The Action Network is partnering with Cadence13, a company that handles ad sales and digital programming distribution, to launch a sports gambling podcast network, beginning next week.
The network’s first show, The Favorites, will debut September 5th, with plans for other podcasts to join the network in the fall. The Favorites will feature head of media for The Action Network, Chad Millman, bookmaker Bob Scucci and former NFL offensive lineman Geoff Schwartz.
Others from The Chernin Group owned Action Network, such as Blackjack Fletcher, Rob “World Wide Wob” Perez and Paul Lo Duca are also expected to be featured on the podcast network.
“Clearly, the opportunity to create podcast content in this category jumped to a new level with the legalization of sports gambling,” said Chris Corcoran, Chief Content Officer of Cadence13. “Partnering with one of the brightest minds in the sports world, Chad Millman, will allow two creative companies to build something special to match the rising demand.”
Since the Supreme Court allowed states to legalize sports betting last May, media companies have quickly looked to create programming related to sports wagering including ESPN, Entercom and Fox Sports. Action Network’s partnership with Cadence13 is the next example of that.
“We’re thrilled to join the incredible lineup of podcasts that Chris and the team at Cadence13 have built over the past several years,” said Chad Millman, Chief Content Officer for The Action Network. “They’ve been a pioneer in this space, which we know is incredibly powerful when it comes to entertaining, informing and communicating with our audience.”
Other podcasts distributed by Cadence13 include, The Woj Pod, David Ortiz: The Big Papi Story and The Peter King Podcast.
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.