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The Michael Kay Show Beats WFAN in the Winter Book

Jason Barrett

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The race for afternoon ratings supremacy in New York City tightened in 2017 between Mike Francesa and The Michael Kay Show. But despite a few close calls, Francesa stayed in front until signing off for the final time this past December.

Fast forward to 2018, and the picture has certainly changed. The Fan now finds itself in unfamiliar territory, looking up at its competitor in the afternoon drive ratings.

For the first time ever since moving into afternoons 13 years ago, The Michael Kay Show on 98.7 FM ESPN NY defeated The Fan head to head in afternoons. Michael Kay, Don LaGreca and Peter Rosenberg delivered a 4.4, which was two tenths higher than The Fan’s “CMB” which features Chris Carlin, Maggie Gray and Bart Scott. The news was first reported by Neil Best of Newsday.

The feat is a major accomplishment for Kay and his partners. The show has improved on the air and gained strong momentum since adding Rosenberg to the mix, and although critics will point out that the show didn’t defeat Francesa and narrowly slipped past CMB, a win is a win anyway you slice it.

Victory aside, both stations were down compared to the fall book. Kay’s show finished tied for 8th, six tenths of a point behind its fall performance. The Fan was 10th and a stunning 2.2 points lower than its fall showing.

The one saving grace for The Fan’s afternoon trio was that they won the head to head battle for their full show. “CMB” was 9th with a 4.3 between the hours of 2p-6:30p. 98.7 FM ESPN NY was 11th with a 3.9 during that four and a half hour period.

ESPN New York Senior VP and General Manager Tim McCarthy told Newsday, “I’m really happy for Michael, Don and Peter. They’ve been doing this for a long time, and the good news is the ratings over the last year have continued to grow in the right direction.”

Mark Chernoff, WFAN’s Vice President of Programming told Best he was pleased with how the ratings were trending in March and is very optimistic about more growth in the spring.

A few items worth pointing out regarding the New York race.

  • Michael Kay’s show doesn’t receive the local boost from morning drive that The Fan does.
  • 98.7 FM ESPN NY operates on one signal. The Fan broadcasts on both FM and a powerful AM signal.
  • The Michael Kay Show receives additional exposure due to a TV simulcast on the YES Network.
  • WFAN is the flagship station for the New York Yankees. With the Bronx Bombers back in action, their presence on the radio station should provide an added cume boost for The Fan in the spring/summer/fall books. That should help lift the station’s numbers, but won’t necessarily tell us whether New York sports radio fans have flocked to the station’s new afternoon show. ESPN NY meanwhile doesn’t have the benefit of carrying local baseball play by play.
  • “CMB” are only 4 months into their program. Shows usually need time to hit their stride and develop a loyal following.

The Fan remained ahead in mornings with Boomer Esiason and Gregg Giannotti placing 7th with a 5.1 compared to ESPN New York’s airing of the national show “Wingo and Golic” which was 14th with a 3.0. “Boomer and Gio” though were down significantly from the fall when the station came in 1st with a 7.7.

Not to be forgotten, The Fan’s midday show led by Joe Beningo and Evan Roberts produced a 6th place finish. The show delivered a 4.8, down from the fall when they turned in a 5.5. During the 10a-2p hours they were comfortably ahead of 98.7 ESPN NY which was far back in 16th with a 2.4.

The #1 rated station with Men 25-54 in New York for the fall book according to Nielsen Audio was 106.7 Lite FM which reeled in an impressive 8.2 share.

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Mike Evans: ESPN is Going To Have to Cover the Nuggets Next Week

“If they want to get anything out of their investment, they’ve got to do their best to pump this thing up.”

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When the Denver Nuggets advanced to the NBA Finals, much of the ESPN coverage centered around the Los Angeles Lakers being swept. Viewers perceived there being minimal mentions of Nikola Jokić, Jamal Murray and the rest of the Nuggets organization and what the team had just accomplished.

Brian Windhorst appeared on ESPN and stated the Lakers were terrific at going down in the series and calling the sweep an impressive performance by the team.

“I have to admit – my entire life as a sports fan, covering sports – countless locker rooms [and] press conferences – I don’t think I’ve heard anything dumber than that,” said Denver Sports 104.3 The Fan host Mike Evans.

ESPN has received its fair share of criticism, magnified when NBA on TNT studio analyst Charles Barkley expressed his disdain for the lack of Denver Nuggets coverage on television. LeBron James divulging that he is weighing retirement ostensibly played a role in the plans for talking points since he is widely regarded as one of the top players to ever take the court. Game 1 of the 2023 NBA Finals takes place on Thursday, June 1, meaning ESPN has over a week until the action commences; however, the show believes that placing the Lakers at the forefront imparts an agenda focused on garnering television ratings.

“‘What’s LeBron’s legacy?’,” co-host Mark Schlereth suggested as a topic on ESPN. “How does this win affect his legacy? Will he or will he not come back?’ Dude, the Nuggets just went to the Finals for the first time in their 47-year existence.”

“‘Kyrie Irving courtside!,’” Evans mocked an ESPN host saying. “‘Are they going to team up again?’”

The show proceeded to refer to Windhorst as a fanboy, especially since he covered James for the majority of his NBA career. They had ESPN on in a studio television throughout the show and saw no coverage pertaining to the Denver Nuggets, instead saying that the shows were centered around James, head coach Darvin Ham and the Lakers’ future. Nonetheless, Evans assumes things will change as the NBA Finals draw near.

“Starting next week, it’ll all be about the Nuggets and [Miami] Heat because ultimately no matter what you want to say about ESPN or how mad you are about ESPN, they do have the NBA Finals,” Evans articulated. “If they want to get anything out of their investment, they’ve got to do their best to pump this thing up.”

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Jon Ritchie: ‘Not Realistic’ for Mike Florio to Expect Answers From Howie Roseman

“I think your ask of Howie is ridiculous for him.”

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Things got contentious this week on Pro Football Talk Live. Howie Roseman would not answer Mike Florio’s direct questions about tampering. Jon Ritchie listened to the audio Wednesday morning on 94 WIP and put the blame on Florio.

Before the NFL Draft, the NFL ruled that the Arizona Cardinals were guilty of tampering with then-Eagles defensive coordinator Jonathan Gannon the week that the Eagles were in Arizona for Super Bowl LVII. Gannon was named head coach of the Cardinals the next day.

When Florio asked Roseman about it, Roseman offered what sounded like a prepared statement saying that it did not make sense for the Eagles to dwell on the past. Instead, he thanked Gannon for his work for the team and said that any tampering penalties and arguments were “made at the ownership level.”

While that answer did not satisfy Ritchie’s partner Joe DeCamara, Ritchie said that he isn’t sure what Florio or anyone else would expect Howie Roseman to say in that situation.

“I don’t think it’s realistic to expect Howie to put his heart out and give his true feelings. He doesn’t want to come out against the league,” he said.

The duo played more audio from the exchange in which Florio accused Howie Roseman of deflecting and asking if he would like to read his talking points for a third time. Roseman shot back that Florio is easily on a list of the NFL’s top 5 conspiracy theorists.

Just how contentious things actually were can be debated, but according to Jon Ritchie, one of them deserves more criticism than the other.

“I thought Florio came across as rude yesterday,” he said. “I think your ask of Howie is ridiculous for him. We’re standing up like an adult and sticking to our guns, the high-road guns, and I appreciate that. Think of what you’re asking Howie to do, like take aim at the league…That’s not realistic.”

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Fred Toucher: ‘ESPN is Now Just 3 People’

“Stephen A. Smith is on in the morning. He’s on the radio. He does a podcast. He’s at all the games. He does the postgames.”

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How deep is the talent rotation at ESPN? Not very according to Fred Toucher. The 98.5 The Sports Hub morning host has certainly noticed that the network is turning to a small handfull of stars to do the bulk of the work.

“ESPN is now like three people, and Stephen A. Smith is on in the morning. He’s on the radio. He does a podcast. He’s at all the games. He does the postgames,” morning host Fred Toucher said. “Imagine if we had a microphone in front of us 12 hours a day…The guy’s going to snap one time.”

That led to a new segment on Toucher & Rich titled “Stephen A. Smith is horny” with music by R&B artist Barry White playing in the background. Throughout the nearly 20-minute aside, the show played clips from Smith’s Cadence 13-produced podcast recently renamed The Stephen A. Smith Show, and spoke about how he is now giving dating advice to close out episodes of his show.

“My man can’t help getting horny on it every single episode,” Jon Wallach said. “He is trapped with a microphone in front of him 18 hours a day – he really is. He’s on TV and the radio and podcast. It doesn’t stop.”

Because of Smith’s busy schedule across ESPN programming – including First Take, NBA Countdown, NBA in Stephen A’s World and guest appearances on shows such as SportsCenter and Get Up – he seems to be over the airwaves more often than not. On top of that, he hosts new episodes of his podcast at least three times a week. He has said the network did research that found he had reached 1.7 billion people on ESPN’s YouTube page last year, and that the number is expected to hit 2.4 billion at the end of this year.

The Boston morning show surmised that since Smith hardly has moments away from his profession, he cannot help but to talk about topics such as dating advice to vary the content.

“He just loves to drop into that sexy – ‘We’re going to do dating advice because everyone’s reaching out for dating advice from Stephen A. Smith,’” Toucher said.

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