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Enjoy the Ride

Brian Noe



Damian Lillard can show you how to be happier in life. The Portland Trail Blazers point guard has been the subject of trade rumors lately. Joining LeBron James in Laker Land has been speculated about over the past week. The Blazers haven’t done anything big during free agency because of limited salary-cap space. Could the three-time All-Star be so frustrated with Portland remaining stagnant that he’d rather leave and join a team with more talent?

Lillard is either incredibly savvy with the media, or he’s a guy who simply gets it. “Dame” spoke to reporters on Sunday after attending a Blazers’ Summer League game in Las Vegas. “I’m not unhappy. I love where I live. I love the organization. I love our coaching staff. I love where I am,” Lillard said. That doesn’t exactly sound like a guy who despises his situation.


Lillard added, “It’s the Western Conference. It’s always going to be tough. Now you’ve got LeBron coming over here, you’ve got Denver getting a little bit better, Utah getting a little bit better. And it’s just going to get tougher and tougher. It is what it’s always been, but just a little tougher.”

This is basically Lillard’s way of saying that he doesn’t have an ideal situation, but it doesn’t do any good to whine about it while dwelling on everything that isn’t perfect. A lot of people in many different occupations could benefit from a similar mindset. Sports radio is an industry that’s ripe with plenty of unsatisfied employees who fit this exact description.

Every now and then I’ll hear people that work in sports radio say, “It beats digging ditches.” It isn’t said with a toddler’s excitement on Christmas morning. It’s more of a gloomy outlook like, “Well, at least it’s better than another job that’s even more horrid.” Reality can set in quickly though. I’ll never forget one of my buddies in sports radio telling me between on-air gigs, “Man, the real world sucks.” It’s sometimes much easier to see how cool sports radio is when you’re not actually working in sports radio. It’s crazy how that works. How can this be?

Like any business there can be drawbacks with pay, pressure to perform, or the day-to-day grind. Also, becoming laser-focused on getting a promotion can be blinding. I know this has been the case with me at FOX Sports Radio occasionally. It became more about the shifts I wasn’t doing instead of fully enjoying the shifts I had. “I didn’t get the promotion. I was bypassed for that fill-in shift. I really need to send the talented Jonas Knox that anthrax letter.” 


Totally kidding about the letter, but it’s very easy to get so caught up in not advancing quickly, that you simply forget to enjoy the role you currently have.

I’m from South Bend, Indiana. Whenever I knew I’d be leaving home for a gig in California, New York, or wherever, my family and I would live it up the week before I left. We ate meals together, played games, and just enjoyed being around each other even more than normal. Think how differently you’d behave if you applied this concept to your current job. If you knew this week would be the final time you ever worked in the sports radio industry, I’d be shocked if your approach didn’t differ greatly.

Your outlook would shift from everything that wasn’t ideal, to all of the things you’d miss about your job. It would be easier to savor the good things instead of complaining. Why wait until your final week when you can just take that approach now? They always say the three most important things in real estate are location, location, location. Well, the three most important things in having a happy life are mindset, mindset, mindset. Switch the setting in your mind to positive mode and watch your smile grow.

My wife, the lovely Christina, used to hate Mondays. About three years ago she changed her mindset and decided she was going to love every Monday. Instead of being overburdened by the workload, she focused on how quickly the day flew by because of it. She decided to challenge herself instead of joining the crowd with negative memes and t-shirts about Monday. 


It’s now her favorite day of the week. Your attitude and approach can make the ultimate difference in life. If you just decide to focus on positive things instead of the bad, you won’t be walking around like Captain Crabby Pants all the time.

I can remember going to football practice as a little kid. Before I jumped out of my dad’s truck he’d say three things to me — “Throw good. Hit hard. Have fun.” He was basically saying to do my best and compete, but don’t forget to enjoy yourself along the way. Whether it’s the football field or a sports radio studio, this thought can be applied to everything that we strive for and do in life.

There is a biography of the life and career of Steve Jobs entitled, The Journey is the Reward. Phil Jackson, the 11-time NBA champion head coach, used to subscribe to this idea as well. It’s basically a positive way of looking at things that aren’t ideal. We all face speed bumps and ditches along the way. It’s how you react to them. Do you embrace the bad and get stronger, or do you let it consume you?


The rapper 50 Cent once said, “Sunny days wouldn’t be special, if it wasn’t for rain. Joy wouldn’t feel so good, if it wasn’t for pain.” Your occupation works the same way. Setbacks can be worse if you handle them poorly, or they can be lessened while knowing they make the good times even better. I heard a preacher say that a setback is a actually a setup for your comeback. Being positive about difficulties will provide a much better chance to rebound and have success.

The unknown can really screw with us. When will it finally happen? This is a question that applies to many things in life — getting a job, finding a relationship, enjoying success. It feels like it takes forever for things to fall into place, but once they do, you will often see that it didn’t take nearly as long as it felt. It’s because the power of the unknown can take over. Just trust that if you’re working hard and doing everything possible to make it happen, that it eventually will.

I jot down ideas for upcoming shows on my phone constantly. The talking points can range from wanting to try a new Twix Blizzard (that sounds delicious) to calling out UFC purists who flipped out over Brock Lesnar resorting to “pro wrestling tactics” on Saturday night. It’s silly to say the organization is “above” such antics when you consider UFC superstar Conor McGregor built most of his brand straight from the pro-wrestling handbook. The only thing missing from McGregor’s routine is saying “brother” at the end of each trash-talking sentence like Hulk Hogan.

At the top of these notes on my phone it says, “Enjoy the ride.” It reminds me to not get so caught up with chasing ratings or getting a promotion that I simply forget to enjoy what I’m doing. Sometimes the simplest concepts to understand are the easiest ones to lose sight of. It’s a crime to not enjoy your sports radio gig fully. If it all ended today, it might be the biggest regret you have. Don’t let that happen.

BSM Writers

Disney Has One Logical Choice For The Future – Jimmy Pitaro

“If Bob Iger wants his next successor to come from the sports world, that is his guy. Hell, forget sports. Pitaro may be the best person available no matter how far and wide the search goes.”

Demetri Ravanos




Bob Iger’s latest tenure atop the Walt Disney Company fascinates me. The company begged him to come back to clean up the mess made by his handpicked successor, but it was made clear from the get-go that he has a very limited window to get this right and then go home. That is why, less than six months after Iger returned to Burbank, we are already hearing about who will be the next CEO of Disney.

There is reportedly a shortlist of candidates for the job and it is sports-heavy. Two of the four spots are occupied by NBA Commissioner Adam Silver and ESPN Chairman Jimmy Pitaro. I see the value both men could bring to the job, but I think there is a clear frontrunner and obvious choice.

Jimmy Pitaro is already inside the Disney walls. He has already learned to operate within the Disney hierarchy. He has had to answer investors’ tough questions about budget and direction. If Bob Iger wants his next successor to come from the sports world, that is his guy. Hell, forget sports. Pitaro may be the best person available no matter how far and wide the search goes.

Adam Silver’s tenure as NBA Commissioner is the target of all sorts of criticism, mostly from people that don’t watch the NBA anyway. For all of the pissing and moaning about load management and player empowerment, people are still watching and the league is still as profitable as ever. By the metrics that matter to the people that matter (team owners), he is doing an excellent job. 

On a recent episode of Meadowlark Media’s Sports Business, John Skipper made it clear that he loves Silver and thinks he would make an excellent CEO for the Walt Disney Company, but that is a totally different world from the one Silver is currently thriving in.

“My advice would be to stay at the NBA,” the Meadowlark Media boss said. “It’s not a public company. You don’t have to face shareholders. You do have to face 30 NBA owners, but you don’t have activist shareholders. And I think Adam is a committed NBA commissioner. He’s been for a long time.”

The public posturing of Ron DeSantis will always get attention, but it doesn’t always have to be taken seriously. The moment he threatened to dissolve the special district in Central Florida that Walt Disney World operates out of, legal scholars were quick to point out that the proposal would create a major burden on the state and its citizens that no politician wants to be responsible for.

DeSantis wanted his culture war. Disney wanted the problem to go away. The two sides quietly found a compromise that made it look like the governor didn’t lose while Disney got to go on basically with business as usual. That is the kind of corporate policy war whoever takes over for Bob Iger will have to be ready to wage. 

Disney needs a salvager in that chair, someone who knows how to diagnose the problems of business relationships and find fixes that hurt each side just enough that both can say the other really took it on the chin. Pitaro is that guy. 

Look at ESPN’s relationship with the NFL when he arrived versus where it is now. The company needs someone that makes stars and creators feel like this company is one that it can trust and one that they want to be in business with. Look at what Pitaro has done to bring the Manning Brothers, Pat McAfee, Joe Buck and Troy Aikman under the Disney umbrella while simultaneously finding ways to keep stars like Stephen A. Smith and Bomani Jones happy with non-exclusive deals that allow them to grow their profile with new opportunities outside of the company walls.

Most importantly, no segment of the Walt Disney Company and arguably, no network on basic cable, has had to answer as many questions about the future of distribution as often as ESPN. Jimmy Pitaro has been asked about a future where entertainment is driven solely by the needs of the audience so many times that he has undoubtedly thought about the ups and downs of the streaming landscape more than just about anyone else on Earth.

Bob Iger will be atop Disney through the end of the year and into 2024. This isn’t a decision that is being made tomorrow. Even when it is made, Iger doesn’t just get to write a name down on a piece of paper, slam down an “APPROVED” stamp and go home. 

Everyone on that reported shortlist will be vetted by Iger, his confidants, members of the Disney board, and shareholders. Some may wince at the fact they have no idea how Jimmy Pitaro envisions running theme parks and a cruise line, but the reality is that no one checks all the boxes for any job as big as this one until they have been in it for a while.

When you know the perfect fit for a job doesn’t exist, you go looking for the person that is the best fit. I think Bob Iger and Disney have already found him in Bristol, CT.

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BSM Writers

Michael Kay Couldn’t Leave 98.7 ESPN New York Just Yet

“I wouldn’t want to leave it the way it is right now.”

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When a New York Post report back in January suggested that Michael Kay was “seriously contemplating retiring from his 98.7 ESPN New York show”, maybe he was in a dark room in his home thinking about his future.

In his mind, his days of hosting sports talk shows were pretty much over.

“When that story came out, I thought I was definitely not going to come back,” said Kay during a phone interview with Barrett Sports Media. “I almost appreciated it a little bit when Aaron Rodgers said when he went on the dark retreat that he was 90% retired. Well, I’d say I was even more than that. I was probably 95% certain that I was going to walk away in September when my contract was up.”

But between then and now, Kay had a chance of heart and he announced this past Thursday on his show that he had signed a new contract with 98.7 ESPN New York and that his show would continue for “a good long while”.

The decision to stay was not an easy one and, as it turned out, it was his family that played a big role in staying at 98.7 ESPN New York. 

“It was really difficult,” said Kay who is also the television play-play-play voice of the New York Yankees on YES Network. 

“The most difficult part of it is that my kids are 8 and 10 so you want to see important things in their life. Even during the winter when I’m off from the Yankees, I’m out of connection from 3:00 to 7:00, so I had to reconcile with that. I talked with my wife and I actually talked with my kids about it, too, and they like me doing it so I decided to keep doing it.”

After initially feeling like it was time to step away after hosting The Michael Kay Show for 21 years, Kay began to reconsider but he also knew that he had to decide with his current contract expiring this September. The sales staff at the radio station needed to know because they had to inform potential advertisers who was going to host the show. Kay also owed it to his co-hosts Don La Greca and Peter Rosenberg to let them know what his plans were.

Everyone at 98.7 ESPN New York needed a decision.

“The radio station has to make contingency plans,” said Kay. “What’s going to happen if I, in fact, do leave? All of those people are impacted.”

Speaking of La Greca and Rosenberg, Kay’s sidekicks played a huge part in his decision to continue doing the show. There’s a tremendous amount of chemistry on the program and Kay wasn’t about to walk away from his radio family. 

“Don and I have been together 21 years,” said Kay. “That’s a longer relationship than my wife and I have. We’re really special friends. Peter is for about 8 years and I feel the same way about him.”

Kay also acknowledged the people behind the scenes like Program Director Ryan Hurley, as well as executives from both ESPN and Good Karma Brands.

“They certainly tried to appeal to me to stay and after a while, it got to me,” said Kay. “I said you know what I’m not done yet so I decided to re-up. The pull to stay was stronger than the pull to just kick back and relax.”

These are certainly interesting times to talk about sports in New York.

Baseball season is about to get underway and both the Yankees and Mets are expected to be playoff contenders.

Future Hall of Fame quarterback Aaron Rodgers could be on his way to the Jets while the Giants are coming off of a trip to the playoffs last season.

The Knicks and Nets are heading toward the NBA Playoffs while the Rangers, Devils, and Islanders could all be going to the Stanley Cup Playoffs.

But all of the local teams’ success wasn’t a factor in Kay deciding to continue talking sports.

“To be honest, it didn’t play any role because sometimes when teams are bad it makes for better talk radio,” said Kay. “The fact that they’re good and they could be playing in postseason, all of them, is intriguing but that didn’t play a role.” 

And now that Kay has signed his new contract, he can continue his quest to regain the top spot in the afternoon drive war with WFAN. The show has been losing the ratings battle with Carton & Roberts and it would have been difficult to retire with his show in second place.

It’s not the reason why Kay decided to sign a new deal, but he does now have some more time to become number one again.

“Obviously, I wouldn’t want to leave it the way it is right now,” said Kay. “We had beaten everybody that they put in front of us. We beat Mike (Francesa), and we beat Joe and Evan. People conveniently forget that we also beat Carton & Roberts. Carlin, Maggie, and Bart…we beat them all. Our ratings, for some reason, have not been comparable to what they were before the pandemic hit.”

The ratings aside, Kay is happy with the content he, La Greca, and Rosenberg provide their listeners daily. While they have some catching up to do in the battle with WFAN, Kay is pleased with the product and that his show is good clean sports talk.

In Kay’s mind, business is business but he has his way of doing a show.

“Ratings tell you one thing and that’s how we keep score, but if you listen to what comes out of the speakers, in my opinion, our show is the best sports show in all the country. We not only talk about sports but we treat people with respect. We don’t have to go low-brow. Ratings didn’t have anything to do with (his decision) but it does give you a little more runway now to make up some ground. We have already proven that we can beat them.” 

Michael Kay has been a part of 98.7 ESPN New York going back to the launch of the radio station in September of 2001. Just like Aaron Rodgers, he was pretty close to calling it a career…but Kay didn’t want his radio career to fade to black just yet. 

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BSM Writers

Xperi & Joe D’Angelo Are Ready For Radio’s Future

“I want this audience to see how they can leverage the technology that is nine times out of ten already going to be at their radio station.”

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In October 2022, Xperi Senior Vice President of Global Radio and Digital Audio Joe D’Angelo hosted the single most impressive radio presentation I’ve ever seen at the NAB Show in New York.

I wrote about my takeaways from the presentation after returning from New York, which essentially boiled down to: Xperi is looking out for the future of radio like no one else is. I don’t think that’s hyperbole. The company is making sure FM radio is in the best place to succeed as the audio space continues to evolve and see more and more emphasis placed on on-demand digital offerings.

D’Angelo will continue the conversation in a panel at the 2023 BSM Summit titled “How Radio Can Compete and Win in the Connected Car” on Tuesday, which will focus on the company’s DTS AutoStage platform. The offering from Xperi will revolutionize broadcast radio as automobiles become more and more technologically advanced.

“So many other platforms are much more crowded — mobile phones, smart TVs, smart speakers — there’s very low barriers of entry to building a brand, and getting content on those platforms,” D’Angelo said. “But broadcast radio has the unique advantage in the car and it’s incumbent on the publishers — the producers of content — to look for every opportunity to sustain and exploit that branding and that relationship with the car driver.

“We also allow and deliver internet-only radio — so streaming services for broadcasters — as well as catch-up content. So if you wanna make yesterday’s morning show available today, we create all the linkages there, as well as podcasts. If you’re creating podcasts, we create those linkages that aid in the discovery of that content and serve it up on your behalf on the dash of the car.”

DTS AutoStage will allow drivers to continue listening to radio stations even after leaving the broadcast range of a station, utilizing the station’s stream to continue a seamless audio delivery. Additionally, it will provide real-time analytics weekly to stations about the time spent listening, and a “heat map” of where your listeners live, work, and travel.

D’Angelo noted that the sports radio space is ripe with opportunity to promote and utilize the technology Xperi has worked on, adding that music has been co-opted by brands like Apple and Amazon to sell you more products, while sports radio is simply looking to share opinions and content with passionate audiences.

“The real opportunities now are accruing to the talk formats and sports is such a ripe opportunity with a passionate audience, and I’ll tell you from personal experience, finding sports programming on a platform like TuneIn is nearly impossible,” D’Angelo continued. “If you’ve ever used it and tried to search for a live event, you’re going to get a catalog of a hundred different things that might related to the team but have nothing to do with the live event.

“I’m coming here because we’re at a unique opportunity where I want to explain to this audience how what they do can benefit from the technology we’ve deployed…clearly, sports programming — live sports, sports talk, sports betting, local sports — is a really unique category for local radio and I want this audience to see how they can leverage the technology that is nine times out of ten already going to be at their radio station.”

At the BSM Summit, D’Angelo will showcase the real-time analytics available to stations who opt to share data with the platform, and will give attendees a look at a sample of what information is supplied to stations and companies by using data gathered by listeners of Washington D.C.’s 106.7 The Fan. BSM Summit attendees will get a first look at the information, before it’s released worldwide at Radiodays Europe on March 28th.

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