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BSM Podcast 3

BSM Podcast – Season 3 – Episode 2 – Mitch Moss – VSiN

Jason Barrett

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On the second episode of Season 3 of the BSM Podcast, VSiN morning host Mitch Moss sits down with Jason Barrett inside the South Point Casino to discuss a variety of items related to his career. Mitch shares details from his radio travels which have included moving from Eau Claire to Las Vegas to San Francisco and back to sin city where he’s since shifted from traditional sports talk on terrestrial radio to delivering sports betting content on VSiN’s multiple platforms. He weighs in on hosting, programming, producing popular Bay Area sports talk shows, working with Brent Musburger and the likelihood of gambling being legalized. Mitch also explains why he’s bullish on VSiN’s future and believes the network can be to the betting space what ESPN has been to mainstream sports.

In this week’s BSM 180, Jason spends a few minutes candidly expresses his concerns on individuals not taking a strong enough interest in pursuing paths to programming. With management jobs difficult to come by and often filled before being posted, Jason explains why behind the scenes folks with long term goals of programming need to step up their efforts to learn the tricks of the trade from individuals inside and outside their operation to increase their chances of earning consideration.

TOPICS COVERED WITH MITCH:

  • Starting out in a small market in Wisconsin in music radio
  • The challenges of broadcasting in a smaller local market
  • Landing a gig in Las Vegas with PD John Hanson
  • The early days of working in sports radio in Las Vegas
  • Discovering a passion to become a sports talk show host
  • Taking on the added responsibility of being a Program Director
  • Best and worst parts of being a sports radio programmer
  • Moving away from the microphone to produce in San Francisco
  • Being educated on which content matters most in the Bay Area
  • What he learned from producing John Lund and Greg Papa
  • Moving to mornings to work with The Rise Guys
  • Not aggressively pursuing hosting shifts in San Francisco
  • Why he decided to leave the Bay Area and return to Las Vegas
  • The economic difficulties of living in the Bay Area
  • Pursuing a new challenge and leaving Lotus to join VSiN
  • How he approaches creating content during slower periods
  • The impact of the Mayweather-McGregor fight in Las Vegas
  • Realistic expectations for sports betting being legalized
  • What the show uses to determine if it’s making progress
  • If it’s good or bad to have others in the gambling space
  • Where VSiN is now and what he hopes to see in the future
  • Hosting an East Coast morning show on West Coast time
  • Being Brent Musburger’s teammate and how it’s helped his career
  • Quick Hits: Vegas pro teams, Legalization, Advice and Betting experts

FROM THE GUEST

Mitch’s Twitter handle: @MitchMossRadio

BSM Podcast 3

BSM Podcast – Season 3 – Episode 8 – John Lund – KNBR San Francisco

Jason Barrett

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BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.

AREAS COVERED WITH JOHN:

  • How he got his foot in the door in the sports radio business
  • What out of market hosts need to do to connect in a new city
  • Being willing to sacrifice your shot to make your partner look good
  • The qualities that separate a good and bad program director
  • What the biggest challenges are to programming a good brand
  • How do you adjust to working with a GM who operates differently
  • Balancing being critical and soft while hosting on a flagship station
  • What a talent should be doing to maximize their value thru sales
  • Quick Hits: Tom Tolbert, Best/Worst city, Producers, Divorce or fun features
  • The most difficult moment of his sports radio career and how he handled it

FROM THE GUEST

John’s Twitter handle: @JohnLundRadio

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BSM Podcast 3

BSM Podcast – Season 3 – Episode 7 – Lance Zierlein – ESPN 97.5

Jason Barrett

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Episode seven of Season 3 of the BSM Podcast features a conversation with ESPN 97.5 morning host and NFL Network draft analyst Lance Zierlein. During the span of forty five minutes, Lance reflects on the twists and turns of his broadcasting career. He also offers insight into what goes into preparing for the NFL Draft, how he views media beefs between local hosts, why creating characters and delivering impressions is beneficial to a morning show, and much more.

TOPICS DISCUSSED WITH LANCE:

  • Listening to sports radio and eventually moving into it
  • How he landed a morning drive show with limited experience
  • Leaving 610 and moving to KGOW and how it happened
  • Why he left KGOW despite loving the atmosphere
  • Moving to SportsTalk 790 and why he made the jump
  • Considering an opportunity to host in the Bay Area
  • What the preparation process involves for a draft analyst
  • Introducing characters and impressions in morning drive
  • How he feels about public feuds between sports radio hosts
  • Sean Salisbury’s decision to not discuss anthem issues
  • Quick Hits: Why he does it, Smartest mind, Biggest concern, Favorite character

FROM THE GUEST

Lance’s Twitter handle: @LanceZierlein

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BSM Podcast 3

BSM Podcast – Season 3 – Episode 6 – Anthony Stalter – 101 ESPN

Jason Barrett

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The sixth episode of Season 3 of the BSM Podcast features an in-studio discussion with 101 ESPN midday host Anthony Stalter. BSM President Jason Barrett talks to the St. Louis radio host about his broadcasting journey, the transition from behind the scenes to on the air, keeping a show consistent while a friend and teammate (Chris Duncan) battles thru health challenges, and more.

ISSUES DISCUSSED WITH ANTHONY:

  • When he started listening to sports radio
  • Getting his start in the business in Detroit
  • How he wound up moving working in St. Louis
  • What colleagues would say about his producing skills
  • How his producing background helped him as a host
  • Moving from producer to Chris Duncan’s on-air partner
  • What helped their relationship grow as on-air teammates
  • Going thru challenges as Duncan battles health issues
  • Adjusting to rotating co-hosts while Duncan is away
  • How he weaves in sports gambling content into his show
  • Why he thinks listeners have formed a connection with 101 ESPN
  • Quick Hits: Best/Worst traits, Hosts to study, Producer advice, 2nd best STL host

FROM THE GUEST

Anthony’s Twitter handle: @AnthonyStalter

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