Connect with us
BSM Summit
blank

Sports Online

Brett McMurphy Doesn’t Need a Media Company

blank

Published

on

Brett McMurphy is in the middle of the biggest week of his professional career. The former ESPN college football reporter has grabbed headlines this week for his investigative report that lead to Ohio State placing head football coach Urban Meyer on paid administrative leave.

The whole story was reported for and published on McMurphy’s personal Facebook page. He is a guest on Richard Deitsch’s Sports Media podcast on The Athletic this week. The headline from their conversation has been McMurphy’s assertion that in 2018 you do not need the backing of a major media company to break a story.

“When I first got to ESPN five years ago I thought, man, I’m at ESPN, this is awesome, it’s unbelievable. Obviously it raised my profile nationally and all that stuff. But what I found out in the last 18 months is you can stay relevant on Facebook or Twitter if you’ve got good information…people are gonna find you. In a weird way, we don’t really need these giant media corporations because we can get our message out. I think you’re seeing this with a lot of athletes that, basically when they have any type of news, they just post it on their Facebook, Twitter, Instagram, instead of going the traditional route of calling up a writer and having them break the story.”

McMurphy also described the reasons why and situation that lead to him posting such a long and well-researched story to Facebook.

“I was part of the mass layoffs at ESPN last April and I had 18 months left on my contract. So we had non-compete clauses in our contracts. What that means in simple terms is if I wanted to go work for another company I was free to but by doing so ESPN was no longer required to pay me the remainder of my contract. So to get paid the remainder of my contract…I could not work for a third-party. However, I was able to tweet on my personal Twitter account. Also put information on my personal Facebook account because that was not a third party.”

“So when I got laid off, I had a decision to make. You know, I could sit on my couch and eat lime Tostitos for the next 18 months, which I did a lot of anyway, and not work and hope I get a job in 18 months or I can continue to try to report news, break news, via Twitter or Facebook, and try to stay relevant. So when my contract is up in August of 2018, then hopefully I’ll be more attractive to be hired somewhere else. So basically that’s what I did. I said I’m gonna bust my ass and I’m gonna try to keep working.”

“I just figured the way the industry was, if I didn’t stay relevant or try to stay relevant, any value I had to a future employer 18 months ago would diminish greatly if I wasn’t doing anything for the following 18 months. So I kinda worked while I wasn’t working, if you will, and tried to stay relevant, and here we are.”

The story about former Ohio State WR coach Zach Smith and the domestic violence accusations made by his ex-wife is not the first major story McMurphy has broken exclusively for his social media followers. He was also the first to report that Mississippi State had hired Penn State offensive coordinator Joe Moorehead as its new head coach, that Scott Frost was leaving Central Florida for Nebraska, and that the NCAA was considering adding three new bowl games for the 2020 season.

Deitsch also asked McMurphy if he considered going to ESPN with the Ohio State story in hopes that it would find a larger audience that way.

“That didn’t cross my mind because by doing that I’d be telling them what story I had and then that would be a mistake cause then they would pursue it. And secondly, that’s not something that they would get a quick answer out of. I’d have to go through their legal department…Honestly I didn’t really think about it.”

“I didn’t have any thoughts of trying to sell this story to anybody. Certainly, I wasn’t paid. I didn’t pay Courtney Smith to talk to me or anything like that. I just said I’m gonna report this story and see what I can find out. I never would have envisioned it would have reached this point. Ultimately it started out that I heard there were some domestic violence issues with Zach Smith in his times at Florida. I did a couple simple public record requests. Got the information and then it’s been a marble down a mountain since then.”

The interview is absolutely fascinating. You can hear it here.

Sports Online

Dan Le Batard: It Enrages Me That There’s a Craig Carton Show on TV

“The man defrauded the people and got right back into sports entertainment television!”

Jordan Bondurant

Published

on

blank

The news of Tom Brady announcing his retirement on Wednesday came as Dan Le Batard and company were on the air, and in the midst of the initial reaction to Brady’s announcement, Le Batard offered a quick shot at WFAN and FS1 host Craig Carton.

Carton has been hosting a morning show on FS1 since last September. Craig added the TV show to co-hosting his successful afternoon drive program on WFAN alongside Evan Roberts.

But as Le Batard and the rest of the show were looking at the TV trying to figure out what was going on with the Brady story, Dan said he thought it was crazy Carton was on television.

“It enrages me that there’s a Carton show,” Le Batard said. “The man went to jail. The man defrauded the people and got right back into sports entertainment television!”

Carton went to prison for a year after facing a charge of securities and wire fraud. In the fall of 2020, after being released from jail earlier in the year, Carton made his return to WFAN.

It’s possible that Le Batard, who is busy running his own independent media operation, wasn’t aware Carton had a TV show. So it’s likely seeing Craig’s face probably was a bit of a shock. But it was clear Dan wasn’t expecting to learn the news from Carton’s show.

Continue Reading

Sports Online

ESPN Hands Out 6 New Contracts To Investigative Journalists

Jordan Bondurant

Published

on

blank

ESPN is solidifying its lineup of investigative journalists. The network announced on Wednesday the hiring of two newcomers as well as contract extensions for four others.

Xuan Thai and Sara Coello are the two newcomers to The Worldwide Leader, starting their jobs in January.

Thai previously worked at NBC News and MSNBC. Most recently, she was the deputy bureau chief of the south region at NBC.

Coello has made her way to ESPN after stops at The Charlotte Observer, The Dallas Morning News and The Post and Courier in Charleston, S.C.

Alyssa Roenigk, Tisha Thompson, Sam Borden and Tom Junod are the four others who received contract extensions.

Roenigk is the most senior of the group, with 2023 being her 21st year at ESPN. She’s been an editor, sideline reporter, studio host and writer in that stretch of two decades.

Thompson and Borden both started at ESPN in 2017. Thompson has covered stories including the ongoing government investigation of Washington Commanders owner Dan Snyder and investigated sexual assault allegations within the U.S. Snowboard team.

Borden has appeared regularly on various ESPN platforms like the ESPN Daily podcast and Outside the Lines. He’s a 2021 Edward R. Murrow Award winner for an NFL Countdown piece called “This Big Mo Show.”

Junod has been at ESPN since 2019. His previous stops include GQ, Esquire, Life and Sports Illustrated.

Additionally, a contract extension for veteran feature producer Scott Harves was announced by the network.

Continue Reading

Sports Online

Sports Media Reacts To Tom Brady Retiring

“Plenty of the biggest names in the business rushed to Twitter to pay tribute to Brady’s career on the football field.”

blank

Published

on

blank

Things seem a little more final this time. Tom Brady says he will not return to the field. The GOAT announced his retirement Wednesday morning in a video posted to social media.

While it is still unclear what happens next, plenty of people in the sports media had opinions to share. Plenty of the biggest names in the business rushed to Twitter to pay tribute to Brady’s career on the football field.

There were other reactions as well. It is well-known that Tom Brady has a ten-year contract worth $375 million waiting for him at FOX. That means plenty of people in the sports media have questions about what today’s announcement means for Greg Olsen.

Olsen has won plenty of acclaim as the analyst in the network’s top NFL booth. Brady’s deal includes him taking over that spot, so several personalities and writers used the day to publicly question the logic in that decision.

There was a third reaction too. Twitter was made for two things: reacting to breaking news and making jokes. Tom Brady announcing his retirement gave some members of the sports media the chance to do both.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.