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Gordon Borrell Gets The Radio Business…and So Do I

Jason Barrett

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If you work in a sports radio programming department, chances are you haven’t heard of Borrell Associates. They’re a local media research outfit fronted by Gordon Borrell. Gordon’s resume includes VP of new media for Landmark Communications, helping to establish the first TV, newspaper, cable and network TV websites which he later split up and sold to Earthlink and the Gannett Company, and being a sought-after speaker and media industry analyst, often quoted in The Wall Street Journal, New York Times, Ad Age, Forbes, etc.

I’ve never met Gordon but have read a number of his thoughts on our industry and find them fascinating. Many are similar to my own. If you haven’t had a chance to read his interview with Forbes, I strongly urge you to do so. It hit many of the notes that I just touched on in Chicago when speaking to a room full of sports radio programmers.

Among the highlights that grabbed my attention were his comments on the industry needing to find a clear vision for the “new” industry that it’s looking to create. Borrell says that vision should involve being part of a bigger business than terrestrial radio and creating a marketing powerhouse.

Included in that analysis was radio’s inability to sell the right products. He said the industry is heavily reliant on website banner ads and spots in their streaming, neither of which is in high demand by advertisers. To produce solid digital revenue the radio industry must offer other digital services that more directly complement radio campaigns.

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What I love about those comments is that I just stood before some of the brightest minds in the format and when I asked which brands were selling merchandise, none were doing so. I informed the group that Clay Travis, Craig Carton, and Crossing Broad were all selling products on their websites. The WWE makes merchandising a critical part of their business strategy. Bleacher Report partners with StubHub to sell tickets. Barstool Sports CEO Erika Nardini says merchandise represents a third of their business, and if sports gambling gets legalized, it’s likely that sports betting brands will accept bets thru their apps, websites and phone lines.

Speaking of Barstool, they provided my favorite example. If a New York sports radio fan wants to show off their admiration for Mike Francesa, guess where they purchase a ‘Numbah One’ or ‘Can’t Spell Francesa without FAN’ t-shirt? Barstool’s website. WFAN? Sorry, they’re not available.

RedBubble also sells a Francesa ‘Mount Rushmore’ shirt. In fact, I went on The Fan’s website last night and guess which ad showed up at the top of their page? RedBubble’s did. The company is promoting the Francesa shirt and reaching its most likely customer (The WFAN listener) by buying banner ads which appear on The Fan’s website. That’s a smart move by RedBubble, but it also highlights a missed opportunity for The Fan.

One brand I observed recently which did a nice job and was on the right track but still missed out on larger opportunities was KFAN in Minneapolis. The Minnesota sports station sold custom t-shirts at the Minneapolis State Fair and from all indications they were popular. KFAN has sold shirts at the state fair for a number of years now. Except when the fair was over, they didn’t continue making those products available for purchase on their website.

What’s the downside to allowing people who didn’t attend the fair to continue purchasing your product? If the demand is strong, why not sell them all the time? In addition to generating additional revenue, the brand also receives free marketing. Isn’t that the point?

Ask yourself this, why are your radio station’s airwaves valuable enough for advertisers to purchase time on to sell products but not good enough to sell your own? You sell content every time your hosts speak. You sell podcasts, social media pages, events, games, etc. All of these items are given promotional time because they’re seen as a benefit to the audience. Why we wouldn’t capitalize on merchandise too is beyond my level of comprehension.

And before you get defensive and tell me “it costs money to create shirts, cups, hats, etc.” let me remind you that there are local and national services available where you only pay for products once they’re ordered. You also have digital and marketing people inside your buildings creating website and social media images and powerpoint presentations to help your sellers look good on client pitches. There’s no reason logos, slogans, catchphrases and on-air incidents can’t be turned into slick looking products sold on your platforms.

It’s pretty simple, if there’s no demand, you don’t place an order. But having them readily available and promoting them across your brand’s platforms should be a no-brainer. The last time I checked, radio was looking behind every door to find new money. Whether you make 25K or 250K thru merchandising, I don’t think we can afford to not take advantage of it.

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Borrell also mentioned digital advertising and that’s a hot button issue for me. I see stations bombard their websites with banner ads, creating bad user experiences and nothing productive for the client. It’s happening on social media too. Scroll thru a station’s Facebook or Twitter page and look at how they promote a sponsor. It’s often an image of the client, a few sentences of text talking about something that has zero value to the person following the brand, and do you know what it produces? Minimal likes, shares and engagement.

Now put yourself in the advertiser’s shoes. The rep walks in touting their ratings, personalities and social media following, looking for you to renew. Except when you review the five social posts that went up promoting your company, you discover that the audience didn’t like you enough to respond, share or even press the thumbs up button. That not only makes you question the page’s value, but it can be embarrassing too. I’d be asking “is my brand that big of a turnoff to your listeners?”

What should you be doing? Creating branded content. Involving your talent in unique ways to make the client look good. Check out this example of Patrick “Seton” O’Connor of the Dan Patrick Show. Or this one from Barstool Sports. There’s also this one by Cricket Wireless which was a massive hit.

The bottom line, if you think recording a video endorsement or putting an ad on a social page is going to entice people, good luck. You’ve got to be creative. Try that approach with a tire dealer who’s looking to offer a discount on a new set of tires and nobody will care. Involve your talent in a video where they’re changing tires, competing against one another and having fun busting the chops of the mechanics inside of the garage and people remain interested. That interest becomes conversation which inspires the client to continue buying your brand.

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The next piece of feedback that Borrell offered was radio needing to understand that its role isn’t to sell spots but to leverage all the marketing tools at its disposal–spots, events, digital advertising, and marketing services — to help its customers sell products and services. If the industry doesn’t adjust Borrell warns that it won’t be able to grow and thrive.

I don’t disagree one bit. One of my biggest concerns is radio’s failure to adapt in a rapidly changing environment. This is often due to the industry’s ‘proceeding with caution’ mentality and fear of not hitting the bottom line.

Think about it, how long did it take before your operation started hiring digital and social media content creators? Some of you may still have only one person trying to tackle the work for 3-4 brands. If you talk to sports teams, digital businesses or other media operators, there are groups dedicating 5-10 people just on the social/digital experience alone. That’s what it takes to excel and position yourself for future success.

When was the last time you created and monetized a huge ticketed event? Wing Bowl and Ticket Stock are two great examples of stations spending money to make money, but most brands don’t roll the dice that way. Do you think ESPN barters everything to execute the ESPYS? If you want to create impact and non-traditional revenue from buzzworthy events then you have to invest dollars in making those events worthy of buzz.

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The final part of Borrell’s interview which I want to weigh in on were his points on radio’s biggest threat being myopic leadership. He said the business is in a period of remarkable growth and opportunity, yet so many leaders believe their job is to defend “radio.” Rather than investing time worrying about the industry’s defense, a better approach would be to spend more time and energy pursuing growth opportunities.

Those opportunities include dashboards, podcasts, and smart speakers, which some industry folks have considered to be threats. Borrell doesn’t believe they are. He continued by noting that industry leaders spend too much energy trying to hold onto their hairy-eared listeners and not enough time trying to figure out how to reach the pink-eared ones.

From where I sit, there’s never been a better time to be in the audio business. People are listening to millions of pieces of content each day. Whether it’s consumed live or on-demand thru a phone, computer, tablet, smart speaker or car stereo is besides the point. It’s the industry’s problem to figure out how to measure it but the enthusiasm for the content is there. I’d much rather walk into a client’s office with a huge splintered audience across multiple platforms than without one.

However, Borrell is exactly right about smart speakers, podcasts and digital dashboards being opportunities, not threats. The reason they’re not warmly embraced is because we tend to ease into things rather than leading the charge. I’m sure NBC, FOX, the NFL and YouTube would’ve preferred sticking to their prior ad models but when audience consumption patterns change, brands must respond.

That requires more training, recruiting, experimenting, and strategic adjusting. It can also mean a financial setback in the short-term to maximize long-term growth. You can get upset by the way the world’s changing, but if you want to avoid becoming Blockbuster Video, a Taxi company, the Newspaper or the next “going out of business” retail outlet, you better read the signs and take action or you’ll pay for it.

Here’s a good lesson. Take a few minutes today and use your smart speaker to listen to a few sports stations. Ask for the host/show names, specific content or even the brand name itself. You’d be surprised by how many stations don’t even come up by their actual name. I’ve been using a smart speaker for the past year and you’d be stunned by how how hard it is to even locate some brands, not to mention, the amount of times where I’m led to listen to stations via TuneIn or iHeartradio instead of the station’s app.

What if your brand uses the moniker The Fan, The Game, ESPN Radio or FOX Sports Radio in its branding. Do you know how many stations exist with those names? What do you think is going to happen when the listener says “Alexa, play The Fan”? They’re going to be sent to whichever station Alexa recognizes first. It’s no different than a Google search. You don’t want to appear on Page 3. The more complicated it becomes (trying to find stations by call letters, cities, website addresses, etc.) to find you, the quicker the audience moves on to something else.

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As far as myopic leadership is concerned, I think it’s unfair to place all managers and companies under one umbrella because they’re not all the same. I’ve been fortunate to work with some outstanding leaders and groups, and I’ve encountered a few bad apples too, especially since launching BSM two and a half years ago.

I do become puzzled when I interact with an executive or market manager and they ask for a favor or information, and I reach out afterwards and they can’t even take a few minutes to respond to an email or call. That’s even more likely to occur if the mere mention of doing business together comes up. In this small world of radio where relationships matter, people talk, and your reputation is everything, I think that’s a bad way of operating. Guess what happens when they reach out again asking me for another favor? I stop helping.

One of our industry’s biggest challenges is failing to adjust our viewpoints. Many are consumed by numbers, set in their ways, and see the world thru the inside of their hallways rather than from the outside looking in. They reject the social space because it’s a tougher sell, even though it’s where their audience lives. They turn a blind eye towards diversity and youth development because it requires doing things differently. Mention the idea of charging for digital content and you’re hit with the old school response “people expect radio to be free.”

Because of that logic, 13% of M-F hosting roles in top 20 markets are occupied by minority voices. We ignore the fact that 38% of those cities are populated by minority people, and when you look at the makeup of listening (92% ‘Other’/White and 8% Black/Hispanic) you can see where the growth opportunities lie.

Let me share one of my favorite examples. If you ask an executive what I do, they’ll say “he’s a consultant.” Ask them what that entails and they’ll list off the same description of what consultants did 10-20 years ago. Their impression is that I sit in my office, listen to the radio, analyze the ratings and give advice on content and how to increase numbers.

That’s certainly part of the job, but there’s much more to it than that. I’m a mentor, influencer, connector, teacher, analyst, creator and researcher. If you asked the room of people who spent time with me last week in Chicago, they’d tell you I explored a lot more than just clocks, content and ratings. I traveled to visit with a client this past September for 2-3 days and that entire trip had zero to do with their brand’s on-air execution and everything to do with digital/social analysis and strategy.

My point is that it’s a different world and it requires expanding your horizons.

Along those lines, the idea of charging for digital content may feel awkward because we’re so conditioned to giving it all away, but that shouldn’t deter you from considering it, especially if the audience demand is high for your programming. Good Karma in Cleveland wasn’t afraid to take the risk. Neither was The Athletic. Or ESPN. Or Barstool. Or Bleacher Report. Or the multiple TV and print outlets calling on their fans to help fund their efforts.

I don’t know about you, but I pay $10 per month for the WWE Network and never have buyer’s remorse. I feel the same way about subscribing to The Athletic and Radio Ink. My fiance pays for Netflix and Amazon Prime and is more than satisfied with what she receives each month.

When you add up the amount of hours and resources put into creating digital content and the return on investment associated with it, most brands struggle to turn a profit. It’s why we’re living with an antiquated system of airing 14-20 minutes of commercials per hour on our stations. We’d rather have 100,000 listeners paying zero instead of 10,000 listeners paying $5-$10 per month.

But is that audience truly valuable if it isn’t monetized? We can blame the sales team for not selling it but if demand for your content is high, why wouldn’t you charge for it? What’s better, 10,000 paying supporters or 100,000 free ones that provide no financial impact?

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The world is constantly evolving. The user is in control and willing to pay for premium content and experiences. They’ll buy your podcast if it’s unique. They’ll purchase your merchandise and market your brand without needing to be asked. They’ll buy tickets to your events if you make them worthwhile. They’ll also reject your attempts to push things at them in an intrusive way.

Between Gordon Borrell and myself, you’ve been given plenty to think about. I should be taking my own advice and charging you just for reading this. But since I’m a nice guy, I’ll just wait for that follow up call or email that I’m sure you’ve been working on. Since the likelihood of that happening though isn’t very high, I’ll just settle for a free t-shirt or podcast subscription.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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