With endless forms of entertainment, networks have been innovative in competing for viewers’ attention. Following the success of Turner’s Players Only broadcast, NBA TV is taking it one step further with a Fans Only telecast Friday night for their coverage of Lakers vs. Timberwolves.
NBA TV will offer more than just the game on the screen, viewers will see instant polls, social conversation, statistics and graphics to assist with describing the action. There will be no constant play-by-play announcer or analyst to narrate.
Casey Stern will host the broadcast along with analysts Grant Hill and Brendan Haywood, but NBA TV will not have traditional announcers. Dennis Scott and Nate Robinson will also join the broadcast, engaging with fans in the arena.
“Everyone knows that it’s a challenge right now for TV networks to engage with the fans and find ways to keep their attention throughout these games,” said NBA TV Executive Producer John O’Connor.
The game is not enough to keep the modern fan’s attention for four quarters, so the NBA will test more graphics and ask fans to be on their phones communicating with the broadcast. The goal is to keep the fan from searching for other forms of entertainment by making the telecast busier and more interactive.
“I equate it to how fans are engaged on their phones during games; we are trying to bring that type of engagement to the TV screen,” said O’Connor.
The concept is similar to Facebook’s exclusive broadcast of Mets vs Phillies on Wednesday. In addition to the game, there were graphics and a constant scroll of fan interaction in an attempt to keep viewers engaged. Facebook’s broadcast was, however, met with plenty of criticism. Many fans watching were unaware the social interaction feed could be muted, if they wanted to watch the game as a normal broadcast. A graphic explaining how to hide the fan comments was added and the announcers mentioned it during the broadcast.
The way fans watch a game is constantly modernizing, from the first down line in football, to the pitch count in baseball, more information is being added to the telecast. The Fans Only broadcast allows the NBA to hear how much is too much directly from its consumers as the game unfolds.
“To be perfectly honest, we’ve never done this, so we’re going to find out how well it works,” says O’Connor. “But one thing that is key is that we’re going to be transparent with what’s working and what’s not working. We are going to ask the fans that night, is it too many graphics or not enough? We want direct one-on-one communication with the fans, so they feel like they are engaged in the broadcast and know that we are listening to their feedback. We will absolutely talk about that on the air during the broadcast.”
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.