Can Finebaum Thrive in Big 10 Country?
When I say the name Paul Finebaum what comes to mind? Do you think about a rabid Bama fan calling to explain why he poisoned trees on the Auburn campus? Do you think about Phyllis in Mulga losing her mind over Colin Cowherd’s comments about Nick Saban? Maybe it’s Tammy from Clanton calling in to yell about officials being biased against Auburn.
Whatever your answer is, whether you are from the South or not, my point is you think about something related to SEC football. It is where Finebaum’s bread is buttered. It is why he wrote a book called My Conference Can Beat Your Conference.
Finebaum and ESPN are locked in a contract dispute right now and according to Clay Travis at Outkick the Coverage, who you may be tempted to dismiss because of his constant head-butting with ESPN, the relationship is close to irreparable.
According to sources Finebaum, who declined comment to Outkick, was told in October of last year by then-president of ESPN John Skipper not to worry about his soon to expire contract. Nine months later, with limited contact from ESPN executives, Finebaum has now reached the limits of his patience with the network and is preparing to depart. That’s despite substantial efforts by an increasingly frustrated SEC office over ESPN’s inability to get the deal done.
Whatever your thoughts on him, I wouldn’t be so quick to dismiss Travis here. He and Finebaum are close friends. I trust that he has some insight as to where Finebaum’s head is at right now.
Paul Finebaum walking away from the SEC Network wouldn’t be the end of the world. After all, the guy was already successful long before that channel was even a spark of an idea in either Bristol or the league office in Birmingham. Finebaum was already Finebaum even before he was on Jox 94.5 in Birmingham.
What is a little hard to believe though is Michael McCarthy’s report in The Sporting News that Fox and their Big Ten Network would have interest in snapping Finebaum up if he walks away from ESPN. McCarthy says that some executives for that conference believe Finebaum’s show might be BTN’s missing piece.
But Fox Sports has a history of poaching ESPN talent, like Colin Cowherd, Skip Bayless, Jason Whitlock and Erin Andrews. Big Ten Commissioner Jim Delany is said to be a huge Finebaum fan.
Some Big Ten executives have lamented the absence of a “Paul Finebaum-like show” on the network’s programming schedule. Fox owns 51 percent of the Big Ten Network.
I talked to a few program directors of stations in both the Southeast and in Big 10 country to get a gauge on what they expect of Finebaum and the challenges he would face trying to swap out the SEC for the Big 10.
Arky Shea is the program director at The Ump in Huntsville, AL. I asked him how important his home state (and to be fair, mine too) has been to Finebaum’s success.
“Alabama is the meat of the stew. Auburn is the potatoes,” Arky said in a conversation over Twitter DMs. “The rest of the SEC and their fan bases are the spices and vegetables – depending on what’s in season. Paul has a legacy because of that state and Birmingham.”
Bama and Auburn fans seem to be content to see Finebaum’s focus go conference wide since launching his partnership with ESPN and the SEC, but how would they react to Finebaum moving to the Big Ten Network? Maybe he could talk about Bama or Auburn from time to time, but the Big Ten Network would probably want him focused on the Big Ten, right? That would be a very different show from the one Finebaum’s long time fans are used to.
“After all the smack he and his callers have dished out on the Big Ten and others, that’s traitorous territory,” Shea says of a potential move.
“The average Big 10 fan in Wisconsin would need to be ‘won over’ and heavily educated about the who and why of Paul Finebaum,” Tom Parker (the program director of 105.7 the Fan in Milwaukee, not the colonel that managed Elvis) told me in an email. “He’s an SEC insider with sources and contacts. Why would the Big 10 even want what appears to be ‘a project’? Except for times when he’s said something crazy in the past that got some run (very little here), I doubt a Big Ten fan would have even heard of him. Maybe Fox sees him as another Stephen A or Skip. Willing to say crazy things for attention?”
That very well could be. After all, if a deal to do a televised version of his radio show on BTN did become a reality, you would have to assume that Fox would also use Finebaum on its Saturday college football coverage in the fall. That may be where Finebaum is the most valuable. Fox’s coverage is pretty good, but they are missing the headline-maker ESPN has in Kirk Herbstriet or even their own “face of college football,” something ESPN has a seemingly endless supply of. Finebaum could fill both of those roles for Fox.
Brad Lane now programs 1500 ESPN in Minneapolis, but he grew up playing football in Texas. He is very aware that football means different things to different parts of the country. He says the Midwest isn’t a college football wasteland. Fans are aware of Finebaum.
“I DO think fans here not only know who Finebaum is, they ‘get’ why he’s successful in SEC land. He’s got the southern drawl, he seems to have deep connections with a lot of the coaches & programs, and he has great self-awareness and the ability to make fun of himself and the way he looks,” Lane said in an email.
“But more than all that he seems to have tapped into the language & world of SEC football fans; he is a reflection of who they are and what they want from their teams,” he says before adding “Would that translate to the Big 10 if he were to move networks? Highly doubtful. I have no idea how old Finebaum is, but his sort-of ‘old man/southern charm’ seems to speak to and reflect a culture down south that won’t work nearly as well up here.”
I wondered if Finebaum might be giving up a position of power with a move to the Big Ten. After all, the SEC footprint has very few cities with multiple pro teams. There are a lot of cities with a lot of sports options in the Midwest. In his email, Parker illustrated just how much of a stranglehold the NFL can have in the region, saying “Here in Milwaukee, the top team conversations are 1)Packers, 2)Aaron Rodgers, 3) Rumors about the Packers, 4) Rumors about Aaron Rodgers, 5) NL leading Brewers and at a tie for topic #6) Bucks rumors and Wisconsin Football. (props to Joe Zarbano at WEEI – I adapted his NE topic sheet haha).”
My impression has always been that is normal for the Big Ten footprint, but Jeff Rickard of 107.5/1070 the Fan in Indianapolis says that is a little off base.
“While the B1G conference has campuses near several big cities, (New York, Chicago, Minneapolis etc.) it’s roots still exist in some of the greatest college towns in America. In places like Ann Arbor, Columbus, Bloomington, Madison or beyond the college game is just as alive and well here as anywhere in the country. In football there are traditional powers with fan bases scattered all over the country. If you’re talking OSU, PSU, Michigan, Wisconsin, Nebraska for example (a ton of titles in that group) they’re not sliding to the side for anyone. In basketball, places such as Bloomington, Madison, Ann Arbor, West Lafayette or East Lansing are as electric on game day as any other place in the nation. Sure, Rutgers or Maryland can get lost in the shadow of NYC or DC but the entire midwest is B1G country and you’ll see the bumper stickers, t-shirts and yard flags representing those schools everywhere,” he told me in an email.
Jeff added that passion doesn’t look the same in the Big Ten as it does in the SEC, but that doesn’t mean there isn’t passion. “Fans in B1G country are just as passionate for their teams as any other conference, they just don’t feel the need to convince everyone of that. They already know who they are and feel pretty good about it, too.”
Justin Acri, who is the program director of 103.7 the Buzz in Little Rock, says that while the Big Ten Network may be an uphill climb for Finebaum, it’s not like he is a force of nature across the SEC footprint. There are plenty of markets where he isn’t aired at all and plenty of listeners that simply don’t like the show. “I have tried to listen a few times, but alas it is not for me. The one time he was a topic of conversation was when he and Saban had their tete a tete at SEC Media Days a few years back. That being said, I tip my cap to him for his continued success. Every show will not appeal to every man of course and this is a case in point.”
Brad Carson feels very differently. “I think Paul Finebaum is solid and can do whatever he wants. I think he’s good at football in general as we’ve seen with how much fun he’s had with the Harbaugh stuff,” the program director of Memphis’s ESPN 92.9 told me. “He’s awesome on SEC and can translate that other ways, likely. I’d bet he’ll be awesome on national topics because he’s smart and interested in what fans want to hear in terms of topics. He’s got energy and info.”
So the previous 1500 words and all of those quotes are a long way of saying “Paul Finebaum shifting focus to the Big Ten would be weird.” How successful would it be? That is a little harder to say.
Personally, I have always believed that as a radio host, Finebaum lives and dies with his callers. Taking his show to the Big Ten Network would most likely mean football in that conference would move to the A block of his topics list. Would the passionate fan base he has already established stay loyal to a show like that? Probably not. Would he be able to build a passionate fan base in Big Ten country doing the same thing he did in SEC country? I don’t think so. From a radio standpoint, the move wouldn’t make a whole lot of sense.
But maybe Finebaum is thinking beyond radio. A move to Fox makes a lot of sense from a TV standpoint. The guy knows college football beyond just the SEC, so the fact that the conference has no relationship with Fox is irrelevant. Besides, it’s not like Fox won’t talk about the SEC at all. The network’s various college football shows will cover everything going on in the world of college football, just like the college football shows on ESPN and CBS do.
What makes the most sense for Paul Finebaum? That depends on what his goals are. If he wants to expand his profile beyond the Southeastern United States, a move to Fox would expose him to a brand new audience. If his goal is continued domination, a new deal with ESPN makes the most sense.
Plenty of people in our industry are of the mindset that Finebaum’s interest in the Big Ten Network is merely a negotiating tactic, and to be honest I am one of those people. Whatever the motivation and wherever he is calling home next month, what is clear is that Paul Finebaum is a valuable brand name in the world of college football.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.