Inside Draft Week with Darren McKee
The Denver Broncos are on the clock. The envelope has been turned in to Roger Goodell. The commissioner takes the stage and announces, “With the 5th pick in the 2018 NFL Draft, the Denver Broncos select…”
Nobody has discussed who will become part of that sentence more than 104.3 The Fan in Denver. A station that focuses heavily on the Broncos, The Fan has been all-in on this year’s draft, with coverage that’s spanned all the way from The Senior Bowl in Mobile, AL to Josh Allen’s Pro Day in Laramie, WY.
At the center of that coverage, has been Darren McKee, co-host of The Drive with Big Al and D-Mac. Though the draft is always a big storyline in an NFL hungry city such as Denver, McKee realizes this year is different than most. Along with the Broncos owning a Top 5 pick for only the second time since 1992, the team has also been linked to having a strong interest in taking a quarterback. That, in itself, has created a large amount of interest among the fan base, which, in turn, has provided a big ratings opportunity for McKee, program director Armen Williams and the rest of the staff at The Fan.
But with draft day approaching this Thursday, what goes into getting the most out of, quite possibly, the biggest week of sports radio so far this year in Denver? In an exclusive interview with McKee, I asked that question and more to see just what to expect from the market leader during a crucial week.
TM: In this calendar year, would you say this is the biggest week for sports radio in Denver?
DM: That’s a good question. We just had our ratings come in for the month of March and free agency was huge for us. Huge. It was pretty rough after the end of the season, because not only were the Broncos bad this year, but they were bad early, meaning that there was plenty of time to realize how bad they were. It wasn’t like everyone was in up until the last minute, they were out of the playoffs for quite a while. But the intrigue was if they’d keep their coach (Vance Joseph). So after they kept their coach, and they were bad, they did let go of some of their assistant coaches, but nobody cares about that. So we definitely felt a dip. Then free agency came and the Broncos were on the chase for a quarterback, which pumped things back up for us. So, is this week going to be bigger than that? It’s a good question and I’ll be curious to see the results. It’s huge, I mean it’s gargantuan, but at the end of the day, I’ll have to look at the ratings afterwards to see if people really care more about this or if they cared more about free agency. All that being said, it’s hugely important to us and it’s a big, big deal.
TM: Your show is not one that’s centered on getting guests, but is this week different? Which guests are relevant during a time like this?
DM: We have some of our radio contributors in terms of news and information, such as guys like Troy Renck who works for Denver7. We may also reach out to people that develop story lines that we are pushing. For example, I’m big time on the Baker Mayfield wagon and I read that Alfred Breer of Sports Illustrated had a mock draft with Mayfield going to the Broncos. So I’ll probably push to get Breer on the show, something like that, because he’s going to help me out. Now, if it’s not my opinion and I see someone significant that mocked Bradley Chubb going to Broncos and we can track them down, then we may have that person on too. It’s not just my opinion that matters.
Other than that, the time for guests is kind of gone. Even on draft night, itself, we’ve learned that through experience. We’ll be out at a bar and every year we invite someone who was drafted the year before to be on with us. We had Shane Ray the year after he was drafted, we had Justin Simmons the year after he was taken and this year we have Chad Kelly. But we won’t talk to Chad Kelly once the draft gets going. We’ll have him on for maybe 10-15 minutes to touch base, but as soon as the draft starts, we won’t care about what Chad thinks, although, this year might be a little interesting if they take a quarterback with the first pick and he’s sitting right there. Guests to us, just aren’t that big of a deal. We have bought into the feedback that people are listening to our show to hear our opinion. Unless the guest can bring something significant to the table, we don’t feel a big need to add guests.
TM: You mentioned The Fan is having another huge watch party with the listeners this year. Where have you seen the benefit of having such a big event of draft night?
DM: You need to make a big deal about things that are a big deal, as much as possible. It creates an image that something big is going on. When we first did these draft parties, the setting was really great, but nobody was really that into it. It sort of blossomed throughout the years. For example, when Tim Tebow was drafted, Alfred (Williams) wasn’t even at the draft party. He was at the Broncos practice facility and Sandy Clough and I were out at a Buffalo Wild Wings. What we realized is that there was no reason to have Alfred at Dove Valley, or frankly anyone to be at Dove Valley. Nothing happens there until the draft is over when John Elway speaks, and we can just pod up that audio. So, the draft parties have become more of the show. Listen, the big man, Alfred, is a character. Just last year, the Broncos drafted Garrett Bolles in the first round and he walked off the broadcast for about five-straight minutes. Literally, he walked off the broadcast.
TM: What does your audience care about most when it comes to draft coverage?
DM: I’ve realized over the years it’s all about the first round. The more you can bring to the table for that first day, the better it is, because it’s what your audience values about. One of the biggest things I’ve learned in broadcasting is what not to do, what not to waste your time with. You have to just get to the point and focus on what your listeners care the most about. So when we get deeper in the draft, nobody really knows who these guys are in the 3rd, 4rd and 5th rounds. So are we really going to go that deep on the air, day after day and bring these guys up? For what purpose? To bring it up on a Saturday afternoon that you were right? I mean, who cares?
What you want to be is great leading up to the event. The draft is like a big game. Usually you have a game every week, but the draft is one time and you have months to get ready for it, so it’s really extraordinary. But after the draft is over, everything changes. It’s all about the hype leading up to it, and if the only thing people care about is the first round, then bang away at that as hard as possible.
TM: It seems the morning show of Mike Evans and Mark Schlereth, as well as your co-host, Big Al, adamantly disagree with your take on what the Broncos are going to do with the fifth pick. In terms of content, is that a dream scenario for your program director?
DM: Yes and no. I would say yes, to the degree that it creates different points of view, but I’d also say no, because each show still has to exist on its own. Ultimately in radio, it’s about capturing a listener for 15-20 minutes a day. That’s it. If the morning show says one thing about how dumb the afternoon show is, and then I tune into the afternoon show and they’re saying how dumb the morning show is, there’s naturally a back-and-forth there, right? There’s an anticipation to hear what each one is going to say. But, the yes and no part is if one of my shows is so negative about something and they’re saying how stupid the afternoon show is, or vice versa, it’s a little bit of a crap shoot because you could just be pushing people away. If they’re just telling you how moronic everybody is, why would I pay attention? If their opinion really doesn’t matter at all, then why should I listen to them?
I think you have to keep an interesting balance. You have to be critical of each other, while still being respectful of one another. But because I’ve been so strong on the quarterback situation, most of the shows are talking about me. I’m like, woah, it didn’t have to be that way. I mean, there could have been someone else at the station that was strongly pushing for a quarterback. Overall, I’m sure Armen is happy, but if I was him, I’d go to the others shows at some point and ask if it really is possible it could be a quarterback? Because that’s how strong quarterback talk generally is with talk shows. I’ll tell you this, it’s not pre-determined. We didn’t sit around and hash it all out to decide who is going to play what role. It definitely happened organically.
TM: Every Broncos fan in the market has an opinion on what they should do with the fifth pick. How do you handle phone calls during a week like this?
DM: To me, it’s all about pace. I’ll sort of judge it as it comes. Quickly, you know, boom, boom, give your take and move on. Often times, I’ll put them on hold after they give their take, because it’s easier for them to hear our response. A lot of times, I won’t even respond to what they said, I’ll just go to the next caller. It all depends on what segment you’re doing and how long the segment is. I’m not going to say I won’t use callers, but it just depends on what we’re talking about, how we’re talking about it and what I’m looking to get out of the callers.
TM: The draft is your main topic this week. But the Avalanche just went 6 games with the Predators in the NHL Playoffs and the Rockies just played a three-game set at home with the Cubs. How do you sort out this week with what people care about most, to what else is going on in town?
DM: About eight years ago, a company did a survey and they showed what people want to hear about, as well as what types of things they want to hear about. The top thing they wanted to hear about was the NFL and Broncos, along with entertaining talk and inside information. That’s all I needed to know. I saw that eight years ago and it hasn’t really changed. The Rockies were No. 2 on that list and the Avalanche and the Nuggets were way down, so it’s really not that complicated for me. Whenever when one of our other teams is on the front page, not the back page, the front page, okay, let’s go. We’ll take swings on social media saying we don’t talk enough hockey, and that’s fine. What I’ve found is people don’t want you to talk about your team, they want you to praise your team, they want you to be a cheerleader. We’ll touch on the Rockies a little bit this week and wrap up the Avalanche’s season, but if you’re not the Broncos, you better be front page news for us to really dive deep on you.
TM: The Fan doesn’t have a business relationship with the Broncos. How much does that help during a week like this?
DM: I love it. There is a feeling that if we had a partnership with them, we’d have better shows, everyone would sell, but I don’t think we’d have better shows. Maybe there’s a sales aspect that would be beneficial to the company, so I’m not going to say it isn’t important, it’s just not important to me. I have to be very focused on my show. For me, personally, I was thrilled that we never gained the rights to any of the teams and that we didn’t get a business relationship directly with the Broncos, because I think that’s a huge advantage. There are things that you hear on our show and radio station that you won’t hear at other places, because they have ties to the team. I think that makes us unique. What’s also great, is that the pro athletes on our station are older so they don’t have direct ties with the team. Even though they’re friendly with John Elway and other guys, they’re speaking their mind and I think it’s fantastic. I think listeners know it, hear it, and sense it, and when they want to hear real, honest opinions, they know where to come for it.
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Ian Rapoport Is Competing Against Everyone
“When I’m working, when I’m not working – my brain is still going on overdrive.”
The 2023 NFL Draft was a weekend filled with speculation, intrigue and musing among football fans and experts alike. After two quarterbacks were selected with the first two picks – C.J. Stroud by the Jacksonville Jaguars; and Bryce Young by the Houston Texans – Ian Rapoport had the inclination that something was about to break at the event in Kansas City.
The third pick of the night was held by the Arizona Cardinals, but through previous intel, Rapoport knew there was a chance the team would trade it. His phone then lit up with a text message from a source that simply read, “Texans trading.” Receiving a message of this magnitude takes years of networking, credibility and immense trust from the people you cover. Rapoport has worked hard to attain all of them.
He replied by asking, “Did the Texans trade up to three?,” as the team was not set to pick again until No. 12 overall. Once he got confirmation of the scenario, he began to visibly shake in excitement and captured the attention of the NFL Network team.
“I sit there with a camera in front of me that’s not always on air – this is during the Draft – and the producer gets in my ear and he goes, ‘Can you go on air with whatever you have?,’ and I just say, ‘Yes.’” Rapoport recalled. “And then I hear Rich Eisen go, ‘Ian, you have news,’ and I was able to break that the Texans have traded up to three to go get Will Anderson.”
This is the craft through which Rapoport has cultivated a successful journalism career, ultimately distinguishing him as NFL Network’s goto insider. He hardly ever separates himself from the job, equipped with an unparalleled work ethic to ensure he can communicate messages accurately and in a timely manner. While some people may argue that he is in direct competition with others in his position, such as Adam Schefter of ESPN, Jay Glazer of FOX Sports and Mike Florio of ProFootballTalk and NBC Sports, the reality of the situation is that it is Rapoport vs. the world.
“It’s such a small world now and everyone is interconnected – and with Twitter, literally anyone could break a story and have it go viral,” Rapoport said. “Obviously, you want everything first, but really you’re competing against everyone that exists because anyone could get the story at any moment.”
Work-life balance in such a role is usually quite insurmountable in today’s dynamic, interminable breaking news environment. Rapoport strives to find some level of normalcy in his life by playing golf and attending his sons’ sporting events. In the end though, he knows the world of football never sleeps, and it is up to him to remain in the know at all hours of the day, essentially always on standby to break the next big story.
“I do not turn my phone off because that’s actually way more stressful,” Rapoport said. “At least now when my phone’s on and near me, if something crazy happens, I can react rather than having a fake relaxation moment and then being caught off guard with something.”
Rapoport recognized that journalism was the field for him almost immediately after stepping onto the Columbia University campus. He worked his way up at The Dial to ultimately become its associate sports editor. In the summer preceding his senior year, he landed a coveted internship with ESPN where he gained invaluable experience in the world of television production.
By the time he graduated, Rapoport envisioned himself becoming a nationally acclaimed sportswriter, but he knew it was going to require he start small. Three hundred eleven job applications and two interviews later, he landed a part-time role with The Journal News in Westchester, N.Y. covering high school sports. It gave him a start in the highly-competitive business – and kept him close to home while trying many new things.
Two years later, he found himself moving from the bright lights of New York City to the quaint town of Starkville, Mississippi for a notable opportunity. He had landed a job covering the Mississippi State Bulldogs for The Clarion-Ledger in the nearby capital city of Jackson and was under the direction of sports editor Rusty Hampton.
“I knew how to write, but I really didn’t know how to report,” Rapoport said. “He was probably the best [at] showing me, ‘This is all about reporting. It’s all about telling people something they don’t know rather than how well you can pen a sentence.’ To be really valuable to society or your newspaper, you really need to inform rather than entertain. I think he was probably the first and best person to teach me that.”
After spending two years in Mississippi, Rapoport became a beat reporter for The Birmingham News tasked with following the Alabama Crimson Tide. Just months into his new role, the program made a coaching change and hired Nick Saban, who has since led the program to six national titles.
Rapoport learned the thoroughness necessary to cover the Southeastern Conference as he rapidly watched the program become a perennial contender. In turn, he became an eminent college football reporter and his work began to be consumed nationally.
Simultaneously, Bill Belichick, another accomplished football head coach in his own right, was in the process of trying to lead the New England Patriots back to championship glory. Known to be stoic and restrained in his press conferences, reporters asking him questions knew extrapolating answers was not the easiest of tasks.
When Rapoport saw a job opening to cover the team with the Boston Herald that required NFL experience, he knew that he was not qualified verbatim per se. Yet he figured the experience he had in covering Saban and Alabama would serve him well in the role, and articulated such in a protracted email to the newspaper’s editors. His strategy worked, proving why Rapoport is considered one of the industry’s best communicators at the micro and macro levels.
“You don’t see a lot of sources within the Patriots or sources within Alabama – there’s not a lot of that,” Rapoport said. “So I learned to report despite that and kind of work the edges and get the information I needed, despite head coaches who weren’t always the most forthcoming with information.”
NFL Network oftentimes has local beat reporters on the air to interact with studio talent and give their perspectives about teams, and it was something Rapoport did while at the Boston Herald. He had no television experience outside of other appearances he made on Comcast New England and certainly no intention to pursue the medium as a career.
In Super Bowl XLVI, the New York Giants overcame the New England Patriots, who were undefeated for the year entering the game. Rapoport was on hand for the proceedings, and shortly afterwards was called into a meeting with NFL Network executives.
He didn’t know he was interviewing for a job until he asked just why he had been summoned. He expressed his lack of television experience to the executives, who said the network would teach him everything he needed to know.
Once the meeting concluded, Rapoport called his wife, who he had met while living in Starkville, Mississippi, and told her what had just happened. She tempered his expectations, warning him not to get his hopes up as he remained optimistic. One month later, Rapoport received a job offer and found himself moving once again – this time to the Lone Star State.
“I hired an agent and moved to Dallas and basically spent the next year reporting on the Cowboys and some other things being very, very bad at TV, but learning and eventually figuring it out,” Rapoport said. “At the time, this guy, Eric Weinberger, who was our boss, kind of mentioned to me the possibility of transitioning [me] from reporter to insider.”
Rapoport acknowledged that he did not have the contacts necessary to effectively work as a league insider for a national outlet, but through his years of experience, he knew how to network and he was ready and willing to take the challenge.
Once he began the new position, Rapoport, along with reporter Michael Silver, was on the road for Thursday Night Football and contributed to its pregame and halftime coverage. While his television skills improved, Rapoport was hard at work bolstering his contacts and took somewhat of a geographical approach.
Every time he arrived in a new city, he would contact anyone and everyone he could conjure up, including general managers, scouts and head coaches. If he could not schedule a meeting time with them, he would introduce himself by roaming the sidelines at practices and before games. He engaged in a similar practice before the NFL Draft Combine, training camps and the Super Bowl along with other premier events, always staying focused on the task at hand.
“It probably took me five or six years to get a baseline of sources where if something happened, I had someone to call,” Rapoport said. “And then it took me a couple more years to get to the point where I would know before a lot of people when something was about to happen. It’s all a multi-step process, and just [the] layering and layering and layering of sources is really the sort of engine that drives this thing.”
Ian Rapoport always attempts to triangulate his sources to verify information before he releases it publicly. There is no guarantee sources are always truthful or acting in a professional manner. Therefore, it is incumbent on a journalist to ensure the validity of content before publishing it themselves.
“If you’re only right some of the time, then none of it is really worth it,” Rapoport expressed, “because then you say something and they’re like, ‘Well, wow, that’s a big story if this is true.’ The whole point of doing this is when I pop up on TV or when people see my Twitter alerts or whatever, they have to know that it’s true – they have to know.”
One day, Rapoport was having a conversation with a source and discovered through their conversation that Rob Gronkowski had informed the New England Patriots that he would return to the game of football under the stipulation he be traded to the Tampa Bay Buccaneers to reunite with quarterback Tom Brady. There had been much speculation pertaining to Gronkowski’s future after he had worked as an NFL analyst with FOX Sports, and now Rapoport realized he had a monumental scoop – that is, if it was true. Within six minutes, Rapoport verified the story with three sources, contacted his editor and reported to the world Gronkowski’s intentions. The story was picked up virtually everywhere.
“I just think about the job all the time, and I make little lists for myself of things that I need to track down, and I just make a lot of phone calls for it,” Rapoport said. “When I’m working, when I’m not working – my brain is still going on overdrive. It ends up just a brain full of football thoughts, and then I spend the rest of the time trying to figure out what I can learn from it.”
Working for a league-owned entity can sometimes epitomize an inherent conflict of interest. For Rapoport however, he has found working at NFL Network to be hassle-free. He knows, however, the nature of his job means he will not be universally liked.
“Whatever you do, you’re going to report and the people you report on are going to be happy or upset or neutral – or whatever it is,” Rapoport said. “I’m never going to criticize a referee, for instance, because that’s a nuanced thing and people might say, ‘NFL criticizes referees.’ I’m never going to do that, but I wouldn’t do that anyway.”
Rapoport continues to appear on a variety of external media outlets, perhaps most notably The Pat McAfee Show, which recently concluded its “Up to Something Season.” The grand conclusion of the proceedings was McAfee announcing he would be bringing his show to ESPN’s linear and digital platforms starting in the fall.
While McAfee is retaining creative control and has expressed on multiple occasions that his show will not be changing, many have wondered whether insiders employed by other networks will be able to continue making appearances. It is an answer Rapoport himself does not know, nor has he asked about.
“When the news broke, my phone blew up with all sorts of people saying all sorts of different things,” Rapoport said. “I have no idea. I really don’t.”
Even so, Rapoport is elated for McAfee and his team taking the next step in their show’s journey and is genuinely glad to see them succeed. He does not think McAfee’s goal was to reshape sports media, but rather to cultivate a distinctive sports talk program built for fans and today’s generation of consumers.
“You get to know someone and you think they’re a good person and you respect the way they work. Some people have success and some people have a little success and some people don’t. It’s really rare to see someone who has every bit of success that’s essentially possible and deserves every bit of it, and that’s kind of how I thought about Pat. It’s really cool, honestly. He’s built it himself.”
It was on McAfee’s show where another prominent football insider – Mike Florio of ProFootballTalk and NBC Sports – said it would be a matter of “when,” not “if” the NFL would have games seven days per week. While devoted football fans like Rapoport are open to such a proposition, he is not sure the league would ever go that far.
“I don’t even know that it would affect my schedule that much,” he said. “It sort of doesn’t matter. I’ll report all year round anyway.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Face-to-Face Sales Meetings Have Never Been More Valuable
“With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F.”
When did you last attend a face-to-face (F2F) in-person sales call? Let’s imagine for a second.
In New York, Sarah, a determined sports radio salesperson, got tired of chasing a major client for months. Despite her calls, emails, and text, she couldn’t break through to get a meeting.
Throwing caution to the wind, Sarah decided to go for it. She loaded her deck and took her burning desire via airplane to Florida to make the pitch. She showed up unannounced at the client’s office and startled the decision-maker. She was given the meeting and won over the client, getting a substantial annual contract and a movie deal in Hollywood.
We have all seen that storyline. F2F meetings used to be the obvious choice over a phone call, and most buyers were open to that idea. We even conducted market trips to meet our buyers in person and create better relationships.
With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F. Lots of us work and listen from home.
Gartner Research points out that live, in person selling is superior to virtual selling in financial services or, as I think, in radio sales. Now, prospecting new clients F2F is much more difficult. You have never met them, you don’t know who you are looking for, and gatekeepers and remote decision-makers make walk-ins more challenging.
How about getting out and seeing your current or former clients F2F? 65% of outside account executives attain quota, 10% more often than inside reps. Here are some simple strategies to get outside and F2F:
STAY IN TOUCH
Turn the sales faucet on ‘drip’ and contact your current clients with whatever works: phone calls, emails, or texts. Tell them you are checking in to see if anything has changed, give them a local business lead, or share your latest insight on their favorite team. When doing so, tell them you want to meet F2F and go deep into the next quarter’s ad plan or a new idea to get them back on the air. They may start looking forward to your communication.
Schedule an annual review ahead of their busiest time of year to review the upcoming messaging in ads. Go over what worked or didn’t last year. Share a success story of a similar advertiser in another market or show them a new opportunity that fits.
Be upfront that with F2F, we can get more specific, work with better feedback, and partner on hitting their goals. Be the person who looks ahead and helps keep your client focused.
Organize workshops for your current clients. Teach that about streaming, OTT, or Google ads. Get your digital person involved. Let them know you are bringing in other local businesspeople they may want to know or network with and meet F2F! A Mortgage broker may want to meet a realtor who wants to meet a wealthy local businessperson interested in meeting the local head coach. Stand out as a leader in the industry and watch clients brag about working with you.
HIT A TRADE SHOW
Attend trade shows where your current clients will be. This will show you are serious about their business and want to stay current so you can learn and earn. Set up a meeting over coffee or a drink. Share what you learned.
Client Appreciation Events held at your town’s most meaningful events or places. Do whatever it takes to get hospitality tents at big games and concert suites to show appreciation and bond with your current clients. Host a luncheon at the hottest new local restaurant. Focus on providing an atmosphere or experience everyone wants, but not many can attend. Be the exclusive person in town.
GET PERSONAL REFERRALS
Leverage your existing client relationships to seek referrals. Do it in person. Tell them you want to see them and ask for help and advice. Ask for introductions to potential new clients they know, and you will be surprised how much they like working with you.
Bring your Digital manager to them and do a free review of their SEO, PPC, whatever. Working off your client’s pc and bringing them an expert at no charge or obligation is much easier. Watch your partnership grow by providing so much expertise at no extra expense.
Don’t forget the value of F2F meetings. It’s a great way to build trust, connect, and unlock new opportunities. We are in a people business doing business with tons of local directs who still make most of their money serving retail customers F2F. Let’s get out and sell!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
All Jason Timpf Needed Was A Moment of Clarity
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this.”
There was once a time when Jason Timpf always included Colin Cowherd in his commute to work. As he made his morning drive to a sales job at Verizon, The Herd was appointment listening each morning for Timpf. The ex-college basketball player would marvel at Cowherd’s ability to make relatable references and break down all of the same basketball games he would watch the night before.
One of the unique things Timpf can remember from listening to The Herd during that time was Cowherd saying if FOX ever put someone in front of him, he could tell in five seconds if that individual had the skills to be a host. It was far from a hot take on the Lakers, but still a distinct moment that stuck with Timpf for many years. Little did he know at the time but Cowherd would soon give a five-second evaluation of Timpf’s career.
Jason Timpf was a late-bloomer in basketball. He played college hoops at an NAIA school in Utah, but not until his third year, after being a regular student the first two. After graduating, he pursued a basketball career overseas in India. However, after the league folded, he left the game for a normal job in the States.
There was a real desire for Timpf to get into the sports media business, but he was having difficulties finding the right fit. He wanted advice on the best way to start, but the tips he received just didn’t feel like the right initial path.
“I’d hear, hey, go bang on a radio station’s door and ask if you can work the soundboard,” said Timpf. “Or, try to go to a journalism school. Another big one that everyone was doing was the SB Nation blogs and FanSided blogs. I briefly tried to do that a little bit. But none of it was materializing the way that I had hoped.”
But then the lightbulb went off for Timpf and it happened during the middle of a podcast interview. In October of 2020, Jason Maples of Blue Wire reached out to Timpf to talk hoops on his podcast. It was in the middle of that interview when it all made sense. It felt exactly like the camaraderie he enjoyed with his old teammates and friends talking basketball. It was relaxed, fun and what he used to do for enjoyment. The perfect fit had just found Timpf organically.
“It was, ‘this is it,’” said Timpf. “‘This is how I want to do it.’ It was like a moment of clarity. Like, this is the way I want to talk about the game. Fortunately, I was working in real estate at the time, so I was super flexible, so I literally was just trying to fake it until I made it.”
While Timpf was grinding away on his new platform choice, he was constantly putting out his content on social media. For a handful of years, he had used Twitter as an outlet for basketball talk – not because he was trying to build his brand, but because it was his preferred method of sharing his takes during and after basketball games.
“My wife actually played basketball in college but she, like a lot of people, got out of it and was like, ‘actually I’m so sick of basketball, since it’s all I did growing up, that I’d rather not talk about it,’” laughed Timpf.
As Timpf had built up years of basketball takes on Twitter, he also built up followers. Not a crazy amount, but enough to have regular interactions with several basketball fans. He had no idea at the time, though he remembers occasionally interacting with him, but one of his followers in the beginning was Logan Swaim, who just happens to be Head of Content at The Volume.
Being such a huge fan of Cowherd, Timpf was absolutely familiar with The Volume, a company started by the FOX Sports Radio host. In fact, during his first plunge into podcasts, he quickly took note of how much success The Volume was having with instant reaction and video content. He wanted to emulate what they were doing and would host a Twitter Space after each Lakers game.
Swaim kept up with Timpf’s journey and continued to be impressed with what he saw. He was so impressed, in fact, that a video eventually made it in front of Cowherd’s eyes. It was the moment Timpf had always heard about while driving to his job at Verizon. Cowherd was about to make a declaration on Timpf’s abilities.
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this,” Timpf said. “That was a huge boost of confidence for me, because it meant somebody I deeply respected believed I could work in this business.”
Timpf made his dream come true. He was offered a job by The Volume hosting Hoops Tonight. As much of a dream as it was when he was initially hired, the experience since has been nothing but ideal for Timpf. He gets to cover his favorite sport the way he wants to cover it.
“When I first started and Logan and I were structuring out the show, he kinda viewed it as my show would be the slower, more methodical pace, where I work through my thought process of a game. And also that I’d be a guest on other Volume shows for more conversational podcasts. I really wanted to break down pick and roll coverage. It’s just going to take me a while, so trying to do that in a debate show format or conversational format can get hard. It’s a place where I can let more of my crazy depth out. And I can also have a side format where it’s more conversational.”
Timpf has learned prep for podcasts is one of the biggest elements to being successful. As Hoops Tonight continues to draw impressive numbers over audio and YouTube, he’s figured out the best method to prepare for a long-form podcast where he’s hosting solo.
“I digest the game from the simple concept of how the game was won,” said Timpf. “Where was it won? There’s 100-something possessions in this game, there’s seven different storylines and several runs and sequences and sways in momentum, but what’s the one? Usually I’ll target that first in the opening segment of the show.
“While I’m watching the game I’ll take ancillary notes. About five minutes before I record, I sift through everything I’ve written down and limit it down to the things I think are most important. But generally the flow of the show is how the game was won.”
The whole experience has been gratifying and a full-circle moment in many ways for Timpf. Not only has it been vindicating to do things his way and see it become a success, but he’s gotten to do it with someone who he considers an idol.
Sure, Timpf always envisioned growing up he would be talking to Cowherd as a pro athlete, but talking to him as a colleague is certainly the next best thing. So when he got the call to talk with Cowherd during last year’s West Conference Finals, he didn’t hesitate.
“I was so incredibly nervous, as you could imagine,” laughed Timpf. “But I immediately remember him making me feel comfortable and confident. It immediately calmed me down.
“This is probably my favorite part of the entire experience, I think a lot of people think that these networks try to shove people in certain directions and The Volume has given me such freedom to cover the game exactly the way I want to and nobody is telling me to say crazy stuff. Nobody is pushing me in certain directions, it’s like total creative freedom. The way that Logan and Colin have been letting me do me, so to speak, has been so cool. To see my version of what I want it to look like makes me feel vindicated for talking about it the way I want to.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.