The Talkers 2018 conference in New York City is over but a few things remain in my mind after attending the event. Michael Harrison and his team put together an excellent full day schedule which was well attended and supported by industry leaders. Altogether 71 people from a variety of backgrounds in the media business spoke, and finding an open seat in the Helen Mills Theater was not easy.
Having spent countless hours at conferences during my career, and especially over the past three years since launching BSM, I’ve viewed each of these events as a chance to expand my knowledge and grow my network. I realize some things we hear are repeated year after year but there’s also new information and opinions shared which can go a long way in helping you grow as an industry professional. I also think there are many similarities between sports and news/talk so if I can pick up a few tips to benefit my clients, I’m glad to make the trip to attend.
Before I dive into some of my takeaways, I want to address one item which came up last week. I learned that there were a number of people upset that Alex Jones was listed on the conference schedule. As it turns out, his appearance was cancelled. I’m not here to tell you that you should or shouldn’t attend an event based on your feelings towards someone who’s views you strongly reject, but I refuse to let my personal beliefs get in the way of an opportunity to learn and strengthen professional relationships. I’d rather walk out of the room, make a phone call or grab a bite to eat during a session which I’m opposed to, instead of punishing 70 other talented speakers. But hey, that’s just me.
As far as the sessions were concerned, there were 15 jammed into the 8-hour day. Some flowed smoothly and delivered tremendous information. Some were tougher due to an overcrowding of guest speakers and a short period of time to explore subjects. Overall though it was a productive and beneficial experience.
For starters, I thought Karen Hunter of SiriusXM did a nice job when accepting the Freedom of Speech Award. She reminded the audience that the microphone has an ability to destroy people if you’re not responsible with it. Her points on aiming to bring people together to create a coalition, and discuss issues and ideas in an honest manner was refreshing. I also loved her commentary on challenging hosts to find a way to add to people’s peaks rather than their pain.
Michael Harrison also provided a few gems, starting with a reminder that the only thing holding back the radio industry is the radio industry itself. He mentioned that we’ve got to be open and willing to share our experiences with others because it allows us to learn and build a better industry. This is something I’ve challenged sports radio people time and time again to do a better job of. If you don’t tell your brand’s story, you can’t bitch when it’s told poorly by someone else.
In his fireside chat with FOX News television and radio personality Brian Kilmeade, Harrison asked about the challenge of conducting real interviews with high profile people without kissing their ass. In Kilmeade’s case, he’s had a rapport with Donald Trump prior to his becoming President, so now when conversations take place, there’s an even bigger focus placed on whether the FOX News host is being fair or lobbing softballs.
Kilmeade said his approach to those situations is to lead with a fact, ask a question and avoid sensationalizing. He said President Trump isn’t unwilling to hear criticism but he expects to be treated fairly.
One great example shared by Kilmeade was when he interviewed WWE Chairman Vince McMahon during his steroids trial. Brian began by trying to boost him up before the discussion by pointing out how he enjoyed the product to which McMahon replied “I don’t need a fan. Just ask the questions. I have the answers.” It showed Kilmeade that if a person has the truth on their side, they’re less worried about facing the music.
After Kilmeade’s appearace, Beasley Radio CEO Caroline Beasley spoke with Harrison and shared how much she believes in the sports talk space, proclaiming 98.5 The Sports Hub to be the best sports radio brand in the nation. Beasley then offered some thoughts on the digital space, and pointed out that the company launched 63 of their stations on Alexa, and now receives 12% of their listening on the platform. Among her biggest concerns was the lack of real numbers due to on-air and online listening not receiving true measurement.
Following Beasley was Salem Media Group’s SVP of the Spoken Word format Phil Boyce. The former WABC programmer presented some outstanding data to show what NewsTalk listeners want most, and explained how that data should be applied when hosting shows. The reason why Sean Hannity mentions the words “Breaking News” within the first 30 seconds of his show is because data shows it to be the number one thing people take an interest in. He said it’s the understanding of an audience which has allowed FOX News to continue winning despite losing 3/4 of their stars.
Boyce labeled Donald Trump “the gift that keeps on giving” and talked about how his ascension to the highest office has been the biggest boom for NewsTalk since Monica Lewinsky’s infamous encounter with Bill Clinton. Boyce read a great quote from the Washington Examiner which said “The President is one of the wildest, most exciting things to ever happen to this industry, and if you think there’s a chance that the national media will dial back their 24-hour Trump coverage in 2020, willingly passing up the financial benefits that come with covering this circus, then you don’t know media.”
Insights were then shared by Boyce from Salem’s research which highlighted what people value most and least on talk radio. He pointed out how some hosts and stations have spent time talking about nonsense and how it’s come back to bite them in the ass. If time allows, I encourage you to log on to Talkers.com and watch the video presentation. It’s on the top right of the page and about an hour and fifteen minutes in. It’s well worth your time it if you’re a fan of research and how it shapes a programming strategy.
A Talkers conference wouldn’t be complete without a visit from WFAN afternoon host Mike Francesa. The New York sports radio icon mentioned that we are on a collision course between content and platforms. He offered a few thoughts on the demand for live play by play and why he expects sports to deliver more suitors and dollars in the future. One note which Francesa shared which won’t make programmers happy is when he pointed out that he does a self-sufficient show and receives minimal involvement from his PD. Given his length of time and success in the business, Mike doesn’t believe he needs to be regularly coached. He closed up by challenging on-air talent to take a stronger interest in learning the business, especially the ratings and revenue portion of their jobs, adding how Don Imus and Brent Musburger were influential on his development as an industry professional.
After hearing about the values of sports and news/talk radio, the conversation shifted to the podcasting space. Podcast One Chairman and CEO Norm Pattiz took the stage and touted the various ways brands can use metrics to satisfy advertisers. Pattiz pointed out how uniques are similar to cume and don’t often tell the whole story of a program/brand’s success. Among the biggest issues Pattiz notices is how podcasting has been sold as value added rather than programming with unique value. He believes the most important sale is a host read commercial, and it has increased value in podcasting due to limited commercial availability.
In closing, the Podcast One CEO cautioned that we haven’t reached the golden age of podcasting yet. In fact he feels we’re not even close to it yet. When exploring talent to add to his platform he said if someone can generate an audience, then they’re attractive, because anyone with an audience, has an ability to sell something to them. He shared that someone with 50K in social media followers won’t have the door shut on them but if they walk in with a few million that’s going to immediately get the company’s attention because podcasting recognizes and builds influencers.
One of my favorite sessions of the day was hearing Steven Goldstein of Amplifi Media present his findings on the growth of smart speakers. Goldestein, who is in business with Fred Jacobs of Jacobs Media, noted that smart speakers are growing faster than smart phones did. He said we’re moving to a post-text world where voice becomes the number one way to communicate, and shared that by the year 2020 it’s expected that 50% of all searches will be done thru voice. Goldstein presented some great numbers to further illustrate the importance of the smart speaker space, mentioning that 20% of Americans now one one, Google AdWords revenue has soared to $95 billion, and Amazon has built a 5000 person staff to work on Alexa.
How that applies to radio is pretty simple according to Goldstein. He said smart speakers have put radio back in the home, but it’s critical for stations to develop skills so they can be easily found. He cautioned that the first time a listener searches for the brand and can’t find it, is the last time they search for it. Another valuable reminder was that when it involves the voice space, there is no AM/FM button. Currently there is an abundance of choice including 5 streaming services, one hundred thousand radio stations and five hundred fifty thousand podcasts. If ever there was a time to analyze your brand, people, and programming and consider the ways they can be received on smart speaker devices, this is the time.
The final session which I found interesting was The Big Picture discussion which featured Mike McVay of Cumulus Media, Justin Chase of Beasley, Chris Berry of iHeartMedia, Julie Talbott of Premiere Radio Networks, and EVP of the Weiss Agency, Heather Cohen. Over the course of thirty minutes the panel answered questions from ABC News Radio VP/GM Steve Jones on the present state of the business and expected changes. Chase specifically raised some valuable points on radio’s relationship with the auto industry and how it’s in a good place and important to the future of our business. McVay announced that Cumulus has begun reworking incentives for their people, taking into account digital impact, not just ratings. The sense among all involved was that podcasting is certainly important, and a big part of each group’s future plans, but the optimism for radio has not wavered.
Other notable speakers included Westwood One President Suzanne Grimes, AM 970 The Answer host and known comedian Joe Piscopo, WABC morning host Sid Rosenberg, and program directors Craig Schwalb, Scott Masteller, Grace Blazer and Mike Bendixen. Bendixen in particular won the day for most swear words used during a session. Before you judge him, let me point out that it was entertaining. It not only showcased Mike’s true passion for the business, but the reality is that many of us talk this way on a regular basis, so I appreciated the authenticity.
If there was one thing to point out that I found concerning it’s that these conferences continue to be supported and attended by an aging demographic. This isn’t just a Talkers issue, it’s an industry issue. To make it even more depressing, rarely do you find personalities in the room looking to learn.
That leaves me to wonder, are industry members in their 20’s, 30’s and 40’s interested where we are and where we’re headed? With the world changing as rapidly as it is, and companies investing time and resources every day to get an edge, do we honestly believe the answers to progress are going to come by just doing the job in front of us inside our own hallways? I continue to see an issue with reaching younger professionals, and I question what these conferences will look like in 10-15 years. If we don’t take advantage of the opportunities to learn while they exist, we may not have that option in the future. I don’t think that helps any of us.
Angiolet, Borod, Craig & Sottolano Added To 2022 BSM Summit
“If you’re planning to attend, please buy your tickets as soon as possible. We have limited room and it’s first come, first serve.”
We promised we had more great news to share regarding the 2022 BSM Summit. Just four days after revealing the addition of ESPN Chairman Jimmy Pitaro to this year’s show, we’ve added four more heavyweights to March’s sports media industry conference.
First, it’s a pleasure to welcome for the first time, DraftKings Chief Media Officer Brian Angiolet to the BSM Summit. Brian joined DraftKings in April 2021 after two decades with Verizon where he helped the company strike a number of multi-billion dollar broadcasting, sports and entertainment content and advertising deals. Some of the key groups to do business with Verizon during Brian’s tenure included the NFL, NBA, Amazon, Microsoft and IBM. DK has been a large advertiser and supporter of the sports media industry for many years, in addition to becoming a larger content provider following the acquisition of VSiN. We look forward to having Brian join our sports betting executive panel (hosted by ESPN’s host Joe Fortenbaugh) to share his insights on how he sees sports betting groups participating now and in the future in the sports media content world.
Second, it’s an honor to add Fanatics Chief Commercial Officer Ari Borod to the sports betting executive panel for his first appearance at the BSM Summit. Ari’s fingerprints have been all over the sports betting business for years, first with FanDuel, then with the Action Network. He joined Fanatics in June 2021, reuniting with former FanDuel CEO Matt King, and in less than a year, the company became the official trading cards partner of MLB, purchased the Topps Trading Company, and applied for a sports betting license in New York. Possessing a massive customer base, deep executive knowledge of the sports betting business, and a desire to make a larger dent in the sports betting arena, we’re thrilled to have Ari lend his perspective on how Fanatics views the future of sports betting and the evolution of the sports media industry.
Next, I am thrilled to have Audacy’s EVP of Programming Jeff Sottolano appear on stage for the first time at the Summit. In his current role, Jeff is responsible for the content strategy and performance of Audacy’s local brands in all formats across all broadcast and digital platforms. Jeff has played a key role in the launch, development and growth of the BetQL Network, while also helping Audacy evolve its position as one of America’s top audio companies. Jeff will be part of one of my favorite sessions, The Power Panel, which includes SVP of Premiere Sports and EVP of iHeart Sports Don Martin, Cumulus and Westwood One SVP Bruce Gilbert, and SiriusXM SVP of Sports Programming Steve Cohen. All four men will participate in a lengthy discussion on sports talk programming and the various challenges facing brands, talent, and programmers today.
A BSM Summit can’t just feature new faces though, especially when familiar ones add valuable knowledge to important programming conversations. ESPN Radio Program Director, former colleague and longtime friend Justin Craig will join us for our Programmers Masterclass alongside a few other notable leaders. The group will examine what does and doesn’t work from a content standpoint when trying to capture ratings. They’ll also share which ingredients are essential in successful talent/shows, and provide an on-site review of a piece of audio content. Those interested in learning how great programmer’s think will want to be present for this panel.
If you haven’t purchased a ticket to the Summit but are planning to attend, please do so before seats are no longer available. We have limited room inside the theater and it’s first come, first serve. Additionally, all attendees in New York will receive an online registration to be able to watch the show on-demand afterwards. This can be helpful when looking to share insight with local staffs who aren’t able to attend.
For those not able to travel but interested in enjoying the Summit, we do have virtual tickets available. Details on tickets, speakers, and hotel rooms can be found on BSMSummit.com. I hope to see you there!
ESPN Chairman Jimmy Pitaro To Speak At The 2022 BSM Summit
“Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.”
The largest player in the sports content business today is ESPN. From television to radio to streaming, social, podcasts, websites and more, the network remains a force in satisfying the appetites of sports fans around the globe.
But creating sustainable global success isn’t easy. It requires investing billions of dollars in key programming partnerships, holding off competitors who seek to elevate their own standing, and hiring and retaining talented professionals and providing an environment for them to thrive in. If that wasn’t difficult enough, a company must also embrace new technology, and accept that certain things will fail while pursuing a path to excellence.
The man charged with making sure ESPN thrives in each of these areas is Chairman Jimmy Pitaro, and I’m excited to share that he’ll be joining us in March in New York City for the 2022 BSM Summit.
I’ll have the pleasure of spending 35 minutes on stage with Jimmy discussing the state of the sports media industry, the opportunities and challenges facing operators in 2022 and beyond, the growth of sports betting, network radio, podcasts, subscriptions, social, and many other issues. No matter what space we’re talking about, ESPN has held a dominant position among all media brands. Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.
Jimmy has been with the Walt Disney Company since 2010. He became ESPN President in 2018 and was elevated two years later to his current role as Chairman of ESPN and Sports Content. You can learn more about his professional background by clicking here.
A reminder that the 2022 BSM Summit is an industry-only event. You must work in the media business in order to attend the show. This includes sales, public relations, advertising agency professionals and agents, as well as programming folks. If you haven’t had the pleasure yet of attending the Summit, feel free to visit our YouTube page to see some clips from past shows. It’ll give you an idea of what you can expect. You can also see the full list of speakers scheduled to appear at our 2022 show by visiting BSMSummit.com. We’ll announce a few more executive additions to March’s event later this week.
For those who manage brands and have joined us before in New York, Los Angeles and/or Chicago and are planning to come but haven’t bought a ticket yet, please do so asap. Seating is limited and once we’re full, we can’t add seats inside the room. You can also take advantage of a great hotel deal ($109 per night) with our partner Hotel Edison by clicking here.
One additional note, for those who are concerned about traveling, there is an opportunity to buy a virtual ticket. This year’s show is available both online and in person. For those planning to join us in NYC, in addition to receiving your live ticket, you’ll also get an online account so you can view the event on-demand afterwards. This can be especially helpful if you wish to replay a session or use any information afterwards to help members of your team. A big thanks to our virtual partner Nuvoodoo Media for helping make it happen.
We’re just 49 days away from putting on a spectacular show for industry folks in the big apple. We hope to see you there!
BSM, BNM Ready To Grow In 2022
“We’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners.”
It’s commonplace in our business to self-reflect when a new year full of possibilities arrives. We should probably do it more often rather than reserving it for the final day of the year or the first day of the next, but in the media business, finding time isn’t always easy.
As I look back at 2021, and the obstacles, adversity, accomplishments, enlightenment, and unpredictability that awaits BSM and BNM in 2022, I’m grateful to be able to do work that many enjoy and benefit from. Since I left the programming world in 2015 not a day has passed where I thought ‘I need to get back to running a radio station‘. That may sound crazy considering I spent two decades inside of buildings, loving the job, and living and breathing it 24/7, but from the second I moved into this space, I knew it was where I needed to be.
I had my fun building brands, chasing ratings, leading corporate programming calls, and making good money, but that restricted me to working in one city for one company with one brand and one staff. Now, I get to wake up each day and help clients in multiple cities, and run my own brand, collaborating with a great group of people to tell stories about the business we love. Combine that with hosting an annual conference, working with advertising partners and industry friends to create cool content and examine ways to grow their businesses, and connecting with folks to stay plugged in on details that others won’t know about until weeks or months later, and I consider myself very lucky. The added bonus, I get to do it in running pants and t-shirts inside the comfort of my home office/studio.
But with operating a business comes a different set of challenges. In 2020, we ended the BSM Summit on a high only to watch the entire world spin out of control weeks later due to the Covid-19 pandemic. That created a bunch of short-term issues, which fortunately we were able to overcome. Fast forward to this year, and we’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners. I never assume we’re in the clear because things can change quickly, but the support we’ve received is appreciated. It fuels me to reinvest in others to continue growing our operation and helping the industry.
So let’s talk a little bit about how we’re doing that in 2022.
First, we merged Barrett Sports Media and Barrett News Media in May 2021 to bring news and opinion from both the sports/talk and news/talk worlds under one roof. We tried running them independently initially but that wasn’t the best strategy for a new brand. Since bringing them together, BNM’s exposure has increased, the content has been read more regularly, and though we have more to do to get the brand on par with BSM, we’re making progress. BSM had a 5+ year head start on BNM, and though I know at times it may seem weird to read a sports media and news media story on the same website or social media account, as I tell those who ask, sports and news have mixed together since the invention of television, radio and newspapers.
Boosting BNM’s awareness and content is a goal for 2022, and to do that I want to share two things we’re creating to help us make progress.
I’m excited to share that we are launching The BNM Rundown. This will be a newsletter we distribute 3x per week (Monday-Wednesday-Friday) via email similar to what we’ve done with the BSM 8@8. The Rundown will go out around 5pm ET on each of those three days, and it’ll contain ten (10) news media stories, five (5) advertising slots, and the latest stock prices for radio groups. There will be additional content and advertising added in the future, and we may increase delivery to five days per week down the line. I’m happy with the layout and think you’ll enjoy it. If you’d like to receive the BNM Rundown or discuss advertising opportunities inside of it, click here to sign up. A big thanks to Ryan Jaster for all the work he’s done getting it ready for distribution.
In addition to the newsletter, 2022 will become the first year where we roll out BNM’s Top 20 of 2022. Similar to how we’ve produced the BSM Top 20, we are going to do the same for the News/Talk format. Categories will be announced at a later time, and we’re expecting to present our results towards years end. There’s a lot to be done to make it a success, but if we’re able to do for News/Talk what we’ve done for Sports/Talk during the past 6 years, I’m confident folks will appreciate it.
When I look at BNM right now, I see a number of excellent writers on the site. If you’re not reading Pete Mundo, Jerry Barmash, Douglas Pucci, Rick Schultz, McGraw Milhaven, Ryan Hedrick and Eduardo Razo, you really should. Each of those guys have been rock stars for the brand, but we need more help, especially another columnist or two. If you work in news radio or TV, love writing, and live and breathe the business, email: JBarrett@sportsradiopd.com.
Though we do need to add columnists, a bigger hole has been a dedicated Assistant Content Editor. I’ve poured my heart and soul into BSM over the years, Demetri Ravanos has as well, and that’s helped us build a strong connection with sports radio folks. For BNM, that love, interest, and unwavering passion for telling stories about news radio and news television has been missing in the editor role. Though frustrating at times, it’s all part of building a brand. You have to go thru a few things before it all starts to click. Now after talking to a bunch of talented people over the past two months, and thinking about the brand’s need for TLC, I’m happy to announce the internal promotion of Eduardo Razo.
Since joining us Eduardo has been a steady fixture on the site, writing news, scheduling social posts, and putting an extra set of eyes on the content that comes in from our team. He cares about the site being clean, conducts himself neutrally and professionally when adding news, and he believes in the brand. If hours go by and the site doesn’t have new content, he’s the one who points it out. When Eduardo first joined us he was just learning the ropes. Over the past fifteen months he’s been consistently excellent, and I have no doubt he’ll make even more progress in his new role as BNM’s Assistant Content Editor.
Making sure Eduardo has support to help him though is also important. I’d love to be that person myself, but client projects require much of my focus, so having a strong #2 is key. I’ve been lucky to have a great one in Demetri Ravanos who I’m excited to share is being elevated to the new role of Director of Content. In his new position, Demetri will continue producing columns, creating original feature stories, and hosting a weekly podcast. He’ll also be responsible for daily social creation and scheduling, working with yours truly on client projects and Barrett Media events, recruitment of writers, growth of the BSM Member Directory, BSM merchandising, additional BSM audio projects, and oversight of BSM and BNM’s Assistant Content Editors.
That last line implies that there will be multiple editors involved in shaping BSM and BNM’s content, and with Demetri and Eduardo promoted, that means we’re adding someone to help grow BSM. I’m thrilled to welcome Ian Casselberry to our team as BSM’s new Assistant Content Editor. Ian is familiar to many in the sports media universe for his work with Awful Announcing and The Comeback. He’s also contributed to Bleacher Report, Yahoo! Sports, SB Nation Detroit, and MLive.com among others.
I’ve read Ian’s work for years and have always appreciated his passion for sports radio and sports television. Adding someone with his experience, creativity, and attention to detail has been a huge priority for me. I’m looking forward to turning him loose on January 17th when he officially begins working with us. Under his direction, and in tandem with Demetri and I, we’re going to aim to produce more quality sports media content, and continue expanding BSM’s footprint across the industry.
As awesome as all of these moves are for creating interest in reading the site, if you don’t have someone in position to help sell it, the upside is going to be limited. For the past six years I’ve been the one making those sales myself. But I’ve also had to be a consultant, social scheduler, content creator, summit organizer-creator-host, finder of new clients, and the one in charge of billing and payroll. I love being busy, but a brand’s potential can’t be maximized without help.
Placing the company’s sales efforts in someone else’s hands though requires trust. I’ve learned the past few years that unless you’re inside my world and understand everything that goes on with BSM and BNM, it’s not an easy brand to sell. Media sellers are used to working with more assets, bigger dollars, and they expect things to move faster. They’re also used to corporate environments where a crew provides support from the beginning to the end of a sale. That’s not how it works here. This is more of a family business. Our success depends on one on one relationships, accessibility, being a self-starter, and patience. It means keeping in touch with industry friends and partners even when there isn’t a sale to be made. Nobody knows this brand, business, and who we serve better than the person who’s lived it with me for the past six and a half years, Stephanie Eads, my new Director of Strategic Partnerships.
Not only has Stephanie worked in sales and customer service most of her adult life, she’s honest, organized, and outstanding with people. She’s been exposed to every aspect of my radio life for the past sixteen years, and if you’ve been to a BSM Summit before then you already know how on the ball she is at making sure things get done. This is something we’ve talked about for years, but the timing was never right. Now it is, and I’m excited to watch her blossom. Having her add extra support to help me with billing and payroll is an added bonus.
The BSM brand will also welcome a few additional writers starting this week. First, I’m glad to have Danny O’Neil joining us as a weekly columnist. I got to know Danny in Seattle at 710 ESPN Seattle over the past six years, and he’s always been smart, passionate about media, and an exceptional writer. He’s now based in NYC and his debut column will hit the site this Friday. Also joining us in a daily news writer role is Will Dundon. Will is based in Nashville where he works as a producer for 102.5 The Game. Having him involved will help us stay on top of day to day news stories.
In terms of upcoming content, the BSM Top 20 of 2021 will be released February 7-11 and 14-15. The series moves back a week this year in accordance with a later Super Bowl date. During the seven day span we will highlight the best local sports radio stations, program directors, and morning, midday, and afternoon shows. We will also recognize the best national sports talk shows and original sports podcasts. To do that, we will once again involve more than 50 program directors and executives in the voting process.
One thing we will do differently this year is create an extra piece which recognizes the top performer in twenty smaller categories. These will be determined by a combination of BSM staff and select experts for specific fields. Some of these categories will include Best Sports Betting Content Brand, Best Wrestling Audio Show, Best Sports Radio Social Brand, and more.
After the Top 20 concludes, we’ll turn our attention to the 2022 BSM Summit, which is scheduled for March 2-3, 2022 in New York City at the Anne Bernstein Theater. The show will also be available virtually for those who can’t attend in person. I’m excited about the guest speakers we’ve lined up for this year’s event, and have more tremendous additions to announce later this week and next week. I realize the Omicron/Covid-19 situation has created some concern over the past month, and we continue to monitor the situation closely. As of today, we’re planning to host the event. If the situation were to worsen and we couldn’t keep people safe and comfortable, we’d reschedule the show. I’m hopeful of seeing familiar faces and many of sports media’s best and brightest in sixty days. If you haven’t bought your ticket, log on to BSMSummit.com and do so before you’re on the outside looking in. In the meantime, stay tuned to this website and the BSM 8@8 for details. We should all know more January 15th when New York State updates everyone on their mask ordinance.
Other content projects are in the works as well for March-December. We’ve got a number of ideas we’ve talked about for March Madness, and the NFL Draft. Items like last year’s Meet The Market Managers or a programmer’s version of it may also land on the content calendar. Not to be forgotten is the importance of continuing to improve the BSM Member Directory to help people stay informed, ready, and land in front of the right decision makers when job openings arise. Seeing a few of our members earn gigs the last 4-5 months of 2021 was very cool, and we hope to see more of that in 2022. Last but not least, I’m hopeful of giving the website a new layout in either quarter 2 or 3.
As I bring this column to a close, I’d like to remind you that BSM and BNM exists because we love the business and advocate for it daily. Since 2015, I’ve prioritized professional storytelling, research, industry news, relationship building, social media marketing, and consulting. Inside information and building relationships are important, and sure, it’s occasionally fun being first, but I’ve never worried about clicks, scoops, cash grabs or ruining reputations to elevate my own. I try to think about the big picture, even if it means missing out in the short-term. That applies to who I work with in a consulting capacity as well as how I operate the site. There’s no better example of it than last week. Most of our crew had the week off. It was tough missing out on stories when we were taking a mental timeout, but people come first. If you want long-term productivity and a staff to stick with you, support and sacrifice are essential.
If there’s one thing I know, this outlet has been a great resource for industry professionals. I wasn’t as fortunate during my studio days to have a site this rich in content to learn from, debate with, and stay connected to. We’ve hired 20+ contributors to help serve the industry, and I’m honored to have each one of them here. The additions we’ve made to improve the brand in 2022 will make us even better. We’re not perfect by any stretch, but we try to be fair and accurate. I also try to be accessible, especially when difficult situations arise. There are going to be times when our crew deliver strong opinions or tackle sensitive issues, and when those instances occur, I hope you’ll remember what I said about accuracy and fairness. We won’t operate as shills for the industry but we’re also not going scorched earth on folks.
Our goal here is simple, help folks stay informed about the sports and news radio/television formats, overdeliver for clients who place their trust in us, connect our advertising partners and members to others who can benefit from their services, and give industry people access to content from other professionals so they can do their jobs better.
If we can do these things consistently we’ll be in great shape. If we miss along the way, we’ll clean up the mess, and try to learn from it. We’re nine months away from celebrating seven years in operation, and we couldn’t have made it this far without your full support. Thanks for riding with us, now let’s make 2022 a year to remember.
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