but I’d encourage you to reserve your hotel room in advance if you wish to stay close to the Galen Center. Our hotel partner is the USC Hotel, and you can learn more about the discounted rate we’ve established for attendees by clicking here.

The 2023 BSM Summit is a two-day media industry conference designed to help broadcasting professionals. The sports media industry is rapidly changing and the more we can learn from one another and take advantage of information and relationships, the better it’ll serve us moving forward. To attend this show, you must be involved in the media business whether it’s on-air, digital, behind the scenes, in management, sales, ad buying, talent representation or something else. We will also allow college students to attend the show in person if they are pursuing a future in sports broadcasting. Details on student tickets will be made available closer to the holidays.

In the meantime, if you want to make sure you have a seat in the room to enjoy the sessions and network with industry professionals, purchase your ticket(s) by visiting BSMSummit.com. I look forward to seeing you there.

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