According to the Waco Tribune, 94.1 KWBT in Waco, TX owned by Edwards Media, is flipping formats from urban contemporary music to sports talk. Edwards Media also owns 94.5 The Beat which will continue to offer urban contemporary music, while 94.1 becomes CBS Sports Radio Central Texas.
“We’ve been waiting for this opportunity for a couple of years now,” said Rich Richardson, who will serve as the general manager for 94.1. “When this opportunity arose, our ownership group jumped on it. … But it’s been a couple or even three years in the making.”
The new CBS Sports Radio Central Texas will offer a mix of local and national programming. Richardson will host the morning show, Go Big or Go Home from 6 – 9am each weekday followed by local broadcaster Lark Smith from 9 – 11am with Order in the Court. The rest of the 94.1 lineup will be filled with national programming from CBS Sports Radio with Jim Rome in the midday followed by Tiki and Tierney from 2 – 5pm.
Richardson hopes to add more local programming as the station gets more established, “We want to start with these two (local) shows and build our audience, but I’d love to add in a weekend outdoors show, maybe a fitness show, things of that nature. You never know what’ll happen six months down the road.” 94.1 will broadcast local high school football and already has a deal to serve as the local affiliate for the Houston Rockets this NBA season.
For more than two decades, Waco has been served by ESPN Central Texas, the flagship for Baylor athletics and the local affiliate for the Dallas Cowboys, Texas Rangers and Houston Astros. David Smoak, the GM of ESPN Central Texas views the addition of CBS Sports Radio Central Texas as a good thing for the market.
“No matter where I’ve worked, I’ve welcomed competition, because it can only make us, ESPN Central Texas, better,” Smoak told the Waco Tribune. “And my staff and I feel very good about we deliver to our audience and radio family each and every day. … We look forward to another sports station in the market, and we wish them the very best.”
94.1 will officially make the flip to sports on October 1st.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
K&C Masterpiece: Cowboys Could Add 30 Million More Viewers To Super Bowl
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings.”
The matchup in this year’s Super Bowl is set, and the game will undoubtedly be the most-viewed program on TV this year. But if the Dallas Cowboys were taking part in the game, it’s safe to say the ratings would be astronomical.
The Cowboys divisional playoff game against San Francisco drew 45.7 million viewers. It was the second-most watched divisional round contest on record.
The NFC championship between San Francisco and Philadelphia drew 47.5 million.
On 105.3 The Fan in Dallas, K&C Masterpiece host Kevin Hageland said had the Cowboys made it to Philly, the viewership would’ve been even better.
“I know the game sucked, but that just shows you, because the Cowboys were like almost 8 million above every other divisional game, this could’ve gotten to 58 (million),” Hageland said.
Kevin added that if Dallas had gone all the way, the audience tuning in would’ve easily eclipsed some of the highest-rated programs of all-time.
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings,” he said. “Even with the new system and so many people streaming and everything like that.”
Usually the Super Bowl averages around 100 million viewers. Hageland said a Cowboys Super Bowl appearance in this day and age would’ve set the new top ratings mark for years to come.
“My estimation would be you would add approximately an extra 30 million people,” he said.
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.
Angelo Cataldi Bans Andy Reid’s Voice From WIP Morning Show
“25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”
As Super Bowl LVII approaches, many storylines have emerged. One includes Chiefs Head Coach Andy Reid facing off with the team he coached for 14 years, the Philadelphia Eagles. Reid is a beloved figure in NFL circles, but 94WIP morning host Angelo Cataldi couldn’t hold back his disdain for the coaching legend.
On Tuesday morning, Cataldi mentioned he couldn’t believe Reid was so highly regarded in NFL media circles. The longtime host said Reid was never truthful during interviews.
After playing clips that included Reid saying the Eagles “were a good team” and how the Chiefs “would need a good game plan” to grab a victory, Cataldi took issue with the generalities Reid spoke with. When asked what he expected from an NFL head coach, Cataldi compared Reid to current Eagles head coach Nick Sirianni.
“I was expecting something like Nick gives me every time,” Cataldi said. “I hate Reid ’cause he never won me the Super Bowl, I hate Reid that it took him six years to get there, it took Nick two, and I hate Reid because he never bothered to share a damn thing. If you’re out there, with 25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”
Cataldi — who admitted “I don’t like the man, and I’ve never liked the man” — said he received more than 300 emails about Reid, noting he didn’t realize he was “widely regarded as the all-time Andy Reid critic” in Philadelphia.
The 94WIP host added listeners will not hear the voice of the “phony, fraud” Reid any longer on his morning show.
“I do not control the other dayparts here. I don’t control the newsroom. I’m done playing anything said by Andy Reid. ‘Cause I learned over 14 years it’s a waste of time.”
Seth Payne: Ross Tucker is Stealing My Takes Without Attribution
“He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”
Seth Payne cannot say he wasn’t warned. When Ross Tucker joined Payne and Pendergast on Sports Radio 610 in Houston earlier this week, the seven-year NFL veteran told Payne that his take was so good that he would be stealing it.
“You know what, Seth, that is a great point that I am going to use the rest of the week in all my media stuff,” Tucker said when Payne suggested that the Philadelphia Eagles “earned” an injury to the San Francisco 49ers’ quarterbacks by taking advantage of poor blocking schemes that included using tight ends to block NFL sack leader Hasson Reddick.
A listener named Burch tweeted evidence to Seth Payne of Ross Tucker following through on his promise.
“If the rest of you out there can be more like Burch and let us know when people are stealing our good takes, they can have our bad takes,” Payne’s morning show partner Sean Pendergast said on Tuesday morning.
The duo then played the audio, which they said appeared to come from an unidentified CBS show. In it, Tucker says that the Eagles “earned those injuries” and used tight ends being assigned to block Reddick as his justification for the take.
“I think it’s pretty obvious what kind of a boss Ross Tucker is, like what kind of a manager,” Payne said. “He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”
Ross Tucker is no shortage of platforms to spread the take around. He is on multiple Audacy sports talk stations during the football season. He also makes regular appearances with Dan Patrick and SiriusXM as well as hosting his own podcast.
“This is what you get from these Princeton types,” Payne said of being ripped off. “This is how they get where they are in the world.”