Connect with us

BSM Writers

Future Broadcasters in the NFL: Part 2




With a new NFL season just around the corner, Barrett Sports Media decided to take on a big project. We reached out to hosts, PDs, and reporters in every NFL city in the country. The question we wanted answered was simple: Who on your team’s roster has the brightest future in the sports media?

We spent the better part of a month sending emails and texts asking folks to participate. Some gave us an answer right away. Some required a little poking and prodding. Some didn’t respond at all. What are you going to do, right? It’s a busy time of year for all of us in sports radio.

We will reveal a new batch of answers everyday from now until Friday. If you missed Part 1, you can find it here.

Here’s Part 2:


Jerry Coleman  – 105.7 the Fan


Well, Terrell Suggs is going to be a guy that will aim to be in the media. He has participated on a few of the studio shows in the past. He continues to appear on shows like Ballers. I don’t think he has a lot to offer though, as someone that has interviewed him for the last 15 years. He’s mostly full of platitudes and cliches.


Justin Tucker is the kicker. Do they qualify for this? He would be a terrific candidate. Besides being a terrific kicker and singer, he is very well spoken. He may be really great. I just wonder how much a kicker can add to a broadcast in a game. How much are they really in those meetings and able to add perspective to situations involving quarterbacks, linebackers, or receivers?


Laurence Holmes – 670 the Score


When he’s done playing football, Bears Guard #75, Kyle Long, will make one of the easiest transitions from playing to broadcasting that we’ve seen in a while. From the time that he was a rookie, Long has shown incredible personality in dealing with the media. He’s honest, loquacious, and charismatic. In some respects, Long has already been doing a form of broadcasting. He has thousands of followers already, on the gaming platform Twitch, where he does live videos while playing games. Honestly, that association will give him a leg up in growing the younger demo for a potential employer. He has credibility in a growing and desirable audience share.


In between the time of the Lovie Smith Bears and the team drafting Mitch Trubisky, Long has been the face of the franchise. That’s a weird thing to say about a Guard, but it’s true. On top of everything else, the Long family has shown that their personal charisma translates to the camera. It’s not a far leap to say that Kyle’s brother, Chris could run for political office someday and their dad, Howie is pretty much the standard for a national analyst. Kyle has many interests, but if he chooses to work in television or radio, he will have a ton of options, both locally and nationally.


Sean Pendergast – Sports Radio 610


If the question were “Which Houston Texan employee has the brightest future in media?”, my answer would be head coach Bill O’Brien, hands down, whenever that day may come. However, if we are keeping it focused strictly on players, my choice would be one of the newest Houston Texans, safety Tyrann Mathieu. In his short time with the team, the “Honey Badger” has impressed me with his thoughtful, intelligent answers to questions about both his background and the game itself.


When I am looking for content from former football players, I generally want the player to have good energy, a solid delivery, and most importantly, teach me something I don’t know. Mathieu’s energy is infectious, but more importantly, he has one of the highest football IQ’s in the league. Mathieu plays a position where the knowledge necessary to perform at a high level is the defensive equivalent of the quarterback’s necessary knowledge on the offensive side of the football. I feel like Mathieu would be incredibly versatile as a radio or TV personality, with the ability to convey an entertaining story in one segment, and then one segment later, give an X’s and O’s “chalk talk”.

Above all else, Mathieu has massive respect from his peers, fans, and media alike, so I think people would be preconditioned to like and enjoy him. Earning the respect of a TV or radio audience would have fewer barriers for Mathieu.


Chris Carlin – WFAN


Landon Collins has got a future in the media, if he wants it. The network executives are always looking for the same thing: someone who isn’t afraid to tell the truth. Though he’s been in the NFL a short time, Collins hasn’t been afraid to ruffle some feathers.

During the drama surrounding Eli Apple last season, it was Collins who was both critical of, and later supportive of Apple. He told the truth about what was going on, and in this rare instance, it was something his teammate needed to hear publicly. He is not only a terrific player and leader of the defense, Collins also has a terrific feel for the inner workings and politics of a locker room.
Landon’s also got a sense of humor, which goes a long way. In an appearance earlier in 2018 on “Boomer & Gio” on WFAN, Collins was relaxed and willing to “go there” when Gio brought up topics outside football. To put it simply, Collins “gets it.”


John Mamola – 620 WDAE


When posed the question to identify a single individual player on the Tampa Bay Buccaneers that has the chops to one day have a future in sports media, you need to look at the results of the past. Former Tampa Bay Buccaneers cornerback Ronde Barber (now a top analyst for FOX Sports) inherits the intelligence of reading routes and schemes while delivering his analysis as smooth as he was when he stepped in front of wide receivers for one of his 47 career interceptions. You look at the leadership of former Buccaneers safety John Lynch, straight to the point with no filter attached which led him to being one of the most respected analysts in football paving his path in the front office for San Francisco.

Other notable former Tampa Bay Buccaneers have also graced the sports media landscape each with their own unique attributes that they carried with them from the field of play and into the media landscape. Keyshawn Johnson and Anthony McFarland with ESPN, Tony Dungy and Chris Simms at NBC Sports, and minus his off the screen transgressions, you can’t deny the energy and passion for the game of football Warren Sapp displayed when he was on the NFL Network.

In an age of on demand and short attention spans, you need to identify someone who can get right to the point of what they’re trying to say. Someone who identifies with the trends in social media and respects the benefits of it on all platforms, but also recognizes the pitfalls it could also lead to. You need someone with energy, passion for the sport, and someone who isn’t afraid to tell it like it is. A broadcaster that makes you think, points out the hidden, and is always trying to get better at whatever position they may play on the field (or in sports media). For me without question, that’s Buccaneers wide receiver Mike Evans.


Evans is entering his fifth season in Tampa Bay and already ranks among the great wide outs in Tampa Bay Buccaneers history with 32 touchdowns (2nd in franchise history) and over 1,000 yards receiving in each of his first four seasons in Tampa Bay. Off the field he’s a celebrated family man, husband and father.

But what would make Evans a great member of the sports media once his long career is over? His discipline to continue working at his craft, passion for the game of football and knowledge of the game are apparent each and every day in practice and during games. He is not afraid to express his views (see his comment on Twitter RT’ing Donald Trump with a dig at his USFL ownership), plus has great energy and is always direct with the media getting right to his point. With time, practice and the right coaching Evans could be the next in a line of former Tampa Bay Buccaneers that you see on the television screen every Sunday, or on the radio every afternoon on your drive home.


BSM Writers

Unfortunately For Jim Trotter, The Truth Set Him Free

Holding those in power accountable will always give you a clear conscious and eventually his truth will set Jim Trotter free to even bigger and better opportunities…

Avatar photo




Your parents probably grew up telling you to always tell the truth because it’ll set you free from the bondage of secrets, lies, and the mishaps that come from those secrets and lies. What your parents didn’t tell you is that sometimes those truths will also set you free in the worst ways possible, as Jim Trotter recently learned. 

The football insider was allegedly the victim of layoffs happening at NFL Media after revealing he was told by higher ups that his contract — that expires today — would not be renewed.

Trotter believes his role in questioning NFL Commissioner Roger Goodell about the lack of diversity at NFL Media two years in a row played a role in his removal from the league’s network.

In a league where the majority of players are African-American (56.4 %, via Statista), Trotter doesn’t understand why NFL Network and its parent company have no black person in senior management and no full-time black people on the news desk. Trotter’s concern is that this could affect how players are covered because non-black journalists wouldn’t understand cultural cornerstones and experiences that players face while in the limelights. He’s right. 

We have seen what happens to athletes and their reputations when a certain narrative doesn’t get enough pushback. It doesn’t necessarily always mean that the narrative is invalid but there’s definitely not enough questioning and that within itself has consequences. Look at how it has affected Terrell Owens.

During his playing time, Owens was one of the biggest divas sports has ever seen. He craved the spotlight, adored attention, and was mean to members of the media at times. He created drama that was unnecessary. But he was still a badass on the field. He is second all-time in receiving yards and had the third most touchdown receptions ever by the time of his retirement.

Owens never committed a crime. He was dedicated to the game and showed up when it mattered. Coaches may have complained about his behavior but they could never complain about his commitment to the game. Despite that, it still took years for him to be elected into the Hall of Fame.

Reporters with votes couldn’t get over their antiquated, foolish grudges with Owens. They didn’t look at his situation from an objective point of view based on his stats. They judged what they perceived was his character. One reporter, Vic Carucci, said he didn’t vote for Owens because he was a “divisive force.”

As much as his character was fair game to be questioned, could they have understood the things that happened in his life that shaped him into the man he became? They didn’t take into account that Owens was raised without his father and the toll that put on him, didn’t take into account that he discovered who his father was after almost dating the biological sister he never knew, and didn’t understand the chip on his shoulder.

They didn’t take that into account because it wasn’t a cultural connection that could possibly have been in their purview. It wasn’t something they could relate to or that they have seen in their lives or the lives of others around them. It doesn’t make them racist. In fact, it makes them human that this was their natural thought process. But it shows why inclusivity matters. It shows why it is so important to avoid groupthink because it can literally change the lives of folks who are more deserving that what they are receiving. 

While Owens is doing well and luckily took care of himself financially while he was playing in the league, we’ll never know how many opportunities were robbed from him in his post-playing career because he wasn’t a first ballot Hall-of-Famer. We’ll never know what bigger role he could’ve played in the football world if there were journalists in the room who could speak to what Owens’ life experiences do to a person mentally and how it affected his plight as a black man trying to make it in the world out of a need for survival. 

The former Eagles and 49ers wide receiver was demoralized for so many years, sometimes deservedly so but many times at a peak that was over the top. 

On the other hand, another Hall-of-Fame athlete who was prominent during Owens’ playing time was praised like the second coming of Jesus. He also had a flair for dramatics. He could never decide whether he wanted to retire or not and he put up mediocre numbers on the football field (most career interceptions record).

He allegedly sexually harassed a content creator who worked for one of his former teams and now he allegedly could actually be a criminal after stealing government funds meant for poor people.

Brett Favre didn’t face the same judgement as Terrell Owens, though. He was a first ballot Hall-of-Famer. It is very fair to point out once again that his potential transgressions are still allegations but it shows the disparity of how some athletes are covered vs. others because of a lack of understanding each other from a cultural perspective. 

According to a 2021 report from the Associated Press Sports Editors, 79.2% of sports editors were while at 83.3% of them were men. 72% of assistant sports editors were white while 75.8% were men. 77.1% of columnists were while while 82.2% were men. 77.1% of reporters were white and 85.6% were men. 

It is difficult for stories of inclusivity to ever make to print or to air with so many people in the way who may not think the same way but haven’t experienced the same life as black and brown people in America. There’s just not many white people who wake up and have to remind themselves that they are white before they start their day, face microaggressions, are extra careful with their decision making and how they communicate in order to avoid being stereotyped. 

NFL Media had the opportunity to rectify the mistakes which the league made with Colin Kaepernick. They had the chance to actually hire black senior managers and black news desk reporters. At the very least, even if they didn’t make hires right away, they had the opportunity to create a transparent pipeline for these kind of opportunities to be possible for all types of minorities and subgroups that work at their company. Instead, they chose to do nothing. 

To top it all off, they took advantage of a downswing in the advertising market to get rid of an employee who wasn’t toeing the company line. Instead of acknowledging that there was a valid point made via the questions over the past couple of years, NFL owners and commissioner Goodell chose to live up to the role they’ve continuously stepped up to lately – cowards.

Because the world is unfair, being a coward sometimes earns you a multi-year contract extension, as it recently did for Goodell. And letting the truth set you free sometimes earns you a spot on the unemployment line. But holding those in power accountable will always give you a clear conscious and eventually his truth will set Jim Trotter free to even bigger and better opportunities than what he could’ve ever had at the NFL Network. 

Don’t believe me, just watch.

Continue Reading

BSM Writers

7 Steps To Build Your Own Sales Brand

“Invest in the best, you, and don’t be like the rest.”

Jeff Caves




After the BSM Summit ’23, Barrett Media President Jason Barrett wrote about what stood out at the just concluded sports radio convention. JB mentioned that he was disappointed that more GMs and sales managers didn’t attend. He thought they could gain great insight from the Summit and challenged them to start acting and thinking differently. 

One idea I had, and others have as well, is personal branding. You gain skills from attending the Summit to improve your personal radio salesperson brand through education, networking, and speaking to others about your ideas. 

Here are some tips on how a radio salesperson can invest in personal brand development:


Write down what is important to you, your client-facing strengths, and your USP. Why you? Consider what sets you apart from reps in the market and how you can communicate that to prospects so they see the value in YOU. 


This should be a no-brainer. There are tons of platforms for you to do this. Here is but one. 

This will really build your brand faster. It’s like a LinkedIn profile come to life with graphs and pictures. Make it visually appealing to get around on, and put your info about your experience, client-facing skills, and services. Consider including testimonials from previous clients or business partners. They can google review you! 


Make LinkedIn and Instagram your regular spots to share content. Make posts that show you at your best and your personality. Always share content from others, respond to comments, and like others’ work. Publish white papers on LinkedIn. 


Do a studio session with a photographer specializing in business. Take headshots that showcase what you are all about on the phone, pc, or networking. Wear different outfits and jerseys of your favorite teams and bring your partner. 


Hit the ad fed, chamber of commerce, and any other business-minded group that resonates with you. Go to meetings with college boosters, causes you believe in, and anywhere you may meet small business people. Make it a weekly commitment. Attend BSM Summit 2024, stay current with the latest trends, and connect with other pros.


By writing blogs, video posts, and podcasts, you work on your beliefs and how to shape the pitch for others. The difference is you aren’t just standing and delivering a speech to a Rotary Club. Be a thought leader. Show what you are an expert in. If you aren’t, become one in something. Take the package of the month and make it yours. 


Don’t fake it til you make it, man. Being yourself will attract clients who want to be around you. You won’t have to tolerate them; you can partner with them. Let it fly, and you will be surprised at how that resonates. Don’t try to be all things to all people. 

I believe that there are four types of clients. One hates you, one loves you, and the other two are up for grabs. If you can get the ones who don’t care about you but like the results you can create, then you can click with 50% of your clients, not just 25%. 

Invest in the best, you, and don’t be like the rest. Brand YOU.

Continue Reading

BSM Writers

Jomboy’s Jake Storiale Puts Baseball on the Clock

“If you’re not having fun around it, you’re kind of doing it wrong.”

Derek Futterman




Just when sports critics said baseball was on the verge of dying, the sport perennially known as “America’s Pastime” found a way to reinvent itself. With a new collective bargaining agreement came the institution of rule changes – including a pitch clock, limits on defensive shifts, and larger bases. An Opening Day interleague battle between the San Francisco Giants and New York Yankees finished in a crisp two hours and 33 minutes, down from last season’s average game length of three hours and three minutes. Despite being an avid Yankees fan and enjoying baseball, Jake Storiale knows these rule changes allow the game a greater chance of staying relevant in generations to come.

What may be more potent than any rule change, however, is in developing and embracing superstars. Over the last several years, Major League Baseball and its entities have been criticized for inadequately marketing emerging talents and veteran mainstays. Yet the World Baseball Classic, an international showcase of talent in the form of a preseason tournament, displayed the best the sport has to offer on a global scale.

It helped Major League Baseball players well-known in their home markets, such as St. Louis Cardinals outfielder Lars Nootbaar, gain 549,000 Instagram followers throughout the event. His WBC teammate and two-time American League Most Valuable Player Shohei Ohtani became the first major leaguer to reach 4 million Instagram followers, gaining approximately 2 million during the tournament alone.

A particularly revealing moment in the tournament was the reaction to the manifestation of a dream scenario – Los Angeles Angels teammates and top players in the sport facing off with a championship on the line. Even better was that the showdown took place in the ninth inning with two outs in a one-run game, rendering the result of Mike Trout’s at-bat against Ohtani pivotal for Team USA and Team Japan.

“I know we were talking with Trevor Plouffe, who we host Talkin’ Baseball with, [and] he coaches a Little League team and he said that all of his kids were talking about the Trout-Ohtani at-bat,” Storiale said. “They were all bummed out on Mike Trout because he lost one at-bat. He was trying to tell the kids, ‘Hey, baseball doesn’t really work like that.’”

Baseball, like many other popular sports, has an emphasis on the team and many local fans primarily focus on the groups to whom they have an allegiance. Storiale, for example, grew up in Connecticut and was always following the New York Yankees. Throughout his life, he has lived in Dallas and Denver and keenly noticed the Texas Rangers and Colorado Rockies being discussed the most as it pertains to professional baseball. The World Baseball Classic shattered those walls

While he has always had an allegiance towards the Yankees and has experienced five World Series championships during his time as a fan thus far, he aims to utilize the platform he and his friend from Central Connecticut State University, Jimmy O’Brien, essentially created from scratch. Jomboy Media is prominent among baseball fans and has quickly cemented itself into one of the fastest-growing digital sports media outlets in the world.

The hard work and consistent pressure they felt to reach this point could perhaps be equated to New York Yankees outfielder and team captain Aaron Judge standing at the plate with the bases loaded in a full count with the game on the line.

“After a certain point, we treated it like a full-time job; it was kind of that fight or flight,” Storiale said. “I wasn’t working another gig. We were doing our Yankees stuff – it was either, ‘Make it work in a year or two,’ or it was going to be like, ‘Alright, we gave it a try and it didn’t work.’

Consistency and an indefatigable yearning to succeed kept O’Brien and Storiale going in their quest to build a company employing genuine fans and cultivating a voice that places “fun over funny.” Storiale’s path to sports media though was unusual in that he began working in energy solutions out of college – first with Consolidated Electrical Distributors in Chicago and then with Rexel Energy Solutions, where he worked his way to become a marketing manager in Denver.

Amid a crowded media ecosystem that projects to soon contain 500 million podcast listeners, being a distinct entity and generating unique, compelling content is a monumental task in and of itself. The chemistry between O’Brien and Storiale on their podcast, titled Talkin’ Yanks, is evident from the onset, and the duo informs and entertains their audience through their innate knowledge and expertise.

Most importantly though, they exhibit an ostensible passion for their work and the future of the company – which raised $5 million in a funding round led by Connect Ventures.

“Whenever we’re talking about anything, we’re talking about it passionately as a fan instead of where it’s different than a reporter getting hired [and going], ‘Okay, I covered Clemson football for one year. Oh, a job with the Timberwolves opened; I’m going to take that,’” Storiale hypothesized. “We talk about stuff that we’re passionate about.”

When he was growing up, Storiale was introduced to Yankees baseball through his father and watched the careers of all-time greats unfold, including Derek Jeter, Mariano Rivera, Andy Pettite and Jorge Posada, better known as “The Core Four.”

Although it helps that the team widely regarded as the most accomplished and storied franchise in professional sports has not posted a losing season since 1992 – an unprecedented stretch of 30 years – Storiale’s interests went beyond the pinstripes. He is a proponent of the new schedule, which calls for all teams to play one another for at least one series during each regular season, and hopes it catalyzes the growth of baseball into more of a national sport while retaining its local appeal.

“I think baseball is a very regional sport,” Storiale said, “and I think baseball kind of fought that for a little bit.”

The new schedule comes at a time when a preponderance of sports talk radio stations are creating and refining digital content, emphasizing its expansion over the next year. Proof of quantifiable success in this regard can be found in its 1.72 YouTube subscribers and 319,000 Twitter followers and consistently high levels of engagement. Jomboy Media has been in the digital space early in its development through unparalleled video breakdowns and a wide variety of sports-based podcasts.

It has a considerable share of listenership from those in the 18-35 demographic and works to try to find new ways to reach its audience, whether that be through live game broadcasts, watch parties, or new forms of content. Although Storiale believes sports radio was at its finest when Scott Van Pelt and Ryen Russillo were hosting together on ESPN Radio, his hosting style does not necessarily reflect the amicable contentiousness accentuated by WFAN’s Mike and the Mad Dog.

“I just want people to be as comfortable as possible,” Storiale said. “We just started doing our weekly Aaron Boone interview, and I think the more comfortable he is and the more conversational, the better answers you’re going to get in everything we cover.”

In welcoming the Yankees’ manager onto their program once per week, Jomboy Media made a statement to its audio competitors – primarily WFAN and 98.7 ESPN New York – regarding its legitimacy and growing influence in the sports media space. Nonetheless, sports radio remains an essential part of the consumption space, and something Storiale ascertains will continue to remain imbued in the industry vernacular.

The times are changing though, and listeners are valuing timeliness, authenticity, and accessibility perhaps now more than ever before, making the intrinsic synergy between O’Brien and Storiale especially valuable in the podcast niche.

“You’re just getting honest conversation with a lot of silly stuff around it because, at the end of the day, I think where sports are important and there’s so much money tied up in everything, sports in its soul is supposed to be fun,” Storiale expressed. “If you’re not having fun around it, you’re kind of doing it wrong.”

Since his video breakdown of the Houston Astros stealing signs throughout the 2017 regular season went viral, Jomboy Media has steadily developed into a force among baseball fans at the very least. While Talkin’ Yanks recaps every Yankees series over the course of the season, provides breakdown and analysis and guest appearances by enticing personalities, there is an expanding lineup of content offerings sure to engross all sports fans. Podcast hosts include former MLB Network host Chris Rose; Chicago Cubs outfielder Ian Happ; and former major-league third baseman Trevor Plouffe among others.

“We want people to make what they’re passionate about,” said Storiale, who also works in business operations for the company. “….I’m a big believer, even coming from my previous companies, that things are kind of top-down driven. I used to work in different divisions where there’d be great leadership and you could feel it throughout the division. There were other divisions where you were like, ‘Oh my gosh. That person’s leaving the division?,’ and you could see the holes in it.”

In today’s social media era, consumers possess an amplifier to disseminate their perspectives and opine on content offerings, effectively putting them in the driver’s seat. It is through their habits, combined with innovations in technology, that fuel exponential growth and ideation in sports media.

Thinking about the voice of consumers as a consensus rather than meeting the individual needs of each is an effective way to view the landscape when attracting and captivating a larger audience. Many practitioners would argue against regarding an individual as picayune, perhaps regarding it as impudent and contemptuous; however, trying to please everyone in a world with a diverse set of interests and proclivities is near-impossible.

“It’s a balance of juggling comment sections,” he said. “If you read one negative comment but something’s got 100,000 views and everyone seems to like it, you can only do so much with that comment.”

As a company, Jomboy Media is seemingly tight-knit and fosters a congenial atmosphere, making it a place where people want to be and have the urge to perform. Many of the employees at the company consider each other to be family, and they all work in tandem to form and maintain a content powerhouse. O’Brien is enzymatic in demonstrating his commitment and persistence to engender the continued expansion and reach of the brand on its multiple platforms.

“Nobody outworks Jimmy,” Storiale affirmed. “I give him hell on my best weeks. I think that kind of sends a message throughout the company – if you want to do this; if you want to be in the content grind, you’ve got to go for it. At the same time, [go for it] with a little bit of a competitive edge but with a lot of family feel.”

Collaborations with NESN and YES Network, regional sports networks that broadcast games for the Boston Red Sox and New York Yankees, respectively, have given the brand and its personalities increased exposure to those consumers who operate using traditional media. When he finds himself attending baseball games at Yankee Stadium, he feels he is being recognized more and commended for the job he does as a podcast host and an entrepreneur.

“There’s a lot of people that still come home and throw on the TV,” Storiale said. “There’s a lot of days where I’m that person; you just kind of want to turn off your brain and watch something good.”

Storiale will undoubtedly be invested in the Yankees this season, a team with a deep roster of superstars including Gerrit Cole, Aaron Judge, Carlos Rodón, and Giancarlo Stanton. He also finds himself watching other sporting events more often than before though, expanding his scope beyond baseball. The NFL Draft, for example, interests him, along with the upcoming Master’s Tournament and conclusion to March Madness in college basketball.

In the end, the success of the company boils down to its ability to relate to fans and differentiate itself from other content providers. As more companies adopt direct-to-consumer abilities, the chance to narrowcast nonlinear content is becoming more palpable, meaning they are, in a way, trying to catch up to what Jomboy Media and other digital brands have created.

Conversely, traditional media outlets have a fortified consumption base, and the challenge for these digital outlets remains in expanding their reach to new audiences. Storiale is excited to be on this journey and is swinging for the fences akin to No. 99, utilizing his fandom and friendship to generate not just ratings and revenue, but a voice and outlet for love of the game.

“Something we said early on that still lingers is, ‘Grow,’” Storiale articulated. “I know that sounds generic, but… we want to grow into whatever we are ready to grow into.”

Continue Reading


Barrett Media Writers

Copyright © 2023 Barrett Media.